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538 This Is Talent

Fang Zhanbo took a check of 3 million Hong Kong dollars and calmly held his uncertainty about the future and his excitement once he succeeded, and left the mountaintop house.

The first idea was to find the old man Hobbes who stole all the diamonds from the London Diamond Group and had to hide on Hong Kong Island according to Lee Changheng's arrangement.

Since coming to Hong Kong Island in 1969, Hobbs began to help Lee Chang-heng deal with the Tsim Sha Tsui project.

Then when Laura Quinn, the woman also came to Hong Kong Island and was responsible for establishing a jewelry company, the two cooperated with each other and began to have a lot of contact with the English and local celebrities in Hong Kong Island.

After more than three years, the relationship network is not very deep, but it is not difficult to buy a company that is not well-managed, but it is not difficult to improve the employee, printing and distribution network to medium-sized newspapers.

After listening to Fang Zhanbo's words, Hobbes soon thought of an English newspaper called "Shiwen Morning Post".

Because readers are becoming more and more local, and local newspapers have also begun to publish English versions of newspapers. In the past, English newspapers specially designed for foreigners and locals who understand English have been reduced from more than a dozen in the 1950s to less than half of them now.

Moreover, the financial situation of these five companies has also increased with the increase in operating expenses such as rent, employee salaries, etc., and the issuance volume has continued to decline. It has long been in subsistence and has been operating in a dismal manner, even losing money.

So after receiving a call from Hobbs, Germain Miller, the owner of Time News, reached an acquisition agreement within half an hour after receiving a call from Hobbs.

150,000 pounds is almost 1.8 million Hong Kong dollars.

Germain Miller, who had no idea about the Celestial New Year in his mind, signed a transfer agreement with the offshore company that Li Changheng used to control the projects in Tsim Sha Tsui in the afternoon.

Then, Fang Zhanbo, accompanied by Hobbs and a lawyer, came to the headquarters of the Times Morning Post.

When this newspaper was released the largest volume, it could reach 20,000 copies.

But more than ten years have passed, and the newspaper has not only not gotten better and better, but it has not even been able to save sales of 3,000 copies per day.

After announcing that the newspaper had changed its boss, Fang Zhanbo publicly promised everyone a 30% monthly salary increase to the only 21 remaining newspaper employees.

And as long as the circulation of more than 50,000 copies in the next month, the bonus this month will double.

As soon as the reward was released, 21 people in the newspaper cursed their boss in their hearts, and 30,000 yuan was changed. How could this be possible?

But this does not affect the idea that these employees who were worried about not having their jobs were not guaranteed, and they thought that the boss would go crazy and get the salary this month before talking about it.

When Fang Zhanbo said that the newspapers will be released for free in the future, everyone was thinking about the boss's crazy idea. Then the whole office was silent for 3 seconds, and a huge noise burst out instantly.

If it is really free, let alone 50,000 copies, they all have confidence in 200,000 copies.

Even the editor-in-chief's mind was to put the word "free" on the front page of tomorrow to make a gimmick.

The salary increase and bonus doubled, and if you want to achieve this goal, it is as simple as breaking a piece of paper. You immediately let everyone in the newspaper office start working overtime without even having to worry about the New Year.

There are ready-made, mature employees and distribution channels. On the morning of New Year's Eve the next day, there were 20,000 temporary revisions.

The front page has two words for free.

The news materials in the second edition are all like a refrigerated rice, staring at a popular male star, then horse scripts, restaurants and food, and finally the newspapers of the Kwai Chung Wharf gun battle in the news in Hong Kong.

As soon as I was sent to the past cooperative newsstand, I was taken away in just three hours.

And this is just 86 newsstands in Hong Kong Island and Kowloon.

If we counted based on the peak of Time News Morning Post, the size of 210 cooperative newsstands, these 20,000 newspapers will only take a little more than an hour.

The newspaper that received the news instantly made a huge yellow cheer.

Some people even shouted that 50,000 newspapers will be distributed tomorrow on the first day of the Lunar New Year.

If even a group of people like the first day of the junior high school can publish 50,000 copies on days when they rarely pay attention to the news, then if they don’t say 200,000 copies during work, 100,000 copies are really not a dream.

Fang Zhanbo calculated in his heart that he had the remaining 1.2 million Hong Kong dollars, so he quickly decided to be more conservative.

Increase 10,000 servings per day until saturated.

What’s different from what Li Changheng was worried about was that Fang Zhanbo decided on the sales plan after discussing with the lawyer and confirming that there were no legal issues.

It is not to send it to everyone, nor is it to be placed in the newsstand for people to get it.

Moreover, during the first three days, all those who go to the newsstand to buy newspapers will give them a new version of the Times Morning Post as long as they buy any newspapers.

The advantage of doing this is that it is equivalent to parasitizing all newspapers in Hong Kong.

Avoid being repeatedly, wasted ten or hundreds of copies being taken away by people who do not read the newspaper at all.

Only when newspapers enter the hands of people who are accustomed to reading newspapers can the newspapers clearly understand the true circulation.

Only merchants who want to advertise will be assured to buy advertising spaces, and can truly reflect the real advertising efficiency of Shiwen Morning Post.

Otherwise, no matter how slow the merchant’s reaction is, he can know whether the money spent is worth it in a week or a month.

Therefore, it became an inevitable step to win over Baoting.

After discussing with Li Changheng, Fang Zhanbo confirmed the sales plan, which seemed to be free, but in fact it was not really free.

People who are accustomed to reading newspapers generally are at least a working class who doesn’t care about every month and needs to spend about HK$6.

This kind of person is the main force of consumption in this era.

At this time, the newspapers of the Hong Kong Island newspaper cost about 8 cents, but the price was 1.5 to 20 cents.

Then three days after the newspaper is freely distributed, all cooperative newsstands will charge a membership fee of HKD 1 per month.

In other words, newspapers are free, but those who want to read the Shiwen Morning Post only need to pay 3.3 cents per newspaper to Baoting to get the newspaper.

These 3.3 points are less than 1 cent more than the net profit of each newspaper sold by a newspaper.

Based on 20,000 copies, the total profit of 86 newsstands is HK$660 per day.

On average, each company earns over 7.7 per day, which is HK$230 a month.

Just selling the profits of Shiwen Morning Post is comparable to the previous middle-income worker.

And if you buy 50,000 copies a day, it will be 575 Hong Kong dollars.

The operators of the newsstand are not stupid. Although they cannot determine the profits, there is a free newspaper when they are used as promotions for other newspapers.

At least I will try to let Shiwen Morning Post try to sell it at their newsstand for a month, or at least a week to see if the money I earned has decreased.
Chapter completed!
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