Chapter 436: Don’t do good deeds for many years

Of course, Chen Jing did not have these strange impressions of Zhang Ke. When she remembered her occasional contacts these days, she felt that Zhang Ke was a little less arrogant and was too resentful of Liu Minghui's resignation. Of course, she only knew part of the truth from Xie Jiannan that she felt like this. Many things were done before she arrived at King Ke.

Aida Electronics did not hold up signs all morning, and Zhang Ke's bright smile at this moment also left Chen Jing with many doubts and confusions.

Zhang Ke stood with his chest in his arms, watching CCTV staff blocking the reporters outside the venue. The scene was a little stiff. He made a gesture to remind Su Jindong to pay attention.

Su Jindong noticed Zhang Ke's gesture of attracting his attention, and quickly noticed the dispute between off-site reporters and CCTV staff.

Ida Electronics did not hold up signs all morning, so it was no longer the key propaganda target of CCTV media and the media that it could influence. There is no need to be entangled with CCTV reporters for too long.

Su Jindong glanced at Xie Jiannan. Ke Wang was interviewed by CCTV. In a blink of an eye, he realized what Zhang Ke wanted to tell him. He apologized to the reporter sitting in front of him: "I'm so sorry. I was very excited today. I ate something when I woke up in the morning. Now I feel so hungry. Will the interview be later..."

CCTV reporters also have related households. Aida Electronics' unexpected voice in the morning made CCTV News Department's advance arrangements inadvertently. Neither of these two reporters had arranged in advance. They were stunned for a long time and did not come back to their senses. Su Jindong gathered the documents and materials neatly and were ready to leave, but they were still in a daze. Su Jindong stretched out his hand generously: "I hope the two big reporters will write a few more good words for Aida Electronics..." Zhao Haizhou, deputy manager of the marketing center next to him, handed over the two file bags: "This is the introduction information of our company. Please take the two big reporters to take a look..." The two reporters took the file bag and opened it. In addition to a stack of loose-leaf paper documents, there was an envelope in the file bag. He understood and said, "Okay, we will look at your company's information carefully..."

The reporters outside the venue were still making noise with CCTV staff blocking the entrances and exits. When they saw Su Jindong and his group of three walked out, they all threw away the CCTV staff and surrounded Su Jindong.

"May I ask, are you Mr. Su from Aida Electronics?"

Looking at countless microphones and handing the recorder to him, Su Jindong completely forgot what he said about being hungry. He kept a kind smile on his face and said, "This journalist friend is still very concerned about us, Aida Electronics. I am Su Jindong." He chose a good position and allowed as many media reporters to surround him as possible.

"Mr. Su, I saw that during the bidding scene throughout the morning, General Su's representative Aida Electronics did not raise a sign, which was very different from the previous media's prediction about the advertising period when Aida Electronics won the bidding king again. I would like to ask, for what considerations did Aida Electronics give up the opportunity to raise a sign in the morning?"

"Ida Electronics has established plans and plans for the next year's advertising. The bidding scene in the morning was very lively, but it was different from the plans and plans of Ida Electronics, so I could squint my eyes all morning to rest. In order to participate in such a grand investment conference, I was so excited that I had a little insomnia last night. I really wanted to close my eyes and sleep, which was too rude..." Su Jindong laughed, and the reporters around him also laughed.

As a reporter, his professional qualities are to explore the value of news. If you let Su Jindong go so easily, do you really think he is some reporters from CCTV?

"Is it related to the fact that Ida Electronics gave up the bidding opportunity in the morning that Mr. Liu Minghui, senior manager of Ida Electronics Marketing Department, led the crowd to jump to Kewang Electrical Appliances?"

"I admit that Mr. Liu Minghui is a manager with a high professional level, but his departure has no impact on Aida Electronics and will not cause any losses. Aida Electronics cannot give up an annual advertising plan just because of his departure with a small number of people..."

