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Chapter 72 Establishing Brand Values

The reason I chose this name is not that Don is a nationalist who wants to insert the flag of that country on Earth all over Plandal...

It was purely because he was lazy and easy to deal with, so he called this name because his surname was Tang.

Dangru, it would be fine if he wanted to understand that way, Tang En didn't think too much anyway.

"Dang Tang Chamber of Commerce? OK."

Fiona immediately remembered the name, and then Tang En suddenly said, "By the way, we must mark all the products we produce in the future."

Fiona was stunned for a moment: "Sign?"

"That's right, just like those blacksmiths will engrave their names on the weapons after they create weapons."

Tang En snapped his fingers, and a flame immediately appeared in the air. The flames twisted and rotated quickly, and soon became a five-clawed golden dragon image that was plated together. The golden dragon entangled in the two Chinese characters "Da Tang": "This icon will be our trademark in the future."

"What's this?"

Fiona couldn't recognize what kind of animal the image of the flame was, nor did she recognize the two symbols in the middle that looked like words, which felt a bit novel.

"Don't worry about what this is. In short, the trademark of our Tang Chamber of Commerce in the future will be this Golden Dragon icon."

"Trademark? What is this?"

Fiona was fainted, and she could not understand anything Tang En said at this moment.

Tang En suddenly realized that Plandal did not have the concept of a brand trademark. Even the good things produced by masters only had a brand prototype and made themselves famous.

So Tang En briefly explained the role of the trademark to Fiona.

"Fiona, if you are a warrior, you want to buy weapons, and there are two in front of you, the same quality, the same appearance, and the same price, but one of them was made by Brian and the other was made by Edgar. Which one would you choose?"

"Of course it was created by Brian."

Fiona gave him a blank look. Is it necessary to think about it? The dwarf produces it to ensure quality.

"Yes, but if you don't see the process of creating them, how do you tell who made these two products?"

"This... there are usually marks left by the forge?"

"Yes, this is the prototype of the trademark."

Tang En nodded: "First, if this trademark is clearly marked on the product, and then the product created by Brian is a little more expensive than Edgar's, then which one would you choose?"

"If it's not too expensive, of course I'd rather choose Brian's..."

As soon as Fiona finished speaking, she immediately understood: "I understand! This is the meaning of trademarks and brands!"

"That's right. Trademarks are for identifying products, while brands are for increasing the added value of the product."

Tang En clapped his hands: "What we have to do is to popularize trademarks to every one of our products, so that everyone knows that these things are produced by the Datang Chamber of Commerce and originated from Ellington. Our goal is to turn the trademark of the Datang Chamber of Commerce into a recognized brand."

"That's the case..."

Fiona's eyes shine, and she was born in a commercial family and soon thought of more benefits of trademarks: "Once the market recognizes our brand, our competitiveness will be much stronger. Not only that, it can also prevent others from forging our products! And after forming a brand, our profits will be higher!"

"That's right, that's called an anti-counterfeiting trademark, with higher technical content, but..."

Tang En smiled and said, "It's not a difficult problem for me, just leave it to me to solve it."

"good!"

Fiona became excited, as if she had seen a huge market waving to her.

"By the way, when I came back, I was walking with the Cross Rose Mercenary Group. They are stationed in the Oak Heart Tavern and will stay here for a day. You can send someone to inform Old Tom and Aunt Fanny later, let them treat the guests well and make sure they feel at home."

Old Tom is the father of Danny's friend Tom. Because he is illiterate, his son's name is also Tom, so everyone calls him Old Tom.

"Mercenary Group? For mercenaries, there is no need..."

"No, you forgot a little more."

Tang En shook his head: "For Ellington now, the only way to increase the migrant population is to make its reputation so that everyone knows that Ellington is a good place, the people here are hospitality, the public security here are very good, the things here are good quality and the prices are low. Once everyone has this impression, the abortion will naturally gather here."

Tang Enyu said earnestly: "We should take the territory as a brand, this is the path we should take."

"I see!"

Fiona solemnly received Tang En's education. Although Tang En was a big deal in spending money, Fiona had to admit that Tang En did have an incredible talent in this regard. The ideas he came up with were like a god. It was obviously just some very simple means, but his future development potential was incredible.

Fiona even felt that she wouldn't be surprised that Tang En said that that day that he was actually the son of the gods.

After explaining these things, Tang En's attention returned to the charcoal factory: "Can the charcoal factory work now?"

