I didn't feel anything at that time, but I was crowded in the crowd, and I felt that I was standing very steadily. She couldn't move without others squeezing around.

But everything was concluded only by comparison. Her observation ability was always keen, and she clearly felt that with his care, the others were not trying hard to squeeze into her like before. Someone really squeezed over and he quickly reached out to block it. When the man turned around, he naturally stopped squeezing back and even moved a little away. It seemed that he was trying to avoid offending the body of other women.

Lin Qian thought, this may be a normal reaction in human psychology.

But this insignificant preferential treatment brought by this normal reaction can bring a woman a sense of happiness with peace of mind than money, power, and anything.

She looked sideways, looking at his handsome and outstanding side face among the crowd.

——

As soon as the elevator door opens, a row of glamorous outdoor product brands are approaching.

Lin Qian was slightly stunned. At this time, Li Zhicheng had also let go of her shoulders. The two exchanged glances. Lin Qian asked in a low voice: "Do you want to make outdoor products?"

Li Zhicheng avoided answering and looked up at the front: "Look first."

Lin Qian nodded, followed him and started looking at stores. First of all, they are naturally those well-known international brands. There are also promotions today. But most of them are 10% off, and at most there are a small number of products, which can be 50% off. But it has attracted many customers.

But today, in terms of popularity, the best-business outdoor store is the "long-distance" of Xinbaorui's brand. Speaking of which, there are really many admirable places where Xinbaorui has today. Just talking about the outdoor field, he is almost the only one in China to grow bigger, sponsoring national mountaineering teams, and asking sports stars and business celebrities to endorse. Although the product price is not low, it is already considered affordable compared to international brands.

At this moment, their shops are crowded with people. Almost everyone is buying several outdoor bags and shoes that are being vigorously promoted. Among the customers, the elderly, middle-aged, young people wearing shirts and jeans, and mothers with children, there are all kinds of consumer groups. And because Xinbaorui’s main players make bags, the bags are obviously the best sellers.

Li Zhicheng and Lin Qian leaned against the railing outside, looking at the hot sales in the store.

"Remember the magazine report I asked you to read?" he asked in a low voice.

Lin Qian thought about it and replied: "Remember." It was after Si Meiqi's battle. In his office, they read an authoritative industry magazine and selected the top ten luggage items in 2013.

The first place is a casual bag from Xinbaorui;

The second place is Xinbaorui, which is an outdoor bag. It is the most popular one in the store just now.

Although it is just a single product review, it also reflects the current market structure - Xinbaorui is a leader in the leisure bag field and is also unique in the outdoor bag field.

"Yes." Li Zhicheng said softly, "We kill two birds with one stone, killing these two main brands of Xinbaorui at one time."

Lin Qian was stunned for a moment. She looked at his eyes, but only saw a bottomless black area.

"How to do it?" Her voice rose a little.

Li Zhicheng did not answer and signaled her to follow him. The two walked to the relatively empty corridor where there was no one. This time he stopped, looked at the Xinbaorui store not far away, and asked her: "What are the characteristics of customers?"

Lin Qian also looked at his sight and quickly replied: "Although it's helpless, most of the people who buy domestic brands are not real outdoor users, but ordinary people."

Li Zhicheng looked at her side and quietly.

Lin Qian: "...I'm wrong?"

"No." He said, "What you said is exactly what I was thinking."

Lin Qian was delighted.

This is true. Most of the true professional outdoors and enthusiasts choose international brands. The same is true for her and Li Zhicheng. For example, Xinbaorui's products are sold to enthusiasts with limited financial resources, and more are ordinary people who come to see them.

Maybe they will never participate in an outdoor activity in their entire lives, but they have outdoor products, which have better performance than ordinary products, and are not only durable, but also quite fashionable and respectable.

Li Zhicheng asked again: "Who is the customer of the casual bag?"

Lin Qian: "...that's a completely ordinary person."

What did he do for these two questions?

The customer groups of the two products overlap, what does it have to do with the longbow they are going to build?

Slow down... He said before that kills two birds with one stone?

At this time, Li Zhicheng whispered in her ear: "What we want to create is such a longbow: it has high-quality outdoor basic performance; it is sold at the mid-to-high-end price of leisure bags; its appearance is impeccable - the cost-effectiveness must be the first in the market. Brand overseas registration; target customer group - ordinary urban residents."

A few concise words made Lin Qian's heart beat instantly accelerate.

For a long time, the creed and conventions of luggage companies have been: first classify products, then specialize in and then spend money to build a brand.

Outdoor packing means working hard to go professional and outdoor fields, improving the technological content, working hard and striving again and again, and trying to compete with international brands. But the ending is basically unsatisfactory.

As for casual bags, they need to have many styles and be beautiful, constantly innovate, and meet the quality of daily use. The two categories are clearly distinguished.

Even if someone has tried to introduce outdoor functions into casual bags, it will be a simple tasting and a small fuss. He will never do what he said. After all, everyone thinks that most Chinese people are just novel about outdoor brands. The market demand is not that great.

But Li Zhicheng dared to subvert all this.

He is not thinking about "trying to make the product special and improve the competitiveness of the company", and obviously he does not intend to spend a lot of money to pursue brands and high-end.

He didn't think about following the existing habits of consumers - although the consumption capacity of urban residents is increasing, not many people think that leisure backpacks should have outdoor functions, right? But he simply proposed a new product type that the market does not have (at least there is no influential brand yet). Or can it be called... "urban function package"?

If you really want to promote this bag vigorously, it is equivalent to leading consumers' needs and discovering their potential needs, rather than following consumers to chase them.

But this idea is very pragmatic. As he said, if the bag is waterproof, thin, fashionable, tough, born overseas, and has a affordable price... it is positioned as an urban leisure bag, will anyone buy it? Will there be many people buying it? Will it attract the customer groups of the two brands of Xinbaorui?

She could not imagine what the market would become at that time. Their new brand might be ignored and would die extremely tragically, or maybe... is it possible that it would become famous in one battle and become the dark horse of the entire market?

...

Lin Qian looked up at him, her voice almost a little hoarse: "Boss."

At this moment, she called him the boss, not the others, just like before.

"Boss, this concept is very good and the risks are very high," she said. "But do you know how difficult it is to make such a perfect package?"

Li Zhicheng's figure was tall and chilly, standing beside her, looking down at her slightly red face: "Well, it's harder than climbing to the sky."

The two looked at each other quietly for a while, and then he spoke again, his voice soft and heavy: "So do we do it?"

Lin Qian felt that his blood was about to rush into his head.

"Do!"

...

I am not confused, I am not hesitant.

The road ahead is full of bumps, but your heart is higher than the sky.

Then what else can I say?
Chapter completed!