Chapter 37 Christmas Crash!
Tokyo, Shibuya.
It was still the same izakaya, or the four graduates from the chemistry department of the University of Tokyo, but the atmosphere of drinking had completely changed. They looked worried and kept sighing.
"Hey, the New Year holiday has been ruined. I heard that the bonus this year will be cancelled," Inoue Mitsuhiko muttered.
"Who would have thought that in just three months, that small Chinese company would subvert the entire industry."
"Actually, we have calculated it. I heard that the worst is Dongyangfang. Because the losses are too serious, they seem to be interested in laying off employees on a large scale."
"No, Dongyang Textile has two top thermal fiber technologies, including eks and n38!"
"It is because Dongyang Textile has invested a lot in warm fibers, and Kunlun Company, which was born this year, mainly focuses on warm fibers, so it was a very tragic collision."
The four of them sighed tacitly, then raised their wine glasses and drank them in silence for the unlucky Dongyangfang. Dongyangfang, who is good at warm fiber, meets Kunlun Company, which is also good at this. This is probably fate.
The rise of Kunlun Company has an unprecedented impact on Japan's chemical fiber industry. The financial reports of major groups this year are more tragic than those of them. As industry insiders, the four of them will not mention the sudden increase in overtime work. I am afraid that even the year-end bonus will be ruined.
Fortunately, the companies they work in are all large comprehensive groups, which not only produces clothing chemical fibers, but also engages in the business of other chemical materials, so there is no need to worry about unemployment.
However, those specialized groups were in trouble. Toyofang, Zhongfang, Fujifang, Nishijofang, and Japan's four major chemical fiber clothing and fabric groups were all trapped in the quagmire of operational difficulties.
The oldest Shigeru Ota glanced at the guests in the izakaya and said worriedly: "In fact, there is no need to doubt that we have lost this war of warm fibers. Kunlun's products swept across the entire northern hemisphere in just three months."
"You can take a look at it yourself. There are almost half of the people in the izakaya who are using Kunlun Company's products."
The other three people followed the eyes of Shigeru Ota. Sure enough, many people in the Izakaya were wearing Kunlun Company products, which was very easy to identify because they were also cold-proof clothing, x-fibers would be made very light and fashionable.
"Under normal circumstances, no one would like to wear thick clothes, so it is natural for Kunlun Company to win, right?"
"I have to say that being able to wear a dress in the coldest season has a fatal temptation for women. No matter how expensive it is, girls will buy it, right?"
"It's only three months. In just three months, Kunlun Company has let half of the people on the streets of Tokyo wear their products, which is a miracle!"
"I heard that Mr. Gao Yuan, the boss of Kunlun Company, was only 21 years old. He was able to invent x-fiber at such a young age and run such a potential enterprise. This is the real miracle."
They were talking about it, both of them came from the chemistry department and had a very common topic.
Only Datian Mao was silent and drank a muffled wine.
Finally, Shigeru Ota could no longer help it and asked Ono Nakamao: "Toray Group has the strongest material research and development capabilities in Japan. Do you have the technology to crack Kunlun Company?"
Naruto Ono was slightly stunned. Even if he was a good friend, it would be inappropriate to ask about company secrets like this.
As for cracking Kunlun Company's super honeycomb technology, there is nothing embarrassing. Almost all chemical groups around the world, and all laboratories that are good at chemistry and materials science, are making similar attempts.
After careful consideration, Narimasa Ono shook his head, "There is no place at all. I don't know why, even if I use the same formula, I still cannot make fiber wires with super honeycomb structure. Why did Ota-kun ask this?"
Everyone looked at Datianmao. His position was the head of the section chief. The only opportunity among the four people had to contact the company's senior management and had a lot of insider information.
Datian Shigeru sighed deeply, his drunken eyes were a little confused, and he said in a very dismal voice: "If we don't crack Kunlun Company's technology, we probably won't have a chance."
Everyone was shocked and asked together: "Why do you say this?"
Datian Mao said in a deep voice: "It is said that Kunlun Company and his partners will launch a general attack on Christmas and clear the venue during the Chinese Spring Festival."
Christmas general attack!?
Clearing the scene during the Spring Festival!?
This... is too arrogant!?
...
Christmas, New Year, Spring Festival, and Lantern Festival will usher in these important festivals in just two months.
Kunlun Company and his partners launched an offensive during this period, which was not unexpected.
But no one expected that their offensive would be so crazy.
On December 15th, ten days before Christmas, the global offensive begins.
The price of the x series products is not expensive, and the price of cotton jackets is only the price, but the performance is higher than that of top down. Now it has even been reduced in price, and there are also various exquisite small gifts, free member lottery and other activities.
"Thermal underwear is 79 yuan? So cheap!"
"A short cotton jacket with low temperatures of minus 30 degrees Celsius, 599 yuan for two sets? I'll get it and buy one free! Down with the same performance costs at least 2,000 yuan, and the cost-effectiveness is too high!"
"Super quick-drying underwear, only 19 yuan!?"
"Super cold-proof gloves, twenty-nine yuan!?"
"Hat and scarf suit only cost 59 yuan!?"
"Why are you still standing there? After you pass this village, you won't have this store. Get it! You'll make a profit!"
In the fall of 2014, Japanese media invented the term "Boom Buy" to mock the Chinese tourists who were influx of crazy influx of Chinese during the National Day.
These Chinese tourists seemed to have never seen the world's local buns, and bought whatever they saw. Even the toilet lids in Akihabara were bought out. During this period, several incidents of fighting due to explosive purchases occurred.
Time flies. On Christmas a few years later, Kunlun Company returns the word "buy" again and returns it intact!
From the southernmost Okinawa to the northernmost Sapporo, the scene of Japanese people buying x-fiber is not much more than those Chinese tourists back then.
And the location where this blast buying happened is not only in Japan, but the whole world!
Even those tropical areas that don’t know what snow is, are still unavoidable, because Kunlun Company not only has x2 fibers, but also wears dry x1 fibers.
In short, in the eyes of consumers, this is a shopping feast, and buying is the right thing to do.
However, professionals in the chemical fiber field understand very well that in fact, this is the general attack launched by Kunlun Company on global chemical fiber giants!
In order to welcome Christmas and New Year, major chemical fiber groups have stockpiled a large number of products in advance.
The goal of the plateau is very simple. How you produce it will be eaten back for me!
Don’t think you can sell it by lowering the price. Let’s take a look today. No one wants to lose money!
In this world, although capital is very strong, it is by no means the ultimate power.
Otherwise, with China's current financial resources and without semiconductor technology, why should you be so angry?
However, the facts are quite cruel. Top technology and the most important national weapon are that you cannot buy it no matter how much you spend.
Back then, Japanese companies took advantage of top chemical fiber products and conquered cities and land in China.
Now, Kunlun Company and his partners have fought back with unparalleled technical advantages!
If Japanese companies are losing all the way from September to December.
Then from December to January, it will be a complete collapse!
According to statistics from Japan's San Economic and Economic Co., Ltd., the sales of chemical fiber during Christmas and New Year plummeted by 90% compared with previous years, and the inventory of major companies accumulated as mountains of inventory.
After the New Year's holiday, on January 7, the first domino fell down.
Textile and chemical fiber giant Dongyang Textile declared bankruptcy and reorganization due to insolvency.
On January 8, the main creditors Mitsubishi Bank, Postal Bank, Mitsui Investment, Sumitomo Insurance, etc. formed a joint delegation to take over Toyo Textile Group with full authority and invite Deloitte to seal and check the accounts of Toyo Textile Group.
Chapter completed!