The brainstorming has finally officially begun.

It was not very smooth at the beginning, and slowly everyone's discussion became more and more intense.

What is creativity?

It is not an illusory inspiration, nor is it a transparency like God's help, but it is just a sudden enlightenment after careful consideration.

Therefore, there is nothing mysterious about creativity. As long as you are willing to be more cruel to yourself, you may see a miracle.

The colleagues began to gradually enter the state, some inspire each other and some argue with each other, and they were red and spitting.

Fang Tong asked Xiao Mei to bring people to buy a lot of food and drink for everyone, maintain everyone's physical strength in a timely manner, and keep the atmosphere at a warm level.

During the whole process, Fang Tong occasionally gave some tips and inspired him, and never said any tendency words. In fact, he came to Tangdou not without project preparation, but letting the team take over a forming plan is far less effective than letting them participate in it.

Everyone proposed one idea after another, and then denied it again and again. The waves washed away the sand. Finally, a few ideas gradually took shape. Although they were not very mature, they had a lot of room for imagination.

Finally, everyone's discussion focused on two ideas.

One was proposed by Xu Ming, a director team. It borrowed from the plot in an old Hong Kong film "Keng Qian Family", which tells the story of several families participating in a reality show.

The story takes place in the context of the financial crisis in 1998. Several middle-class families were in trouble because of the temptation of huge bonuses, so they signed up for a reality show with stinginess in life. Several families were in a mess in order to become the ultimate "stingy king".

The plot is full of laughter and a little sad, with tears in laughter, but the story has a strong historical background and is obviously not applicable to the current social atmosphere. Therefore, Xu Ming made some deformations, and he introduced another popular concept of "refined poverty".

People in modern society are not only satisfied with food and clothing, especially young people, who always have to pursue something. Some are game enthusiasts, some are electronic products enthusiasts, some are sneaker enthusiasts, and some are pursuing various limited editions... Nowadays, anyone who doesn’t have any hobbies is embarrassed to say it out.

Poverty is a relative concept. Everyone except Ma Dad is poor in a sense. There must be some choices when allocating limited funds to all aspects of life, and ordinary people are even more so.

Spending limited income on your hobbies will inevitably sacrifice other quality of life, but saving money for your hobbies will seem fun and can even inspire various ultimate ways of playing. You can often see some unheard-of-warming operations in social news.

Xu Ming's idea was to start from this concept and designed the prototype of a reality show competition. Of course, saving money is just a game method, and the program is to reflect the unconventional attitude of young people. There are both positive and enviable life players, and there are also strange people who mess up making people laugh.

Another idea was proposed by Zhuo Yihang, called "I can do it even if I get on the table".

This is the catchphrase of many netizens. They can't stand this or that, and they always shout "I can do it if I get on the table." The unverified Niu 13 is always Niu 13. Zhuo Yihang's idea is to provide a stage for netizens to verify the Niu 13 they once brag about.

In fact, it is the "real fragrance" law that netizens are familiar with, and it should have a lot of fun and topicality.

The two of them were thirsty for their own ideas. Both of them felt that their creativity was the best. In the end, they could not argue and asked about Fang Tong's opinion.

"Both are good, with concepts and highlights, and there is also a lot of room for gameplay design, but both ideas need to be improved." Fang Tong just briefly commented.

Xu Ming chased and asked reluctantly: "Brother Tong, is there any obvious shortcomings?"

"Yes! Both ideas have quite a problem, so they need to continue to improve." Fang Tong was not polite, and directly expressed his opinion incisively.

"What's the problem?" Xu Ming and Zhuo Yihang asked in unison.

"First of all, the concept is that Zhuo Yihang's idea has advantages, and Xu Ming's problem is bigger."

Xu Ming shouted dissatisfiedly: "Impossible, I can do it too much, it's too ordinary to have any new ideas."

Zhuo Yihang was even more dissatisfied but did not speak by himself. He looked at Fang Tong with a desperate look for him to speak for him.

The people in the entire conference room were also staring at Fang Tong. Everyone was very involved in the discussion just now. Although it was someone else's idea, everyone unconsciously took their own positions.

"first……"

Fang Tong glanced at everyone and began to tell the story.

"The competition in the production industry is so fierce now that everyone has exhausted their minds and has almost no elements that have never played. So, novelty is relative. I can do this sentence. People say it every day, but there has never been such variety shows. Some are positive programs that encourage everyone to realize their dreams, but there is no such reverse slap in the face. If you can make it the first, this is novel."

This convinced Xu Ming, but he was still dissatisfied: "What about the advantage?"

"Zhuo Yihang's idea is simple and direct. You can know how to play by just listening to the name, which is convenient for dissemination, and the audience can easily form psychological expectations. Although your concept is new, it is too complicated. In fact, several concepts are superimposed. I can't understand a sentence and need a lot of explanations. Who has the patience to listen to your explanations nowadays?"

"That's it!" A colleague followed suit, "When I heard that I thought the game was really stingy, at least I would exclude many spectators."

Xu Ming suddenly became depressed. When he explained it just now, he did explain a lot, and deriving it layer by layer to let everyone understand the accurate core of creativity.

Zhuo Yihang became proud, but said it humbly: "Brother, please tell me about my shortcomings, so I can continue to improve it."

Fang Tong was not polite, and he choked Zhuo Yihang back as soon as he opened his mouth.

"Your problem is bigger, there is only one concept, no specific gameplay. Xu Ming's creativity is at least very clear, just find the appropriate way of expression in the concept packaging."

Xu Ming was resurrected again with full blood, and it was Zhuo Yihang's turn to be depressed.

"Why? I can play with it, but I can clearly have a lot of ways to play?"

Fang Tong shook his head and said, "When everyone brags, they usually have wild ideas and say everything, and the scope covers too wide. Sometimes they beat Yao Ming, sometimes they are no problem, and sometimes they are talking about the United Nations. It is difficult to concentrate on the jump. Unless they are concentrated in several fields, such as art and sports, but if such programs deviate from the original intention, they become celebrity challenge and fall into clichés."
Chapter completed!