Wang Huan sighed. He really overestimated the sensitivity of Chinese businessmen in 1994. They may have a lot of business talent in other aspects, but the concept of using the image of popular anime characters to promote products is impossible to understand at all. Maybe big stars still understand it, but a virtual character? What is that? Is it delicious?

However, the person in charge of PepsiCo Greater China came to discuss this matter personally to give Wang Huan a bit confident. After all, he is a foreign company and a district CEO of a super multinational company. He knows what the advertising effect is. You should know that cooperating with Doctor at this time is equivalent to digging out the first pot of gold. If you want to cooperate in the future, there will be no cheaper.

"Mr. Liu Han, I admire your vision very much, but your strategic alliance partner Yum Catering Group did not come. I regret it. I originally had a very good cooperation plan to talk to them about that." Wang Huan shook his head and said. Yum Catering Group, which should have separated in 1997, has now been separated, and it is obvious that they have not visited this investment promotion conference.

Liu Han was a little surprised. He had already learned a lot of Wang Huan's fame. The strength of a genius boy is indeed true, but it is rare to be so genius in business plans.

"Oh! I don't know what plan it is to talk to me? I believe Mr. Wang Huan also understands that Yum Catering Group is also from our Pepsi Group. The cooperation with us will not be interrupted. If the plan is good, I think they will be happy to cooperate with you, right?"

"Of course." Wang Huan talked happily. His plan was very simple, that is, to authorize KFC and Pizza Hut stores to obtain special versions of toys when purchasing packages. This time, they greatly increased their business volume. If you want commemorative toys that are not sold on the market, you can only come to their place to eat. To put it bluntly, it is not valuable, but it is a classic means of cooperation.

"It's very good. This method is very simple, but it's very effective. However, it requires that the value of souvenirs must be very unique and attractive."

"Of course, I plan to invite Japanese animation personnel to collaborate with us to create an animated movie during this summer vacation. Of course, it's Doctor Cat. I call this animated movie theatrical version. This is a ** story. I will authorize the toys with unique prop-shaped shapes to my collaborators. I believe the effect must be good."

Mr. Liu Han secretly admired that Wang Huan was indeed not a genius boy. He was full of strange ideas but was very feasible. It seemed that the possibility of this cooperation becoming a long-term cooperation was getting higher and higher.

"I believe this cooperation will be a cooperation that both of us will remember and history will prove it." Wang Huan and Liu Han shook hands with each other and said.

"Of course, history will prove that this is a great collaboration."

A few weeks later, the new packaging and advertisement of Pepsi Cola was released. The five-person family photo of Doctor Cat on the dark blue jar held hands with a smile. The advertisement was made very successful because of Wang Huan's creativity. At first, countless children thought it was an animation, but in the end they realized it was an advertisement. However, the effect of this advertisement was naturally very good. Countless children subconsciously chose Pepsi Cola when drinking Cola. Housewives would never object to their children's opinions in this regard.

"How did this happen? Why did our sales volume decline so seriously this month?" Mike, as the person in charge of Coca-Cola in Greater China, has always been proud, but as soon as the sales report of this month was obtained, he almost didn't go crazy, and he was five points behind his old rival Pepsi! That's calculated in tens of thousands! Did the Chinese suddenly drink Pepsi as boiled water overnight?

"BOSS, it seems that Pepsi updates the fastest (the promotional plan of Wentian Summer Novel Network has worked miraculously!" The sales manager frowned and said. He also underestimated Pepsi update the fastest (the promotional round of Wentian Summer Novel Network, such as Dog Cats, they never thought that the power was so terrible.

"What publicity plan did they use? Oh my God! Did they ask the Chinese government to issue administrative orders to them?" Mike said with a lip silence.

"Of course not. They updated the fastest (I have a report on the promotional plan of Wentian Summer Novel Network.com. They cooperated with one of the most popular animation programs in China. Their cans were replaced with the image of the protagonist of this animation, and they also made an animation advertisement. Now children in China are calling for Pepsi because drinking Pepsi will have the opportunity to exchange for commemorative versions of animation character toys. If you can collect a set of exchanges, you can also get a free visit to the cartoon magazine produced by the animation. This is why their sales numbers will suddenly increase significantly."

"Oh! Can an animation play such a great role?" Mike has always had no interest in such superstar idol promotions. It can be seen from the advertisements of Coca-Cola in China. It has always been an advertisement for ordinary people to drink Coke lively. It was not until the new millennium that Coca-Cola changed its policy.

Liu Han smiled so hard that his eyes couldn't see. The result was even when the headquarters sent a congratulatory message! This was the first time he had suppressed his old opponent. This feeling was just one word!

Although Coca-Cola immediately adjusted its strategy and launched various discount methods continuously, the effect was really not good. They could not use the copyright of the Doctor Cat series without authorization. They did not have any image or toys, and the collection of children was very strong, even if there were discounts, it would not affect them, and the gap was even widening.

Perhaps it was because of this incident that Coca-Cola's strategy has changed greatly. They also realized the importance of idols and popularity in Asia, but that is the future. At present, Pepsi's market share has been soaring, and has even increased significantly in Japan.

However, cooperation with Pepsi and Yum Catering Group is not the most profitable for Wang Huan and his Youth Weekly King. The one that makes the most money is the instant noodle factory under the catering group run by Wang Huan's mother. The acquired instant noodle factory changed its name to comic instant noodles after adjusting the craftsmanship. Not to mention the exquisite Dollar Cat Character Card series, it has sold a lot. Many children have a special liking for this small bag of simple noodle to collect various shapes of Dollar Cat Character Cards. Among them, the rare version is popular in the children's circle.

"Hey! I'm old and can't keep up! I didn't expect to make money like this in this regard. Xiaohuan, you are such a genius!" Mr. Wang Yongsheng was very surprised with his financial statements. The amount of income of the magazine this month has increased by N times!

"At that time, the potential of the Doctor Cat series has not been dug out yet, let alone the Dragon Ball series." Wang Huan smiled confidently. The extension of the cultural industry chain is still early, and it will take a long time for China to form a complete industrial chain.
Chapter completed!