The lights dimmed, the conference room was crowded with people, and everyone held their breath and focused. Only the vivid sound effects of the screen on the big screen attracted everyone's attention.

Those were a few TV commercials. There was a sign of a certain CCTV channel in the upper right corner, which was broadcast on the TV station starting today. Now, people in the conference room are reviewing the effect of the advertisement together.

The first scene is a handsome and tall young man wearing a simple shirt and trousers, carrying a bag, and squeezing on the subway. The subway is crowded, which is a very daily and looks very tired. But the picture is handled beautifully, and the sound effects are also handled very gently, giving a sense of artistic tranquility. The young man also looks very comfortable. He is not a star, but he is handsome and silent, with clear and gentle eyes.

When the crowd was surging, he grabbed the railing above his head with one hand, and his backpack was hit by someone; when he got off the car, he also rubbed the car door and squeezed around. At this time, the camera gave the bag a close-up, revealing the Aito logo.

Then he got out of the car with the abortion and arrived at the company. It was an IT company. The office building only flashed a few shots quickly, showing the atmosphere busy and youthful atmosphere. He took out a heavy laptop from his bag, took out a thick file bag, a few books... and took a set of sports clothes and a badminton racket, put it in the drawer at the bottom of the desk, and made an appointment with his colleague to play ball after get off work.

Although there are no extra close-ups here, anyone who pays attention to watching the previous advertisement will notice. His backpack did not look bulky before, but now it contains so many things.

The next scene is that he finished playing basketball and went home from get off work. At this time, it was raining heavily in the sky. His companion brought an umbrella and two big men held it together. At this time, his aito bag was exposed outside the umbrella, and his companion asked, "Your bag is soaked?" He smiled and replied, "It's okay."

Then, he returned home. A young and beautiful girl came up and helped him into the room. He threw the backpack on the sofa and threw it with the girl's female aito bag. At this time, he used a quick shot, and the water vapor stained on the backpack quickly evaporated and dried up. After a while, the young man came over and took out a piece of cheese cake that was completely damaged and not wet at all, and handed it to his girlfriend: "Your favorite taste." The girlfriend's happy voice came: "Thank you. I love you."

The last shot is the two of them sleeping in a big bed hugging each other. The boy asked the girl: "Go to climb the mountain on the weekend?" The girl smiled and replied: "Okay." The soft light hit them, and also hit the two aito bags snuggling with each other on the sofa.

The voice-over sounded: "Bring your love path and travel in the city."

As soon as the picture turns, the huge sign of aito appears. It also says: aito city walker

The following are small lines:

Using Taiwan Mind (Mingde) technology fabric

Waterproof, quick-drying, lightweight, wear-resistant, ultra-large capacity

The soft music sounded, and the first advertisement was played. The lights were on again, and everyone in the conference room showed a happy expression and nodded in praise: "Not bad." "This advertisement was done really well." Even Gu Yanzhi, who was very experienced in the market and extremely picky, smiled and nodded indifferently: "This advertisement should have a very good effect."

Lin Qian sat in a corner of the round table, smiling and reaping the praise and congratulations of everyone. She is the leader of the marketing group, and this series of advertising ideas is due to their efforts. Although it is put into practice, it is based on external advertising companies. But as marketing master Shi Yuzhu's views on advertising, Lin Qian also feels that the people who truly understand the connotation of aito and Li Zhicheng's strategic ideas are they, not outsiders, and the core creativity must be done by themselves. So in order to make these advertisements, she and her subordinates have worked hard during this period and never sleeps all night.

Now, is it finally the harvest season?

Through the crowd, she glanced at Li Zhicheng from afar.

He was obviously satisfied, with a slight smile on his face. So many people were talking and laughing, so many people were looking at him. But he suddenly noticed her gaze and looked up.

The two of them had a slight look in the air and then turned away. But the dark praise in his eyes made Lin Qian both proud and sweet.

There are so many like-minded people, and there have always been many people who appreciate her.

But now she only wants to be in his business empire, under his gaze...

The second ad was played soon.

This advertisement is almost a creative contribution by Lin Qian alone, so when she watched it, she felt it even deeper.

