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Chapter 55: The Germination of the Online Game Alliance

Wang Huan often wonders what he can use and produce the greatest benefits of the advantages he has in the next ten years. He has only one thought about it, that is, to participate in the third-generation mobile phone standard, and to make 3g mobile phones, which is a smartphone. For this reason, he specially acquired several mobile phone companies with second-generation mobile phone technical standards in China, and then collected talents and found ways to participate in the third-generation mobile phone. The focus is Europe. As for Japan and Bangzi, it is difficult for him to compete with each other. His biggest advantage is that he knows that the standard for 3g mobile phones in the future is to use the European WCDMA, that is, broadband code-divided multiple access standard. The United States insists on time-divided synchronous code-divided multiple access, and eventually lost to others. As for the one in China, everyone forgot to make it purely so-called.

There are many companies with 3g technology standards, but at present, everyone is in the research stage. Wang Huan has read the information and only started to have 3g technology after 2002 and then officially invested in it in 2009. If he doesn't get the huge patent barriers in the future, you can't get around it.

In the future, there are only a lot of companies that really own 3G mobile phone patents. Apple and Samsung are the most famous ones. Basically, they occupy most of the market on smartphones, making Nokia, the former mobile phone overlord, shaky. Although Wang Huan owns certain shares in these companies, they are not enough to obtain patents in the future, especially in terms of chips. In this regard, he even wants to buy them and asks the governments of those countries whether they agree. If he is not Apple, he can buy P.i and design his own chips.

In this regard, he has formed a very outstanding team to consider how to obtain the benefits. Wang Huan’s biggest reliance is that he remembers several famous 3g patents that no one can avoid. At that time, he can spend money to buy them and talk about patent issues with Samsung and Apple, otherwise he will be waiting for both sides to lose money.

Of course, these are only in the preparation stage, and are not enough to become the main force of the company at present. They are just potential stocks together with a bunch of good ideas. At present, the company's biggest cash bull is no longer their traditional novel publishing, nor is it an animation production and movies, but an online game industry that has emerged.

Whether it is the traditional publishing industry, comics, animations, movies and TVs, their money is not fixed, which is far from the continuous benefits brought by a popular online game around the world. Of course, if you shoot movies, TV series and animations at the same time, you can compete with each other every year. But even a monster like Wang Huan has to make a clean product for more than ten years. Instead, it is better to make a good online game and make more money for five, six, seven or eight years.

Especially Wang Huan is currently consuming the global online game market as if he were alone. He only has a small world in the stand-alone market. Although Blizzard cannot beat so many single-player games, the online game market is different. Wang Huan has too many things to match the players' appetites, and basically belongs to the sweep type. It is said that Europeans and Americans like community-type online games are not interested in online games that are too fighting and killing, and even more so for food games. However, Legend gave this statement a slap in the face. Legend is not the best in terms of the picture, but Legend's PK system is really addictive. The characteristics of death dropping equipment alone make players crazy.

Not to mention that the legends under the classic design of World of Warcraft are also very good in community-based fun. At present, no player dares to say that he has completed all the tasks of the legend, nor does that player dare to say that he has seen all the props and equipment in the game. Every day, many things are secretly added to update, and even the update version is not required. The same is true for the tasks. The player's sense of freshness of the game is still rising. Such a money-making ability that strengthens the legend that has not known how much it has made countless people feel outrageous, so the appearance of competitors is simply natural.

Every month, legend can bring more than one billion yuan in benefits to Wang Huan, which is not comparable to that of a market in China. Legend is also a monster in the online game market in Europe and the United States. Although Wang Huan has no company listed, he was still asked about their financial statements by those who are interested. Although there is a certain gap, it is roughly the same. The profit of online games is 14 billion soft sister coins, which makes the eyes of merchants in China green.

So at the end of this year, three online games emerged, two of which were made of domestic ones. Among them, Wang Huan attached the most importance to NetEase's Fantasy Westward Journey. He deliberately let go of this field. Eating too much is easy to digest. It is not a good thing for him to dominate the market. He hopes to develop with him with more companies with strength, level and moral bottom line. NetEase is what he values ​​the most. Fantasy Westward Journey is also a turn-based online game with longevity level that is loved by players, especially professional players. Wang Huan believes that his greatest contribution is to adhere to the charging system and severely crack down on account theft and plug-ins. As long as it is reported and confirmed, it will be banned without negotiation, so this game is as long as it is longevity.

