"Is that so?" Li Xiang thought for a while and said, "I also contacted several investment institutions last night, and they proposed some new ideas. I wonder if Mr. Wei is interested?"

Wei Shijie hurriedly asked: "What new idea?"

Li Xiang said softly: "Go public and raise funds!"

"IPO financing?" Wei Shijie and Yan Yujie asked almost simultaneously.

"Yes!" Li Xiang said: "Today's financial system determines that many companies, especially small and medium-sized enterprises, face financing difficulties. Therefore, more and more companies will raise funds through listing in the future."

Wei Shijie is now suffering from hunger for money. For him, the three things that open his eyes every day are money, money, money!

Wei Shijie has also heard of using public financing to relieve financial pressure, but his knowledge in this area is too professional. The lectures of those half-baked experts in Qingyuan are even more confusing. When Li Xiang mentioned it today, it happened to be

I would like to ask: "Mr. Li, what is the difference between listing financing and other financing methods?"

Li Xiang looked at Yan Yujie and said, "Xiaoyan, come and explain to Mr. Wei."

Yan Yujie said: "There are roughly three characteristics of listed financing. The first is long-term. The funds raised through equity financing are permanent, have no expiration date, and do not need to be returned. The second is irreversibility. Enterprises using equity financing do not need to repay the principal, and investors want to

To recover the principal, you need to rely on the circulation market; finally, it is burden-free. There is no fixed dividend burden on equity financing. Whether and how much dividends are paid depends on the company's operating needs."

Seeing that Wei Shijie still didn't quite understand, Li Xiang added from the side: "Xiaoyan, your explanation is too academic. I would say it is very simple. Money borrowed from other places, whether it is banks or private credit, borrows

Anyone who makes money must repay principal and interest, but money raised from the stock market does not need to repay principal or interest."

Wei Shijie finally understood Yan Yujie's "in-depth" explanation and Li Xiang's "easy explanation". He said: "If you can find such long-term and cheap funds, companies will naturally feel happy. No wonder so many companies are competing for it."

There is a rush to go public.”

Li Xiang said: "An enterprise is like a person, with different needs at different stages. For example, some people need to read more books and increase their knowledge, and some people need to exercise more and pay attention to health. With all due respect,

Century Sunshine is currently like a patient suffering from a serious illness. Nothing else is of use. Only a blood transfusion can save his life."

"Mr. Li really hit the nail on the head. Century Sunshine is too short of money now. Without a large amount of capital injection, there will be no long-term development." Wei Shijie complained to Yan Yujie: "Yujie, since you know that there is a listing

Why haven't you mentioned financing to me?"

"It's difficult!" Yan Yujie shook his head and said: "Century Sunshine cannot be the best in Qingyuan, and it is a small company nationwide. A company of this magnitude cannot pass the review of the China Securities Regulatory Commission. If it wants to be in the A-share market

It is almost impossible to go public."

"Not necessarily!" Li Xiang said: "The capital market is never short of money, so money is definitely not a problem. The key is to tell a story that is exciting enough and can be justified. The capital market likes stories. You see many companies with mediocre performance.

Not only was the company successfully listed, but its stock price soared, the key lies in the story it told."

"Story?" Wei Shijie was a little confused.

"Yes!" Li Xiang said: "The story must be exciting. As for the truth or falsehood, it comes second. The capital market is willing to pay for a good story. They don't mind if you lie, they only care if your lie can deceive them.

.”

"Exquisite, Mr. Li!" Wei Shijie sighed.

Li Xiang continued: "For example, if Century Sunshine is just borrowing money to alleviate its financial difficulties, it will probably have the same attitude as Dayang Investment and Universal Insurance. But if you talk about a development zone that leads the development and construction of Qingyuan City,

Someone will be interested in the story of building the tallest building in Southeast Province and then going public for financing."

Chu Tianshu had been listening quietly, wondering in his heart what Li Xiang's intention was when he said these words.

Yan Yujie kept nodding his head, but after listening, he still said worriedly: "The listing of a company is a very complicated process and requires special professionals to operate it. As far as I know, Century Sunshine currently does not have talents who are knowledgeable in this field. I

I only know a little bit about it."

"Yujie, it doesn't matter if you don't have knowledgeable people, you can recruit from outside." Wei Shijie said: "I don't know anything about business management. If you understand, I will let you be the general manager. The same goes for listing and financing. We don't understand.

In the securities market, please hire people who know how to do it."

Li Xiang smiled slightly and found that Wei Shijie, a grassroots man in front of him, had an air of leadership. He said: "That's right. In fact, it is not difficult to find someone who understands the securities market. What is difficult is to have someone who understands the securities market."

A good boss who knows people well and takes care of them well. I think Mr. Wei is such a good boss!"

Wei Shijie said humbly: "Mr. Li has given me the award."

"This is by no means a polite word." Li Xiang said: "In the early years, I had a friend who was engaged in home appliance business in Beijing. He was forced to drop out of school at the age of 16, but he was quite talented in capital operation. At the same time, he did not hesitate to spend a lot of money to recruit

He was one of the first batch of financial professionals. Later, he landed in the Hong Kong capital market. After a series of dazzling operations, he actually collected billions of wealth under his own name. The exquisiteness of his mergers and acquisitions techniques shocked many senior players. So, there is no shortage of good employees in the workplace.

, good bosses are not common in shopping malls.”

This story undoubtedly inspired Wei Shijie to become more interested in the capital market, and he was deeply impressed by two points in the whole story.

First of all, listing and financing can easily raise billions of funds. If this is the case, Century Sunshine’s capital chain dilemma will be easily solved!

In addition, Li Xiang mentioned that his friend was "forced to drop out of school at the age of sixteen." This sentence greatly boosted Wei Shijie's confidence. He originally thought that those who played in the capital market were all talented students who graduated from prestigious Wall Street schools. Unexpectedly, in junior high school

Graduated Chinese can also play. After all, I also graduated from a university, so why can’t I play!

Li Xiang added: "There is a story about Li Jiaxiang, the former chairman of Air China. Mr. Li was born in the military, and was later transferred directly from the Shenyang Military Region to work for Air China. He had never managed a company before, let alone the capital market. At that time, he

Air China is planning to go public in Hong Kong. Li Jiaxiang is not very satisfied with the listing plan produced by international investment banks. Those investment bank professionals said, you have never sold stocks, and listing is not as simple as you think. But Li Jiaxiang said, I have never sold stocks.

stocks, but I sold cucumbers in the countryside when I was a child."
Chapter completed!