"Is it possible that Liu Minghui will bring Aida Electronics' market plan to Kewang Electrical Appliances, disrupting Aida Electronics' established plans and thus being forced to give up the bidding opportunity in the morning? Is there any hidden secrets in this matter?"

"Unspeakable hidden?" Su Jindong smiled. The reporter's question was really close to his heart, but he still had to pay attention to the wording. At least he could not let the city realize that they were directly attacking Kewang Electrical Appliances. He smiled and said: "This reporter friend is really imaginative. Aida Electronics has no hidden hidden hidden. Kewang Electrical Appliances is an enterprise that really wants to do a big business. On behalf of Aida Electronics, I congratulate them on their first step of success."

"Mr. Su did not deny..."

"I didn't admit it." Su Jindong was no worse than anyone else when he played the word game. That's it. How they extended it when writing articles is their business.

"According to some media predictions, Aida Electronics currently has strong financial strength. Even if a senior manager leads the crowd to betray Aida at this time, Aida should have the ability to win the advertising period of the Biaowang. I would like to ask Mr. Su, why would Aida Electronics finally choose to give up?"

Su Jindong kept a real smile on his face. The media has determined that this is the truth. Compared with media that like to dig out legendary news materials, they also prefer to make news twists and turns. In addition to CCTV's ability to directly affect the media, it will weaken the fact that reporting is reported. I believe more media prefer to join in the fun.

Su Jindong saw Zhang Ke and Fu Jun’s chaotic team of reporters, and he still had a strange smile on his face. He smiled and answered the reporter’s question just now: “I just said that Ida will not suffer any losses due to the resignation of a senior manager and a small number of people. It is necessary to advertise it. Otherwise, no one knows about Ida’s efforts, but Ida is more willing to spend funds in real places. Ida’s operating philosophy is ‘new life, new choice’. Ida’s life and some people’s lives are Ida’s big goal. Making better products and making newer products is our greatest direction of effort…”

Zhang Ke quietly said to Fu Jun: "Old Su's mouth is so powerful, I don't think Zhou Youlai can say better than him."

The reporters who came to Beijing to attend the investment promotion conference can be said to be elites in this industry. Someone immediately seized the words of Su Jindong and asked: "Don't Ida Electronics want to make more products to let more know about Ida Electronics' efforts?" Completely imitating Su Jindong's tone, everyone laughed and knew that the reporter's implication was that Ida Electronics should win the advertising period of the bidding king to let more people know about Ida Electronics' products.

When everyone was waiting for Su Jindong to answer, Zhang Ke imitated the tone of a reporter and asked: "Don't Su think that the wool comes from the sheep. If Aida Electronics takes out several hundred million to compete for the title of the king, the money will eventually be borne by the consumers. Is this extremely unfair to consumers?"

Zhang Ke hung a special guest badge from CCTV on his chest. This badge is very similar to the badge sent by CCTV to other media reporters. The reporters around him thought this sentence made sense and wrote it down one after another, and the microphone and recorder were still facing Su Jindong.

Su Jindong certainly would not affirm Zhang Ke’s question directly, which was simply attacking CCTV’s hype about the concept of benchmarking kings. He just said lightly: “Enterprises are aimed at making profits. Whether it is to make better products, newer products, or more products, they are all for the hope that the company can survive and make profits…”

As for the meaning of the words, these media have to figure it out and extend it themselves.

In a key interview with CCTV, Xie Jiannan also noticed that Su Jindong was complimenting the off-site reporters at the exit of the venue.

Xie Jiannan himself is familiar with media hype, and especially knows more useful information from Liu Minghui. Although the advertising investment conference has a half afternoon, the interview at noon will be published in today's evening newspaper as soon as possible. The interview after the investment conference is completely over will be broadcast in the news. However, it is a simple press release. The truly inclined news release will mostly be published by paper media, and the interview will be published until tomorrow's morning newspaper as soon as possible.

