Chapter 68(1/2)
The sun is shining brightly, Chen Zheng is taking DG Asia Pacific President and his group to inspect Si Meiqi's production base in the eastern suburbs of Lin City.
It was afternoon when machines roared in the factory, and the workers in blue uniforms worked hard, and the scene was full of enthusiasm. So when the foreigners saw it, they nodded and expressed satisfaction.
Chen Zheng is also quite satisfied with Si Meiqi now. You should know that there has never been a timely help in this world, only icing on the cake. After the news of Si Meiqi being acquired by DG came out, suppliers and partners whose relationships had become more rigid changed their attitudes. Not to mention being attentive, everyone is still waiting and watching. But at least they dare not offend him.
Consumers obviously also have a strong admiration for foreign countries. Since Si Meiqi transformed into a foreign brand, the sales of the store have also increased. After receiving the injection of DG's funds, his factory started to operate again.
What a virtuous cycle. It’s really impossible for foreigners who are not as good as these people, but are actually greedy and arrogant.
But there is a saying that it is difficult to invite gods, and it is even more difficult to send gods. Chen Zheng thought that today's inspection was over successfully and completely fooled these foreigners. Unexpectedly, when he stepped out of the factory, the DG Asia Pacific president who was at the forefront made a speech.
And his attitude was very harsh and he fired directly at Chen Zheng.
"ben! Can you explain what happened to the goods placed in Warehouse No. 5?"
ben is the English name Chen Zheng gave him a few days ago, so that it is easy to communicate with them. At this moment, his heart skipped a beat, but he still didn't admit it and said, "Mr. Charles, that's one of our casual bag products."
Charles is a tall and shaped Australian in his forties. He has very big blue eyes, a high nose bridge and very smooth skin, which makes him look a bit childish.
At this moment, he shook his head and said, "ben, you didn't tell the truth. I've seen the inspection report of that batch of goods. The product failure rate is very high. Many of the goods have color differences in the fabric and the internal sewing is not neat. Some even use materials that are inconsistent with the product description and are of inferior quality. I guess... this batch of goods was made from rush, right?"
As soon as he finished speaking, everyone calmed down. The people on Chen Zheng looked at each other in an instant.
Chen Zheng felt guilty.
This batch of goods was indeed made.
Half a year ago, when Xinbaorui's leisure bag market shrank, Chen Zheng borrowed from the bank to create this new leisure bag product series. At that time, because Si Meiqi had fallen to the lowest point, the staff loss was very serious and there were difficulties in capital turnover, so the product quality was of course discounted.
However, most of this batch of bags are made of very good materials and the investment is very large. At least from the appearance of a single bag, consumers will definitely not see obvious problems.
Today, Charles and his party came to inspect. He also specifically instructed the warehouse people to place some of the better quality on it.
The information transferred by the company to foreign investors was piled up in a lot of houses. Chen Zheng thought that a big boss like Charles would definitely not look closely. Who knows where he saw the inspection report?
Chen Zheng was a little annoyed in his heart, but he was still careless.
At this time, several other foreigners also started to talk. They came from different countries and spoke in English with various accents, which made Chen Zheng's head a little ached.
——
Hypocritical disobedience has always been an unavailable part of Chen Zheng's character.
That afternoon, after sending the foreign investor out of the factory gate, he said he wanted to "solve the problem immediately" and turned back to the factory.
A few hours later, he and a few confidants stood at the factory gate, looking at the goods that were "unqualified" in the eyes of foreigners, transporting them out in truckloads.
The confidants were also a little distressed. One of them said: "Mr. Chen, if you pick this batch of goods, at least 60% or 70% can be sold!"
Another said: "This inventory was invested by us before, and the losses were ours. And by the end of the year, the company's books will not look good. According to the investment agreement, Mr. Chen, your management authority will be weakened. Those Australians will not be the only one who is trying to do this, right?"
Chen Zheng's face was also very bad.
He remembered how he stood in front of this batch of goods that had just been offline a few months ago. At that time, in his opinion, the leisure bag market was a piece of fresh fat that spit out of other people's mouths. Whoever started first could take it away.
But the truth is so cruel.
Li Zhicheng's casual bag series aier was not launched early, nor was it late. But his products were all put on the line and were launched a major market a few days before they were put into the market. If it were earlier, he would not have to suppress so much inventory; if it was later, he might have occupied the market.
...
The past has become a memory. At this moment, he looked at the bloody sunset and replied coldly: "Don't I know what Charles was thinking? Don't pay attention to them. This batch of goods will be shipped out today and will be sold in remote stores. Send people to keep an eye on them. If there is any action, let the store remove the goods first and deal with it!"
——
The next morning, after learning that Chen Zheng had "started to fully clean up inferior goods", Charles was very happy. At the same time, he also convened all senior executives, including Chen Zheng, to hold the next strategic work meeting.
The huge conference room was full. Charles sat in the first place and spoke enthusiastically: "There is a saying among Chinese people that is 'only the only horse'. Now, Li Zhicheng is the horse's head of Chinese local luggage companies."
The conference room was quiet, and everyone knew that his metaphor was indeed very appropriate.
Aida refused to acquire, and Xinbaorui's attitude was ambiguous. Therefore, DG's acquisition business in China was completely blocked. Everyone knows that Xinbaorui is watching the industry leader Aida. Not only them, but other luggage companies are also like this.
