Chapter 151 Bad-hearted
Chapter 151: Bad Mind
Why are modern people not easily bewitched by religion? In addition to watching the monkey plays of a certain sect gaining secular influence for themselves in the US election year, it is probably because most of the problems and doubts have various explanations. Science has allowed people to have a certain understanding of the ever-changing weather, everything in nature, diseases and disasters that can always cause fear, and even fear itself. Perhaps people have less awe and persistence in certain things, and perhaps lack of faith is really not a good thing for some people, but religion has almost no chance to base their faith on the ignorance of the masses.
In an era when people are already generally rational, religious fanaticism still emerges among different groups of people... For example, fans. On the one hand, people need some spiritual sustenance or catharsis. On the other hand, in the era of developed information, the great enrichment of various propaganda techniques derived from the modern mass media theory has played a considerable role, and bewitching people's hearts has become something that some people can do.
At the beginning, Ye Tao was still a little worried about writing such an action plan. After all, this is not a great building, but a huge scam. If this plan can be successful, even if the plan is highly controlled, it will inevitably cause doubts, panic and disappointment from many people in the future. However, when Ye Tao tried to recall various propaganda methods, various psychological suggestion methods, various methods of using knowledge and creativity beyond this era or using blind spots of human thinking to create "miracles". When these methods were hesitantly copied on the manuscript paper, arranged, and consider whether they really wanted to write them into this perhaps most detailed in history.
In the most evil plan, the spirit of spoofing that had been diving for a long time quietly floated to the surface, and finally made him write all kinds of incredible ideas into the plan. He didn't have to worry about what kind of reaction this thing would cause after it was delivered, and ignored how many people could understand these things, and could truly understand the true meaning of some seemingly childish and ridiculous methods. He ignored how many censors who had attacked him and seemed to be happy to attack him, and did not have to worry about how many people would laugh out loud because of the interesting content of the spoofing... Having the opportunity to appreciate various reactions and expressions may be one of the fun Ye Tao could pursue.
In Ye Tao's view, Daomingzong had many similarities with Taoism in the time and space where he and Tan Weixin came from. A set of divine positions system was summarized from the ancient myths and historical development of this time and space. Daomingzong may be the perfector of this system. They devoted a lot of energy and financial resources to summarize and organize the traditional religion's divine positions system and publish relevant documents. However, Daomingzong was not considered the original creator of this divine system and religious genealogy. Although there was no great resistance to let Daomingzong quietly penetrate into countries outside Xiling, this kind of cultural place is the same, and this kind of cultural place has almost the same system of divine positions, and has a huge historical depth common framework, and there are really too many places to be used.
In the huge system of divine positions, Ye Tao chose a less famous person who has been standing behind several great gods in legend. He is famous for his strange temperament and resolute action to eliminate evil deeds. Judging from the literature circulating among the people and compiled by Emperor Daomingzong, according to Ye Tao's idea. This guy is a genuine conspiracy theorist and a patient with paranoia who was killed. Such a personality has led to the ever-changing image of this "god", constantly killing evil deeds in the budding stage, and constantly creating a sense of mystery... And this "god" has countless various folk legends. In the story, the "god" left behind by people in most cases. This is a strangely good-looking terrain image, and there are so many ingredients that can be explored and utilized.
With such an image as the core, with a sense of mystery and justice as the core values, Ye Tao played with integrated marketing communications. He did not regard himself as a charlatan or something else, but completely placed himself as a brand marketing manager. It was just that what he wanted to promote was a virtual product. In this era, it was really challenging to promote such products. Design, as Ye Tao's old profession, was naturally not difficult for him. He quickly designed a simple and clear identification logo for the Demon Lord of Lei Yin and drew several images of different styles. As a designer with a solid foundation in art, he also copied various figure paintings by Mr. Dai Dunbang back then. He was very respectful of that kind of brushstroke and the ostentatious figure.
Shang, and now, he was thinking about the style of brushwork, and presented a firm and crazy-like image of a "god" wearing a beast-headed and masked with a winged bow, and a long spear on the paper. He felt that the feeling of copying those figure paintings back then was back. In addition to such a standard ink painting, various other expanded images also emerged. The contrast and colorful New Year pictures of the gods depicted every detail vividly, with fine-grained figure paintings with strict proportions as photos. Even the cartoon version of the gods he smeared was not difficult for him. The only thing that was troublesome was that he did not bring a full set of painting tools by his side. The complete painting tools were always Dai Qiuyan's patent.
