Chapter 1102 Idea store

Tang Jing and three little girls set off from Kingsoft in the morning and transferred to Hong Kong. They arrived in Perth until nine o'clock in the evening.

On the phone with Tang Jing, Zhang Ke stood in front of the window and stared at the snow particles outside that were hitting the glass with the wind, thinking about the matter of China Unicom.

Even if the Mobile Communications Bureau and its subordinate mobile companies were separated from China Telecom Group and their respective provinces and cities to account for their own accounting, with the advantage of market monopoly, the net profit of the main salesperson of Mobile Communications reached 12 billion yuan in 1999, and the net profit margin of the main business reached 22%. After that, it will become the second largest profit-making member of the central enterprise after China Petroleum and Natural Gas Group. At this time, China Unicom's profitability was even not as good as Huaxia Electronics. The net profit in 1999 was only more than 1.2 billion yuan, and the net profit of the main business was even less than 6%.

In order to create such a situation today, Unicom can complain that it was suppressed too badly in the early stage, and almost all the advantageous resources were seized by the Mobile Communications Bureau. After the Ministry of Information and Industry reorganization, Unicom's situation has improved a lot, especially the State Council's support for Unicom has also been greatly enhanced, and it is also given priority to promote Unicom to go overseas to go public and finance to develop its main business. It is difficult for Unicom to catch up with Mobile immediately. Most people are optimistic that the gap between Unicom and Mobile will become smaller and smaller. This is also an important factor that Unicom is sought after by investment institutions in Hong Kong and New York. However, Unicom has put all the chips for developing high-end businesses on CDMA with a gambler mentality. In the future, the facts will prove that Unicom's gamble is inappropriate.

The actual situation is that until 2008, China Unicom never really posed a threat to China Mobile. After the CDMA network was built, China Unicom also regarded it as a waste of money.

Zhang Ke looked at the wind and snow in the window and sighed secretly, thinking that it would be a bit overestimable to interfere in this matter at this time. The key is to consider how to seek the greatest benefit for Kumho.

Wanqing talked to Zhitong on the phone in the living room next door. The topic of the mother and daughter talking on the phone was very interesting. Zhitong said on the other end of the phone that she wanted to find two handsome Australian guys in Perth for Wanqing. Zhang Ke stood by the door and laughed. She thought to herself, why did the girl born in the 1990s be so precocious?

Wanqing and Zhitong were talking on the phone for a while before hanging up the phone. Zhang Ke smiled and said to her: "It's a pity that you don't go to Perth. It's cold here..."

"I don't sometimes go to Perth to join in the fun," Wan Qing said with a smile. "If you think it's not lively enough, just pull Xu Si over..." She wanted to say something else, but her phone rang again, looked at the number displayed, and smiled at Zhang Ke, "What a coincidence." She spread the phone out to Zhang Ke, and it was Xu Si who called.

"Why do you think of me at this time?" Wan Qing answered the phone.

"Are you with Zhang Ke?" Xu Si asked from the other end of the phone.

Zhang Ke stood behind Wan Qing, hugged her soft body from behind, and put his ear on his cell phone and listened to what Xu Si said on the phone.

"He is eavesdropping on you. I and I took a plane to Beijing at noon. Why don't you come here too?" Wan Qing said, holding her head behind her, resting on Zhang Ke's shoulder, with her cheek against her cheek.

"I heard that you were going to Jianye, and I thought it was strange. If you don't follow Zhang Ke to Beijing secretly, what should you do to Jianye alone?" Xu Si smiled on the other end of the phone, "I want to go to Beijing to see you, but I just received the call and heard that Ye Xiaotong gave birth to a baby boy in the hospital, a fat baby of eight pounds and six taels. I want to take time to visit the mother of Jianye first..."

"Ah!" Wan Qing exclaimed, "Don't rush to visit the hospital after you arrive in Jianye tomorrow. Let's talk about it when I return to Jianye. I told everyone this morning that I went to Jianye. If I don't rush back tomorrow, the lies will definitely be exposed..."

"Then turn off your phone now and pretend that you didn't hear any news. I will wait for you to come over and see the maternity together after I arrive in Jianye tomorrow."

"Okay," Wanqing agreed, and asked Xu Si again, "Do you want to talk to that bastard?"

"I just ignore that bastard," Xu Si said with a smile on the other end of the phone, "If you pay attention to him, he won't be able to come back tomorrow."

Wanqing had to leave Beijing early. After hanging up the phone with Xu Si, she immediately notified her assistant to book the earliest flight to Jianye tomorrow. Zhang Ke would not rush to participate in this kind of trivial matter of visiting the mother. She would go to the hospital if she had time. She didn't have time to wait until Ye Xiaotong and Shao Xinwen's son had a full moon drink before going to the door to express his congratulations. She thought to herself that the old man of the Ye family must be very happy this time. Now the Ye family is considered to be four generations living together; Ye Jianbin and Ding Wenyi have never had children.

