The dg Group's crushing tactics this round are divided into two steps.

The first step is to promote the zamon brand, making it the most influential luxury brand in China.

Of course, this step is actually a loss of money. The luxury consumer market is very limited after all, but foreigners are also well aware of the principle of "losing money to earn publicity", which ensures that almost every Chinese knows the Zamon and DG Group.

The second step is to create a simple corporate image advertising film. Put zamon and other second- and third-tier brands together to let everyone know that they are all famous.

This is like we all know that Porsche produces sports cars. One day it will make a bicycle, we will also think: Oh, that is Porsche's bicycle, and the craftsmanship level cannot be much worse.

The dg group takes advantage of this psychology of people.

As for why you have to go in two steps? This follows the simplest principle of advertising communication - the less you spread, the more the audience will accept. At one time, you can only instill a concept in consumers to leave the deepest impression on them.

A few weeks ago, Charles had just finished his first step and was about to transition to the second step.

Everything seemed so smooth - Zamon was moving forward steadily as planned; sales of stores and brands also increased; good news came from investment companies - they had controlled part of Ida's equity. This would be very helpful for him to start market competition. Even the United States, which has always been stable, has seen significant growth in sales recently - it is like a sign of a big victory.

But at this moment, something very important happened.

——

In the eyes of Chinese luggage companies, Charles is a giant crocodile who is here to grab the market.

But in the eyes of DG China employees, this middle-aged Australian man is actually a very amiable, diligent, responsible, and even a bit cute man.

Whenever he has time, he will go deep into various departments and talk to every employee; he will also invite partners to the office and give them Australian kangaroo dolls. So in the past six months since he has been in China, as long as the people he has dated, he has a good evaluation of him.

However, it is precisely because of his delicate style of dealing with people that he can master more key information, which is of great help to his decision-making.

Therefore, those who are familiar with him know that he is not only an easy-going and cute man, but also a decisive and wise man.

That afternoon, he sat in the marketing department office and chatted with several young Chinese employees. Among them were fresh graduates recruited by DG, and some talents recruited from other companies - Xinbaorui and Aida.

Knowing yourself and your enemy, you will never be defeated in a hundred battles. Charles thinks this sentence is very good, so when he first took over DG China, he asked the Ministry of Resources to widely explore talents within the industry. Now it really comes in handy.

At this moment, a girl who had jumped from Xinbaorui was teasing the boy who came over to Aida.

"Your Aida's trick is also quite a loss," she said. "He took control of Mingde, but our Xinbaorui made Shaying so well, and finally made wedding dresses for you."

The young boy just laughs.

Others may not know the whole story of the last bloody business war. But these employees are all in the market, so they naturally see clearly than others.

Charles had also read the previous news reports, but he only understood the general outline. So he looked at the boy with interest: "What's the specific process?"

——

Charles returned to his office with a very complicated mood.

Because he found that he completely underestimated Li Zhicheng.

Just now, the descriptions of several Chinese employees made him very clear about the process of the previous round of business war, the beginning, ending, and turning. Under his questioning, Chinese employees told him about the previous battle between Aida and Si Meiqi.

Charles is a person who is good at grasping details. He soon discovered a fact: that is, every time, Li Zhicheng would throw out bait and provoke his opponent. Then the opponent naturally follows common sense and fights against him.

As a result, he fell into Li Zhicheng's trap. His Ada seemed to be in a slump and was temporarily suppressed. But in fact, he was deliberately guiding his opponent to do so.

Then after a period of time, Li Zhicheng used his trump card to completely defeat his opponent. And he still uprooted the defeat, and the opponent could no longer fight against him.

...

How familiar is it in the first half of this process?

Isn’t it just his current situation with DG China!?

Although the above are all speculations, Charles was still in a cold sweat. As we said before, all talented leaders have very keen intuition when making decisions, not just relying on analyzing data. This is true for Ning Weikai, Li Zhicheng, and the same is true for Charles to be able to sit at his current position.

This afternoon, Charles locked himself in the office and no one saw him. But he thought about it and thought hard, but still couldn't figure out what Li Zhicheng would do.

But he still discovered the rule - that is, every time Li Zhicheng counterattack, he almost grasped the opponent's fatal weakness, so the opponent could not fight.

For example, in the first battle, Si Meiqi was trapped in the terms of the Mingsheng project and could not compete with him in time, so the blockbuster mid-range leather bag market was taken away by Li Zhicheng;

For example, in the second battle, the Shaying brand and Mingde fabric were firmly tied together. At the same time, Xinbaorui contradicted itself, and its new brand destroyed the leisure bags and outdoor bag markets.

...

dgWhat are China’s weaknesses now?

Charles thought about it all over the world. For a globally leading excellent company like DG, if you have to find weaknesses, there is only one now-

Chen Zheng.

With a certain idea, Charles called a few old subordinates brought from Australia.

"Recently, you can observe Ben and see what he is busy with. The headquarters also wants to check whether he is suitable to remain as general manager. However, this matter must be carried out in secret. It is best to find a few Chinese employees to cooperate. After all, you are not locals like me, and you are too eye-catching wherever you go."

The old subordinates agreed.

A few days later, they brought Charles an amazing news. After hearing this, Charles was almost furious and immediately shouted: "Call ben to my office! Immediately!"

——

Although Chen Zheng was not really smart in a high-level business war, he did have his own tricks in doing dirty things. Back then, he laid his eyes on Xinbaorui and Aida. At this time, DG China was his parent company, which was both a helping and a constraint, so of course he also installed people.

So on that day, before entering Charles' office, he received news that Charles was furious and that it was likely related to the batch of leisure bags with quality problems.

