Chapter 432: The grand event of DVD player manufacturers

It was almost time when the advertising investment conference started, and before anyone of Zhang Ke came over, Xie Jiannan was a little absent-minded when answering the reporter's question. The reporter was also quite confused about this. People kept running out to see it, and reporters gave up helplessly and went to the venue first to avoid missing the opening of the investment conference. It was sparse. In the end, only reporters from two newspapers were left to ask about the details of Liu Minghui's jump from Aida Electronics to Kewang Electrical Appliances, but his mind was still very clear.

When Xie Jiannan was about to whisper to ask Liu Minghui what was going on, he saw Su Jindong and Liu Haiyan, the brand operation department manager of Aida Electronics, and Zhao Haizhou, deputy director of Aida Electronics, arrive late. There were not many reporters left in the lobby, and no one was staring at the registration and change card. When Su Jindong and the others walked over, a reporter reacted. He vaguely remembered Su Jindong's serious appearance in the media and chased him. Su Jindong stopped and pointed to his watch, indicating that it was almost time to start, and said, "If you have any visits, can you wait until the investment promotion conference end?"

Although these reporters expressed their understanding and followed the venue to go to the venue, they still took the opportunity to ask questions. While waiting for the elevator, a reporter asked: "Mr. Liu Minghui, the head of the marketing department of your company, switched to a competitive company at this critical moment. What do Mr. Su has any ideas?"

Su Jindong looked back at this side, and Xie Jiannan wanted to know how he would answer the media. At this time, the elevator door opened, Su Jindong walked into the elevator door with the reporter, and Xie Jiannan's impulse to pry the elevator door open again. He wanted to know how much Zhang Ke and his Aida Electronics management responded to this matter.

"Let's go?" Chen Jing held Xie Jiannan's arm. She was also surprised that Zhang Ke, Xie Wanqing, and Xu Si did not appear.

"Don't Zhang Ke and the others participate?" Zhao Siming couldn't hide his thoughts. Before he knew the local truth of the matter, he hated and feared Zhang Ke. After learning some truth from Xie Jiannan's mouth, the impact and shock in his heart were hard to describe. At least the hatred was not that deep. This was a very strange mentality. Perhaps it was not very embarrassing to bully Zhang Ke like this.

"Zhang Ke," Xie Jiannan chewed the name, "He is a poisonous snake hidden in the shadows. It seems that he is the greatest pleasure to control others behind his back. He may not be able to show up. I think he won't participate..."

Before Xie Jiannan finished speaking, Zhang Ke appeared. Zhang Ke, Ding Huai, Xie Wanqing and Xu Si were at the entrance of the hall. He did not take out the invitation letter or other documents to the front desk registration office to change the sign. Instead, he took out the badge and hung it on his chest and walked in through the guard outside the hall.

Xie Jiannan couldn't see what the badge was, and thought he should be a special guest. Being able to have these badges means that they had contacted CCTV before, which is also the privilege that the last CCTV advertising bidding company should enjoy.

"You are still here?" Zhang Ke deliberately dragged it to the end. Considering that there might be some reporters waiting in the lobby in the end, they asked Su Jindong and others to lead the reporter away first. Even Su Jindong and others were formal representatives of Ida Electronics, walked into the hall. Unexpectedly, Xie Jiannan, Chen Jing, Liu Minghui and other people from Kewang Electrical Appliances have not yet gone to the venue. "Will you just accept an interview with the reporter here?"

Seeing Zhang Ke's eyes turned viciously towards Liu Minghui, Xie Jiannan thought to himself: Even if there is resentment, that is what it should be.

Liu Minghui has exhausted himself by questioning the reporter's troubles. No matter how he defends himself, he cannot remove the suspicion of betraying Aida at a critical moment. He cannot deny this in his heart, which makes it even more difficult for him to face Zhang Ke.

If he has any experience in marketing and channel construction that is better than others, he has learned almost everything from Zhang Ke.

Not to mention the agent of Ericsson Mobile. Zhang Ke personally formulated plans for Aida Electronics’ early marketing, promoting people to implement them, and also analyzed the results after execution. Zhang Ke has a saying that it is very good at stating the hearts of advertisers: "You must be as stingy as possible in advertising investment as possible, and you must also take out every penny to advertise as much as possible..." This is often not recognized by marketing elites of this era, and even if you realize it, there is no effective way to control it.

Liu Minghui was not confident of pulling away the people from the marketing department because the staff of the department had a similar blind admiration for Zhang Ke. Even if Liu Minghui changed jobs, he did not think that anyone in China would be better than Zhang Ke’s innate talent in this area.

