Chapter 1055: Repeatedly Breaking

HG Seoul Seongji Garden, the founder of Samsung, is home to Lee Byung-ji. As the private office and a place to entertain senior guests, HG people regard it as Samsung's "holy land".

Lee Jae-soo looked up at the oil paintings hanging on the wall. As a representative work of modern art, he could never appreciate the beauty represented by these messy lines and geometric figures. He has been back in Seoul for two days and felt distressed. The development of the Chinese market was not as smooth as expected.

The jade sand lattice window door with the shallow pattern of plum branches was pushed open from outside. Lee Jae-soo looked at his uncle Lee Kun-hee with a deep face and stood up at the door, and hurriedly turned to kneel towards the door: "Uncle..."

"Well..." The middle-aged Lee Kun-hee wore traditional blue and black clothes, staring at Lee Jae-soo with bright eyes for a while before walking in and sitting down, "Is Xin-yu okay in China?"

Li Jae-soo didn't know what happened to Xinyu in Jianye and gave the family members to know about it, so he said carefully: "Xinyu... is a little willful."

"Oh, I'm too willful. I'm just blamed for spoiling her too much," Lee Kun-hee said, with a smile on her face. He ignored what Lee Jae-soo said about willfulness. Instead, he remembered some of Xin Yu's willful actions when she was in Seoul, and said, "I plan to go to China once, and the situation in China seems to be worse than I thought."

"It's all my dereliction of duty!" Lee Jae-soo knelt down and slapped his head on his knees to confess.

"Oh," Lee Kun-hee waved his hand and said, "The headquarters despise it. I like the sentence **: despise the enemy strategically, and pay attention to the enemy tactically - we don't pay attention to competitors tactically, and we don't even realize that there will be companies in China that can pose a competitive threat to Samsung's business..."

It is reported in the industry that Zhongjing Microchip will import and export 0.25/0.18 micron wafer technology from Deyi, except for these Asian wafer factories, Samsung is the one with the most serious sense of crisis.

In Samsung's overall rise plan, Samsung Electronics will occupy a core position, and within Samsung Electronics, it focuses on consumer electronics and personal communication electronic terminals and chip products.

Although Samsung Electronics insists on implementing its overall marketing strategy and pays attention to the overall improvement of global market performance, the Chinese market is particularly important in Samsung Electronics' strategic territory.

In the idea of ​​Lee Kun-hee, the leader of Samsung behind the scenes, Samsung Electronics will increase its sales in the Chinese market to US$10 billion within five years, while Samsung Electronics' global sales target is US$40 billion within five years.

This shows how important the Chinese market is in Samsung's strategic territory.

From semiconductors to computer monitors, from thin-film LCD displays to color-picking imaging tubes, Samsung Electronics has a total of fourteen different products, with the top five in the global market share. Among them, thin-film LCD displays have been one of the world's leaders since Samsung Electronics entered this market in 1993.

However, the sales volume of these advanced electronic products in the Chinese market is still extremely limited, and it cannot greatly help Samsung Electronics expand its total sales in China. However, its mobile phone business, which is highly anticipated, was hit by the gemstone mobile phone of Kewang Hi-Tech and Kumho's dual-screen folding mobile phone, and its performance decline was extremely desolate. Due to the contempt of the R&D department of the Seoul headquarters, it was impossible to launch new mobile phones in a short time to retain the decline.

After Kumho launched the dual-screen folding mobile phone, Samsung Electronics headquarters adjusted the structure of its business to China, dispatched a large number of researchers from Samsung Electronics Comprehensive Research Institute to support the product design and development center located in Jianye, and recruited a large number of R&D and designers in China to develop consumer electronics and personal communication products that are more suitable for the Chinese market.

All adjustments cannot be effective immediately. Samsung Electronics still believes that its own technical strength can retain its disadvantages. However, after a month, it was reported that Zhongjing Microchip, a Kumho Holdings, will soon obtain 0.18 micron advanced wafer technology from Deyi?

Although Samsung Electronics' fabs also have foundry business, after the business adjustment since 1997, it has more to satisfy Samsung Electronics' internal chip production. This news has little direct impulse to Samsung Electronics. What threatens Samsung Electronics the most is the news hidden behind this news: ESS, the experimental base in the United States, has mastered baseband chip technology.

Samsung Electronics launched two attacks on mobile phone baseband chip technology, but both times they were defeated.

While the outside world is still generally skeptical about whether ESS can truly master the baseband chip technology of mobile phones, Samsung's senior executives are in a bleak haze. They have no face to publicly evaluate the outside world's speculation about whether ESS really master the baseband chip technology of mobile phones.

