Chapter 1037: I feel so depressed

Among the eleven mobile phone licenses issued by the Ministry of Information Industry, compared with other domestic mobile phone manufacturers, although Kewang Hi-Tech is not a strong electronics manufacturer in China, it has nearly two years of experience in OEM manufacturing and production, which has obvious advantages in the field of mobile phone manufacturing and sales. Kewang Hi-Tech's market performance is expected, but such dazzling success is something that many people would never expect.

In the domestic mobile phone market in 1999, the extraordinary design ideas of the Gem Series mobile phones suddenly grasped the psychology of domestic consumers, giving people a sense of stunning. Coupled with the excellent and intensive market publicity offensive, Kewang Hi-Tech has been supplying other first-level agents in China for almost two weeks, and its daily sales exceeded Lianxin, becoming the second largest mobile phone manufacturer in China.

As of mid-July, the total daily shipments of the other ten domestic mobile phone manufacturers that have obtained mobile phone licenses this year are not as good as those of Kewang Hi-Tech. Domestic media even described the huge success that Aida Electronics achieved in the DVD player market four years ago to describe Kewang Hi-Tech at this time.

Li Jae-soo was riding on a plane from Beijing to Jianye. The dense clouds were under the plane, like solid gray and white land. The documents in his hand showed the latest sales data of the Chinese mobile phone market. The existing sales data were not optimistic. Samsung, with its three existing models, had already failed to catch up on its thinking to continue to increase its market share in China's mobile phones.

Jin Nanyong looked at the fish-shaped clouds outside the porthole. He knew the current sales situation of the Chinese mobile phone market.

Samsung mobile phones officially entered the Chinese market a year ago. The first one launched the 800C mobile phone with the display screen designed on the top flip. Any classic design may become accustomed to it in a few years, but in the early 1999, the display screen designed on the top flip was solid and eye-catching.

When it was launched in early 800C, the media did not hesitate to praise words such as "charming styling" and "precious temperament". Although it did not have much outstanding features in terms of functions, it used excellent craftsmanship design to pry open the consumer's wallet, allowing Samsung's mobile phone products to quickly gain a foothold in the Chinese market and their market share continued to rise.

Jin Nanyong took his gaze back from the porthole and looked at the phone in his palm again. The sunlight shone in from the porthole, and the milky white phone exuded a pearl-like luster.

"Any classic design will make people get used to it after a few years." This sentence is true. In less than half a year, Motorola's V998 also directly designed the display on the upper flip. The phone of Kewang Hi-Tech in his hand also designed the display on the upper flip, and a blue crystal stone was inlaid on the water drop-shaped metal decorative piece on the outside of the flip, giving the concept of a gem mobile phone.

Jin Nanyong covered his thumb with his flip and covered the blue crystal stone that was not worth much. It can be said that this phone from Kewang Hi-Tech imitated the Samsung 800C design. Unfortunately, the Chinese media at this time gave "charming shapes" and "prestigious temperament" all the praise words that originally belonged to the Samsung 800C mobile phone to Kewang Hi-Tech's gem series mobile phones.

When Kewang Hi-Tech's gem mobile phone was released in a high-profile manner, the sales of Samsung 800C in the Chinese market were severely suppressed, which was something Kim Nam-yong and Lee Jae-soo had not expected before.

Among Chinese mobile phone companies, they only considered threats from Kumho before. They were still a long way from surpassing Kumho, but they had to face the aggressive advances of another rapidly rising Chinese mobile phone company. Jin Nanyong had to admit that he felt a little panicked at this time.

Jin Nanyong also believes that Motorola executives who hope that the V998 can consolidate the throne of the Chinese mobile phone market will also feel uneasy. Among the models that also have the upper flip shape and design the display screen on the upper flip, Kewang Hi-Tech's method of inlaying gems on mobile phones is indeed extremely outstanding in an era when the new design is unremarkable.

"Kumho has been revealing to the media that he will launch a flip-shaped mobile phone. Do you think their new product launch will launch a flip-shaped mobile phone?" Lee Jae-soo asked Kim Nam-yong.

Jin Nanyong raised the phone in his hand and asked, "On this basis, will Kumho's mobile phone design ideas and capabilities have a greater breakthrough?"

Lee Jae-soo fell into silence, and he also suspected that Kumho's design ability on the flip phone would have a greater breakthrough.

Insiders know that Kewang Hi-Tech's gem series mobile phones were realized with the full support of Kumho. Otherwise, with the manufacturing capabilities of Kewang Hi-Tech and other Chinese mobile phone companies, they would not have the technical strength to design the display screen on the top flip.

