Chapter 196: Big channel dealer

The dealers invited by Sheng Xin and the managers of home appliance departments of major shopping malls were naturally invited by Sheng Xin's people. The key figure, Ye Jianbin, would recommend Zhang Ke.

Shi Yi is a major channel dealer in Shanghai for home appliance wholesale and the general manager of Shanghai Yongcheng Jiao Home Appliances Co., Ltd., 40 years old, not tall, with triangular eyes, sharp eyes, and doesn't look so obscene.

After listening to Ye Jianbin's introduction to Shi Yi, Zhang Ke smiled calmly and said, "Shanghai is the most important market in East China. It is an honor for Aida to be able to trade all the channels like Yongcheng."

Shi Yi really couldn't be interested in an unknown company like Aida Electronics. The key is that Aida Electronics dared to ask Yongcheng for ordering. When the order was filed, the payment would have to be settled immediately.

Shi Yi had no shame before and refused Ye Jianbin, so he agreed to **da's agent. He ordered fifty machines at will and sent more than 100,000 yuan in payment for Aida Electronics, which can be regarded as a favor to Ye Jianbin.

Seeing Aida's product launch conference, Shi Yi was a little moved. He held his own identity as a major channel dealer and casually chatted with his peers at the cocktail party. When Hua Jianlong, general manager of the Baiyi Store, received a call and asked Ye Jianbin to help transfer 30 more machines to support him, Shi Yi was a little unable to sit still.

Shi Baiyi Store occupies the sixth floor of the building, and the home appliance department store is located on the third floor. Shi Yi and other channel dealers who were invited can't wait to arrive at the promotion site of Aida DVD player on the third floor.

At the moment when the spotlights illuminate the billboard, all thirty machines prepared by Shibaiyi Store for today's promotion were sold within an hour and a half.

We did not prepare more stocks in the Baiyi store in the city, and now there is less than half an hour left to end the business at night, just to make some noise to attract the attention of the dealers invited today.

In addition to various explicit advertising forms visible to media, the hidden advertising role that dealers themselves have cannot be ignored.

The enthusiasm of the dealer determines the distribution intensity of the terminal market.

Once Ida's DVD player is spread across the home appliance counters in a major shopping mall in a city and occupies a relatively good placement, it is recommended by counter staff, and the effect is definitely a bit stronger than advertising on CCTV.

Dealers from all over the world can effectively reduce the cost of marketing promotion and publicity to the greatest extent and improve the effect of marketing promotion and publicity. With the Aida ordering model, the more proactive the dealer is, the more able it can advance the order payment to Aida in advance.

I don’t know if it was the dazzling and exciting large outdoor advertisements that instantly blossomed, or the seductive charm of Jiaoyan and Mingyan Jiang Daier. The third floor home appliance department of the City Baiyi Store was crowded with people from the escalator to the space of the promotion booth. Jiang Daier used the only remaining prototype to explain the functions and image effects of the Aida video player to the customers surrounded by the booth. Xu Wei and Ling Xiaoyan distributed flyers with the staff of the City Baiyi Store, and the security guards were maintaining order. Aida launched this single-player DVD player for 3,688 yuan and gave a gift voucher of 200 yuan. Although it is the first DVD player on the market that actually fell below 3,500 yuan, it is also a luxury for ordinary families. Many of the customers surrounded were holding a stack of banknotes and shaking: "Give it to me, I want the last machine, and I don’t need a gift voucher..."

Shi Yi and the others stood on the fourth floor and watched the grand occasion of the third floor by the railing. They felt that it was a joke that only pre-ordered fifty machines from Aida before. If the city’s Baiyi store had sufficient stock, fifty units would be sold tonight.

Also regretful to Shi Yi is the home appliance manager of Oriental Plaza.

Oriental Plaza is the commercial leader of the city and is committed to operating medium and high-end products. Sheng Xin initially chose to cooperate with Oriental Plaza to hold this product launch conference, but Oriental Plaza rejected Sheng Xin's request because Ida Electronics is not a well-known brand, and only symbolically gave a very inconspicuous home appliance counter.

The home appliance department manager of Oriental Plaza just received a call from his assistant. The five machines in Oriental Plaza had already been transferred to the home appliance department manager of the city Baiyi store. He was so angry that his teeth were itchy, and Aida Electronics' advertising offensive had just begun. If the customer finds that the largest shopping mall in the provincial capital is out of stock tomorrow, he will not be able to train the general manager so much that he quickly pulled Sheng Xin's marketing director Shao Xinwen aside, and he would always take twenty or thirty machines to respond to the emergency.

