The Super Bowl is about to begin, not only journalists and fans, but also the two teams that entered the final battle arrived in Tampa a week early, adapting to the venue and on-site lighting according to the time arranged by the league, and training step by step. Before the real final battle comes, there is still work to be completed.

And it is a heavy and complicated task!

As the ultimate decisive battle of the year, the Super Bowl's ratings and attention are among the top, and its influence and appeal are unique in the world.

The Super Bowl every year is known as the "American Spring Festival Gala", and a large part of the reason comes from the midnight show. During the twelve minutes of the halftime break, NFL will invite top superstars to contribute a visual and auditory performance feast. The 1993 midfield show was presented by Michael Jackson, which is also known as an "immortal performance". It has attracted more than 100 million viewers to watch it. It is still one of the most sensational performances in history.

This year, the midfield show’s guest was rock star Bruce-springsteen!

Another part of the reason is that the super high ratings of the martial arts world are comparable to the "Spring Festival Gala" level.

Last year, the final final battle between the New England Patriots against the New York Giants, North America attracted 111 million viewers, and the ratings were as high as 47.1. In addition, the ratings of the three cities of Boston, New York and the host city of Indianapolis all exceeded 55.0.

Simply put, more than 55% of the audience aged 18 to 49 watched the game.

In the historical ranking of American TV ratings, the Super Bowl occupies half of the market; and horizontal comparison with the ratings of other TV programs in the same era can more clearly and directly highlight the Super Bowl's absolute dominance position that is far ahead.

For example, the 79th Academy Awards Ceremony in 2007 was the highest-ranked non-sports program in the United States in 2008. The number of viewers has created the highest number of viewers in the decade since the Titanic topped the Oscars, but it is only 40 million viewers, less than half of the Super Bowl.

For example, the battle between Miami Heat and San Antonio Spurs in the 2014 NBA Finals has sparked heated discussions around the world, but it only attracted 18 million viewers in North America, almost a fraction of the Super Bowl.

On a global scale, the only football matches that can compete with the Super Bowl ratings are the UEFA Champions League finals and the Spanish National Derby, but even their ratings are a bit far from the threshold of "100 million". Moreover, both games have almost no entertainment effect, and it is impossible to create the aftermath of the Super Bowl midfield show.

It is precisely because of this that the scale of all Super Bowl related activities has been directly magnified several times, which is not the same level as other activities.

The simplest and most intuitive thing is that the attention and attention of the teams in the Super Bowl are extraordinary. Even if it is just a show at Tampa Airport, it is enough to attract all reporters. This is definitely not comparable to that of the Pro Bowl.

From the official media day, you can clearly feel the surging heat wave that is rolling in advance.

Official Media Day is officially here on Wednesday, January 28th!

The so-called official media day is also called the Super Bowl Opening Night, which is also an announcement to everyone that it is officially entering Super Bowl time!

The official media day of the Super Bowl is slightly different, and simply put, the scale is different.

Rather than official media day, it is official media meeting day. The league directly puts official news day in the Super Bowl venue. Enough venue means sufficient scale and enough scenes. All players of the two teams can join hands to attend the press conference, including the secret service players, and jointly unveil the annual feast!

The news media reporters who arrived at the official media day of the Super Bowl easily exceeded 3,000. Not only the entire North American continent, but also from all over the world participated in it. From a scale perspective, only the Olympics and the World Cup can be slightly better.

But the Olympics and the World Cup are both large-scale global events, and the size of participating teams is different, while the Super Bowl has only two teams. The movements that compare these events together can already feel the level of the Super Bowl.

Today, at this moment, Lu Yiqi led the Green Bay Packers to the Raymond James Stadium to attend the official media day press conference.

As soon as I walked down the team bus, I could clearly feel the difference in the atmosphere. The crackling flash lights poured down like a waterfall. The golden city was instantly shrouded in a silver light curtain, with a shallow halo outlining the magnificence of the crowd.

“Wow!”

Involuntarily, sighs came from his chest, because they were so surprised that Lu Yiqi was shocked by his reaction—

He was originally going to pretend to be a poker face, keeping serious throughout the whole process, refusing to let others see his emotional changes, but he failed as soon as he appeared.

As soon as he turned his head, Lu Yiqi felt the second "critical strike". Augustus, who was originally standing next to him, was gone, replaced by the big beard of McTomlin, with a rough-looking man standing beside him. Lu Yiqi's pupils immediately expanded without hiding his doubts:

What's going on?

Tomlin's expression was slightly stiff, trying to show a smile, but his smile was obviously a little unnatural, "This is the first time I have seen it."

Huh?

"..." Lu Yiqi raised his eyebrows gently, and a touch of playfulness appeared in his eyes, as if he was asking with his eyes: Do you think so too?

Tomlin didn't need to turn his head at all. He could interpret the meaning from Lu Yiqi's silence, "We are all the same." Then he turned his head and showed a little tacit understanding in his eyes, "Isn't this the situation Roger Goodell hopes to create? The first Super Bowl journey for two newbies."

A word made Lu Yiqi laugh happily, and then shook his head seriously, "No, no, no, different, you have experienced it once, this is my first, the real first."

In the 2002 season, the Tampa Bay Buccaneers conquered the world with their defensive team, successfully defeated the Oakland Raiders and won the Super Bowl championship. This was also the only Super Bowl trophy in the team's history. At that time, Tomlin was the second-tier defensive coach of the Tampa Bay Buccaneers.

Tomlin said that both of them were newbies who appeared on the Super Bowl stage for the first time.

Lu Yiqi means that Tomlin once stood on the Super Bowl stage and had an advantage in experience; but he did not.
Chapter completed!