In Kewang Hi-Tech's gem series mobile phones, Kumho has always been excellent and market-successful design elements, such as the complex track technology, micro-motor shaft rotation technology, full Chinese input technology, and high-end gem mobile phones have even received the supply of Blu-ray crystal screens.

Since Kumho has fully supported Kewang Hi-Tech to launch the gem series flip phone, if there is no major breakthrough in design or function, launching the flip phone at this time will be very weak and powerless. Perhaps it is just imitating Kewang Hi-Tech’s creativity to launch a high-end gem flip phone. It is difficult to make breakthroughs in the design idea in a short period of time. This may be a wise choice. Lee Jae-soo is also a little moved by this. Even if the passive situation cannot be completely retained, it can prevent the situation from continuing to deteriorate.

Kim Nam-yong looked back and said to Lee Jae-soo: "The president of Ericsson China also holds a Kewang Hi-Tech mobile phone, probably with the same confusion!"

Lee Jae-soo did not look back, and he was a little rude. He happened to take the same flight to Jianye with the president of Ericsson China. He must have also attended the new product distribution meeting to be held in Kumhu tomorrow.

In 1994 and 1995, Ericsson launched the first Chinese digital mobile phone in the Chinese market and was a great success. In 1997, Motorola was driven off the throne of the Chinese mobile phone market. Ericsson has been a little lazy and arrogant in the past two years. The launch of new products is slow, with frequent quality problems, and the after-sales service system is also a bit chaotic. In 1998, Ericsson SH888 mobile phone, which advertised heavily in the Chinese market, even began to sell in China without obtaining an Internet access certificate, reflecting the serious bureaucratic system drawbacks within super-large enterprises.

How could competitors let go of so many major mistakes in a short period of time? For a time, media and public opinion criticized them.

Ericsson, who refused to admit his mistake, actually thought of using money to bribe the media to banish his words. Competitors including Motorola, Nokia, and Kumho naturally easily instigated the Ministry of Non-Trance, which was easily dismissed, to stand up and openly accuse Ericsson of the Ministry of Non-Trance.

It is easy to conquer the country and difficult to defend it. Ericsson fell from the throne in less than a year, and its market share eroded a considerable part of the rapidly rising Kumho.

Li Jae-soo is not sure how many foreign-funded mobile phone companies will go to Jianye to attend the new product launch conference in Kumho like him.

Generally speaking, the holding of a new product launch conference by Kumho is not enough to allow the highest-level figures of foreign-funded mobile phone companies to attend in person, but Kewang Hi-Tech gave everyone a great "surprise" last month, impacting the existing mobile phone market structure, Kumho's actions made them particularly sensitive.

Perhaps, Jianye is the center of China's mobile phone industry, and people in Beijing seem to be a bit far away from China's mobile phone market.

The plane landed at Jianye International Airport. Except for the staff of the Jianye office, Li Xinyu was still cold and did not respond warmly to their arrival. Although she was on the phone before boarding the plane, she was not seen among the people who picked up the plane.

Kim Nam-yong stood behind Lee Jae-soo and walked towards the pick-up hall. He thought to himself that Xinyu might also know Jae-soo had the intention to use her. In the hot summer, he also made excuses to stay in Jianye and did not have the intention to return to Seoul to cool off the heat.

Driven by Hirozo Chi Sa, Panasonic and Sony, a subsidiary of Mitsui, have decisively entered the Chinese mobile phone market. Compared with European and American companies, Japanese electronic manufacturers have extremely limited advantages in the field of mobile communication technology, and can only be considered new entrants in the mobile communication market. However, the highly targeted launch of straight-board models still suppresses Kumho's straight-board mobile phones, which is also one of the main factors that Kumho claims to launch flip phones this year.

"Mijing Zuojun from Mitsui just came to Jianye from Wenzhou and learned that Li Zhengye was coming to Jianye today, hoping to meet Li Zhengye." The general manager of Samsung's office in Jianye respectfully reported to Li Jianye.

Ji Sashozo, Lee Jae-soo looked up at the floating clouds outside the pick-up hall, thinking Ji Sashozo had a headache about Kumho at this time, so he looked up at his watch and ordered: "Appoint me to meet Ji Sashozo first, and other matters will be delayed temporarily."

In a strong Japanese-style lounge, Lee Jae-soo and Kim Nam-yong rushed over to meet Ji Sasoo-soo.