Zhang Ke cannot call Shao Xinwen immediately, and Ye Zufan, the old man of the Ye family, to congratulate him. He can't say that when Xu Si called Wan Qing, he heard about this. Wan Qing was there to arrange a return to Jianye tomorrow. He picked up his mobile phone and called Chen Xinsheng. He talked about in-depth cooperation with China Unicom through Lianxin. He couldn't explain it clearly on the phone. Chen Xinsheng asked to take time to come to Beijing, and he would also contact China Unicom on behalf of Jinhu.

From Chen Xinsheng, he heard the news that Ye Xiaotong had a successful child in the hospital after he was at night, so Zhang Ke called Shao Xinwen to congratulate him.

Shao Xinwen and a lot of people in the Ye family were in the hospital. Ye Zufan's voice was surprisingly loud. He commanded the east and west there. He snatched the phone from Shao Xinwen and talked with Zhang Ke excitedly. Ye Xiaotong changed from a caesarean section. After anesthesia, he still couldn't make a phone call. He made an appointment to visit the hospital another day before hanging up the phone. Wanqing was also busy making arrangements.

Wanqing rushed to the airport early the next morning to fly to Jianye, creating the illusion that she had been stranded in Jianye, and then went to the hospital to visit Ye Xiaotong and her biological child.

Zhang Ke lived in the Nanhu Forest Villa in Xianglin Town. Until the afternoon, Yao Jian, general manager of Jinhu Commercial Northern Company, received Chen Xinsheng from the airport, and Su Jindong rushed directly to the Nanhu Forest Bianye.

There are very few vehicles on the ramp from the airport line 2 highway, and there is snow on the road, so the cars drive very slowly.

In addition to Chen Xinsheng and Su Jindong, Zhang Ke also called Liu Mingfeng to come to Beijing with him.

After applying for an architectural engineer at Oak Park in August, Liu Mingfeng asked his girlfriend to have a try at Oak Park at night to meet Zhang Ke, and got a chance to interview again. Finally, he joined Ida Group.

After the unique probation period, Liu Mingfeng officially served as deputy manager of the User Experience Design Center, a newly established department of Ida Group. This is a newly established department, and the office location is temporarily in the Oak Park, and the organizational structure has not been finalized. Although it is in the Oak Park, it is temporarily under the direct jurisdiction of Su Jindong, one of the three giants.

During this period, except for submitting the work report to Zhang Ke once a week, I have no direct contact with Zhang Ke. Even if it is a response to the work report, all the emails will be automatically confirmed and responded without any other responses. Liu Mingfeng even thought he had forgotten it for Zhang Ke, until he suddenly received a call from Su Jindong last night and learned that he was going to go on a business trip today.

Even if he forgets it, Liu Mingfeng felt nothing uncomfortable. Only after he officially joined the company did he truly know that there was a huge Kumho economic empire behind Ida Group, which could be among the 29-person meeting or the ultimate glory that outstanding professional managers could move? Only then could he truly know who was standing at the top of the pyramid of the Kumho Economic Empire, which was a far-reaching distance.

Although there are many examples of Ida Group holding important positions when they first joined, such as Zhang Yaping, the CEO of the Components Department, served as the president of the first-level department and vice president of the group, and directly ranked among the 29-person meeting. However, Zhang Yaping had a high reputation in the industry before joining Ida Group. Before joining Kumho, Liu Mingfeng was just an unknown person. Although he was a doctor of Jianyou, he did not have particularly outstanding academic achievements. He served as the deputy manager of the newly established department at the beginning of his career. The key is that the newly established user experience design center is directly led by Su Jindong, one of the three giants, and there is no official manager yet. Liu Mingfeng's experience is somewhat of a one-step success.

The car passed through Xianglin Town and drove into Nanhu Forest Villa. Although it was covered with snow, the luxury of the villa area could still be seen. Liu Mingfeng stuttered and said with a slight smacking voice: "When can we buy a house here, there will be no regrets in this life."

"That's just a little bit of a good future?" Su Jindong was addicted to smoking. He got off the second line of the airport. He moved to the last row of the business car and opened a crack in the window and sat there smoking. He heard Liu Mingfeng's words and scolded him with a smile, "Employees above Aida's deputy manager feel that living in a villa and a foreign building are unattainable. They should really go to the employee training center and then brainwash..."

