Ning Weikai has not been very smooth recently.

First, the idiot Ida really made a big move and launched the "City Walker" brand that shocked the entire industry. Its promotion efforts were so strong, creative, and expensive, and it was the first to open a single brand marketing in the industry. This move slapped Xinbaorui, the known as the "industry leader".

However, Ning Weikai felt that he was not a person who cared about Xu Ming. Since the other party dared to take action, he would ban it.

But inside, there are naturally monsters and monsters causing trouble for him.

Aito has been on the market for a month, with sales soaring and aggressive. Nowadays, as long as the places related to "bags", shopping malls, supermarkets, the Internet, even subways and communities are full of advertisements for Aito, and talking about Aito everywhere. Anyone with discerning eyes can see that in a few months, Aito will create an unprecedented miracle like the apple of the luggage industry.

At that time, could Xinbaorui still be the first in the industry?

Therefore, at the forefront of this storm, the Zhu Group Headquarters, under the promotion of someone, strongly requested a special meeting on Xinbaorui to discuss this "unprecedented problem".

However, Ning Weikai did not buy it. The meeting notice had been sent for three days, so he said he had been delayed for three days.

In the past three days, he locked himself in the president's conference room, looking as if he was isolated from the world. The two young masters of Zhu were not sure what he was doing. The meeting called discussion was actually a blame, so he could only delay it again and again, waiting for him, a living target to appear.

And what was Ning Weikai locking himself up?

Depressed? Angry? Entangled? At a loss?

No, he was thinking. He was thinking calmly.

He didn't think about how much threat aito would pose to Xinbaorui, nor did he think about whether he should first fight against foreign countries or stabilize the country at this time. He just thought about one question-

What exactly did Li Zhicheng, the insidious soldier, want to do?

The backbone of the company, including Yuan Jun, who have been with him for several years, and other deputy general managers and department managers of the company, showed collective calmness and patience when people were panicked.

Because they are very clear about the style of their president. Although they usually look light and arrogant, the more they are at a critical moment, the more calm and decisive they are, which is convincing. The past few storms have proved that Ning Weikai's big decisions are almost always right. They always bring Xin Baorui in a better direction.

This is a leader’s valuable strategic decision-making ability and courage to take on the overall situation.

How lucky is to meet such a leader? So they wait patiently.

Finally, three days later, the door to the president's office opened.

Ning Weikai, dressed in a well-decorated manner, walked out and smiled at Yuan Jun at the door: "Go and call the people from the Technology R&D Department."

When Yuan Jun saw his expression, he knew that he had made a decision. He was also happy and immediately called the head of the company's most important technical research and development department and several backbones.

Sitting behind the exquisite and luxurious large-class desk, Ning Weikai only asked them one sentence: "Can we make a more perfect bag?"

The manager of the technical R&D department has long thought about this question and answered it in detail and powerfully: "With our current technology and design capabilities, we can!

The fabric is a little trickier, and the purchasing department needs to find materials with the same cost-effectiveness as Mind, or just grab the exclusive right of Mind from Aida;

Technically, we can definitely achieve the same level as Ida. Moreover, in the second half of last year, several outdoor patented technologies we introduced from Europe can be used on new bags, which is unique to Ida and beyond the reach of Ida;

Needless to say, their model is indeed good, but the top five designers in the country have signed exclusive cooperation contracts with Xinbaorui.

The cost of technology and design is higher, but it will not be included in the production cost of a single package. Therefore, we can completely produce the same package with lower prices and better performance than the aito."

This kind of dialogue has happened many times before between Ning Weikai and the core backbone of the company. Every time, Ning Weikai will feel satisfied and arrange for them to take action immediately and give full support.

But this time, Ning Weikai finished listening, but did not speak. He pondered for a moment, as if he was talking to himself: "The patented technology I bought with a lot of money needs to be used; expensive designers need to be invited; and the fabric may not be able to win..." He looked up at his subordinates: "According to what you said, if I want to beat Li Zhicheng in this game, I, Xin Baorui, have to do my best to win in order to barely win?"

He spoke very sharply and coldly. Everyone in the Technology Research and Development Department hesitated for a moment and nodded and replied: "Yes. But the chance of winning is very high."

Ning Weikai also got up at this time, walked a few steps, leaned against the table, and tapped his fingers on the table. He suddenly looked up and asked, "How long will it take for you to make this bag?"

