"Hey, you tourists are really lucky. You came so by chance that Kenya's best champion coffee beans are about to be auctioned."

"What is the champion coffee bean? Oh my god, it is the brothers farm coffee beans who won the double championship in the Barista Competition."

"You are really lucky to come here to visit the auction. Don't worry about the journey arrangement. If you are interested, we can send it to you for free."

"Haha, Simon is our good friend. Of course, we have to promote his coffee beans for such good results."

"I heard that many people from large companies are coming to participate in the auction. Even if they don't buy it, it's good to go and see the fun. This is the first time in Kenya, and not everyone can participate."

In various tourist areas of Kenya, such words are constantly spreading. You can go there for free to watch the fun. As long as you can arrange it in a staggered manner, no one will mind.

This is the publicity method that Lao Liu thought of, and asked these tour bus drivers in Kenya to help him promote it.

Of course, we cannot let these buddies help for nothing. We still have to pay the publicity and car fares we should pay. However, this investment will save too much money than advertising in the media.

The consequences caused also gave Lao Liu a headache. On the day of the official auction, there were a few people coming here. More than a thousand tourists were abducted by Ruiwen and others.

The number of people was very large. The auction originally planned to be held in the yard was adjusted to the open space outside the farm one day in advance. For this reason, I bought a lot of wires and two more TVs.

Otherwise, it won't work. You don't have enough space for these people to watch.

This auction must be held openly, transparently and fairly. Therefore, it is also necessary to "live broadcast", and it is necessary to let these people see the process of frying beans themselves and packaging them, so that they can know the goodness of cooked beans.

In addition to these individual customers, there are also many powerful coffee bean dealers. Anyway, Comrade Liu doesn’t know how many rounds of coffee have been brewed in the past two days. Let these people taste it first to prove the varied characteristics of their coffee beans.

It can be said that after Rachel's report, although his coffee beans have not won any championships in the coffee bean cup test competition, their popularity is not worse than those champion beans.

"Brother Liu, is it going to start? I'm still a little nervous." Wang Shasha, who was holding Xiao Miaomiao, said.

"What are you nervous? I took Miaomiao to look at the camera later. I need to aim it at the bidding box so that we can cheat. This is your task and it must be done." Old Liu glanced at her.

Not to mention Wang Shasha, he himself was a little nervous. This is something that concerns his own personal interests. If you manage it well, you can get a lot of money.

"Thank you for your arrival. I'm really sorry, but I'm not very prepared, so everyone can only stand." Old Liu said.

"The nearby tables have pens and paper, and there are temporary writing places. Let's conduct the first auction, with a total of four servings, each serving of 150 kilograms of raw beans."

"Everyone can put the price you can recognize into the ballot box. The bidding time is 20 minutes, and after 20 minutes, it will be directly unboxed and verified."

"I just want to make a statement in advance that we need to trade on the spot. Because there is no margin for our auction this time, I also believe that everyone who comes here is not here to make trouble."

"Okay, the first auction is now on. There are only four servings of raw beans available in large quantities. The remaining raw beans are used to auction for cafe practitioners."

After Lao Liu finished speaking, he put down the microphone and his expression became a little nervous.

I can only say that his auction is a bit too low-end in terms of specifications. How could he do this in serious auctions like him? There will be a lot of equipment to help you, and you don’t need to go around the table.

Even they are all coffee bean agents and buyers who come here with sincerity. Now so many people are watching, they are still shy.

The incident was a mess, and no one went up in the first five minutes. The sweat on Lao Liu's forehead followed. This price was related to the auction price of the next coffee beans.

It's okay, these people came here not to watch the fun, but were really interested in his coffee beans. In the next time, fifteen people participated in the bidding.

The reason why there were fifteen people was that three of them made second rounds of investment. For the three of them, they might feel that the quote they wrote earlier was a bit low.

Lao Liu was really excited. As long as someone played with him, it was time to announce the auction price.

Lao Liu first took out one from the box for $64,500. Seeing this price, Lao Liu's mouth opened and asked Wang Shasha to point the camera at the ticket to show everyone.