First, a group of children appear in the picture, standing at the gate of the primary school, waiting for parents to pick them up. Compared to the first advertisement, the overall atmosphere and picture of this is more lively and warm.

At this time, it started to rain lightly in the sky, and the children ran to the bus stop beside them to hide from the rain. Only a little boy with bright eyes and white teeth walked over slowly, while sucking in his small backpack. The camera close-up backpack trademark: aitochildren. (Aitu Children's Sub-brand)

Soon, the little boy took out a raincoat from the top bag above the backpack. One end of the raincoat was connected to the backpack and put it on himself. A beautiful little girl beside him said, "There is a raincoat hidden in his schoolbag!" The children next to him looked at the little boy enviously, but he was very calm and cool and did not speak.

The little boy stood on the outside of the platform, so the backpack behind him was exposed to the rain. The beautiful little girl asked again: "Stand in a little, your bag will get wet."

The little boy continued to look at her calmly and said, "No, my bag won't be wet." Then he asked her, "Are you going to stand down in my raincoat?" The little girl immediately stood over, and the other little boys around her looked even more envious. The little boy Ai Tu smiled proudly.

At this time, the picture turned and it was already dark. The cars came and went on the road, and it was very blocked. The little girl said worriedly: "It's so dark, I'm afraid that my mother won't see me."

The little boy said, "My dad will see me."

The little girl was stunned and saw a black car stopping at the bus stop. A young man opened the car door, and the little boy happily said goodbye to the girl and climbed onto the car. At this time, the camera was close-up. It turned out that there was a pattern of a luminous bear on his backpack. It was impossible to see it at dawn. When it was dark, the blue bear was particularly eye-catching.

The little girl looked at the little boy with a little enviousness and got into the car. At this time, the closed car door opened again, and the little boy jumped down again, holding a pink bag in his hand. The luminous sign was a simple and cute little rabbit.

He handed the bag to the little girl: "Give it to you. Can you go to the zoo with me to see monkeys this weekend?"

The girl took it with great joy, and her little face smiled like a red apple: "Thank you!"

The two children looked at each other with smiles and stretched out their fingers to hook them.

The last scene is a group of children carrying love-passioned children's bags and happily ran to the zoo.

Voiceover: “aitochildren, let your children grow up on the journey of love.”

After that, it is still the general brand term for "aito City Walker" and a series of keywords such as "waterproof, quick drying, lightweight, and safe" in mind fabrics.

...

——

In the first few days of the launch of the aito brand, the market's reaction was calm. Because consumers still need to know and accept the brand's time for TV and the revolving advertising bombardment on the Internet. Aida's various specialty stores and the mid-to-high-end supermarkets they cooperated with, it still takes time to distribute the goods.

The launch of this brand is completely different from the vinda sub-brand. vinda is a low-price wing battle that takes a detached approach, and its goal is to surround Si Meiqi's mid-range leather bag product market.

Aito is a head-on offensive battle against the vast market after Li Zhicheng took over Ida. Although his goal is the market overlord Xin Baorui, it is unknown whether other brands can survive as Blade pointed out.

Lin Qian was full of surging confidence in Aito. This confidence comes from her familiarity with Aito and her insight into Li Zhicheng's strategic thinking.

When you are familiar with the entire process of the birth of this product, familiar with every creative point, every superior function, and every vein in it. You can clearly see its inestimable market potential.

You know very well that this is something that the entire market cannot resist and something that competitors cannot stop.

Then you will think, who else can give up this market? Who else can give up the others?

Lin Qian felt that aito would definitely sweep the entire market and even bring unexpected excitement.

Of course, whether Aito can really create miracles can only be seen after the market warm-up period of the first few days or more than ten days. All the employees of Aito, who have been holding back their energy, can only wait wide to see the results.

And this weekend is also a rare "stealing half a day of leisure for Lin Qian and Li Zhicheng."

After get off work on Friday, Lin Qian returned home and called Li Zhicheng.

He was still in the office, but his work had come to an end for the time being. So his tone when answering the phone was not as cold as he was busy, but rather gentle: "Have you got off work?"

"Yeah." Lin Qian had taken off her professional attire and lay on the bed and kicked her legs casually. "Did you make arrangements for the weekend?"