Chen Zheng's heart skipped a beat.

But just once, he stepped into Charles' territory as if nothing had happened.

"Hi, boss." He greeted Charles, who was sitting on the boss' chair with a gloomy face.

Charles' lungs were so angry that he was actually a person who was very good at interpersonal relationships, but it did not mean that he had to restrain his temper in front of his subordinates.

Especially a subordinate who he doesn't like very much, but can't get rid of for the time being.

"You are still selling those unqualified casual bags?" he asked almost word by word.

Chen Zheng: "What? Of course not, I don't understand what you are talking about."

Charles never expected that he would deny it. It was shameless!

"ben! I have told you clearly that those products cannot be sold again! But my employees have seen them still on the shelves in many remote stores! Is it how you Chinese people execute the orders of superiors? I really can't understand! I want to complain to the US headquarters! You are serious dereliction of duty!"

Chen Zheng was stunned for a moment, showing a puzzled expression: "Charles, there must be some misunderstanding in the middle. Is it... Someone in the store below did not obey my order and secretly took it out and sold it? Don't worry, I will investigate this matter to the end and give you a satisfactory answer."

Charles: "…"

After a while, he calmed down.

He thought that the development of DG China is still inseparable from Chen Zheng and Xin Baorui. Since this matter has been discovered, it can be repaired. As for the complaint, he can wait until next year, and his business stabilizes before replacing Chen Zheng.

So he changed his tone of seriousness: "ben, I don't think you would have thought how great a crisis this matter would be for us." He said to Chen Zheng about Li Zhicheng in the afternoon (of course, he did not say that Chen Zheng was the only weakness). Then he said: "If this matter is discovered by Li Zhicheng, he can use it to attack us, then the corporate image we just accepted by Chinese consumers will be greatly reduced. At that time, not only DG's second- and third-tier brands, as well as your Si Meiqi brand, will not be able to turn over, and even Zamon's image will be affected. Then we will be defeated!"

Chen Zheng felt a sudden shock when he heard this.

The thriller he felt afterwards was far better than Charles this afternoon.

Because he had always had a doubt in his mind, a vague idea - why did Li Zhicheng launch a new brand when he produced all this large number of leisure bags and put them off the line? As a result, his large amount of inventory died in the warehouse and his cash flow was completely broken. If it weren't for the opportunity of DG's acquisition, Chen Zheng would probably have gone bankrupt now, and he might even be in prison because he was unable to repay his debts.

Now that Charles is this, he suddenly figured it out - Li Zhicheng must have secretly controlled all Si Meiqi's movements, or through eyeliner or other means, he can choose the timing of attack so accurately.

This man is really too cruel. He made up his mind to ruin Chen Zheng and could not turn over!

What Charles just said is not without reason. Since Li Zhicheng can accurately grasp his production progress, he may also understand the quality problems of this batch of products. This will really give them a fatal blow as Charles said in the near future.

Chen Zheng was also shocked and sweated.

When Charles saw his expression, he knew that his words had worked, and he did not hold him accountable for the time being, but said solemnly: "ben, please deal with this matter immediately."

Chen Zheng nodded: "I will deal with it immediately."

Charles was satisfied.

The two discussed in the office for a while. At first, Charles believed that all the products sold should be recalled to compensate consumers for their losses, but Chen Zheng strongly disagreed. He believed that there was no big problem with the appearance of the bags, and consumers might not be able to discover them. Moreover, DG had just entered China, which would seriously damage the corporate image.

Charles was surprised because he felt that there was a problem and should be recalled, which completely violated his consistent principle of integrity. But he really couldn't take risks with his corporate image.

At this time, Chen Zheng advised him: "Charles, if you follow the customs of the countryside, you must adapt to the Chinese competition method. If you have noble character and others use conspiracies, you will suffer a great loss."

Finally, Chen Zheng came up with a one-time solution: secretly sell the casual bun brand to other small businesses at a low price. It is best to be a township enterprise.

Because their product quality has never been as good as that of giants like their boss Maggie Ida, they will not pick on the problems of this batch of products. Moreover, their corporate image has always been poor and their strength is weak. Even if there is a problem in the future, they can naturally put the blame on them. The black ones can be said to be white, and they have no strength to fight back.

Charles applauded and things were settled. But in the next few days, Charles would feel a little ashamed whenever he recalled this "very despicable" approach.

But as time goes by, he gradually forgot about it. Later, when he thought about it, he felt that nothing was wrong - in China, he really had to be flexible and flexible in order to adapt to this immature but extremely fierce and cruel market.

——

Ten days later, the casual brand was successfully sold.

Chen Zheng did not show up in person. According to the returns of his subordinates in charge of this matter, the one who bought this brand was a rustic small farmer entrepreneur who was even "very satisfied" with the quality. The subordinates visited his factories and enterprises, and their products were basically sold to third-tier cities and towns in China. It was very safe and would not affect Si Meiqi's main market.

Even if this matter is temporarily solved, Chen Zheng is facing a new problem now.

Because according to the careful estimate of my confidant, after selling the casual brand at a low price, Si Meiqi will not be able to achieve its established performance target by the end of the year. Even if the zamon brand brought Si Meiqi to life in the next few months, the losses in the early stage were too large, and it was afraid that it would be difficult to turn the tide.

According to the management agreement signed by both Chinese and foreign investors, if Si Meiqi fails to achieve her goal for two consecutive years, Chen Zheng will be dismissed.

This situation made Chen Zheng very upset. Who knows if Charles will stumbling him next year? This foreigner is very smart and now he is learning bad things. He has started to send people to secretly monitor him.

After learning from the truth, Chen Zheng had a bold idea.
To be continued...