The room was covered with straw mats woven by catkins. When Lee Jae-soo and the others arrived, Ji Zuoxue hid under the servitude of two girls in kimonos to drink.

When Lee Jae-soo pushed the door and took off his shoes, Ji Sao-soo clapped his hands, and then walked out of the side door, four beautiful and sexy drink-mate girls served Lee Jae-soo and Kim Nam-yong sat down.

"Kumho has recently customized a batch of high-quality diamonds from Southeast Asia's jewelry dealers. The former Indonesian Chen Wencong family is the largest jewellery in Indonesia. After 1997, the jewelry business of the Chen Wencong family can be said to have been devastating. Otherwise, it would be difficult for the outside world to get news from the Wanye Jewelry Store of the Chen Wencong family - did Samsung get news?" Chi Zuoxuezang asked.

"Mitsui Products' branches are spread all over Southeast Asia. How can Samsung compare to the information collection?" Lee Jae-soo said, "It seems that the news that Kumho is going to launch a flip phone this time is basically true."

Jin Nanyong thought to himself: If Kumho only orders diamonds, he would not completely copy Kewang Hi-Tech's creativity. It is more in line with Kumho's interests when launching one or two high-end mobile phones with diamonds inlaid, after all, the concept of gem mobile phones is too easy to copy. In addition to inlaid diamonds as embellishments, high-end mobile phones have extremely high requirements for manufacturing technology and mobile phone performance, which is not easy to copy.

The most competitive products in the Chinese mobile phone market are mainly concentrated in mid-to-high-end models. Once the diamond-enabled high-end mobile phones are sold at more than 1,500 US dollars, they will be included in the concept of luxury goods even in Japan and South Korea.

At this time, Kumho's big moves launched a luxury phone is somewhat out of place. It is almost certain that the high-end diamond-set flip phone launched by Kumho will not have any impact on Samsung's 800C, Motorola's V998, and Kewang Hi-Tech's gem phone.

Kim Nam-yong suspects that the news that Kumho purchased diamonds from Southeast Asian jeweler Bao cannot reveal Kumho's true intentions.

Ji Zuoxu looked at Lee Jae-soo for a few seconds before saying: "Kumho's thinking in consumer electronics business is becoming clearer and clearer. As a Chinese company, he is confident in integrating digital technology into mobile communication products. What do Samsung Electronics think about this?"

The same development strategy is destined to have a violent collision in overlapping markets. Kumho has a distinct style of developing consumer electronics business. Especially this, Lee Jae-soo feels the threat from Kumho. However, Samsung's mobile communication technology is not worthy of being proud of, and there is no effective means to suppress Kumho. It is nothing more than who develops faster and can occupy a better position. He hopes to use Kumho to suppress Kumho, but he will not hope to use Kumho to suppress Kumho instead. For the hidden hints of Chi Sae-soo, he just vaguely deal with it and does not give a positive answer.

Lee Jae-soo also understands Chi Sasoo's thoughts: Although Chi Sasoo coordinates all Mitsui Products' business in China, he has extraordinary attention to the Chinese mobile phone market.

No matter how big the pace Kumho takes in other fields, Ida Group has always been the core of Kumho system, and the mobile phone business is the core business of Ida Group. It is estimated that Kumho has gained a total of at least US$400 million in excess profits from the domestic mobile phone market in 1998.

It is precisely because of this that Kumho was able to raise huge amounts of money unscrupulously from Southeast Asian Chinese businessmen, forming the capital chain that Kumho has expanded greatly in the past year.

As long as Kumho's mobile phone business is frustrated and profits are reduced, it will inevitably seriously affect Kumho's expansion in other fields, and even seriously affect the confidence of Southeast Asian Chinese businessmen in Kumho.

At this time, someone knocked in the door and handed a printed word to Ji Zuoxuezo and returned it.

Lee Jae-soo was curious about what needed this time to notify Ji Zuoxu in time.

Chi Zuoxue held the low table and looked at it for a while, then asked the wine girl to hand the printing paper to Lee Jae-soo, saying: "You should have known about CNOOC's listing on the Hong Kong United Stock Exchange today. This is the closing of CNOOC's market at the end of today..."

Affected by the concentrated release of many unfavorable news such as weak consumer demand in North America, international crude oil futures prices plummeted from $23 per barrel to $21 per barrel last night.

Investors who only use ten times leverage in the futures market are usually considered conservative investors. Even conservative crude oil futures investors, a large number of people went bankrupt and became extremely poor due to insufficient margin closing.

