In the summer of 1995, the price of DVD players remained at a high of more than 3,500 yuan, and the agent price for secondary dealers remained at a high of more than 3,000 yuan. Although Ida did not have the ability to bargain in purchasing components and could not effectively control the procurement costs, even so, each DVD player still had a gross profit of nearly 1,000 yuan.

There is still one week before August ends, but the sales data sent back from sales volumes in various places are sure to exceed 6,000 units in August, ranking second only to Samsung in sales in East China.

Although there is such a high gross profit, it is still far from satisfying Ida's desire for funds.

The development model designed by Zhang Ke for Aida is too radical, resulting in abnormally high management costs, especially in marketing promotion. The advertising investment in Donghai and Shanghai alone exceeded 10 million. The 600,000 yuan monthly advertising fee paid to CCTV has not yet been calculated. Zhang Ke plans to invest another 10 million yuan in promotion expenses in East China before the New Year.

Successful marketing means that Aida insisted on the agency sales model of cash orders from the beginning can extract more funds from the dealer system. Only after the market in Shanghai opened, in order to monopolize the agency rights in Shanghai, Shanghai's distributor Yongcheng Jiao Home Appliances Co., Ltd. also supported Aida with a deposit of 10 million in addition to normal advance payments.

Zhang Ke used this fragile capital chain to maintain Ida's rapid expansion.

The technical advantages of Aida's development products based on the second-generation decoding chips were fully reflected by the end of August. Professional magazines such as Electronic Weekly highly evaluated the technical advantages of high integration of second-generation decoding chips for DVD players. The paper uses data from Aida, Wanyan and Samsung.

These professional magazines are rarely exposed to ordinary citizens, but they have a wide influence among electronic and electrical distributors. In addition, Aida's market sales in East China have caused dealers outside the East China to come to the door and ask for agents of Aida's products.

In August, the marketing team led by Liu Minghui visited all large and medium-sized cities in South China Province, and the distributor network in South China was basically done. After this round, at least another 20 million yuan of production funds were raised for Ida from the market in South China.

At the end of August, Zhang Ke transferred Liu Minghui back to Haizhou to take charge, and divided ten employees of the marketing department into five groups to go to central China to build a dealer network; and the team led by Zhou You have entered Zhejiang Province to carry out the first wave of marketing promotion.

In the future, the new rivals of BBK, Wanlida, Aido and other future DVD player manufacturers have embarked on the road of full expansion before they are launched.

After meeting with Zhou You to discuss the specific planning of the electronic industrial park, Zhang Ke informed Su Jindong and Ding Huai about the preparation of the agency from Xu Si to Hong Kong.

The main resource of Hong Kong companies is a cooperation agreement with TI. This cooperation agreement also includes the contribution of Ding Huai and Su Jindong. The equity structure of Hong Kong companies is similar to that of Aida, and Ding Huai and Su Jindong both have 5% of the equity.

Although Su Jindong and Ding Huai have outstanding talents in production management and technical research and development, he never expected to develop a company in such a radical model. Su Jindong had to admit: "If you were to yourself, every time you achieved a small step of success, you would not help but stop and observe the market's reaction and reflect. However, Zhang Ke clearly knew that each success would be followed by greater success. He urged everyone to keep going to welcome the next glory... That's it. When more and more people know that he was just a high school student in school, he had no slight contempt in his heart except admiration..."

Ding Huai and Su Jindong certainly had no objection to Zhang Ke's arrangements.

Xie Jiannan couldn't wait to issue an offer to Kumho to acquire Haitai's equity. As the controlling shareholder, Zhengtai Group even proposed a proposal to increase capital and expand shares. Once Kumho refused Xie Jiannan's request, they would not hesitate to use their capital advantages and use the means of capital increase and expansion to dilute Kumho's shares until they finally excluded Kumho from Haitai's decision-making level.

Zhang Ke had more reason to believe that Xie Jiannan's plan was similar to the path chosen by Sheng Xin. The success of Sheng Xin Global Electrical Appliances West City Store prompted Xie Jiannan and Zhengtai Group to decide to speed up the steps.

This is in line with the Xie family's usual style of doing things. Once you see the prey, you will attack decisively and not give the opponent time to react.

Zhang Ke didn't need to react at all. They would come if they wanted to come. First of all, Ye Jianbin felt the pressure.

On August 28, Zhang Ke informed Ye Jianbin that Kumho decided to accept Xie Jiannan's bid.