Another thing that made Wang Huan fear was that was the famous marketing king Shi Dazhu's Journey. The online game Zhengtu is also a real strange in the history of Chinese online games. Shi Dazhu is a human master. He completely exerted the comparison side of human nature to the fullest, so that he had to be extremely poisonous. He had to charge for a return to a city, and he also had to charge for a resurrection. The whole game was formed with countless one-two cents and two cents. The most exaggerated thing is that this online game has truly become a rival to ten thousand people. As long as you dare to spend millions and eight hundred million, you can enjoy the fun of slaughtering the city by one person. What's even more strange is that after being scolded in this situation, he actually dared to make a green horse, claiming that he could be like a RMB warrior without spending money, and finally made a laughing joke.

Wang Huan admires his marketing ability, but he doesn't appreciate his approach. He never takes the quality of a product as the starting point of the company, but uses human nature to sell some not-so-good products. For example, his early health products were just ordinary goods at all, and they were marketing them into a magical thing that cures all diseases. Now, he is owing 250 million yuan in debt, he has started to scatter the platinum again. However, when he saw Wang Huan's online game making money, he made this idea and made a group of people to make a rough-quality second-D game, the name is Zhengtu.

When Wang Huan saw the name of free online games, his face looked extremely ugly. If you want to say free online games, it is definitely a major poison and worm of online games. Everyone knows that players play paid online games and free online games respectively. If they plan to play good results, then they will definitely spend much more free online games in the same time. If players accept this concept, then unless it is a good game like World of Warcraft, ordinary role-playing online games can only take this route. This is something he absolutely cannot agree to.

Wang Huan posted an article on his blog and went to war with the other party directly. For a moment, major media flocked to him. Just for a topic, who is the hero of Wang Huan’s battle with Shi Dazhu?

Wang Huan's article is very long, and every word is heart-wrenching. There is only one point of view in the article, that is, what Shi Dazhu put out is not a free bread at all, but a demon who can destroy the online game market by opening the Pandora's magic box.

"I don't know what Mr. Shi Dazhu thought. At this stage of the development of online games, there is no so-called free. The real free online games may be in a few years. Hundreds of millions of players can play together in one online game and one server. The huge market allows online game operators to make money by advertising and transaction taxes. Mr. Shi's free is just a means of using seemingly cheap but continuous charging props to make money.

Many players may think that I am exaggerating and suppressing my opponents, but I can give you an example to tell you the harm of this free model. First of all, the charging props. The simplest one can start with props with multiple experience, which cost a few dollars per hour. In order to upgrade faster, players have to spend dozens or hundreds of dollars a day. This is just the beginning. Want powerful equipment? Then spend money to buy upgrade materials. Want to have a high upgrade success rate? Spend money to buy props that improve success rate. It can be said that this type of consumable prop can be exhausted endlessly and slowly.

It is enough to spend thirty or forty yuan a month for paid online games. Unless you buy equipment, you will spend so much money. But for free online games, it is like spending thousands a day without any pressure, and it is like spending money slowly like gambling. Finally, I found that I spent thousands of dollars in and realized that I felt sorry for the pain, and the methods were so cruel.

Moreover, the biggest danger of doing this is to destroy the fairness of the game, resulting in a greatly reduced life span of a game. Players will feel bored if they remain for more than a year at most. In particular, a large number of ordinary players give up the game because they can't stand the bullying of RMB players, especially those who invest huge RMB players. Then, if the RMB players have no object of bullying, they will naturally give up the game. This is a typical game mode that drinks poison to quench thirst. Once it is rampant in role-playing online games, it will completely destroy the online game market that is still in its infancy.

This model is not undesirable. For example, the several casual competitive games under my company also have paid props, but none of them increase the player's character abilities. They are all good-looking props or special things, which do not destroy the balance of the game at all. The charging model also adopts some advertising methods. This model can only be played in this type of game. If role-playing games adopt the method of paid props, it will be very profitable. But ten years later, China will not have its own online game."

There are many people who agree with Wang Huan's article, but they don't agree with it, and there are many people who say that Wang Huan is a fake noble or suppresses his opponents, especially some strong players who are jealous of Wang Huan's online game are even more fiercely posting on major forums. But who is Wang Huan? He has been playing this game for a long time, and the biggest promoter of the Internet is his. The other party cannot challenge him in this regard.

However, Wang Huan didn't expect to suppress Shi Dazhu and his journey in this way. Wang Huan specially asked someone to give Shi Dazhu his eyes. If he operates the game well with a fee, he could help him. If he insisted on going to the free mode, don't blame him for being ruthless.

After receiving the message, Shi Dazhu sneered and said nothing. He looked down on Wang Huan for a hundred times. He just knew how to play a trick of a child? He was determined to eat this online game cake. Want to let him go? Dreaming.

Wang Huan also knew that this cunning guy in the shopping mall would never admit defeat like this. The other party's ability to turn over shows that the other party's psychological quality is definitely not comparable to ordinary people.