After having an image, he also edited the "Classic" for this imagined sect. Due to the character of this Leiyin Demon Lord, the core "Classic" is just a quotation-like thing of less than a hundred pages. However, Ye Tao put a lot of effort into the surrounding materials of the sect, and the annotations of the "Classic" were finally completed. With the icons and line drawings attached by Ye Tao, it is estimated that it can be more than 400 pages thick. In addition, Ye Tao also wrote the "biography" of Leiyin Demon Lord step by step from a mortal to a god based on the legendary framework, and roughly determined a "Biographies of Leiyin Demon Lord" that is more faithful to folk legends and is slightly exaggerated. This "biography" is just the beginning, here
Based on a biography, Ye Tao drafted the outline of the story "The Romance of the Demon Lord" that can be taught by Storyteller in a restaurant and teahouse. This more fantasy outline must be even more exaggerated after Storyteller combined with the language characteristics of various places. However, it is much easier to leave a goal of renewing the impression on the people who listen to the book. He is even actively considering the possibility of bringing the story of the Demon Lord to the folk drama stage. At least, he already has a playbook on the "The Legend of the Demon Lord" in his mind. When he returns to Danyang, he may be able to let those children from aristocratic families who have cultivated their interest in stage plays during the period when Tan Weixin was doing nothing.
After conceiving the theoretical level of the entire "Leiyin Demon Lord" plan, Ye Tao began to plan practical things. In the process of spreading a "religion", there are some things that must be done, such as building a temple-type building complex, and whether the "sacrificial" or "monks" in the temple, they always need to match the style of the "god" for worship. The sacrificial costumes of Ye Tao painted look a bit like Japanese kendo clothing, but the protective gear was removed, the helmet was replaced with a hood, and the mask was added. The different forms and materials of the masks simply formed the levels between sacrifices. The soldiers belonging to the temple used were mask-like masks, considering that they were breathing smoothly, and the weapons used were mainly specially designed to hold heavy swords with both hands and one hand.
The temple is just the fulcrum of the entire religious system, and more importantly, the organizational structure of this "religion". Since Ye Tao is considering a highly controllable system, traditional religious forms seem to not achieve this function. So what form can organize and restrain a large group of people who are prone to fever? The first thing that jumps into Ye Tao's mind is the fan group, and fans will organize it in a type of way. Although the organizational structure is not rigorous enough, this point can be greatly changed.
When establishing a membership system for Yi Zhanlou, my father and senior brothers supported Ye Tao in their consistent trust and supported him to establish a system that they did not understand what to do. However, with the issuance of membership cards and the establishment of the membership system, they gradually discovered that the membership system is not just an excuse to provide preferential excuses for players who have always liked Yi Zhanlou, nor is it just a member who shows off his qualifications to non-members. Or members with extremely high numbers to those backward members whose numbers have begun to become huge. For the operators of Yi Zhanlou, members
The system actually provides them with an extremely powerful feedback, analysis and organizational tool. Through the statistics of each consumption of members entering Yi Zhan Building, the layout of Yi Zhan Building is adjusted every time, and every organization of competitions and activities is very targeted. Especially in recent years, with the increasing influence of Yi Zhan Building's marching chess open competition, membership has become more and more important. Many members even invisibly advertise Yi Zhan Building through repeated displays. And in the operation and management of the membership system, Yi Zhan Building and Ye Tao have also accumulated considerable management experience.
What Ye Tao wants to implement in this religion is a very similar membership system. When formulating this set of things, Ye Tao smiled and felt that it was a bit unfair. Modern organizational behavior is such an interesting, powerful, and comprehensive discipline. From managing a small team to managing a large group with complex organizational forms and interest tendencies of thousands or even more people, there are all kinds of applicable theories and techniques. Unfortunately for Ye Tao back then and for Xiling today, in the formal workplace, in order to constantly gild himself and to be able to move from a pure professional and technical personnel to a management position, Ye Tao was very serious in various training courses in a certain time and space.
Ye Tao divided the "audiences" targeted by the Leiyin Demon Sect into different levels. First of all, the cultural influence community, which is the most extensive community. Most of them will not be targeted propaganda by the Leiyin Demon Sect. They only heard of a strange god like the Leiyin Demon Lord among the storytellers in teahouses and wine shops, and their fellow villagers and neighbors. They have heard of what kind of sect the Leiyin Demon Sect is. For this group of people, due to their vast number and very random distribution, they are almost impossible to speculate the communication paradigm in the absence of modern statistical tools and analysis tools. Propaganda mainly involves constantly correcting those information that may be transformed, alienated, and distorted during transmission, so as to ensure that the information obtained by these people is as consistent as possible with the core value system of the Leiyin Demon Sect, so as to achieve the goal of integrated communication marketing.
