"The so-called news value is because of the death of a person?" Wei Shijie looked at Lan Yucha and shouted.

Lan Yucha shook her head: "The value of news has a very cruel and even cold-blooded standard. It doesn't care about human life, it only cares about news sensitivity and attention. Let's put it this way, even if a bus in Qingyuan City crashes into the Qinglian River, it will be dead.

Ten or twenty people are not as newsworthy as the death of one villager. Because this villager is connected with the brutal demolition, this is the biggest news point."

Seeing that Wei Shijie was still puzzled, Lan Yucha continued: "A civil war in Africa can easily kill tens of thousands of people. The '911 incident' in the United States killed more than 3,000 people. But the global media all regard the '911 incident' as

Treat it as major news. I don't think this is bias, but a sign of respect for the rules of news. For a long time, there have been frequent civil wars in Africa, and there have been too many wars, so it is not called news. The '911 incident' is unprecedented, of course.

That’s big news.”

When talking about news, Lan Yucha always has her unique insights.

Wei Shijie said angrily: "It's all my fault. I shouldn't have answered the call from this unscrupulous reporter."

Lan Yucha smiled and said: "I can't blame you. When most people encounter such troubles, their first reaction is to rush to clear their names. Reporters have seized on this mentality and induced the parties involved to talk more. As long as you say it

, he can write newsworthy articles."

"Sister Harpoon, should I not say a word and refuse the interview?" Wei Shijie has a particularly great advantage, that is, he never shirks the blame when he makes a mistake, and is willing to ask for advice humbly to facilitate future improvements.

"It's okay to say it, the key is how to say it." Lan Yucha said: "As I said just now, the biggest news value of this matter is not that a villager died, but that he was beaten to death by your demolition team

.If you didn’t admit to Shen Yu’e that the villagers were beaten to death by the demolition team at the beginning, the news value of this incident would be greatly reduced.”

Wei Shijie was a little confused: "The facts are there, do you want me to lie blatantly?"

"Of course it's not a lie." Lan Yucha said: "Between truth and lies, there is another kind of ambiguity. For example, you can say that the scene was chaotic and there was indeed pushing and shoving. But the cause of death of the villagers

, whether it was a traumatic injury or a cause of death after being stimulated remains to be further confirmed."

Lan Yucha continued: "You didn't say that the villagers were not beaten to death, but you didn't confirm it. This is called ambiguity. It is not the same as lying!"

Wei Shijie said: "If I said this, the reporter would not report it?"

Lan Yucha shook his head and said: "It is impossible not to report. But if you say this, the media will restrain themselves when reporting. The media must also bear responsibility when they write reports. If they exaggerate the villagers as being raped from the beginning,

He was beaten to death by demolition workers. Later, the investigation results showed that he died of a sudden illness. How to end it? Therefore, I originally wrote a full page, but probably condensed it into half a page. When editing later, I will also pay attention to many statements.

There is room."

Lan Yucha continued: "But as soon as you came up, you confirmed to Shen Yu'e that the villagers were beaten to death by the demolition team. As long as he confirms this, he can make a lot of hype."

"Sister Harpoon, what you said makes sense." Wei Shijie said thoughtfully: "Nowadays, the news in many places is just excused with the sentence 'still under investigation'. I don't say yes, nor do I

If you say no, there is no conclusion anyway."

"Old Wei, you are such a smart man, you know everything!" Lan Yucha laughed: "Of course, the safest way is not to accept interviews from reporters. In that case, no matter what you say, it will be wrong and you will be punished.

They grab the braid, over-interpret it, and then criticize you again."

But Wei Shijie is still aggrieved: "There are misunderstandings about some things outside. Our company has been wronged, so can't we explain and clarify it?"

"Remember, the media is not the police, prosecutors and law." Lan Yucha said, "It is the responsibility of the judiciary to clarify the truth. What the media is interested in is to find out the eye-catching things in the incident. Talking too much will lead to mistakes, let alone face-to-face.

For journalists who are deliberately trying to find fault with you, as long as you speak, they will find material and continue to pursue the news."

Wei Shijie nodded repeatedly: "Yes, yes, yes!"

Lan Yucha said, "I don't know whether the truth is getting clearer with each passing day, but I do know that the news must be getting hotter and hotter."

Wei Shijie asked curiously: "Sister Harpoon, I often hear people say that the media of such and such large companies have very strong public relations capabilities, and negative news about them will never be reported. How do they do it?"

"Simple, it depends on two things, power and money!" Lan Yucha said: "There are some companies with strong backgrounds that even the government dare not mess with, let alone the media. Of course, such companies are in the minority after all, like Century Sunshine

Such private enterprises with insufficient strength can only spend money on media public relations."

"There has to be a way to spend money. There are thousands of news organizations across the country, and each of them gives money?" Wei Shijie asked.

"That's not necessary!" Lan Yucha said: "Generally speaking, local media are very cautious when reporting local negative news. If something really goes wrong, public relations are relatively easy. And those foreign media, which seem to be huge in number, are actually really

Those who can produce influential articles that can supervise public opinion across provinces are the ten or twenty companies in Beijing, Shanghai, and Guangzhou. They have been dealt with, and the other little soldiers and crab generals are not a problem at all."

"No, those small media can't be looked down upon." Wei Shijie shook his head and said, "Let's just talk about a certain weekly magazine created by Shen Yu'e. It's not well-known. Aren't they writing negative news as if they've been injected with chicken blood?

People who are being reported like me are scared to death."

"Haha." Lan Yucha said with a smile: "The reason why small media like him exist is mainly because many small business owners and small local officials have no idea about the media circle, so they are led by him.

Walk."

Wei Shijie also laughed: "Haha, Sister Harpoon, you really don't save face for me."

Lan Yucha explained: "Let's take a certain weekly in Shen, Yu, and Hubei. The sales volume is less than 2,000 copies, and there is no right to speak or influence at all. In the past, even if ten pages of news were written, people would not have to

Worried. But things are different now. Thanks to the development of the Internet, the news collected by small media can also go viral after being posted online."

"That's true, the Internet really kills people!" Wei Shijie sighed.

"The Internet succeeds and the Internet fails." Lan Yucha said: "As long as a company has a good relationship with a few major websites and the websites do not reprint the reports of these small media, then they have no lethality at all. In other words, as long as they download

Try to build a few major websites, and ignore the unknown small media."

Wei Shijie pondered for a while and said: "According to you, it is enough to get a few big websites and the ten or twenty influential media."

"It's basically the same." Lan Yucha said: "Of course, it's not easy to deal with these media."
Chapter completed!