The subordinate thought about it and replied resolutely: "Two months, I've worked hard!"

Ning Weikai nodded: "Okay. I understand. You guys go back first."

Seeing that he did not make a decision immediately like he usually did, the technical department manager asked more: "Mr. Ning, are we going to prepare immediately and make this bag?"

Ning Weikai looked up, looked at him and smiled.

"No, we won't do it," he said. "Will we jump down if someone digs a hole?"

——

The next morning, Ning Weikai certainly would not be stupid to go to Zhu's headquarters as a living target. He arranged a car and went straight to Zhu's old house to meet his father-in-law.

I was not very lucky, or the Zhu family had too many eyeliners. When he stepped into the old house that was almost the manor, he saw Zhu Ershen sitting under a big tree and accompanying his father to have breakfast in the garden.

Ning Weikai walked over.

Mr. Zhu has always been close to him, and at this time he smiled and waved: "Weikai is here, have you eaten? Together." Zhu Er also smiled: "Weikai is here too today, what a coincidence."

Ning Weikai pulled open the chair, sat down on the other side of Mr. Zhu, and opened the right way: "Dad, I have something to discuss with you."

"Tell me." Zhu Lao was kind and looked at Ning Weikai with a smile. Zhu Er, who was standing beside him, looked at Ning Weikai with a smile.

Ning Weikai explained the market uproar caused by Aida and briefly. After hearing this, Mr. Zhu nodded: "This aito's creativity is really good. I didn't expect that Xu Yong's eldest son died and he had such a capable young son. It's enviable."

Zhu Er's face changed slightly, and Ning Weikai smiled and said nothing.

"What are you going to do?" Zhu asked, "Do you need the financial support of the group? You can ask for it."

Ning Weikai picked up the tea from the servant, took a sip, and replied: "Dad, this time, I plan to do nothing."

As soon as this said, Zhu Er was surprised, even Mr. Zhu was a little surprised. He pondered slightly and said, "You continue."

Ning Weikai had already written his mind, and his eyes were clear and clear at this time, and he talked happily: "Dad, you said that we are market leaders. As leaders, we must have both courage and mind. I agree deeply."

A sarcastic smile appeared on Zhu Er's lips. Ning Weikai ignored him and continued: "In recent years, I have blocked many brands of attacks according to your strategic thinking. But as Xinbaorui becomes bigger and bigger, it will inevitably become less and less flexible. At this time, we should seek stability instead of taking the lead in everything.

You have said before that one day in this market, there will be brands that we cannot kill. Now, it does appear."

Zhu Er couldn't listen anymore and sneered. But Zhu Lao concentrated on listening, nodded, and asked, "So this aito is a brand you can't kill?"

Ning Weikai nodded: "Yes, I can't kill you, nor can I kill you."

Zhu's father and son were stunned. Ning Weikai was no longer doing anything at this time and began to be honest with his true thoughts:

"Dad, have you heard of Li Zhicheng, a few months ago, taking away the blockbuster market from Si Meiqi?

Although this man was a soldier, he acted very strangely. Last time, he used the Mingsheng project as bait and brought Si Meiqi into a trap, making Chen Zheng do his best to do it all on the Mingsheng project. As a result, Li Zhicheng made a fuss and set up another battlefield, launching a low-price attack in the mid-range bag market, which suddenly reversed the market situation.

Although he is unstable, he is not without rules. This time he launched the aito brand, which is very similar to the last time. We, Xinbaorui, have to do our best to defeat his new brand. I can be sure that this must be a fake shot. Others may not be able to accurately estimate Xinbaorui's strength, and Mao rushed up rashly and let us kill him. But Li Zhicheng would definitely not be so stupid.

He has a last move, and the purpose is to lead us to become similar competitors and fight against him."

Zhu Lao was silent. Even Zhu Er was so sensible that he subconsciously asked: "What are his tricks?"

Ning Weikai shook his head and smiled and said to him: "Hancheng, I don't know. If you know I'll become a god?"

Zhu Er glanced at him and didn't say anything. Ning Weikai said again: "I have no conclusion on what I can do now. But what I must not do is very clear - I can't just make a competitive product and fall into Li Zhicheng's trap. So I want to wait and see what Li Zhicheng has done, and then make plans."

He came to see his father-in-law today and said this to gain support, so as to resist the pressure from all sides, and to avoid his father-in-law being partial to Zhu Er.

