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Chapter 81: Half the battle

This is the truth he learned at home on weekends.

Cooperation means the combination of mutual needs, and it is by no means simple to help anyone.

The production company wants to make money from the platform. Although the platform is rich and powerful, the money does not fall from the sky. The most important thing is that the platform does not make money at all now, and it burns all the money from the investors behind it.

Therefore, increasing revenue and reducing expenditure became the most concerned thing for platform executives.

Why is the program evaluation process so strict? It is precisely because I don’t want to miss it and spend my money on programs that are not up to date.

Selling advertisements, attracting sponsorships, and opening members are all for open source.

These are not enough, so the platform has the idea of ​​horizontal linkage. Since video content can bring traffic, it can be diverted to other business sectors. Even if the scale is smaller, it may become a channel for monetization in the future.

The game is one of them.

"Shaoxiong, what's the matter to come to me?" A middle-aged man with a serious and capable appearance walked in quickly.

"Mr. Xu!"

Everyone stood up and greeted Xu Wenjian. Mr. Xu waved his hand and spared his politeness, thinking that Fang Tong and others were employees of the game center.

"I only have ten minutes to go, and there is a meeting from the film and television center behind it."

Zhang Shaoxiong hurriedly said: "Mr. Xu, it's still a matter of business linkage. I can't move forward at all, so I can only ask for help from you."

Xu Wenjian frowned in displeasure: "Hasn't I said hello to all major business centers?"

"The major business centers have indeed taken action, but...most of them are formalism, in the name of business linkage, which is actually to use the promotion resources of the game center. The project itself is not helpful to the game center at all, but also requires manpower, energy and resources."

Zhang Shaoxiong scratched his head with a puzzled look on his face. If this continues, his hair will probably be almost gone.

But he can't blame him. The game center of the video platform is quite embarrassing. It's like opening a clothing store in an electrical appliance mall, with a lot of people, but the customers are not coming for clothing at all.

Xu Wenjian also sighed here. He proposed the business linkage, and no matter how difficult it is, he would help push it.

"Shaoxiong, don't worry, take your time. After all, major business centers have their own performance indicators. Now Kuyu's gaming business is relatively weak, so it's good that everyone can share their energy to support it."

At this time, Fang Tong coughed gently. After obtaining Zhang Shaoxiong's consent with his eyes, he said to Xu Wenjian: "Mr. Xu, this is not a solution. Everyone is perfunctory about business linkage, and the game center will never develop. This is a vicious cycle. In the future, major centers will have no enthusiasm. In the end, business linkage will be left alone."

Xu Wenjian was a little unhappy and raised his head to look at Fang Tong coldly. Don’t he know this? It’s just that there is no good solution at the moment, so he can only verbally comfort Zhang Shaoxiong.

In any case, the idea of ​​internal business linkage of the platform is correct, and what is lacking is a good way at the execution level.

"Do you have any good ideas?" Xu Wenjian was not actually asking questions, but an angry word with a little emotion.

Fang Tong answered seriously.

“Every department has parochialism, and it’s not realistic to expect them to bring good projects that are good for the game center, and we can actually do it the other way around.”

Xu Wenjian was a little surprised and looked at Fang Tong again, then looked at Zhang Shaoxiong next to him. Zhang Shaoxiong rarely scratched his head, but looked confident.

Xu Wenjian suddenly became a little interested and nodded and said, "Oh? Tell me, why do you do it the other way around?"

"In the past, the game center was waiting for other departments to deliver projects, but they did not understand the needs of the game center and were not motivated. There was not much room for real linkage in the projects they were delivered. If we took the initiative to deliver projects to them, from the standpoint of the game center, and fully considered the needs of other departments, we would be happy."

Mr. Xu is considering it and has not made any statement yet.

Fang Tong continued: "Of course, you don't have to bother Mr. Xu to coordinate in the future. Although the brother departments within the company, these weak departments do not have special treatment. Just like ordinary suppliers outside, they need to submit projects to major business centers and follow the project evaluation process normally. The project will be established after the evaluation is passed. This will take into account the interests of both sides and will benefit everyone. Perhaps the businesses between the various sectors can be really linked."

This was the idea that Fang Tong and Zhang Shaoxiong had discussed on the weekend, but they just spoke it out through his mouth.

Because it involves the interests within Kuyu, Zhang Shaoxiong is inconvenient to rush to the front, but this is the goal he wants to achieve the most. The weak department is too passive inside Kuyu. If this model can be passed, he can let go.

This is Zhang Shaoxiong’s need.

Business linkage is a development strategy proposed by Xu Wenjian himself. It is hard to take it back if he encounters any setbacks during the promotion process. Otherwise, he, the second-rate, would not have come to attend the game center meeting in person.

If there is an effective model that can get rid of the current predicament and free him, it is naturally what he is most happy to see.

This is Xu Wenjian’s need.

In the past, the business linkage model was to help, and the leaders needed pressure. Zhang Shaoxiong swiped his face in the company. It was a favor for other departments to support him. If you don’t cooperate, you can’t do anything.

Fang Tong’s idea is to market-oriented internal cooperation. For other business centers, it is equivalent to having one more supplier. If you have a favorite project, you will cooperate. If you don’t have any help, you will have your own interests. This is actually simple.

Once the requirements are found, the next problem will be easier.

Xu Wenjian indeed smiled and turned to ask Zhang Shaoxiong, "Shaoxiong, is this your newly recruited colleague?"

Only then did Zhang Shaoxiong formally introduce Fang Tong.

"Mr. Xu, this is Fang Tong, he is the producer of Tangdou Media."

Xu Wenjian was stunned, hesitated in his mind for a moment, and said, "Tangdou Media?...Aren't you doing variety shows? Why do you come to the game center?"

Fang Tong smiled and said, "We customized a variety show for the game center."

This sentence sounds a bit logical at first glance, but it is not difficult to explain it in comparison with Fang Tong's big statement just now.

After listening to it, Xu Wenjian's initial anxiety suddenly eased, laughed and pointed at Zhang Shaoxiong and said, "Okay, Shaoxiong, it turns out that you sang a double act!"

Zhang Shaoxiong smiled, but he felt a sense of pride that he couldn't hide: "Mr. Xu, I have no choice. I can't ask you for any coordination in every project, right?"

"That's right!" Xu Wenjian nodded, and his serious face also had a smile: "To be honest, I'm upset that you always ask me to coordinate. If you weren't afraid that you would be in a mood, I would have wanted to find excuses to avoid it today. It would be better if you could solve it internally."

After saying that, Xu Wenjian looked at Fang Tong again, and his expression became much closer.

"The idea is good, let's see if your project can really fit this idea."

Although Xu Wenjian agreed with Fang Tong's suggestion, he was still very cautious. The business linkage he proposed was the same. His idea was correct, but unfortunately he encountered obstacles in the execution level.

At this time, Fang Tong gently clicked on the computer, and the projection screen in front lit up, and the big words "Good Luck in China" appeared on the screen.

"Good Luck in China?" Xu Wenjian's tone sounded quite puzzled.

Fang Tong was about to speak, but Xu Wenjian interrupted again, turned his head and said to the assistant beside him: "You go and arrange it and cancel the meeting of the film and television center later, and I said I had arranged an important meeting temporarily."
Chapter completed!
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