If a place's evening newspaper today presets a certain position, such as sympathizing with Aida and condemning King Ke in the incident of Liu Minghui's job-hopping incident, because the local propaganda is still in a state of unified management, then this position is likely to be maintained. The morning newspaper of this place will be like this tomorrow, and King Ke may not be able to correct it if it takes a lot of effort.

When Xie Jiannan saw Su Jindong complimenting reporters outside the venue at the exit of the venue, he immediately had such concerns. He could not leave CCTV's reporters and whispered that Chen Jing would go out and take a look. He listened to what Su Jindong would say to the media reporters and what to do if there was any excessive words, they would immediately call the media to clarify and fight back.

Su Jindong has a medium figure, so he naturally cannot see Chen Jing in the middle, and Zhang Ke and Fu Jun did not see Chen Jing either.

Although Su Jindong's previous answer to the reporter was somewhat inclined and implied, he was still restrained. Zhang Ke's question pretending to be a reporter made Chen Jing's clear nose almost turn crooked. This is obviously an attack on Kewang: the so-called wool comes from the sheep, Kewang spent 350 million to win CCTV's bid for the advertising period of the 350 million yuan, and the 350 million yuan will eventually have to be borne by consumers!

If a reporter really asked this, Chen Jing might agree, but it was Zhang Ke who made up the words there. Chen Jing secretly spat: "Little Man!" There is no need to listen to the next words. She turned around and walked back to the venue. However, the reporters outside recognized her as one of the representatives of Kewang's manufacturers. Su Jindong was speaking wonderfully, and no one wanted to catch her interview immediately. However, this detail can be exaggerated. It can be seen that the two companies have a deep grudge, and even when the other party was deeply on guard when accepting the interview.

Chen Jing walked back to the venue, and Zhang Ke and Fu Jun saw it. Zhang Ke and Fu Jun retreated, patted their foreheads, and said with a smile: "Be a villain?" He smiled and said, "Okay, it's not once or twice."

After the interview with CCTV reporters, Chen Jing told Xie Jiannan about the underworld behind Su Jindong and Zhang Ke. After hearing this, he frowned and Liu Minghui said: "Ida may be able to control one or two newspapers to write articles randomly. Other local media should be highly consistent with CCTV..."

Xie Jiannan looked at the reporters outside the venue and seemed to be waiting for them to go out. Although he knew that he would be questioned, he had to go out. There were still certain risks in the evening newspaper situation of local media today.

When Su Jindong saw Xie Jiannan and his group coming over, he smiled at the media reporters and said, "The manufacturer representative of Kewang should be the protagonist today. Do you think we will let us out for lunch?"

The reporters laughed magnanimously, otherwise they would have fallen into conflict: should they keep staring at Su Jindong and continue digging, or should they follow the interview with Kewang's manufacturer representative?

Seeing reporters flocking in, Xie Jiannan smiled affectionately, although he was a little tired, he smiled affectionately. When they saw Zhang Ke and Fu Jun also surrounded the reporters' group, their faces were a little unhurried. Sure enough, Zhang Ke seized the opportunity to attack: "I heard that Mr. Liu Minghui, senior manager of Ida Electronics, led a group of senior sales managers in the marketing department to join Ke Wang. When Ke Wang won the CCTV bidding advertising period, will he use Liu Minghui and those senior sales managers to directly snatch Aida Electronics' channel dealers in various places? As for my intuition, after Ke Wang won the CCTV bidding, it is most convenient to directly seize Aida Electronics' market share. The so-called stabbing someone might as well stab him again. Will Ke Wang do this?"

Xie Jiannan's eyes narrowed and said, "Which media is this journalist friend from? I can't see your badge clearly."

Zhang Ke turned over the badge: "I am Jian Zhikang, a reporter from Jianye Morning News. Please do you have any questions about this?"

Zhu Xiaojun's classmate Jian Zhikang (who had written about the provincial organization minister Jian Zhikang for a typo), as a special correspondent of Jianye Morning News, is now forced to visit the Forbidden City with his colleagues. Fortunately, Zhang Ke promised to give him an exclusive interview, and Aida Electronics's newsletter also asked them to send the first, which is better than being among a group of reporters to pick up people. After following him at this time, he may not be able to get the opportunity to ask questions.