If dg wants to complete the ambition of a full acquisition, he must first deal with Ida.
According to the practice of cross-border acquisitions by international commercial giants, if the direct acquisition fails, it will be a direct attack in the market.
Taking advantage of its absolute advantages, we will defeat Chinese companies and finally acquire their equity at a cheaper price.
"There is another saying in China, "It's hard to be soft." Charles said another slang, and was complacent, as if he thought he was speaking very well. The Chinese representatives led by Chen Zheng were sitting in the audience, all had no expressions.
"In view of Si Meiqi's current sales channels and the current consumption situation in China, I discussed it with Ben and wanted to first push DG's second- and third-tier brands into the Chinese market." Charles said of the professional part and became serious and calm. "These brands are also the most profitable parts of DG. I believe they will definitely be widely accepted by Chinese consumers."
Everyone applauded, and Chen Zheng also smiled. Indeed, those brands are very good in terms of quality and appearance. You have to admit that international giants are international giants, and things are different. Once launched, they will definitely kill Li Zhicheng, Ning Weikai and others. And his Si Meiqi can also take the opportunity to regain market position.
At this time, Charles turned his head and looked at Lin Mochen beside him. As the investor representative, he was also invited to attend the company's strategic meeting today. He had not spoken.
"jason!" Charles spoke to him in a very intimate tone, "Do you think our idea is feasible?"
Lin Mochen smiled, folded his hands on his legs, looked up and looked around for a week, and said, "I am an investment person and I don't express my opinions on the business."
"eon!" Charles smiled, "jason, who doesn't know that before you invested, your company was listed on Nasdaq, and now you have entrusted professional managers to manage it. Give me some advice, okay?"
At this time, Chinese representatives, including Chen Zheng, once again looked at this investor who is also a Chinese.
Lin Mochen did not refuse, nodded, and said, "I don't know much about this industry and cannot express more specific opinions. However, the second- and third-tier brands you are locked in are indeed in China, and this area is more profitable. In Chinese, it is a place where military strategists often fight."
The translator told Charles this old saying, and his eyes lit up and said, "You've got what I thought.jason, why are you responsible for the acquisition of Si Meiqi and Xinbaorui, but not Ada? If you do it, I believe the effect will be better."
As soon as these words were said, everyone looked at Lin Mochen, and Chen Zheng looked at him calmly.
Unexpectedly, Lin Mochen seemed to notice his peeping gaze, and suddenly raised his eyes and glanced at him.
This glance made Chen Zheng feel shocked, as if he had insight, as if he was indifferent, and more like... a warning.
In a blink of an eye, Lin Mochen looked away and said to Charles with a smile: "Personal reason. Moreover, I have limited energy alone, so it is more appropriate for my colleagues to do it."
——
Friday evening again.
Lin Qian was wearing blue work clothes and stood in front of an assembly line. Next to her were four or five workers, showing her a variety of fabrics.
Lin Qian looked at one and shook her head once:
“No. This is too thick;
This wear resistance index is too low;
This fabric...is really bad.
…”
After looking at the four or five kinds of fabrics, the foreman in charge was a little helpless: "Mr. Lin, what kind of fabric do you want?"
Lin Qian thought for a while and said, "I want to make the fabric that women like at first glance, which is the lightest, wear-resistant, and most beautiful on the market."
Foreman: "…"
Lin Qian chuckled and said, "I'm talking too general. In this way, I'll choose a few colors and materials types, and you can try to improve them. This is my private commission. I'll send you the bonus to you to ensure that you are satisfied. But remember to keep it confidential."
The workers all laughed and said, "Where is Mr. Lin, I just want to say hello if you have something to do." But everyone knows that since Mr. Lin took over Mingde Mainland Company, his management style has always been capable and friendly, and he will do his best. She said that the bonus will satisfy everyone, and that will definitely be very generous. This kind of commission cannot be used for much effort, and ordinary people can't ask for it!
After chatting with the workers for a while, Lin Qian left the workshop. After walking a few steps, his cell phone rang.
This time of the week is undoubtedly Li Zhicheng.
Lin Qian's heart seemed to be leaping with it.
"Have you arrived in Changsha?"
Unexpectedly, this time, Li Zhicheng disappointed her.
"I'm still in Lin City, and I'm going on a business trip soon."
"…Oh." Lin Qian replied, "Okay, see you next week."
Although he promised to meet every week, he was really busy. There were times when his promise could not be fulfilled.
But he smiled at the other end of the phone.
"No." The low voice seemed to have a faint bewilderment, "Come here."
Lin Qian: "Hey?"
"I have bought you a ticket to Beijing tonight. If you leave now, it will be too late." He said calmly.
Lin Qian was not calm, but she said: "Now?! I didn't even pack my luggage."
"It's all at home," he said concisely, "I've cleaned up for you."
Lin Qian's heart was pounding. How could it be like an elopement?
"Come?" he asked.
How could it not come?
——
When we arrived in Beijing, the night was already very dark.
Lin Qian carried a handbag, white shirt, suit, skirt and high heels, and walked among the crowd dragging her luggage, looking particularly different. She saw Li Zhicheng standing at the pick-up entrance at a glance.
He was fine, so he changed out of his suit, put his hands in his pockets, and looked at her calmly.
To be continued...