In Xicheng Home Appliances Store, Ye Jianbin examined his kingdom and it has been ten days since he opened. Although he cannot maintain the popularity of the big promotion, his daily traffic and turnover remain above the same level. Whether it is successful remains to be verified. However, Ye Jianbin is unprecedentedly confident in this model. Compared with the traditional distribution system, the direct supply model has extremely superior cost advantages. Once it is formed, it can even restrict upstream manufacturers.

"Don't guess their intentions. Xie Wanshan has been taking care of my small shop twice in his busy schedule," Ye Jianbin said with a contemptuous smile, "Xie Jiannan is not ashamed to come to Haizhou, but he is also very generous and actually gives 15 million chips. How can I use this money to continue to set up camp in Haizhou?"

Zhang Ke licked his lips embarrassedly: "My uncle's company is waiting for the rice to be put into the pot?"

"You seem to be holding a pot all day long to beg for rice," Ye Jianbin said with a smile, "Your uncle's company, if you lack money, you can go to a loan. Are you interested in investing in Shengxin?"

Zhang Ke curled his lips and smiled: "If Sheng Xin really fights with Zhengtai, can I still stand by and watch? You also know that I have always been waiting for rice to be cooked, and now I have thin arms and legs that can't help..."

"Are you looking forward to Sheng Xin and Zhengtai fighting each other?" Ye Jianbin smiled, not caring about Zhang Ke's polite refusal. It was different from Sheng Xin's layout everywhere, but Jinhu was determined to set up camp in Haizhou, which has a lot to do with Jinhu's current strength.

Zhang Ke wanted to lay a solid foundation in Haizhou, but with Ida's popular model, it became very popular.

Sheng Xin's confidence comes from the Ye family behind it, but there is still a lot of insufficient commercial resources than Yu Zhengtai Group. After more than ten years of development, Zhengtai Group has formed an industrial scale of 200 million to 30 billion in the fields of biopharmaceuticals, health products, semiconductors, etc., and has begun to expand into other fields such as commercial circulation.

Sheng Xin worked hard to concentrate the Ye family's scattered commercial resources, and it only took two or three years to form a scale. Compared with Zhengtai's huge body, Sheng Xin was like a weak and thin person.

Zhang Ke hugged his hands and said, "If possible, Sheng Xin will go to Shanghai to develop first..."

Yongle Electric, which later dominated the Shanghai home appliance chain market, was just a collective enterprise mainly focusing on wholesale home appliance business before 1996. It was contracted by several employees of Yongle Jiao Home Appliance Company in the middle of 1996 and changed its business model, and it began its journey as a giant in the Shanghai home appliance chain industry.

Sheng Xin switched to Shanghai at this time, which could avoid direct confrontation with Suning Appliances in the province. At this time, Yongle was vulnerable at all. He could even allow Sheng Xin to directly acquire Yongle Jiaojiao Home Appliances, the predecessor of Yongle Electric Appliances, and enter Shanghai. He could also cooperate with Shi Yi's Yongcheng Jiaojiao Home Appliances.

Ye Jianbin will not ignore any of Zhang Ke’s suggestions now. Just as Zhang Ke wanted to set up a camp in Haizhou, Ye Jianbin would inevitably have such an idea. If it were not forbidden, he would also want the most critical and glorious step in his own base camp.

Ye Jianbin said: "I will think seriously. I think Xie Jiannan and all the men of the Xie family are not as brave as you. Ida ran until now without stopping. I think you have not stopped to take a break. The strength of the Zhengtai Group is very strong, but they will not occupy the entire market in the province without breathing."

Zhang Ke smiled and said, "No matter what, you have to help me perform the drama in Haizhou..."

"This, Zhao Jinrong has expressed their willingness to cooperate through Deputy Mayor Wan. Sheng Xin can even sign a framework agreement with them regardless of goodwill..."

"What does it mean to ignore goodwill? If this framework agreement cannot be fulfilled by Jincheng, what's wrong with Yu Shengxin's goodwill?"

Ye Jianbin smiled treacherously and said, "Zhao Jinrong must have offended you a lot, so you have to dig a hole and bury him. Are you not worried that Xie Jiannan will ask them to cooperate? Anyway, Haitai must do home appliance retail, maybe Xie Jiannan will think about entering the Haizhou market at that time."

"It's not a paper house. It takes a year to erect the tall buildings and Daxia. Xie Jiannan needs to have the courage to come in, but it doesn't happen to let you reduce the burden?"

Seeing that Zhang Ke’s implication that as long as Haitai dared to march into Haizhou, he even attacked Haitai. Ye Jianbin smiled and said, “Then I really want to send someone to provoke Xie’s surname, so that he can remember the shame of Mercedes-Benz being smashed from time to time. If they can’t calm down and march into Haizhou, Sheng Xin’s pressure will be easier.”
Chapter completed!