Chapter 50 The Temptation of Wine 1
Moreover, Uncle Ma often did not earn the difference in grain from the barbarians, but delivered it directly to the barbarians at the original price, and did not dare to hoard grain for a long time to avoid accidents.
Ma Su weighed the pros and cons and felt that under the current conditions, the best business to do is to be wine!
Because the brewing technology of wine is basically mature now, and wine is accepted by most people, it does not require Ma Su to spend a lot of effort to promote it. What he needs to do is to improve the quality of the wine!
As for opening up markets and increasing output, there are naturally three business geniuses, Ma Chang, who is a business genius!
Even the wine consumed by the nobles now is a clean pulp wine that filters the residue, the ingredients inside are very complicated and the taste is not satisfactory!
Even such wine is a luxury for wealthy nobles to compete with each other. Once good wine appears, it will definitely be sought after by them!
The reason why Ma Suqi chose wine as a breakthrough was because in his dream world, his father was a tobacco and alcohol lover. He also tasted it occasionally and had a deep understanding of tobacco and alcohol.
Although in the dream world, people have been calling on people to quit smoking and drinking, and therefore they have repeatedly increased the price of tobacco and alcohol!
Although it is difficult to evaluate the effectiveness of quitting smoking and quitting alcohol, the profits of the tobacco and alcohol industry are getting higher and higher! It is conceivable that the temptation of tobacco and alcohol is so great!
Now that there is wine, you only need to distil the existing wine to get a soju that has a better taste, a stronger temperament and a better feeling after drinking it.
In fact, tobacco has higher profits. The problem is that it has not begun to become popular yet. Even if Ma Su spares no effort to promote tobacco, he doesn’t know where to find raw materials.
Since it has been finalized to make soju, Ma Su will take action immediately.
He first found the only brewer in the Ma family, figured out the materials, tools, and procedures for brewing, and then prepared the materials first.
Then he asked the brewer to make the wine first, and he himself once again found his second brother Ma Yong and made the distilled wine utensils.
Ma Su was very fortunate that he had such a clever second brother who made the interface of the bamboo tube very tightly, and he could not miss it!
Only with the tools used can you use the technology of distilled wine. If you rely on yourself, just making these pipes will stump him!
In order to do these preparations well, Ma Su made a lot of money and spent almost all the accumulated money.
Fortunately, he didn't have to worry about brewing wine, and it didn't take up his time in studying and practicing martial arts, so his father Ma Zhou did not interfere.
After all, it was the experimental stage, and Ma Su didn't dare to brew too much wine. According to the proportion of the brewer's three kilograms of grain per kilogram of wine, he used five stones of grain to brew about two hundred kilograms of wine.
Five stones of grain are not small, about 600 kilograms of grain, which is equivalent to the food for a family of four a year!
According to Ma Su’s experience in tasting wine, the alcohol content of the raw wine brewed now is only about fifteen degrees.
I don’t know if it’s the reason for the koji or some other reason, the fermentation of the brewing grain is not complete, and there are a large amount of flocculent residues in the wine.
Because wine is made of grain, most people who brew wine will not struggle to filter and remove the flocs. Therefore, the new wines were turbid at that time, so they were also called turbid wine.
In order to show their nobility and differences, rich nobles can obtain clearer wine after multiple filters, and the taste and senses are much better! But compared with high soju, there is no comparison.
During the final distillation, Ma Liang did not dare to let others participate. He only found a few servants who burned the fire. The rest of the matter was done by himself, but he was too busy.
I don’t know if it’s because of Ma Su’s unskilled skills or other reasons, the output rate of soju is very low, and it’s only a little over 10% of the time!
Fortunately, the quality of the soju wine is still good. Ma Su tried to drink a few small cups by himself, and felt that it was no less than the good wine I had tasted in my dreams!
After nearly half a year of busyness, Ma Su's soybean wine finally succeeded, although he only got two jars of soybean wine worth more than 20 kilograms and sixty degrees.
These wines are of great value. Ma Su has invested almost all his wealth in it. If this money is used as living expenses, it will be enough for a family of five to live a wealthy life for the past year!
Ma Su was also shocked by the high cost of soju, but he was not in a hurry to find the reason for the low alcohol rate. Since he was ready to treat wine as a commodity, he naturally needed to sell it.
But Ma Su didn't have any rules for how to sell it. He was a person who only studied in high school for three years in his dream, and everything was for the exam. He learned a lot of knowledge, but in fact, there were not many things that could be used.
Fortunately, he was not ready to sell the soju wine himself, and he was ready to sell it to the third brother himself after he got home.
Third brother, Uncle Ma, is often a big expert in this field, and he even has the final say on whether to do this wine or not.
My third brother has been very busy in the past year, mainly preparing for the commercial base on the Xiangjiang River. Now it is operating normally, so there should be more opportunities to go home.
It is said that the Majiahe market on the Xiangjiang River is very prosperous. Just the business with the barbarians has increased the money earned by the Ma family by more than ten times!
The third brother, Ma Shuchang, was very good at the market business and was in full swing. Ma Su was actually not sure whether he would be interested in the soju business.
That day, Uncle Ma Chang came back, and Ma Liang was also at home. The opportunity was rare. Ma Su quickly prepared the meal and called the five brothers to his small yard to drink and have a meal together.
As Ma Su expected, they praised the taste of this soju!
The eldest brother is still the same rule. After waiting for others to express their opinions, the second brother seizes the opportunity to drink.
Only the third brother, Uncle Ma, is worthy of his true nature as a businessman. First of all, he became interested in this sour wine. He asked about the cost of the making process of these sour wines while drinking.
Ma Su knew that the cost of these wines was a bit high, but it was his first time distilling the wine, which was inevitable that it would cause waste.
Although it is possible to reduce costs, he doesn't know what the result is. The third brother probably cannot accept the current cost price, but he cannot conceal the truth of the matter and can only tell the truth.
As a business genius, Uncle Ma naturally had his cost calculation method. I don’t know what method he used, but in a very short time, he used careful calculation method to conclude that the cost of wine was too high.
Chapter completed!