Of course, Xie Jiannan did not want the scene to turn into a farce. Zhang Ke's disturbance and provocative questions made other reporters feel very happy. They all stopped waiting for Xie Jiannan to answer, not asking new questions. Xie Jiannan breathed a sigh of relief, but if he could do the first day of the lunar calendar, he had to allow others to do the fifteenth day of the year. It was the most important thing to resolve the dilemma in his eyes.

Xie Jiannan calmed down his emotions and quickly organized his language, saying: "Kewang and Ida are both private enterprises supported by the Haizhou Municipal Government. The Haizhou Municipal Government has always encouraged the two companies to compete fairly and actively compete. This is also conducive to revitalizing the local economy and promoting the improvement of corporate competitiveness. Competition has never been a bad thing! I can only answer this question from a reporter friend. Kewang will compete with Ida Electronics on a legal and consistent with current business rules. Ida Electronics has done a great job in the DVD player industry. Ida Electronics must catch up and of course Ida Electronics will take Ida Electronics as its goal to pursue. We will not forget that just a year ago, Ida Electronics was still a very small electronics company, which also made us surpass Ida's confidence..."

Xie Jiannan's eloquence is first-class and he even used Zhou Fuming to suppress others. Seeing that other reporters almost gave him something, Zhang Ke asked again without hesitation: "Mr. Xie believes that it is in line with current business ethics to obtain competitors' business information by poaching people at critical moments, and to seize competitors' market resources by poaching people?"

"This question of this journalist friend is no different from the previous question. Please ask the next journalist friend to ask a question." Xie Jiannan no longer entangled with Zhang Ke and directly ignored him.

In Chen Jing's opinion, Zhang Ke's entanglement seemed somewhat unreasonable and disruptive. Her extremely beautiful apricot eyes stared at Zhang Ke.

Zhang Ke smiled unconsciously. Mingjun's face had such an unintentional smile, which had a particularly evil smell. He stood here not to disrupt the situation, but to warn Xie Jiannan that they wanted to pull channel dealers in South China and Central China through the relationship between Liu Minghui and others, and Aida Electronics would not sit idly by.

Zhang Ke and Fu Jun turned around and retreated to the periphery of the reporter group, and waited for the attention of other reporters to put them on Xie Jiannan and others before passing through the hall outside the venue, turning into the stairs, and meeting with Su Jindong and the others for lunch.

Xie Jiannan kept watching Zhang Ke and the others leave. Zhang Ke's seemingly disturbing the situation was exactly what he planned.

In the DVD player market, Aida accounts for 40% of the market share, Xinke is 20%, and BBK is 12%. Kewang is only 2% at this time. From 2% to the market share matching CCTV bidding king, we naturally cannot wait for the natural increase of the DVD player market. Although Kewang can establish its own marketing channels, the fastest and most convenient way is to use the mature channels of Aida Electronics.

In market operations, the choice of channel dealers is an extremely important part. After all, channel dealers determine the sales ability of the terminal, which is often a link that manufacturers are difficult to control. A powerful and experienced channel dealer is trustworthy in terms of distribution strength, terminal publicity and level.

Generally speaking, it is impossible for Aida and Kewang to prohibit its channel dealers from acting as agents of other products (except for regional or provincial channel dealers). However, if Kewang draws on the practice of Aida Electronics to charge dealers with high deposits, there will be dismantling between the two. The high deposit makes it difficult for ordinary dealers to choose to represent two products at the same time. One is the limitation of economic strength, and the other is that it will be very difficult for channel dealers to actually operate. It is easy to make one product wholeheartedly, but if you distract yourself from making two products, conflicts will arise.

If you have to invite huge deposits and channel dealers weigh the pros and cons, they will naturally only choose the most profitable product agent.

