At the end of August, the children were doing homework crazy at home. Young college students were enjoying the last carnival of the summer vacation. Office workers who were rushing on the way to work finally felt a hint of cool autumn.

Haiyan Entertainment Company, the atmosphere today is particularly tense.

Today is Sunday, the last day of the week.

But this week is destined to be an extraordinary week.

On Monday, Xu Jiarong, a popular singer from the Star Entertainment Company, released her third album "Jiashi". On Tuesday, Haiyan Entertainment Company followed closely and released the fourth solo album "Love in Light Years Away" by the powerful female singer Lin Jun.

In the big conference room.

Fu Anrong, wearing golden glasses, rubbed his swollen temples and watched his assistant distribute the documents to the hands of every senior executive sitting below.

After the division was completed, at Fu Anrong's instructions, the assistant picked up his document and said.

“This is the latest data.

Up to now, the number of downloads of Lin Jun’s title song "Wild Flower" on major platforms is 264,000 times, which is 46,000 times different from the sales department’s expected number of downloads in the first week.

The sales volume of digital albums is 114,000, which is 46,000 copies from the sales department's estimated sales volume of 150,000 copies in the first week.

The data of offline physical albums is relatively lagging and cannot be reported in time for the time being, but according to usual experience, the online and offline sales ratio is about 10 to 1.

In other words, as of now, the sales volume of the album "Love is Out of Light Years" should be around 120,000 copies online and offline!"

After saying that, the assistant paused for a moment, Fu Anrong waved his hand, so the assistant picked up another document and continued to say it.

"The new album "Jiashi" by Brilliant Star, "The Dream of the Fantasy World", which is currently available on major platforms, has about 307,000 downloads.

The sales volume of digital albums is 195,000, which is about 70,000 more than "Love is Outside Light Years".

The offline data is not clear yet, but if calculated based on the same ratio of 10 to 1, it is initially expected that it should have exceeded 200,000!"

After the assistant finished speaking this time, he sat down next to Fu Anrong, and the senior officials below looked at each other, but no one dared to speak.

Nowadays, with the increasing development of the Internet, digital albums have gradually replaced offline physical albums and become the main battlefield for album release.

As a newly released album, the first title song can be listened to for free, so to a large extent, the number of downloads of the title song in the first week is the barometer of album sales.

You should know that the most important thing about an album is basically the sales volume in the first two weeks. Normally, the sales volume in the first two weeks will account for about 30% of the total sales volume.

After the first two weeks, sales will begin to decline. The normal album sales period usually ranges from one to one and a half months, and the market will enter a saturation period next.

Haiyan’s goal this time is double platinum, so based on 30%, the sales volume in the first two weeks must be at least 600,000.

But the current situation is 120,000 copies in the first week!

Fu Anrong's face was even more heavy like water. He pushed his golden glasses and said lightly: "Tell me, Lin Jun's album this time was almost released simultaneously with Xu Jiarong. Now in the first week of its launch, the album sales are less than half of that? Marketing Department, Lao Liu, you talk first!"

The middle-aged man named raised his head and handed out another document: "Mr. Fu, we have been paying attention to the sales curve these days. When we noticed that sales were not good, we urgently did data analysis, and this is the result."

After a pause, Liu Yiyang, director of the marketing department, continued: "First of all, the download volume of the main song. According to the analysis of the marketing department, Lin Jun's appeal among fans is actually greater than Xu Jiarong."

"The reason why the download volume this time did not reach our ideal value is mainly due to a series of news about the album producer Chen Chen a few days ago, and the malicious negative reviews on major platforms, which has led to the decline in new download volume these days."

"In response to this, the marketing department has contacted the backends of major platforms to urgently deal with malicious reviews, but initially estimate that the effect will not be too great."

"On the other hand, it is a problem of sales. In fact, although these two albums have different downloads of the title song, they are still within an acceptable range considering that "Love is Out of Light Years" is released one day later."

"But the sales volume is twice as bad, so the result of the comprehensive analysis of the marketing department is that the overall quality of this album was miscalculated, resulting in poor market response.

"The marketing department believes that the launch of two albums at the same time squeezes market share and reduces the sales volume of both albums by about 20% compared to the estimated sales volume."

As soon as the words came, a series of discussion appeared in the originally quiet high-level meeting.

Zhang Jing, director of the marketing department, said: "I didn't agree at the beginning. I handed over such an album that the company had high hopes to an unknown studio to do, but Director Ke and Director Du insisted on it. Therefore, the current situation, I think, I and other senior executives of the company need an explanation."

Ke Chengxiang sat next to him quietly and didn't say anything. When he heard someone questioning him publicly, he raised his head and said lightly.

"For this album, I still stick to my original opinion. The audience of "Wild Flower" is too narrow and is not suitable as the title song of the album. My suggestion is that the marketing department should modify its promotion and distribution strategy and use "Bubbles" as the album's first title song to promote and distribute."

Zhang Jing almost jumped up in anger. It was obviously the problem with the album, but now he was going to blame their marketing department for not being able to do so?

Just as I was about to refute, I saw Fu Anrong with a long face and had to say, "I don't agree. The early marketing was mainly "Wild Flowers". It is difficult to change the course now. Moreover, Chen Chen's previous songs responded poorly. This time, Lin Jun's album sales were not good. The big reason was that he was dragged down. So my suggestion is to increase publicity efforts, control reviews, and hold fan meetings at the same time to stimulate sales."

Fu Anrong pondered for a moment and turned his head to ask Liu Yiyang, the marketing director beside him: "Old Liu, you are an expert in the market. Lin Jun's album was also a researcher in the early stage. What are your opinions?"

Liu Yiyang looked at Ke Chengxiang, then Zhang Jing, and finally said, "Mr. Fu, from the marketing department, according to the results of the previous survey, Lin Jun's fans are still relatively loyal, so I suggest waiting to watch it again, after all, the album has only been on the market for less than a week."

"As for publicity, we can increase our efforts appropriately. If there is no improvement by next week, we can open the free download of "Bubbles" as the sub-title song."

Fu Anrong nodded and said, "Then let's do it first. The publicity plan will not change for the time being. But Zhang Jing, you are also preparing for the fan meeting first. Lao Liu is right. It's less than a week. Don't be too nervous. Lin Jun is going to go to the ace variety show on Jiangsu South TV tonight to play songs? Maybe, it will be popular now!"

After hearing Fu Anrong's words, everyone forced a smile.

Yes, what if it gets popular?

Although everyone knows, this possibility is too small.
Chapter completed!