Lee Jae-soo left Seung Chi Garden, and Kim Nam-yong was waiting for him in the car. This time, Kim Nam-yong accompanied him back to HG to participate in the headquarters' discussion on market countermeasures against China, but he was not qualified to enter Seung Chi Garden.

Lee Jae-soo got into the car and ordered the driver to take him and Kim Nam-yong to a famous Hwanchang hotel near Hannam-dong, where to relax.

"What does President Li have to say about China's business?" Jin Nanyong asked.

"He will go to China in the near future, and no other information will be revealed," said Lee Jae-soo. "My uncle is like this. Even if he is dissatisfied with you, you still feel that he wants to fight hard for him. It feels really uncomfortable to walk into Seung Chi Garden. The people at the headquarters are not familiar with China's business, so they are just there to direct... "

"Will President Li take on the important task again?" Jin Nanyong asked.

"I don't know. Three years ago, he resigned from all his posts in public. If he thought that behind the scenes, he would still be able to grasp the situation, he would probably not be willing to stand up and accept public criticism." Lee Jae-soo said, closing his eyes and rubbing his temples, and asked, "Do you think Kumho is possible to develop a baseband chip?"

"It's hard to judge," Jin Nanyong frowned. He thought of the arrogant boy who met in East University's Mansion Lane three years ago. His face was so unforgettable that he could not forget. He habitually pinched his nose and said, "The research and development of Kumho baseband chips has always been carried out by his ESS experimental base in California, USA. ESS has indeed been recruiting experts in baseband chips in the past two years. This time, he formally established a mobile phone chip research and development department under the ESS Laboratory in a high-profile manner... Perhaps it was to make a bluff in order to take the initiative in the negotiations with Deyi. In the agreement signed between Deyi and it, Deyi's shareholding ratio in Zhongjing Microchip will be increased to 15%, and another 5% of the subscription shares - this shows that Deyi is not sure whether Kumho has truly mastered the baseband chip technology."

"In addition to our Samsung, do you think Motorola, Nokia will also feel some threat?" Lee Jae-soo asked.

"Even if it will be paid more attention than before," said Jin Nanyong. "After July, Motorola and Nokia have launched new high-end business mobile phones in China, which has also enhanced its R&D power in China. Ordinary people look at China and think that China is still relatively underdeveloped. Anyone who truly studies China thoroughly knows that nearly half of China's social wealth is concentrated in less than one-tenth of the people..."

"Is this your '100 million people' theory?" Lee Jae-soo said with a smile.

"It's not my theory. Many people see this clearly, but the vast majority of Chinese people are still kept in the dark..." Jin Nanyong said.

Lee Jae-soo smiled slightly. Samsung Electronics' development of mobile phone business in China's wealthy class is also based on this perception. The market formed by hundreds of millions of wealthy people is enough no matter what industry it develops.

In the Chinese market, it is not those Chinese electronic companies that only know how to desperately lower prices to seize market share. It is just like Samsung that sees the existence of a consumer market of 100 million people in China and focuses on developing commercial consumer electronic products.

This kind of Kumho poses too much threat to Samsung. When Lee Jae-soo thought about it, his mind still had a smile on his face, but his mind started to hurt.

"I heard from the people at the headquarters that the Comprehensive Research Institute may restart the research and development of baseband chips?" Jin Nanyong asked.

"My uncle evaluates these thoughts as stupid thoughts!" Lee Jae-soo said.

"Ah..." Jin Nanyong was slightly stunned and said, "I thought there would be some controversy. It turns out that President Li had a judgment in his heart."

"We have missed the opportunity to develop baseband chips from scratch. Do you feel the threat from Kumho and follow the crowd and lead them by step?" Li Jae-soo's voice was a little bit louder, venting his dissatisfaction with some bureaucrats at the headquarters.

Jin Nanyong nodded. It is impossible to develop baseband chips overnight. Even if it can cost, the first ones to be developed are only medium and low-end baseband chips. In 1998, Samsung Electronics' product strategic adjustments have clearly stated that it has temporarily given up the development of mid- and low-end electronic products. Developing medium and low-end baseband chips will first lose the internal market of Samsung. If the baseband chip developed by Samsung is not used by itself, how can other mobile phone manufacturers be convinced to adopt it? If you develop high-end baseband chips of comparable specifications with Deyi, Infineon and other companies, the development cycle will be very long, the investment will be huge, but the risk will be extremely high...

Although Kumho only invests in mid-to-high-end electronic products in the overseas market, Kumho's low-end products still account for a considerable proportion in the Chinese market. Therefore, the developed baseband chips can first be adopted by its low-end mobile phones and promoted to other Chinese mobile phone manufacturers. With the market, there will be profits, and with profits, you can make continuous technological investments and catch up with the gap with high-end baseband chip products.