The troubles of the home appliance manager of Oriental Plaza can be solved by just looking for Shao Xinwen; Ye Jianbin could not easily solve the problem that caused Shi Yi's headache, so he dragged Ye Jianbin back to the cocktail party scene on the eighth floor to find Zhang Ke.

"The speech at the press conference allows people to understand Mr. Zhang's style," Shi Yi's impression of Zhang Ke was only at his very decent speech on the stage just now. This was not a simple compliment; the effect of the speech was by no means something that could be understood by reading afterwards. Zhang Ke read aloud, pause, and control the voice very carefully, allowing the audience to understand all the implicit meanings and subtleties. This itself reflects Zhang Ke's superb skills in his speech.

"Thanks to the praise, Mr. Ye knows that I am a person who is usually taciturn. For the speech tonight, I haven't slept soundly for a few days..."

Shi Yi smiled. He admired the gentle, modest and cautious young man and said, "When will I go to Shanghai to fight the market, Yongcheng will cooperate with you..."

Zhang Ke smiled and said, "The marketing promotion work in Donghai will take about half a month to complete, and Shanghai will also take late July as soon as possible. The specific time will be arranged by Sheng Xin, and of course it depends on the preparations in Yongcheng..."

Shi Yi said: "There is no problem in Yongcheng. The 5 million yuan in money will be transferred to Aida's account tomorrow. I also need to ask Aida and Shengxin to quickly set up a schedule, so Yongcheng will make preparations early..."

Zhang Ke and Ye Jianbin looked at each other and smiled bitterly.

This time, Ida only took out 1,000 machines, and only controlled the distribution volume of East China to be about 500 machines, and only 500 machines were left to serve as a market in the province. Under the fierce advertising offensive, once the market is opened, as long as a certain advertising intensity is maintained and the after-sales service system is continuously improved, the sales volume of products with stable quality will be controlled above a certain level.

Zhang Ke estimated that the production capacity of Aida Electronics only has 2,000 machines per month can only maintain the supply of the provincial market. I don’t know if I can save enough machines to hit the Shanghai market in half a month.

Fortunately, Sheng Xin transferred 15 million yuan of deposit to Ida's account in the last time, and Ida built a new factory and recruited employees the moment she got the money. The original workshop could have achieved 24-hour continuous operation between two shifts.

If the shift production is achieved, the production capacity will be more than doubled. The construction of a new factory building is completed by the end of the month. The production line mainly used to assemble the DVD player is not complicated and can be put into production as soon as mid-August. However, the most obvious constraint on the production capacity is the production of circuit boards. The possibility of the expansion of circuit board production capacity is extremely small before mid-August, unless the acquisition of circuit board manufacturers quickly switch to production.

Su Jindong is under great pressure to expand its production capacity to 8,000 units in August.

From Zhang Ke’s conversation with Zhang Yaping, general manager of Philips Components Department, Zhang Ke hopes that the output this year will exceed 100,000 units.

Although Shi Yi generously promised to deposit five million dollars into Aida's account tomorrow, Zhang Ke did not give him a clear answer. This was probably the treatment that Shi Yi rarely encountered in recent years. Seeing someone coming to find Zhang Ke and Ye Jianbin, he had to walk away.

The person who came here was Zhou Yiping, who is currently in charge of Aida Human Resources Department. With him was Lu Qingsheng, deputy director of Huishan Radio Components Factory 2. On the eve of the press conference in the provincial capital, he had decided to join Aida Electronics as the deputy manager of the Production Operations Department and actually assisted Su Jindong in charge of Aida Electronics' production and operation. He also joined Aida Electronics from Huishan Radio Components Factory 2, which temporarily alleviated Aida Electronics' urgent shortage of production and operation management personnel.

Zhou Yiping was also free of charge and had the opportunity to introduce Zhang Ke, the real leader of Ida Electronics, to Lu Qingsheng. After a while, he stopped and had a few conversations, and then led him to have an informal meeting with other Ida management present.

Ye Jianbin sighed: "I can see Aida Electronics expanding rapidly almost anytime and anywhere. In exaggerated words, Aida Electronics is growing at a speed that can be seen with the naked eye..."

"You must always be worthy of Mr. Ye's trust." Zhang Ke made a hypocritical compliment, and he couldn't help laughing first.

Ye Jianbin chuckled and said, "I asked you to seize the right opportunity again. With this investment from Yongcheng, the total amount of additional orders tonight will reach 20 million. Sheng Xin is finally sorry for you!"

Zhang Ke smiled and said, "But before today, Sheng Xin only brought in five million orders in East China in half a month..."

With Sheng Xin’s 15 million, Aida Electronics will soon raise a huge amount of 40 million yuan, and it is no longer a dream to build a large industrial base in Yilongdong!
Chapter completed!