Those who are higher than this level are those who have already tended toward the Leiyin Demon Sect for various reasons. Such people should be able to get help and guidance from the personnel at all levels of the Leiyin Demon Sect around them more conveniently. These helps can be some medicines when they are sick. A little money and food when they are poor can be a little help when they are bullied by the bully soldier and pixie by various systems of Xiling. The key is that while these people can know the more orthodox ideological system of the Leiyin Demon Sect, they need to understand that individuals are powerless, and only when they are united can they fight against greater "evil". The Leiyin Demon Sect is such a group, a harmless to kind people. They will unconditionally lend a helping hand to those who are invaded by evil.
Those who are higher will begin to enter a member management system that can be strictly managed and become the basic members of the huge group of Leiyin Demon Sect. Each member must have registration information, have a unique number, and can be understood in various ways. After entering Leiyin Demon Sect, the basic members will be sent a member manual with a unique number, and a belt with a white printed emblem on the black background that represents members of Leiyin Demon Sect and can be tied to their arms or foreheads, and a printed statue of the Demon Lord that can be sandwiched in the manual. Because the illiteracy rate in this era is still very high. After joining Leiyin Demon Sect, you can also participate in periodic lectures and prayer ceremonies, etc., and you can get various help and support from the sect.
The higher level is senior member. "Senior"... This word is so unpopular in this time and space, but in the Leiyin Demon Sect, senior members mean that the emblem on their belt is not printed but stamped by metal, and has more meticulous work. It means that they will be able to get more opportunities to communicate with Demon Sect's priests and high-level priests, and have more opportunities to let those respected clergymen answer various problems they encounter in their lives and their own inner doubts, which means that they have the opportunity to enter the Demon Sect's temple for twice a year, and it also means that they will have to bear the obligation to serve ordinary members and people around them.
To go up, it is the test of senior members of the loyalty and firmness of the Demon Sect. The number of senior members will be strictly controlled because some of them may be able to undertake some more complex and dangerous tasks. And what these people can obtain is more comprehensive. They can be guided in professional knowledge and skills, and even get help from the sect to help them obtain better official positions, because that is for greater "goodness" and to be able to more effectively eliminate evil.
Then upward is the operation team of the Demon Sect. The operation team is divided into three levels: sacrificial, high-level sacrificial, and high priest. There is only one job of sacrificial sacrificial, which is missionary. Their performance evaluation is based on the performance of the newly developed believers, members and the members they recruited in the Pope. Only by reaching the high-level priest can we be qualified to issue orders, organize believers, and members hold actions that may attract the attention of local officials to proclaim justice for the persecuted people. Only by reaching the
Only when you reach the level of the High Priest can you command soldiers to escort the sect or issue orders such as assassination rather than just demonstrations. Of course, this is just theoretically. In fact, if nothing unexpected happens, it is estimated that the entire high priest regiment will be a Dongping secret spy who has been strictly trained. Or it is very reliable. Xilingren who completely falls to Dongping, they will know what kind of institution the Leiyin Demon Sect is. The two levels of high-level priests and priests are strictly controlled in terms of authority. However, they are very strict in assessment.
More exaggeratedly, Ye Tao has integrated the idea of performance management into the entire system and emphasized self-motivation and mutual help in modern pyramid schemes. The operation of the entire system has a certain degree of transparency but is highly controllable. From bottom to top, the mystery of each class is growing. The information that can be obtained at each level is also designed. When an ordinary believer gradually becomes a member from an ordinary person who just feels curious, senior members and senior members step by step, they continue to obtain information that the original class cannot obtain. Updated and more powerful theories will gradually impress people who do not have too many persistent ones, and even repeated dogmas will gradually accumulate and eventually become something they will take for granted.
However, Ye Tao still felt that it was not enough to move his bad thoughts to this point. It was very expensive to establish such a system, and is there a way for such an organization with many marketing systems to provide financial feedback? Even if it is impossible to offset the necessary investment, at least part of it can be recovered to alleviate the financial pressure of such an organization. Ye Tao put his brains on projects similar to "religious theme shops". Member manuals, logos and other consumables are naturally not missing. There are many other products marked with Leiyin Demon Sect, such as self-defense weapons, underwear, gods, amulets, doctrine books, etc.... And in the pricing of these products and the payment method for selling these products, a little use of the brain will not make believers feel that the sect is making money and will instead be grateful for the sect to provide them with these things.
Ye Tao wrote these things so proudly. These things can be said to be monsters that combine the characteristics of modern communication theory, management, organizational behavior, psychology and other disciplines. The designs of architecture, clothing, prints and other things he made for this architecture also have the unity and operability that is completely ahead of the times. He almost tried his best to piece together various thoughts and memory fragments in his mind to form such a plan with terrible thickness and more terrible content... Ye Tao was so proud that he didn't even notice that Fenglan, who helped him write drafts from the middle of the process, was constantly amused by the novel ideas in his plan, and his eyes were completely different when he looked at him.
Chapter completed!