It has to be admitted that at least in the Chinese market, Kumho has a more obvious advantage than Samsung. At this time, we should avoid leading the way to Kumho. Even if we have to play close to each other and defeat Kumho, Samsung will leave other mobile phone giants far behind - in the market, there have never been two competitors fighting each other.

In the northern hemisphere, the tail of the scorching summer remains unhidden, while Perth, Western Australia is the coldest winter of the year.

After Zhai Danqing arrived in Perth, he bought a house, located in a high-end community southwest of Perth. The residential area is located on a coastal hillside and you can see the blue sea water outside Perth Harbour.

After entering the room, Wei Lan took off her red tweed jacket and tied her long shoulder-length hair into a bun. Her hair was tightly packed. She dressed up in an office girl and had a more cool and charming taste.

"What are you looking at when you are stunned?" Wei Lan turned around and looked at Zhang Ke.

"I really should have taken you to show you the stupid look at school," Zhang Ke threw his coat on the sofa. "I really shouldn't have let you follow Danqing, it's too much change."

"..." Wei Lan's mouth smiled, with a sweet smile. She tilted her head and draped her hair down, her hair was scattered, and her cheeks were slightly red, and her coldness was no longer cold. She returned to the delicateness and cuteness that Zhang Ke was familiar with, and said, "In the company, there is no way to be like a little girl. You must dress like this."

During the summer vacation, Wei Lan accompanied Zhai Danqing in Perth, and Zhang Ke also realized sadly that Wei Lan and Zhai Danqing were much more close to him than him, and it was really hard to understand the friendship between women. Perhaps in Wei Lan's mind, Zhai Danqing's status was even far greater than that of her parents.

I just came from the airport and heard Wei Lan discussing with Zhai Danqing on the phone about transferring to Perth University to study.

Zhai Danqing had a business meeting that he had already agreed on in the afternoon. Wei Lan picked him up to his residence at the airport. Fu Jun and the others were staying in a hotel near the community. Zhang Ke sat on the sofa and didn't want to move. He watched Wei Lan pack up his and her coat.

Flying from the United States to Perth, the middle was transited in Sydney, and it took eighteen hours. Ren Zhang Ke was full of energy, but after arriving in Perth, he was still exhausted.

"Or you go upstairs and rest first. Sister Danqing will not be back after a while. Are you ready to eat something tonight, I'll prepare it for you?" Wei Lan pointed to the stairs and said with a smile, "The bedroom on the left is Sister Danqing's room, don't go wrong."

"Prepare something light, and I might help you when I get up to sleep." Zhang Ke held the stairs upstairs. Zhai Danqing's room had a faint and fascinating atmosphere. Standing in front of the window, you could see the blue water in the distance. Such a luxury house is priced at $200,000 in Perth. Thinking about waiting for a few years, when Perth's economy is soaring due to the surge in demand for iron ore, such a house will probably not be less than $2 million.

Some people use "sweetness" to describe sleeping as appropriate. They lie in the quilt, and feel the nose is slightly itchy. When they open their eyes, they wake up and look at Zhai Danqing squatting in front of the bed. The light in the room is dim, and the outdoors are already shrouding the night. The outdoor floor light is emitting soft lights, allowing Zhai Danqing's beautiful and charming cheeks to appear in the dark night.

"What time is it?" Zhang Ke remembered that it was only two o'clock in the afternoon when he was sleeping.

"It's almost eleven o'clock. If you don't wake up, Wei Lan and I will starve to death at the dining table." Zhai Danqing said with a smile, unable to help but touch his cheek intimately. It feels so good to have a lover.

Zhang Ke was owing his body to sit up, but he lay down lazily and said, "It's really painful to get up, let me brew for five minutes..."

Zhai Danqing reached into Weibing's hand, touched Zhang Ke's chest, and said, "Who asked you to go to my bed naked, the fragrant room, and the smell was stained with the smell of a stinky man. You have to open the window and blow for a few days before the smell can be dissipated?"

"Do you like this smell?" Zhang Ke stretched out the quilt from underneath, hugged Zhai Danqing's waist, which was soft and elastic, and it felt so good. He put a little force to make her lean on the bed, pecked her red lips, and asked, "Did you miss me all day?"

"Just be narcissistic," Zhai Danqing said with a giggle, "I am so busy in Perth that I think of you occasionally at most." But I couldn't help but put my smooth cheeks on Zhang Ke's face.