Even in such a dangerous environment, CNOOC still obtained enough subscription shares and successfully listed and traded.

Compared with the issue price, the closing price actually has an increase of 2%.

Lee Jae-soo looked at the first-day listing and trading curve of CNOOC on the printing paper and shook his head slightly. As CNOOC's main financial investor, Kumho invested US$240 million to hold 6% of CNOOC's listed company.

"Kumho's pace is really amazing," Lee Jae-soo curled his lips and said, "Whether it is oil or iron ore, the world is in a trough at this time, and demand will not be strong in a few years. I believe that the economic and research institutions under Mitsui have also made such a judgment - as long as the trough period is a little longer, it will be enough for Kumho to feel the pain of blind expansion."

"That's true," said Hirozo Chi, "On the other hand, it is a fact that economic downturns are more conducive to expansion. If Kanho continues to expand at this rate and survives the current economic downturn, I am afraid that Asia will have another consortium that cannot be overlooked in less than ten years. Will Samsung tolerate this happening?"

If it could be easily dealt with, Lee Jae-soo certainly wouldn't mind causing trouble for Kumho. Not to mention Mitsui, Kumho would be weak at this time compared to Samsung, but it has to be admitted that Kumho is becoming stronger step by step, and it is becoming increasingly difficult to suppress it easily. At least Samsung should not deliberately pursue the means of suppressing Kumho at this stage, as that would also cause too much damage to Samsung's own development.

After a while, the man who had just sent the printing paper knocked in again and whispered in Chi Sao-soo's ear and retreated. Chi Sao-soo told Lee Jae-soo, saying: "CNOOC has just held a press conference to celebrate its successful listing in Hong Kong, and announced the next bond issuance and financing plan at the press conference. Ye Jianbin of Kumho Commercial also spoke at the press conference-CNOOC took one billion US dollars from Hong Kong this time, which is far from satisfying their appetite."

After successfully issuing new shares, it is relatively easier to issue corporate bonds publicly, and it is less affected by the economic environment. Not only is Kumho rising and taking off, but China's giant dragon rising and taking off. It is not only Samsung's consideration for its pursuit of curbing China's development, but it is also far beyond Samsung's ability. This is a contest between a strong country and a strong country. Compared with the ignorance of HG's youth, Lee Jae-soo still has a clear understanding of reality.

Compared with the new product launch conference of Kewang Hi-Tech in late June, the new product launch conference held by Kumho in mid-July is not necessarily more lively, but the invited figures are more prominent. Just grabbing someone and throwing it out can make a big hole in China's mobile phone industry. Of course, the media reporters present are also like facing a big enemy. They can catch any individual interviews and write a heavy press release, and they all stand at the entrance of the venue to look for familiar faces.

Lee Jae-soo and Kim Nam-yong rushed to the Kumho press conference from the hotel in the morning and saw many familiar faces. Others were surprised to see him appearing in person. Yu Ping, the joint beauty president of Kewang Hi-Tech, surrounded the media reporters tightly, which was something that could be expected in advance. Although the media reporters also expected that the media reporters would ask questions such as "How to comment on the pros and cons of Samsung 800C and Kewang Hi-Tech gem mobile phones", such questions still made it difficult for Lee Jae-soo to answer.

Breaking free from the siege of reporters and walking into the venue, Li Jae-soo never saw the overly young face appear. Chen Xinsheng, Su Jindong, Lu Qingsheng, Yang Yun and other senior executives of Aida Group were all at the venue, but that face did not appear. Could it be that this new product launch conference is not very important to Kumho?

Lee Jae-soo was a little confused. Kim Nam-yong gently pushed his shoulder and pointed to the banner hanging above the hall to show him. The banner read "Wonderful D Series" and other words: "It seems that Kumho is going to overturn the mobile phone."

Kumho has been engaged in mobile phone business for two years. In two years, Kumho has launched a total of eight mobile phones, all of which are straight-board models of the "i" series. At this time, the new "d" series was launched, and only the flip phone was used.

Kewang Hi-Tech just launched the stunning gem series of mobile phones last month with the support of Kumho. If the flip phone products of Kumho cannot make any breakthroughs on this basis, wouldn’t they be stupid in supporting Kewang Hi-Tech?

Although almost half of the profits of each gem series mobile phone sold by Kewang Hi-Tech will flow to Kumho, but rather than becoming a component supplier, shouldn’t Kumho pay more attention to the shaping of brand value at this stage?

Lee Jae-soo has been unable to sleep well for many days, but there are some subtleties that cannot be understood thoroughly by the parties involved.