Fukuyama Morita, who followed him to watch the fun, smiled bitterly and shook his head. This was equivalent to US$430 per kilogram of raw beans. It was US$130 more than the quote he gave him at the beginning.

Now he prayed that the next offer should not be higher. Because his price is following the highest one, not the average price.

Lao Liu continued to count.

$62,000, $59,000, $65,000, $50,000.

Among the first five auction tickets, the quotation of $50,000 was directly killed. Some people shook their heads helplessly. In fact, after the 59,000 price was released, they knew they had been eliminated.

Of course, the above are not guaranteed now. Is this a secret bid? Only after the last ticket is announced can you know the final transaction price.

But for Lao Liu now, the transaction price has already made him very satisfied. As long as the auction goes smoothly today, hundreds of thousands of dollars will fly into his pocket.

When the eighth ticket was reached, the price was refreshed. US$60,000, killing the second ticket 59,000. Then the votes were displayed and the price was determined.

After the fifteen votes were counted, the prices of the top four were US$78,000, US$75,000, US$69,000, and US$65,000.

Lao Liu's face was full of joy, which means that the price of his coffee beans, on average, has reached 478 US dollars per kilogram.

This is just the beginning, it is purchased in large quantities. The next small package price is definitely more expensive than this price.

The four successful bidders did not hesitate and directly transferred the money to Lao Liu's account. It can be said that they are all familiar faces of many people, all of whom are affiliated with the fine coffee bean operation group of a large company.

Some people regret it, especially the guy who bought this grade of coffee beans with a price of 62,000, is it worth 3,000 US dollars? Why can’t you be bolder?

"Simon, congratulations. I will also transfer the purchase of coffee beans to your account later." Fukuyama Morita said with some disgust.

"Haha, Mr. Fukuyama, believe me, my coffee beans will definitely stand at the top of the pyramid. In a few months, there will be an auction, and the price at that time was definitely much higher than it is now." Old Liu said with a smile.

"Simon, don't forget that my purchase price will always be the highest one." Fukuyama Morita said with a wry smile.

"Oh my God, didn't you notice it? I only gave them 150 kilograms. The same is true for future auctions. Large-scale auctions will be controlled below 20%. Your company will always be the one with the largest share." Lao Liu continued.

Fukuyama Morita nodded. Actually, if you think so, you can feel a little psychological comfort. Otherwise, what else can you do?

Originally, the second round of small-batch raw bean auctions were going to be held, but Lao Liu was cautious and asked Masica and the others to bring water to these people.

In this way, those who are interested in bidding will have enough time to measure what kind of price they offer will be good. The quantity is not large, there are only 30 copies in total.

The highest price for auction now has reached US$520 per kilogram. It is already very high for a coffee bean that has just become famous.

But the way this coffee bean is famous is so special. It won the double championships of the hand-brewed coffee competition and the barista competition. If it were a famous coffee bean in the past, the price of $1,000 would not be expensive.

Liu Wenrui's mood has calmed down a lot now. With the strong bids from these four people, has he determined the value of these coffee beans for his own?

After these coffee beans are put on the market under their operation and bring a wave of very good feedback, they will directly promote their auctions for the next harvest season.

At that time, we had to be more serious. We couldn't do it like we are now. We had to behave in a proper manner. This is a business worth tens of thousands of dollars per order, and the specification is indeed a bit low now.

After drinking water for half an hour, Lao Liu then walked to the stage with the microphone.

There is no need to say so much this time. At most, I will reiterate that the quality of coffee beans is the same whether it is large or small. And after the transaction is over, they will be told the baking indicators and let them use them as reference.

There are many people participating in this round. Although they are not very famous in the coffee industry and are mostly from some cafes, Fukuyama Morita will not underestimate them.

He knew even more that this auction was just a test of the price of these coffee beans. If the next auction depends on how Liu Wenrui operated it, whether to keep the stored beans and wait for the prize and then auction it, or to sell it with the flow.

But no matter what, as long as the quality of coffee beans is guaranteed, the price will rise wildly in the future.
Chapter completed!