"He Li, it's time to make the final decision!"

What decision? The decision to sign a sneaker contract!

This summer, He Li came to New York, not only practicing football to improve his strength, but also shooting advertisements to enhance commercial value.

After the Boston Summer League, He Li's net worth has increased twice as many commercial endorsements have come one after another.

Accompanied by his agent Jeff Austin, He Li carefully selected some endorsements, and in just one month, he actually had millions of dollars in his pocket.

However, no decision has been made in the four aspects of sneakers, beverages, transportation and electronic products, which account for a considerable proportion of basketball players' commercial value.

The latter three can be compared and continue to wait for the price, but sneakers are indeed necessary to be finalized before the start of the regular season next season.

In terms of sneakers, there are many sports brands that have been striving for He Li, including Nike, Adidas, Reebok, Converse, and the newly emerging And1, all of whom are in contact with He Li's agent Jeff Austin.

In fact, these brands had looked for He Li as early as after the draft, but they were rejected by Jeff Austin at that time. Of course, He Li was also informed.

The sneaker contracts for NBA players are roughly divided into three categories. The first category is sneaker sponsorship, the second category is endorsement contract, and the third category is multi-year contract, that is, long-term contracts.

The three categories correspond to rookies and bench players, stars and All-Stars. Above all, there is a superstar exclusive - a signature shoe contract.

He Li is the 16th pick in the first round. At the beginning, he received sneaker sponsorship contracts from each company.

The highest of them is the 4-year, 1 million cash contract provided by Converse, plus a equipment contract of 50,000 vouchers per year.

If He Li accepts such a sponsorship contract, he will not only have money to get it, but also wear a lot of sports equipment for free, such as sneakers, jerseys, knee pads, and masks. As for the 50,000 voucher, He Li can still use it for his family, or donate it to schools or charities.

This sounds pretty good!

But with He Li's current fame, just taking advertisements like diapers, it costs more than $300,000 a year. Is He Li lacking a $50,000 voucher?

As long as He Li plays a little better in the regular season, not to mention the amount, it is not difficult to sign an endorsement contract of 20 to 30 million yuan a year.

Although he doesn't buy shoes in the inside, and although the Bucks are in the small football market, you should know that He Li is the first Asian player to be selected in the first round. He Li is backed by the Chinese market. Whether it is Nike or Adidas, who doesn't want to open up the Chinese market?

He Li can sign a big endorsement contract just by relying on his skin color and background, not to mention that he is now a first-round pick and the brightest rising star in the Boston Summer League.

Previously, He Li's commercial value was far underestimated, and the sponsorship contracts provided by each company were simply to send beggars.

Jeff Austin was exposed to such sponsorship contracts and helped He Li refuse, and He Li also agreed.

Having said that, Jeff Austin actually didn't expect He Li to be able to play, but with his rich work experience and keen insight into business, Jeff Austin knew very well that He Li was definitely not something that could be fooled by a sponsorship contract.

Jeff Austin firmly believes that He Li will soon sign an endorsement contract that matches He Li's identity and strength, which is at least tens of millions, and Jeff Austin can also make millions of dollars in profits from it.

Indeed, He Li didn't let Jeff Austin wait for long, and various sports brands did not let Jeff Austin down.

The Boston Summer League is sponsored by Reebok. He Li played 3010 in three consecutive games in the Boston Summer League. Reebok took the initiative to contact him, hoping to sign a long-term contract with He Li.

A long contract can be completed in one step, at least 5 years. There are large contracts, exclusive sneakers for players, salary guarantees, incentive clauses, product allowances, and the most important thing is the share of sneakers and clothing sales!

It is normal for NBA players to break up with their agents. The agent negotiates contracts with players, which is usually a one-time deal, so the agent will sometimes make decisions that are unfavorable to the players for their own interests.

But if you sign a long contract, it will be different!

If the agent takes over the player's long-term contract for sneakers, even if the agent is fired by the player in the future, he can still obtain a sales share of his part during the long contract.

The sales share for long-term contracts is as high as that of signed shoe contracts. The former is only 1% to 2%, while the latter may be 3% to 5%. If it reaches Jordan's level, it may be more than 10%.

But no matter what, there is a sales share that is more fragrant than no sales.

The money that long-term players get by sharing their share of sneaker sales every year is still available for millions of dollars, which is also hundreds of thousands of dollars for agents!

In order to help He Li sign a longer-term contract with a higher value and for the benefit of Jeff Austin, Jeff Austin has a new round of contact with several other sports brands with Reebok's five-year, 28 million yuan long-term contract.

The sneaker contracts of the top stars this year are based on the stars’ salary. If the stars are qualified to sign the maximum salary, their sneaker contracts are also the maximum salary.

For example, in 1996, Kobe joined the NBA and received a 6-year, 48 million contract from Adidas.

The NBA salary cap in 24.36 million in 1996. Before the Ross clause appeared, the NBA maximum salary contract was 30% of the salary cap, that is, the maximum salary in 1996 was 7.308 million.

Kobe's business value for playing in the Lakers, the Lakers, which is located in the Los Angeles big ball market, is even more valuable. The long-term contract has increased to 8 million yuan per year, which is actually very consistent with the facts.