Liu Mingfeng has been studying for a PhD in school before he came out to work, but he is not a research talent in the ordinary sense. He has strong team leadership skills. The most important thing is his ability to think innovatively. He has a good relationship with the newly established user experience center at Aida at this stage. He is also very proficient in technical matters and has strong business capabilities.

Su Jindong once joked with Zhang Ke, why could he pick up a treasure casually? Liu Mingfeng had no chance to get along with Jinhu.

Two cars drove into the yard one by one. Liu Mingfeng saw Zhang Ke standing in front of the steps waiting for them. Zhang Ke was holding a box of cigarettes in his hand, watching Su Jindong get out of the car and holding a cigarette in his hand. He smiled and said, "I thought you could hold back and smoke the first cigarette after getting off the car. I would prepare the cigarette for you first. I didn't expect to overestimate you..." Hold the cigarette box and the lighter in his hand and put it behind him, and ask Chen Xinsheng, Su Jindong and the others to come into the house to talk.

Liu Mingfeng and Yao Jian followed behind and entered the house.

It was cold and cold outdoors, and there was heating indoors, which was as warm as spring. Sit down and Zhang Ke briefly introduced what Xiao Ruimin came to talk about yesterday to them. Yao Jian couldn't even talk about this level of discussion, and he didn't know why Zhang Ke asked Liu Mingfeng to come over.

Chen Xinsheng didn't smoke, and Zhang Ke was not interested in smoking. He threw the cigarette box and lighter on the table and said to Yao Jian and Liu Mingfeng: "You have to smoke and get it yourself..."

Liu Mingfeng wanted to smoke. Seeing that Yao Jian was not moving, he felt embarrassed to be too casual. He sat there respectfully and prepared to listen to the two giants and Zhang Ke's high-level cooperation with China Unicom. However, Zhang Ke raised his eyebrows and looked at him and said, "I'll briefly talk about the situation. You should know why I called you and came to Beijing too, right?"

"..." Liu Mingfeng did not expect Zhang Ke to ask him directly for his opinion. Fortunately, he was prepared and not caught off guard. He sorted out his ideas and said, "When we examine the entire mobile communications industry, we will find that the entire industry is actually composed of four types of enterprises: network and terminal hardware equipment providers, technology suppliers, network operations and service and content suppliers. Before the establishment of the User Experience Design Center, Aida was a relatively pure terminal equipment provider and terminal equipment technology supplier in the field of the mobile communications industry. In the general opinion, Aida and China Unicom can carry out a limited scope of cooperation, either directly providing hardware products or indirectly participating in China Unicom's mobile phone customization business by providing components and mobile phone technology to Lianxin. However, in the portable music player market, in addition to providing users with IPlayer hardware products, it also uses global audio

Le Online provides music downloads, which is actually the role of service and content provider. The current G** network is limited by bandwidth and technology, and other additional services besides communication are quite limited. However, whether it is the mobile company upgrading G network to develop GPRS technology or China Unicom’s new CDMA network, compared with the older generation of G network, it can provide users with more value-added services including audio, pictures, video, Internet browsing, email, etc. Domestic digital mobile phones will officially enter the era of high-end applications, which is also the significance of our establishment of a user experience design center. In addition to providing hardware products to participate in China Unicom’s mobile phone customization business, we can also become China Unicom’s software technology supplier and content provider for China Unicom’s value-added business, and this can greatly promote our hardware sales."

Su Jindong nodded and said: "Microsoft acquires 30% of Global Music Online's equity for $900 million. What Microsoft values ​​is the bundled business model of Global Music Online and IPlayer hardware sales; this business model will form a relatively closed application environment and promote each other to consolidate each other's market position - we have been examining whether this business model can be ported to the mobile phone business, but it is not easy to do this. Iplayer users directly download music from Global Music Online through computer networking. Of course, our mobile phone users can also download application software from our official website through computer networking, and in the future they can also download audio and video files, but for mobile phone users, this application is still low.

At the level, it is more convenient to send and receive emails directly through mobile phones and directly link the Internet to download application software. You can even download Internet instant messaging software such as MSN and ICQ to your mobile phone to achieve instant messaging synchronized between mobile phones. Mobile phones can even be used as terminals and payment means for e-commerce... In addition to communication, mobile phone applications should become more interesting and more lifelike. If we want to be content suppliers of mobile phone users, we must achieve this level to be considered a preliminary success, but this process needs to be supported by the operator's network. Unfortunately, the Mobile Communications Bureau has a tough attitude. They believe that service and content supply are their territory, not something we can cross the boundaries, and will not allow us to share profits from it."

