In order to increase the probability of the US government's approval of the merger case, Li Changheng knew in his heart that it would be cost-effective to win over more forces on the East Coast to join this capital feast.

Of course, Li Changheng will definitely not let himself suffer, at least he will pay equally.

Therefore, Li Changheng did not refuse the invitations requested by each company to talk.

Then he felt lucky that when he negotiated with the media group, he did not mention Ge Lunbiya Radio and Via Kangmu.

Otherwise, these two companies will not take long and will definitely be swallowed up by several major consortiums on the East Coast.

However, there are still several forces that plan to use these two companies as bargaining chips to actively discuss the merger of three companies with Li Changheng, which will turn into a merger of five companies.

The other two of the three major public broadcasters were also taken out to discuss the merger.

The reason is that let alone the 1970s, even in the 1980s and 1990s, the golden period of TV channels development.

Although public broadcasters have influence throughout the United States, their real profits are not profitable or lost.

Even if you lose less, it only happened in the mid-to-late 1980s, and it only took place in those limited years.

Coupled with the emergence of limited TV and paid channels, the large number of public broadcast ratings have been stolen, and investing in public broadcasting is not a good idea in the eyes of many companies.

That is, Hollywood, or companies that also operate related industries that operate TV stations, will focus on public broadcasters because they build a full industrial chain.

Li Changheng had more choices, not only did he take the initiative in his hands, but the outside world was also unable to determine which one he would choose, which in turn made many capitals afraid to buy shares of the three public broadcasters.

However, in order to lower the valuation of public broadcasts and to increase the confidence and enthusiasm of many potential collaborators, the concept of cable TV was not only the first to propose.

It involves more than 600 cable TV patents, which appeared in front of major forces three years in advance.

Cable TV was originally created by the English, but it actually appeared in 7`9 years.

Since he noticed it a few years ago, with Li Changheng's personality, of course he would take it alone.

Not only did I buy all the technologies and patents that were being developed in advance, but I also found more than a dozen university professors to continue researching, which cost me more than 7 million pounds.

The rewards obtained not only belong to Li Changheng, but also the honor is all attached to him alone. In the future, patents alone can be used to make Li Changheng profitable for at least 20 years.

However, the promotion of a new technology will never be smooth sailing.

The three major public broadcasters are worried that cable TV networks will steal the ratings, so they will definitely strongly oppose it.

But capital showed extraordinary interest.

One is a technology that Li Changheng personally led and valued.

Taking his previous successful examples, many people are even willing to blindly trust his vision before he fails.

The second is that the investment of cable TV networks is significantly lower than that of public broadcasts.

Moreover, signal reception is much clearer than public broadcasts and can accommodate more channels.

The most important thing is that the promotion of this new technology is really suitable for capital operation.

If there is a program on a cable TV network and it is quite attractive to ordinary people, the charging model will definitely be more profitable than the public broadcast channel.

And Li Changheng has too many programs that can increase ratings in his mind.

Third, the establishment of cable TV networks is equivalent to helping major American telephone and telecommunications companies expand their user base and increase their revenue.

The seven American telephone and telegraph companies have a considerable influence, and there are basically consortiums behind them.

After hearing that Li Changheng would merge his cable TV business into the Telephone and Telegraph Company, Morgan immediately supported his cable TV network plan.

Once successful, not only will the market value of Morgan Stanley's telephone and telegraph companies will rise sharply.

New Media Group, which controls cable TV networks, will definitely become the target of Wall Street and investors.

As long as the topic is high enough, Wall Street can promote New Media Group to become an excellent investment project with strong profits and stable returns in the next ten years.

Secondly, because it is a charging model, it can not only create more jobs, but also more TV production projects.

It also gives major Hollywood companies the opportunity to expand and raise their stock prices.

In this regard, in this era when unemployment rates hit new highs every year, Los Angeles and New York City were willing to allow cable TV trial operation.

There is also the film and television production content grading model that the United States has always pursued, which also allows programs with colors to appear legitimately in the midnight TV or in paid channels.

United States Business and other 8 major Hollywood majors have more or less produced midnight movies.

And if this kind of movie is popular, just look at the future US Congress will become the largest market in the world, and you will know how much Americans like this kind of show.

Being popular means making money or making a lot of money.

Now we can use grading as an excuse to allow more people to watch on TV.

Not to mention Hollywood and other film and television production companies, even major banks on Wall Street understand that such paid programs will definitely be very popular.

All of a sudden, Citigroup, Morgan Stanley and other forces made up their minds to get a share of the new media company.

With many supporters, the opinion of the public broadcaster was directly ignored by the capital.

Besides, the three major public broadcasters do not make money, and the highest market value is only 1 billion. How could they be valued by the big guys behind the scenes?

Li Changheng, who had the right to decide, picked it up and down, and finally chose the NBC, whose headquarters was in New York, based on his own circle of power.

Moreover, in order to make statements or stabilize the shareholders and employees of the broadcaster, it was directly proposed that the cable TV network will connect to the broadcaster's news channel in the future.

And help the company produce a variety show with a viewership of more than 8 million people.

When he saw Li Changheng asking his lawyer to register a millionaire worldwide, the broadcaster could no longer agree to the merger.

Producing a program that can make tens of millions of dollars can easily allow NBC to balance revenue and expenditure.

After getting rid of the loss state, the company's market value will definitely rise sharply.

As for whether the millionaire can reach 8 million viewers, Li Changheng was not worried at all, and even asked the lawyer to state the contract.

The program belongs to him and the NBC only has the right to play.

And when the ratings exceed 10 million, 15 million and 20 million, the share of the program advertisements he distributed will increase as well.
Chapter completed!