"Block!" Wang Huan issued the most cruel order to all his online companies. That is, to ban opponents and ban this game from all means. Search engines, advertising, and all search engines, and advertising are no way.

Wang Huan has the greatest voice in the Internet and also has the power of the advertising alliance. If you want to advertise on the Internet, it would be a dream without Wang Huan's approval. Whether it is his 17173 or Baidu, his subordinates, including Youku Video Network, there is no news about the journey, and ordinary players can't find it when they look for their official website. Harmony is in harmony.

Shi Dazhu has seen such a method. Although he started out with software and then started laptops, he is a rookie on the Internet. How terrifying is Wang Huan's power on the Internet? Not to mention Kingsoft, NetEase, and Sina, these are all his allies. Wang Huan also holds some of their stocks. He owns Baidu search engine, QQ chat software, yy voice platform, King of Kings, King of Anti-virus software and protection software, plus the overlord of online games. He also has the largest game platform in the country, the largest online shopping empire and the largest online video network. Compared with him, Shi Dazhu is the difference between an ant and an elephant.

"It's so cruel!" Shi Dazhu's scalp was numb. At this time, he realized Wang Huan's terrifying monopoly on the Internet. Why are the country often giving in to Wang Huan? It's because the country also discovered that Wang Huan has the strength to say everything on the Internet. And it's completely legal. As long as Wang Huan does not treason and does not do too much, it is probably enough to kill and set fire and do whatever he wants, but Wang Huan won't do that.

Shi Dazhu also has some connections, otherwise he would not owe so much money and can turn over again. But that is limited, especially when his connections tell him that Wang Huan is the master who has stabbed the sky, he is even more helpless. It is like the master who has mastered the power of the state media. Even if you want to expose his dark side, you don’t have that channel! He has no way to complain about Wang Huan on the Internet.

"I warned you to do as I said, otherwise this is just the beginning." Wang Huan didn't want to kill everyone. Shi Dazhu's marketing ability is still good, and some of the application of game psychology is also unique. However, he should not regard games as a pure means of making money to kill chickens and get eggs. The grand legendary illusion started to make money completely destroyed the Chinese online games. If Wang Huan didn't hate it, it would be impossible.

Shi Dazhu was helpless, so he could only urgently modify it and remove all the charging props methods, otherwise the R&D costs of this game would not be able to recover the cost.

Wang Huan's domineering behavior shocked many people. No one knew why. Is it just to simply stop the harm of the free game mode? These people thought too much. Wang Huan's purpose was so simple. If you don't want the Chinese online games to be destroyed, the rules must be done well, otherwise the companies that break the rules will be enough to destroy this market. Tencent did this at the beginning.

In Wang Huan's view, no matter what industry is not subject to rules, the development prospects will be dim. Many industries in the rise of China do not have enough rules to restrict them. For example, the online game industry has made online games the biggest cake after the rise of Shanxi, and it has to take a bite for an Internet company, but no company intends to take the lead in forming an industry alliance to formulate rules. This is simply incredible in developed countries in Europe and the United States. The industry rules directly from insiders are simply fantastic. Why is Chinese football like this? It is the biggest problem to let a group of people who don't understand football manage it.

Since no one does it, then do it yourself. There are not many rules for online games, but the consequences of it are unimaginable if you make a mistake. He doesn't want any cat and dog to use despicable means to promote online games in the future instead of trying to put these skills into the game itself. The online games made are all shit, so he even gave birth to a video producer who specifically criticized them, which is embarrassing!

Look at the names that occupy the most popular online games in China more than ten years later, from World of Warcraft to Tower of Eternity, from dungeons and Warriors to League of Legends, in short, there are few domestic online games, and those who can be truly praised as classics and will probably be Fantasy Westward Journey. Even if Zhu Xian is not bad, the other hypes are very fierce, but in fact they are not good.

Because Tencent’s counterfeit style brought by the company as the leader, a large number of Internet industries will only copy counterfeits. Huaxia Internet has long lost its spirit of innovation, and such an Internet can only be dead. Wang Huan didn’t want to see the future of the Chinese Internet, so he would take action to deal with Shi Dazhu and his journey ruthlessly. So he knew that he would not take any harm now and the whole industry is unlucky in the future. He doesn’t want to be pointed at the nose and called himself a copycat country in the future. He has to work hard to change this trend. In terms of knowledge, we lag behind the West and blocked us. So copycats are necessary, but what about the cultural field? In this regard, it is because you are willing to work hard to innovate and develop. The result of laziness in this regard is cultural regression.

"It's still not enough! With a few more companies, I can consider the alliance issue. Only by specifying the rules can the industry grow and grow!"

Wang Huan was very depressed. The development of the domestic Internet industry was still too slow. His rise made many companies unable to keep up with the pace!
Chapter completed!
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