Liu Mingfeng carefully thought about Su Jindong's words, and his words expressed his meaning more thoroughly. He thought that Ida could develop to this point in the hands of their group of people. In front of the three giants, it is better to honestly hold up your tail and do things seriously. Many good ideas and creativity are not without value, but without possibility of realization. In the domestic Mobile Communications Bureau and subordinate mobile companies in various provinces and cities, they control upstream resources. Although Ida Group is likely to reach the top of the top 100 electronics list, it is still at a relatively disadvantage in the entire mobile communications industry chain.

The Mobile Communications Bureau cannot pour in. It is also full of grievances. Unicom, which is in a disadvantaged position, is relatively easier to do work. Unicom even needs Kumho to provide rich application software and content services to enrich its business to attract more high-end users to use Unicom numbers.

Zhang Ke tapped his finger on the desktop and made a crisp sound, saying: "The Mobile Communications Bureau will soon choose some cities to open GPRS test networks. The full launch will probably delay until the beginning of 2001; China Unicom will build a new CDMA network, and the pace will be slower... For mobile phone manufacturers, in three to five months, they can gradually bring the new generation of mobile phones to the market. After the GPRS and CDMA network are fully launched, the high-end business mobile phone series will also be fully updated. Contact with China Unicom must also be carried out, but don't send too much hope, even if you can't reach Mobile or China Unicom.

As a cooperation agreement, our user experience store must be started first. Liu Mingfeng proposed our user experience store, using the idea store in English and using the Chinese name Mobile Siwang. I think it is very good. You can also use 'IS' as a new business logo. What should you use specifically? You are still discussing and deciding..." Zhang Ke thought to let his personality be, so that Zhongmobile would first hide in the corner and feel depressed. He also thought that after Jinhu registered "Mobile Siwang", Zhongmobile might avoid following the trend and give up the name "Mobile Dream Network".

Of course, others didn't know Zhang Ke's dark mentality. Liu Mingfeng was a little stunned. He thought that submitting a work report to Zhang Ke via email every week might have been ignored. Unexpectedly, Zhang Ke and Ida's senior management have been deeply thinking about this.

"You have a weekly work report for the past four months, which will take up a long time for us. Sometimes you even think that your work report will not be concise enough," Su Jindong patted Liu Mingfeng's shoulder and said with a smile. "It is only practical that the user experience store targets GPRS and CDMA enhanced mobile communication technology is of practical significance. It was not the time for a large-scale discussion before. I will send you the opinions of the group's senior management on the experience store. You can submit a complete report as soon as possible..."

"The poor report determines whether you can be competent for leading the new department," Zhang Ke said with a smile. "In addition, when you contact China Unicom's senior management, you should also stay in Beijing to participate. After all, you will be one of the specific people to work in the future..."

Although the User Experience Design Center is just a newly established secondary department of Ida Group, it is self-evident that the importance of the status can be achieved by senior management including Zhang Ke. In addition, it is said that it is a secondary department, but it is directly under the jurisdiction of Su Jindong internally, and its actual status is not comparable to ordinary secondary departments. Although Jinhu does not have a CEO position, in terms of internal work, Chen Xinsheng's position is similar to that of CEO, Su Jindong and Ding Huai are similar to co-executive presidents, and the group's vice president Zhang Yaping is ranked behind, and then there are big bosses like Lu Qingsheng and Yang Yun.

After carefully examining the business model of other businesses in Kumho, Liu Mingfeng also clearly realized what the status of the User Experience Design Center will be in the future. Although he had thought about how the development of this newly established department would be if he was to lead the newly established department, he did not really think that he could lead the department before hearing Zhang Ke's words. He thought that the group would eventually send a veteran figure to take charge, and it was not his turn, a new student who had not been in the middle for half a year after joining Kumho, and he was a nameless person in the industry.

Liu Mingfeng looked at Su Jindong with some uncertainty. He usually had the most contact with Su Jindong. Su Jindong patted his shoulder and said, "What a guilty thing? You can't achieve results. Be prepared to remove it at any time..."

Zhang Ke said: "Now you use you, I feel that you have a comprehensive understanding of what we need, the envisioned user experience design center, idea store or mobile silico.com, and the ideas are innovative. Global Music Online mainly provides music download services, with a relatively fixed model and low requirements for innovative thinking, but the operation model of idea store is more complicated. On the one hand, we should encourage external software engineers to provide us with rich application software resources; on the other hand, we should develop new application software and innovative operation models based on actual application needs... In addition, we should clearly tell you that we have high hopes for idea store, whether our mobile phones can gain a foothold in the high-end market and participate in global competition. We hope that idea store will play a crucial role. In order to achieve this goal, we can invest hundreds of millions or even billions of funds in idea store in the early stage, not that we hope that idea store can provide us with much additional benefits in the early stage..."
Chapter completed!