But before Mr. Zhu could speak, Zhu Er smiled: "As you say so, will I let Ada eat part of our market?"

Ning Weikai answered quickly: "Yes, let Aida eat some of our market." He looked at Mr. Zhu: "The hero cut off his arm, and he will save his car to keep his handsome man."

This is the decision made by Ning Weikai.

Like many excellent corporate leaders, when making big decisions, what they rely on is not the detailed market analysis data given by their subordinates; it is not the voting opinions of the management team that the minority obeys the majority.

Instead, grasp the most critical decision-making points and be loyal to the clearest and strongest intuition in your mind.

Faced with this time, Li Zhicheng made the entire market side-oriented and strong attack. The first thing he saw was: Li Zhicheng wanted to lead him to counterattack with all his strength. The full strength of counterattack and ban were what everyone thought that Ning Weikai would do naturally.

So he didn't attack because his intuition told him that this would definitely lead to more losses, more, and even he might not be able to turn over.

Yes, this is how he feels. He felt the potential crisis very clearly - Li Zhicheng specially tailored a trap for him.

So of course he doesn't know.

As for now, how to launch a powerful blow to Ida?

It doesn't matter, he can completely attack from other aspects. For example, government relations, public relations, such as increasing marketing efforts for outdoor products and leisure products, squeezing Aito's market space, such as putting pressure on local shopping malls and dealers to suppress Aito, such as going to negotiate with Aita's fabric supplier Mind... Although it will indeed lose part of the market, he can first minimize this loss. Then wait for an opportunity to find another opportunity, and avenge this arrow next year or the year after.

After hearing his words, Mr. Zhu's face became very serious. And his second son and Ning Weikai, the half son, were also quietly waiting for him to make a decision.

After a while, he said, "Weikai, I will consider this matter. After all, Xin Baorui has never taken the initiative to give in to the market."

——

That morning, Mr. Zhu convened a meeting of the group's directors. Although Ning Weikai was the head of Xinbaorui, he had no shares in Zhu's Consortium, so he was not notified to attend the meeting.

In the evening, the board of directors issued a resolution to Xinbaorui. Yuan Jun immediately notified Ning Weikai: "Mr. Ning, the board of directors requires Xinbaorui to immediately launch new products to target competitor brand Aito and maintain the market."

When receiving this resolution, Ning Weikai and his wife Zhu Hanyu were having dinner in a restaurant.

His expression did not change much. He put down his phone, saw the new dish, and smiled: "This is your favorite dish. How is this cook doing?"

Zhu Hanshu opposite him looked worried and shouted softly: "Weikai..."

Ning Weikai laughed, put down the chopsticks in his hand, and looked up at her: "Do you come to me for dinner today because you know your dad will object to my opinion? Want to comfort me?"

Zhu Hanshu: "Yes."

Ning Weikai was always warm to this wife, but she was a little angry today and asked half-truely: "Then do you think it's him right or me right?"

This problem made Zhu Hanshu bit her lower lip for the sake of difficulty and said, "I don't know."

I don’t know anything, the daughter of a daughter living in the golden house. Ning Weikai’s face slowly smiled: “You are stupid, won’t you coax me?” He got up and walked to her side and sat down, hugged her: “Don’t worry, although I have my own ideas, Dad must have his considerations. How could I take it to heart? Since Dad has a decision, I will execute it well. This is not only my responsibility, but also my attitude as a junior. Okay, have dinner, and accompany you back to the old house tonight. I will ask Dad for advice on the subsequent countermeasures, okay?”

——

Ning Weikai thought that there might be many possibilities for why the board of directors rejected its own opinions.

Perhaps in Mr. Zhu’s judgment, abandoning defense is the right way, and everyone’s ideas are different, which is understandable;

Or maybe, the Zhu brothers made a joke on the board of directors and wanted to face him;

Or maybe even Mr. Zhu doesn’t want him to keep going so well? After all, Zhu’s shares are relatively scattered, and it may not be necessary whether the Zhu’s brothers can get the support of majority shareholders and take over the company smoothly in the future.

Since the overall situation has been decided, Ning Weikai will not blame others;

Since Li Zhicheng dug a trap for him to jump, let the stupid soldier consider whether he can catch it.

The next morning, he called the company's core management team to hold a confidential meeting.

"In two months, we must make our new product. This is a very difficult goal, and only Xinbaorui can achieve this goal.
Chapter completed!