Of course, Liu Minghui would not tell Xie Jiannan all these truthfully. It is impossible not to properly elevate himself when he jumped into his new owner and describe some amazing ideas like Zhang Ke as collective wisdom, which is more in line with his personal interests.

The image Zhang Ke gave to the outside world is just a high-profile playboy who drives a sports car and does nothing.

Meeting with the previous boss is an embarrassing thing, but Liu Minghui's performance today does not lack the demeanor of a general. Xie Jiannan did not like him at all. He could directly guide the operation of the marketing department through Chen Jing, and he would not express his dissatisfaction on his face. He was very graceful and asked Zhang Ke to take the elevator to the venue together.

"Let's take the stairs!" Zhang Ke ignored Xie Jiannan's extra kindness at this time and went up the stairwell with Ding Huai, Xie Wanqing and Xu Sizhen. The venue was on the third floor, not on the thirty floor.

"It seems they are furious." Xie Jiannan set up the stall meaninglessly, and in front of Chen Jing, he had to show his due demeanor.

Chen Jing frowned, as if he felt that Zhang Ke was not grand enough.

At the entrance of the venue, Su Jindong and the other two blocked the reporters waiting outside the venue. CCTV staff were trying to separate the reporters and let Su Jindong and the other two enter the venue smoothly. In the venue, the three of them were naturally the focus of everyone's attention. In particular, representatives of several companies that were determined to compete for the CCTV betting next year could not help but stand up.

Except for CCTV's own reporters who can enter the venue, reporters from other newspapers, TV stations and other media can only wait for news outside the venue.

Zhang Ke, Ding Huai, Xie Wanqing, Xu Si climbed up the stairs. Xie Jiannan and the others were entering the venue, and the reporters did not come up to block them. However, when some reporters saw this, they couldn't help but raise their cameras to capture the photos.

In 1996, the Internet was not well known, and photos without news value could not be published in the media. Just take photos of these photographers. Who made Xu Si look so outstanding?

The layout of the venue is very different from last year's rostrum, which is the location of the rostrum and the high platform used for bidding.

Unlike last year, CCTV will bid for all the advertising resources during prime time this year, while last year it will only bid for the golden advertising period, which is only 65 seconds between the news broadcast and the weather forecast.

Of course, the most valuable and most anticipated by many manufacturers is naturally the 65-second golden advertising period between the news broadcast and the weather forecast. Even manufacturers who do not have the ability to compete in this part of the golden advertising period have a mentality of watching the show.

This part of the golden advertising period is divided into 13 sections and 5-second advertisements, of which the first section is the king's advertisement. The competition for these 13 sections of golden advertising periods is different from the completely dark bidding method last year. This year, the open and dark bidding will be adopted. First, the manufacturers who are interested in participating in the competition in the venue will write the quotation in the envelope, and the forty manufacturers with the highest quotation will then participate in the bidding stage.

Of course, it is the need for the atmosphere in the venue to be popular. CCTV Advertising Information Department first played an advertising video for Aida Electronics, introducing Aida Electronics’ miraculous market achievements after becoming the CCTV king. Tan Xisong and Su Jindong, director of CCTV Advertising Information Department, spoke on behalf of CCTV and Aida Electronics, respectively, and unveiled the CCTV Advertising Investment Conference.

The first thing to do is to compete for the most valuable advertising period between the news broadcast and the weather forecast, so that the prices of secondary golden advertising periods can also rise, and there is no need to worry that manufacturers will have spare energy.

CCTV requires that there are no more than three manufacturers in the same industry in these 13 5-second advertisements. In other words, there are no more than nine manufacturers in the same industry that enter the bidding stage. This is also for the balanced distribution of CCTV's advertising resources in various industries, so as not to snatch these 13 advertisements by DVD manufacturers.

The first phase of the secret bid quotation felt a bit calm, but it was just to encircle forty shortlisted manufacturers. Tan Xisong issued a shortlisted quotation of 18.88 million. Since twelve of the first batch of forty shortlisted manufacturers were DVD player manufacturers, three DVD player manufacturers were eliminated, and the final quotation of DVD player manufacturers was determined to be 26.88 million. The three highest quotations were selected from the unselected manufacturers.

The specific quotations of the forty manufacturers were not announced, and the quotations in the secret bid stage were only determined.

In this way, the final quotation is 16.68 million. Not only is the maximum number of 9 shortlisted in the DVD player industry, but the minimum number of shortlisted is 10 million higher than the others. As predicted by the media in advance, CCTV's advertising investment conference this year is a grand event for DVD player manufacturers.
Chapter completed!