The greatest value of Liu Minghui and others who have changed jobs is Xie Jiannan's view that they can still use the mature channel resources that Aida Electronics has built for themselves. Of course, it is far from enough to rely on them alone, but with the CCTV bidding company, there is great potential.

Obtaining some channel dealers from Ida will destroy the integrity of Ida's channel network. The loss of channel dealers and the deposits that have been collected must be refunded, which will compress Ida Electronics' working capital and cause a series of bad cycle reactions. This is why Xie Jiannan is happy to see the situation.

This was originally a contradiction that was so sharp that it was irreconcilable from the beginning. Zhang Ke's reaction also made Xie Jiannan know that Zhang Ke knew very well the consequences of the matter.

Xie Jiannan thought to himself: Come on if you want to come. But Xie Jiannan also found it strange: Why didn’t Ida Electronics hold a sign in the morning? Even if Ida Electronics does not compete for the top three in the electronics list, it has extraordinary significance for stabilizing their channel business network. Or do they realize the consequences of channel business resources being seized after giving up? This seems even more impossible.

The restaurants near CCTV were already crowded. Zhang Ke and his friends walked several times, but they were still wandering on the road. There was a nearby KFC, and there were no fewer people waiting for seats than those sitting.

In order not to delay the afternoon bidding, I would not take a car to walk far away. There are often traffic jams nearby and it is blocked outside and cannot get in. It is not cost-effective to run back with two legs. I bought takeaway from KFC and sat on the steps outside to prepare to eat. Beijing is already a little cold in November. At noon, the sun is blocked by the clouds, and the wind and sand in Beijing are strong. Sitting on the outdoor steps is really not a good time to eat.

However, Wanqing and Tan Xisong called after lunch and asked them to go to the small restaurant on CCTV.

Zhang Ke felt a little embarrassed: "I just ruined CCTV..." I questioned the significance and value of CCTV's betting, which is equivalent to that of CCTV. Although Zhang Ke said this, he got up and walked into CCTV. The small restaurant enjoyed by CCTV's senior management in CCTV Media Center was not just as refreshing as it was.

Xie Jiannan and the others should be having dinner there too. If they can continue to get in the way of his eyes, Zhang Ke is still happy to do it.

After arriving at the small restaurant, Xie Jiannan, Chen Jing and others, as well as representatives of the twelve manufacturers during the golden advertising period after the Jingxia News Broadcast all dined in the small restaurant.

Xie Wanqing had a meal, and she and Liu Haiyan, the brand operation manager, were waiting for Zhang Ke and the others to come for dinner.

Xie Wanqing showed that a middle-aged fat man who was having dinner with Xie Jiannan and his colleagues was the deputy director of the advertising information department of CCTV. He was a deputy minister-level figure, not the same person as last year.

CCTV will not be stingy with a single lunch. Tan Xisong said hello before leaving. Zhang Ke and the others chose a relatively remote long table to sit down one by one. Zhang Ke waved Liu Haiyan and Zhao Haizhoutou came over: "After eating, you two will help me make a bad thing."

Xie Wanqing patted her forehead and was quite helpless about Zhang Ke's straightforwardness.

"In order to make the Xie family heartache, I do everything I can," Zhang Ke said with a smile. "After we won the CCTV bid last year, we negotiated with CCTV. You can secretly reveal it to me, and don't let honest people suffer losses..."

Kewang spent 350 million yuan, of course it was impossible to just make a 5-second advertisement. I believe Xie Jiannan fully understood the negotiation experience of Aida Electronics last year from Liu Minghui and was fully prepared to bargain with CCTV. This time, CCTV only took out the advertising resources for prime time to bid, which was to make the preparations to compensate some secondary advertising periods, not only for Kewang's family, but other manufacturers who bid for the other twelve golden advertising periods at high prices will have certain compensation.

The secondary advertising periods that CCTV takes out for compensation are not unlimited. If there are too many companies, there will be fewer companies. If there are too many companies, there will be fewer companies. The remaining twelve companies will be fewer. It depends on their respective negotiation skills. Maybe there will be actions such as people who have commented or greeted each other.