"The first batch of charcoal has been burned. With the help of several old charcoal workers before, the slaves have already started."

Tang En was excited: "It's great, next, we can consider building a blast furnace!"

In addition to blowing carbon, steelmaking also requires quicklime. Quicklime is made of limestone. Limestone is dug out of Brussels iron mine everywhere. He has already ordered Rogers to leave the limestone.

Rogers told Donn that Rex and the others were even worried about how to deal with these stones before, but he didn't expect Donn to ask them to transport the stones to Ellington.

Tang En didn't explain at the time. Now, a large number of limestones piled up outside with the iron ore.

There is also a production line for burning quicklime, but Tang En didn't know what it looked like. He was too lazy to be so troublesome. Limestone would be calcined at high temperatures and decomposed into calcium oxide and carbon dioxide. Calcium oxide is the so-called quicklime. As long as he knows this principle and can solve problems with magic, he will never burn his brain again.

The problem of quicklime is very easy to solve, and the main problem that plagues Tang En is the steelmaking furnace.

Tang En remembers that the steelmaking furnace used in large factories seems to be called a converter? But he has no idea what the converter is...

But he knew a little bit about the blast furnace.

But whether it is a converter or a blast furnace, the most important technical difficulties are the temperature and slag discharge problems, but this problem... is not a problem at all in Plandal.

Temperature? Tang En estimated that the temperature of the high-level fire magic he released could easily reach more than 10,000 degrees... for steelmaking? Stop making, iron ore will probably be gasified directly.

The temperature of steelmaking can be easily solved by using a fire magic array.

As for the slag removal, arcane magic is used here to be used miraculously... It is possible to clean up the residue inside without affecting the melting of steel.

Instead of having a headache, it is better to get the headache and let ordinary workers complete these steps in the future.

Maybe... can you also recruit some mages to do this?

When Tang En thought of this method, he burst into laughter. Plandal's magicians are generally proud. How could he do such a job?

unless……

Unless you train some magicians yourself.

"…Lord Lord?Lord Lord!"

Fiona called out several times before Tang En came to his senses: "What's the matter?"

"Do you have anything else? If not, I will work!"

"No, no more..."

So Tang En was kicked out of the study by Fiona.

"Really, who dares to ask for it in the future if you have such a bad temper..."

Tang En subconsciously complained.

"Bang!"

It seemed that something in the study room hit the door, and Tang En immediately ran away in shame.

"Blast furnace...well...blast furnace..."

Tang En thought hard for a long time, but he didn't expect what the blast furnace was. Finally, he slapped his head and ran to find Brian.

“Repel impurities?”

Brian suddenly heard this question and was stunned: "There is no special method, it is to melt normally, cool it into the mold, and melt and forge it again when needed."

"But it's not right..."

Tang En frowned. The quality of the products forged by dwarfs is generally better than that produced by human blacksmiths. However, craftsmanship is one aspect and materials are the other aspect. craftsmanship cannot completely solve the defects of the materials.

"Melt...to the mold...to merge again...wait!"

Tang En suddenly had an inspiration: "I remember you despised the dwarves who lived in human cities before, saying that their craftsmanship was getting worse and worse?"

"That's right."

Brian looked puzzled. That was what he said to Tang En casually when he was drunk last time. Why did he mention this at this time?

Tang En seemed to have touched some point: "I remember there is a crater under the Forge of Hammers? The furnace you dwarves use will use the lava of the crater to continuously heat it, and there will also be rune dwarves setting up flame runes to gather fire elements, right?"

Brian suddenly widened his eyes: "Damn it - big brother, how could you know this!?"

Brian never told Tang En about the situation in the Forge Castle, let alone the secret of the rune dwarf. This is the top secret information of the Dwarf Kingdom!

No other races know about this at all!

Don't wonder why Brian was so excited. In the eyes of the natives, the dwarves are a pure warrior race. Apart from warriors and priests who believe in the goddess of the earth and paladins, dwarves have no other professions.

However, there are actually mages among the dwarves.

According to rumors inside the dwarf, it was a rune son who was blessed by the goddess of the earth and was born with magic, so these rare dwarfs are called rune dwarfs.

However, this is not the most important thing.

The most important thing is the great significance of rune dwarves to the dwarves - although rune dwarves may not be all gods, they are all rune dwarves!===PS: Please vote after reading it~~~~
Chapter completed!
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