"Do you want to sleep with me for a while?" Zhang Ke pulled the quilt open and let Zhai Danqing, who was wearing a shirt, come in, "Let Wei Lan starve to death downstairs."

"You unscrupulous guy," Zhai Danqing bit Zhang Ke's lips and kissed him, pulled him up and sat him up, picked up the clothes on the floor, "I'll serve you to put on the clothes..." He carefully buttoned his shirt and shook his trousers, let Zhang Ke put his feet in. Looking at Zhang Ke's unbearable grin, he smiled playfully, let him sit up and put on his pants, frowned and smiled, "It's so ugly!"

Zhang Kecai was depressed. Zhai Danqing, who was cold and tough at work, disappeared, leaving only the charming and charming woman who was left with a beloved grasped Zhai Danqing's tender little hand and asked, "What should I do? If I didn't do it?"

"Wei Lan is still waiting downstairs for dinner together," Zhai Danqing said with a smile, "You can find a way yourself, I'll go down first."

At this moment, the sound of going up the stairs came from outside. After a while, Wei Lan passed through the door and said, "I'm going to wait for you to come down to have a meal anymore. Maybe it's fossils-I've already eaten, and now I'm going to take a shower." Then she heard the sound of her walking into the next bedroom.

Zhang Ke and Zhai Danqing went downstairs and did not think about this. After going downstairs, they returned to normal. He was also hungry. After dinner, he hugged Zhai Danqing and sat on the sofa chatting, and naturally he would also talk about the business development in Western Australia.

Perth has acquired Aokege Industrial Mining Company, a listed iron ore company in Western Australia. Aokege Industrial Mining Company is an inconspicuous small listed company in Australia. When it was acquired by Kumho Commercial, the share price was only about 4 cents per share. It also applied to the Western Australian government for a prospecting rights of about 80,000 square kilometers from the Pilbara area through Aokege Industrial.

Although the Pilbara region is the most famous iron ore producing area in Western Australia, Rio Tinto and BHP Billiton have been monopolistic in the Pilbara region for 40 years. The industry believes that the most valuable iron ore areas in this region have been occupied by these two miners, and the remaining areas have been surveyed by these two miners (these research institutions have not considered the inertia and bureaucracy of the monopolists at all, which is quite terrifying). In addition, the recent introduction of the Australian government has encouraged Chinese to immigrate to Australia to go to school, live and invest. It is not too difficult to apply for large-scale prospecting permits in this area through Aokegee Industrial Mining Company.

The real exploration work will not be carried out until the exploration company under China Metallurgical Group and the local iron ore exploration company in Western Australia have registered and established a joint venture exploration company. In the joint venture exploration company, Kumho Commercial will also hold a certain proportion of shares, not too much. As long as it maintains a certain influence, it will be enough, but it will take some time before there will be practical progress.

During this period, Nanyang Shipping opened a sea route for iron ore from Western Australia to Wenzhou Port. The current transportation volume of this route is still very limited. Only a 100,000-ton ore ship has a transportation volume of 300,000 tonnes per year. Only at this large scale is it difficult to squeeze into the logistics system under the strict control of the two major miners of Japanese chaebols, Rio Tinto and BHP. The transportation volume of 300,000 tons is also exhausted. The key is to invest heavily in the establishment of a logistics system from the mine area to the seaport, so that the iron ore from Western Australia can be transported back to China on a large scale.

At this time, the route was only initially established. Not only did it be necessary to establish a shipping branch in Perth, but it also needed to set up some companies to invest in other industries, slowly forming a certain scale of influence in Perth, and then taking the next big move, the resistance would be smaller.

Of course, Zhang Ke received reports on these matters in China, but he didn't talk about these matters at all. When he came to Perth, wouldn't he become a pure affair?

After a while, Wei Lan came downstairs with a towel and wiped her wet hair. She saw Zhai Danqing and Zhang Ke squatting in front of the sofa and writing with paper and pen. She leaned over and looked at her. She was really talking about business, making faces, and said, "I'll go to bed first after I blow dry my hair, I don't care about you anymore."

Watching Wei Lan go upstairs and listening to the sound of closing the door, Zhang Ke stopped the pen on the coffee table and looked at Zhai Danqing with a smile.

"What's on my face?" Zhai Danqing asked, still blushing with guilt.

"Let's go upstairs too?" Zhang Ke asked impatiently.

"Wei Lan will hear it, let's just be here, the voice is smaller." Zhai Danqing said, looking at Zhang Ke's hand reaching out and holding his cheek, his heart melted.

"Oh, by the way, there is one thing I forgot to tell you..." Wei Lan jumped downstairs in her nightgown.
Chapter completed!