Zhang Ke was afraid that the other twelve manufacturers would not know the real situation, so he asked Liu Haiyan and Zhao Haizhou to secretly spread the news, allowing the twelve manufacturers to compete with Ke Wang.

When Xie Jiannan thought that the key news he received from Liu Minghui became a well-known secret, he didn't know what he would think, but unfortunately, he couldn't walk over and expose the secret in front of him! Zhang Ke sometimes tended to be so evil in his heart.

With the brilliant success of CCTV's three consecutive advertising investment conferences, Tan Xisong, the director of the advertising information department, should soon become a jealous peach, right? Even if these things will be spread to Tan Xisong, there will probably be no big problems. However, adding trouble to others cannot be considered a very moral thing, so it is better not to let others know.

Listening to Zhang Ke's face-to-face teaching of Liu Haiyan, how to do something secretly, Wan Qing gave him a look: Since Xie Jiannan instigated Liu Minghui to recruit people to change jobs at such a critical moment, there would be no need to be sympathetic to them anymore; if it weren't for occasionally seeing sales staff from the South China Office walking with Xie Zhan at the door of the bar, if he hadn't seen Liu Minghui unstable and let them do this suddenly, Aida Electronics would have been very embarrassed. Even so, the marketing department was still very chaotic, especially in the South China Office, Yang Yun flew back and forth three times to rescue the emergency in just five days.

In the afternoon, manufacturers who have already won the news broadcast in the golden advertising period will no longer need to go to the scene and will sign a contract with CCTV. Liu Haiyan and Zhao Haizhou naturally do not have enough time to sit down with Zhang Ke and the others to enjoy the lunch specially prepared by CCTV for their senior management.

Zhang Ke took the buffet plate and walked back to his seat. He took the egg-shrimp soup brought by Wanqing for him and told Su Jindong: "Kewang's so-called dealer network is too fragile. The network only has 10,000 units per month. Now it is not enough to pay them interest. With the current profit margin, Kewang's sales volume must reach more than 100,000 units before it can reach a break-even. They will definitely upgrade their dealer network as soon as possible and select experienced and powerful channel dealers to cooperate with. We, stabilizing the channel dealer network is a very critical step. Kewang will definitely start from this. The dealer conference will be held according to the time last year. Kewang will also take advantage of that opportunity. We must prepare well. As long as Kewang cannot seize the dealer resources from us, they will not be able to get more comfortable..."

"Biaowang Advertising will not be officially broadcast until January next year. The sales volume before the New Year has increased rapidly, mainly to quickly seize channel dealers and complete the growth brought about by channel dealers' network construction," Su Jindong agreed with Zhang Ke's judgment and nodded, saying, "The resources of channel dealers are not infinitely accessible. If Kewang cannot grab ours, he will grab other manufacturers. They will definitely learn from our margin collection set, otherwise their working capital will be seriously insufficient, unless they are willing to collect 500 million to 600 million cash from other places. They want to charge dealers a high margin, which will make dealers exclude other DVD player manufacturers. Not only is Kewang's family like this, but Aido also makes such a strong attitude, squeezing into the top three of the electronic list with 140 million. Their methods are so fierce that they probably won't be much worse than Kewang. I think the DVD player industry will soon transform from the advertising war to the war of survival..."

Zhang Ke is just a secret learning about Ai Duo. Hu Zhibiao, who is Ai Duo, will definitely use this trick, otherwise the poor and innocent Hu Zhibiao will have no source of funds at all. It’s okay for Ke Wang’s family to say that Ai Duo has also squeezed into the top three of the electronic list like a repeat of history. The bloody storm in the DVD player market caused by Ai Duo is even more inevitable.

"This is an inevitable trend. Perhaps only by the rapid decline of our Ida and giving up the biggest piece of cake can this situation be avoided," Zhang Ke smiled and scolded, "It's a pity that I haven't done good deeds for many years."
Chapter completed!