Xiao Ruimin of Lianxin and Liao Honglei of Dongxing came over, exchanged greetings with Li Zaizhu, and sat aside and talked. From their discussions, Li Zaizhu learned that Yi Yunfei, deputy director of the Ministry of Information Industry, also arrived in Jianye in a low-key manner today.

Li Jae-soo remembered that the main project of Huaxia Electronics, RBNEC Electronics and the Jianye Municipal Government was completed. Yi Yunfei should have been representing the Ministry of Information Industry to attend the completion ceremony of the main project. He thought that there were as many ceremonies in China as HG, and was wondering: Will Vice Minister Yi Yunfei come to attend the new product launch conference in Kumho?

Zhang Ke, Liu Zhicheng, Zhang Yaping and others accompanied Yi Yunfei and others to visit Zhongjing Microchip's Xinpu factory. Today is a private visit. Except for Yao Wensheng, the prospective son-in-law of the Yi family, Jianye did not send officials to accompany him. Yi Xin happened to be on vacation in Jianye, so she naturally accompanied her father.

Chen Jingren was in Jianye, so she came to visit together. This was the first time she had entered the factory area of ​​Zhongjing Microchip.

They walked and stopped in the factory, and did not intend to rush to the city center to attend the new product launch conference.

"Before I came from Beijing, Minister Geng convened the bosses of Huaxia Electronics and other companies in the department to the department for a meeting. Minister Geng was furious at the meeting, saying that last year, the three companies could not compete with the Jinhu one, and this year, the thirteen companies could not compete with the Jinhu and Kewang Hi-Tech. The bosses were all in a decent manner, and they all lost all their faces..." Yi Yunfei said indifferently about the internal affairs of the Ministry of Information Industry in recent days.

Zhang Ke smiled slightly, and could imagine the angry look of Minister Geng Chongyang. The unexpected issuance of eleven mobile phone licenses in March this year really caught Jinhu off guard. I believe that the rise of Kewang Hi-Tech should also catch the Ministry of Xin Industry off guard. He smiled and said, "This can only be blamed for Kewang Hi-Tech being too outstanding. We must also avoid its edge. If it is good, our market share decline will have to exceed one point this month, otherwise we don't have to rush to launch new mobile phones to save the situation..."

"Don't pretend to be a victim," Yi Yunfei laughed, "Mr. Chen from Kewang Hi-Tech is also here. Do I want her to ask her if Jinhu has secretly used a ghost?"

Chen Jing smiled but refused to answer.

Yi Yunfei continued: "The Ministry of the Ministry has a hard time saying this time. I think it will not be as hasty as this year when dealing with the issue of mobile phone licenses in the future."

Chen Jing thought to himself that Yi Yunfei was really casual in speaking, and seemed to have no mind that she was an outsider present at all.

Zhang Ke said: "Didn't the central government promote the takeover of large central enterprises by the Economic and Trade Commission? When central enterprises such as Huaxia Electronics are decoupled from the ministries, the situation may be better - I am not complaining about anything. The Ministry of Information Industry is both an athlete and a referee, which is a little unfair to other athletes."

"Maybe," Yi Yunfei looked at the floating clouds in the distance, sighed uncertainly, and said, "I won't attend your new product launch conference-I'm worried that you will use any magical weapons to make the company in the department lose face. It would be a bit out of place if I attend the press conference with high profile - let Wensheng accompany me in the high-tech zone, you can go there first."

Zhang Ke said: "There is nothing to attend in the press conference, it is just publicity and hype. I want to choose, and I would rather take a car to accompany Minister Yi, you go around. What new products are to be launched in the press conference? There is no suspense for me."

"What will happen after you put the new phone on the market? There is no suspense to you?" Yi Yunfei grabbed a small flaw in Zhang Ke's words and asked, "Seeing your confidence, I'm very curious about what new products Jinhu can come up with this time."

Zhang Ke smiled and said, "I'm worried that Minister Yi, you can't take the time to go to the site for guidance. I specially took two mobile phones that were about to be launched this time around, so I took them out to show my ugly words. Please give me guidance from Minister Yi..."

Chen Jing has never seen the shape of the new Jinhu mobile phone. She is also very surprised what new flip phone will be launched this time. Seeing Fu Jun accompanying him take out two mobile phones from his briefcase and hand them over. One is a flip phone of ordinary style. The body shape is small and exquisite. The flip of the other mobile phone is embedded with a small round LCD screen with blue backlight - dual-screen design!
Chapter completed!