What is really outrageous is the 7-year, 93 million contract that Nike gave James to him in 2003!

You should know that the salary cap in 2003 was only 43.84 million, and the maximum salary was 13.152 million. Cleveland was a small football market, and the Cavaliers were the bottom team. The commercial value was very low, but James's long term was 13.285 million per year, which actually exceeded the maximum salary that year.

Back to the topic, as early as early July, NBA had informed each team of the salary cap for the next season. The salary cap for the 201-02 season was 42.5 million, and the maximum salary was 12.75 million.

The 28 million yuan given by Reebok in five years is not without sincerity. Nowadays, the NBA starter only has two or three million yuan in salary, and an average annual salary of 5.6 million yuan can be the second in command in a weak team.

However, He Li's current potential is an All-Star player with an annual salary of 5.6 million yuan, but he can't sign an All-Star player.

Jeff Austin has been running for many days and has won a higher price for He Li. Now everything we need to discuss is to wait for He Li to make the final decision.

Then, Jeff Austin can count the money happily.

Now there are three contracts in front of He Li.

The first one is Reebok, which is 46 million in 5 years. Although it is not a maximum salary, it can also show Reebok's sincerity.

The second one is Nike, which is 4 years and 38 million. The long contract is usually more than 5 years, but the contract given by Nike is not much different from other long contracts. The only difference is that it is a little shorter.

This seems to indicate that Nike is interested in the Chinese market behind He Li, but he is not optimistic about He Li being able to make it, so he only signed for 4 years.

The third one is Converse, which gives the most, has the longest signing period, with 61 million in 6 years, which is really attractive.

As for Adidas, it was eliminated in the previous round of screening. Adidas only gave a 6-year offer of 34 million, which is not much different from Reebok's previous five-year contract of 28 million.

In fact, it is normal for Adidas to be so arrogant. Kobe, who won three consecutive championships, can be let go. It would be even more normal for him to look down on He Li.

Besides, the inside players do not sell shoes, and Adidas has Duncan and Garnett, so there is no shortage of inside players.

"He Li, your final decision?" Jeff Austin hoped that He Li would make a decision soon, and he could not wait to count the money.

He Li stared at one of the contracts and said in a finale: "Nike, I accept Nike's offer!"

"Why?" Jeff Austin asked loudly.

Although Jeff Austin took these three contracts to He Li, he did not think He Li would choose Nike with the least money, and he did not want He Li to choose Nike.

So Jeff Austin deliberately put Nike in the middle and put Converse, who gave the most money, at the end.

"The reason why I chose Nike is very simple, because I believe that I can sign a sneaker contract of 100 million in four years!"

Jeff Austin heard He Li say this, what else can he do? Could it be that he still has to block He Li from signing a contract with Nike? Now He Li can't fire him!

"Okay, I support you!" Jeff Austin went out to call and was about to invite Nike's manager to meet. Both sides invited some media reporters to find a place to go through the signing process in public.

After Jeff Austin left, He Li rubbed his hands and looked forward to the future.

He Li quickly thought of the regular season and the All-Star Game.

He Li chose Nike not for the next long-term contract or signature shoe contract. The reason why He Li signed Nike is very simple, because Nike has a stronger influence in the NBA business alliance.

If Adidas is also in three contracts, He Li can consider it again. If one of the three is Nike or Adidas, then He Li will only choose these two.

After all, in the next few years, Converse will be acquired by Nike, Reebok will be acquired by Adidas, and Nike and Adidas will become the two most influential sports brands of NBA.

NBA is a business alliance, and these two companies have a great influence on NBA. No one has seen that the NBA Finals FMVP is basically monopolized by these two companies?

Curry lost FMVP in 15 years, and Nike's players can be won for 12 consecutive FMVP.

Curry has no cylinder, Harden and others sign Adidas, but Nike's players have body whistles.

This is the reason why it is easy to enjoy the cool under the big tree!

He Li doesn't ask Nike to help He Li win the treatment of James just entering the league. After all, He Li doesn't hold the ball very much and doesn't need a layup in the long run.

He Li only hopes that Nike's big contract can protect him and reduce the risk of injury on the court.

Another is the All-Star Game. He Li is backed by the Chinese market and may be able to start the All-Star Game next season.

He Li did not sign a contract with Nike, and might be constantly slandered by brands such as Nike and Adidas, but after He Li signed Nike, Nike would not be happy to die? Even if public opinion is not good for He Li, Nike will help He Li relieve public opinion pressure.

In addition, Nike and He Li signed a contract, which is itself an authoritative certification.

Does Kwame Brown have a four-year, 38 million sneaker contract as the No. 1 pick? Does Tyson Chandler have a second pick? What about this Teihua show by Paul Gasol?

Well, only He Li showed his own strength and signed the big contract provided by Nike!

Is Nike stupid? If Nike is really stupid, will he dig out Jordan and make a lot of money?

Therefore, Nike's big contract to He Li is all announced to the sports media and other NBA players that He Li is the All-Star and the next superstar!
Chapter completed!