Li Zhicheng naturally understood immediately and answered concisely: "Okay."

Lin Qian immediately smiled: "I haven't even said what it is? You're fine." She pretended to be a pig and eat a tiger, and pretended to be a loyal dog. In fact, she had a lot of big ideas that she couldn't see through and pinch.

"Let's go to Mount Emei." She said, "Bring our aito on your back and go on a trip." This was followed by aito's advertising slogan, and she smiled after she said it.

Emei is very close to Lin City and can travel back and forth on the same day, which is not considered a trip. But Lin Qian had his own idea to let Li Zhicheng get rid of high pressure and relax. Moreover, Emei is a Buddhist resort, add some incense oil and put on the pillars of high incense to pray for Aida, killing two birds with one stone.

"Okay." Li Zhicheng replied.

Lin Qian was very excited: "Then I'll book a ticket. Let's book a round trip that day. You can come back tomorrow night and have a day off on Sunday." The ticket she mentioned was the bus tickets to and from Lin City to Emei, scenic spot tickets, etc.

Li Zhicheng was also a little infected when he heard the joy in her voice. He sat alone in the solemn and quiet office, but a smile appeared on his lips: "I will arrange these things. I will wait for me to pick you up tomorrow."

Lin Qian was used to being self-reliant. When he heard what he said, his first thought was that Nima had a boyfriend, and she finally enjoyed the treatment of being arranged to just talk and not take action.

"Okay." She replied sweetly.

After hanging up the phone, Lin Qian was not idle either. She carried her bag and went out to buy things she would use tomorrow. Commonly used drugs, snacks, water... She also bought herself a beautiful sun hat. Although she had Li Zhicheng's love cap, she couldn't always wear a manly hat on a rare date!

On the other end, Li Zhicheng hung up the phone and called Jiang Yuan.

His and Lin Qian's affairs were already open-minded, but now the company is in a critical period of hard work, so it doesn't want to attract attention. So it doesn't hide it from the assistant next to him.

"Lin Qian and I will go to Mount Emei tomorrow."

"Okay." Jiang Yuan replied, "Then I'll arrange my itinerary and check it out for you."

When he returned to the small compartment outside, Jiang Yuan called a familiar travel agency. When the travel agency heard that it was an important leader, he was naturally very attentive and asked him: "Is it a one-day trip or a two-day trip? Are you spending the night in Emei? How many hotels are good on Emei Jinding, and there are hot springs. Also, if you have a two-day trip, how many people and how many rooms?"

——

The next morning, Lin Qian was wearing beautiful outdoor clothes, a new hat, and aito women's bag. She was downstairs on time and waited for Li Zhicheng.

He also wore a dark outdoor jacket and trousers. He was wearing his Land Rover, which was more sporty than usual when he was in the office, but his every move and the calmness and strength between his eyebrows were the same.

Lin Qian sat in the passenger seat, looking at his side face and thought: It is said that men have many faces. This is one side of his life. In addition to his precious and insolent workplace image, this slightly casual and wanton person is only with her.

So proud and so satisfied. Hahaha.

Li Zhicheng noticed that the woman was staring intently. Because she wanted to drive, she could only reach out and hold her neck gently. Her fingers slowly rubbed her smooth and soft skin behind her ears: "So happy?"

The man had a thin cocoon on his fingertips, rubbing over her most delicate and sensitive parts, which made her whole body feel a little soft, but also felt an indescribable comfort. The comfort was light, but it was long. It was like a spring of water slowly seeping into her heart. It was obviously very stimulating in her senses, but it made her feel very heartwarming.

She didn't say anything. Li Zhicheng touched this for a while and then stopped driving. The remaining soft fragrance of a woman in his fingers made him feel slightly waving.

At this time, Lin Qian gently put one hand on his shoulder and leaned over. She looked up and found her favorite jaw line and printed a kiss. When the warm breath unique to the man's skin stained her lips and tongue, she couldn't help but bit it gently to get more of his taste.

But the kiss was just a simple taste. She quickly moved her lips away and sat back into the chair. The whole process was silent - he used to stroke her neck, she leaned over and kissed his chin.
Chapter completed!