267 Coffee Beans Auction
Although Liu Wenrui has encountered some minor setbacks on the road of love and has turned back and forth several times, this time after the coffee beans became famous, his whole mood was still very happy.
However, after a brief contact with some coffee bean dealers, how to sell these coffee beans has become a new question.
The idea was very simple at the beginning. If his coffee beans become famous, they will definitely be able to sell them at a high price. However, this "high price" is just a very broad concept. That is to say, how much should be sold, he only knows that the higher the better, but there is no real concept or goal.
Whoever buys things or gets the first time you are in contact with them will not give you a very high price right now, right? It is basically a tentative quote. And many people still don’t even have a quote, so they need to discuss it with Lao Liu in detail.
The business card left at the hotel front desk was a thick stack. According to the telephone record, Lao Liu picked up one inside. This is a Japanese business card called Fukuyama Morita, a representative of Uejima Coffee Co., Ltd.
The reason why he took out his business card separately is that he is the only one who has given a quote at present, the price of $300 per kilogram of raw beans.
This Utama Coffee Co., Ltd. is not the same as the popular "Utama Coffee Shop" in China in the past few years. Utama Coffee Co., Ltd. originated from Japan, while Utama Coffee Shop originated from Taiwan. Another trademark carries ubc.
Ten years ago, a small intellectual property lawsuit was filed in Taiwan’s Shangdao Coffee Shop. It seemed that it was at that time that Shangdao Coffee stopped expanding.
But in the past, Lao Liu was still young, just being a melon-eating crowd to watch the fun. Now it is not the case, because he has already devoted himself to the coffee bean trade industry and is even more a seller of coffee beans.
Uchishima Coffee Co., Ltd. is not simple, it is an old coffee dealer. For example, the famous Blue Mountain Coffee, at the beginning, had a 90% share monopolized by Japanese consortiums, and Ucc Uchishima Co., Ltd. is one of them.
Even though the Jamaican people have reacted to Japan in recent years, Japan should now account for more than 60% of the share every year.
If he had not participated in this barista competition, his coffee beans did not cooperate with the two ladies to win the championship, and the price of $300 per kilogram of raw beans would be happy.
But now he always feels that the price is still a bit low and should be higher. Even though his coffee beans have not yet been tested by time, he is confident that he can compete with those top coffee beans.
For example, the four seniors occupying the top of the pyramid in the coffee world, Jamaica Blue Mountain, Cuba Crystal Mountain, Hawaiian Kona, and Panama Greyssa.
Of course, it does not mean that those who are involved in these four brands are all top-notch coffee. It is also very common for inferior products to be listed for sale in nearby production areas.
This is just like the crops from special production areas in China. Even if they are produced within 180 miles, they dare to sell them as authentically when they are packaged in local areas.
This is a big category. It is just because the quality of a certain area and a certain coffee farm is particularly good that it has become so famous now.
"Brother Liu, how can you sell this?"
Wang Shasha next to her also had a headache after copying all these business cards in her small notebook.
"Sasha, how about you tell me to hold a coffee auction? Imitate the way to become famous for Panama's Greyxia Coffee, but there must be some difference from theirs." Old Liu said with a smile.
"Brother Liu, how to operate?" Wang Shasha was energetic.
"Geisha coffee is a large category, operating across the entire country of Panama. It was only more than ten years ago that it truly ranked among the top coffee beans." Liu Wenrui said.
"Even now, the top rosy coffee beans come from the manors in Panama. Although they become famous late, these manors have their own historical heritage and have been operating in this industry for many years."
"Although Geisha Coffee is a rising star, it is still very popular now. In the Panama coffee cup test competition, we have to distinguish between Geisha and Non-Greenxia Group, otherwise other coffee beans will probably not have a chance to emerge in their lives."
"My coffee beans are also considered famous in international competitions. Normally, it is difficult to sell at a high price as soon as they become famous. But my coffee beans also have their own characteristics, that is, their output is small."
"The last time I picked it, the total number of raw coffee beans I harvested was a little over 2,500 kilograms. During this period, I even gave it to others and then drank it myself, and there were still about 2,200 kilograms left."
"I promised Du Jianing and Jeon Joo-yeon that each of them would sell them 200 kilograms of raw beans at a 50% discount. I really want to leave 1,800 kilograms."
"Brother Liu, then don't you keep some in your store? You can't sell them all. Your own store has not yet?" Wang Shasha asked.
"Stupid, I'll wait until all the store is renovated and then operated. It will take July to go. At that time, my new coffee beans should be picked, and it will be enough." Liu Wenrui said with a smile.
"For us personally, the amount of 1,800 kilograms is not small. But compared to the entire coffee market, it is equivalent to farting and then blowing away by the wind."
"Brother Liu, a serious warning. Even if it is a metaphor, we have to be more serious." Wang Shasha said helplessly.
"Okay, a more serious statement is that our coffee beans are actually very few, so I plan to sell them through auction." Liu Wenrui said with a smile.
"And this auction has to be a secret bid, which is divided into several parts and auctioned together. Otherwise, it would be difficult to buy a high price."
"Why? Isn't it possible to raise the price higher by raising the price?" Wang Shasha was a little confused.
"I copied so much just now, it was useless? In fact, many of these people are brotherly partnerships, and behind them are the consortiums that are under control." Old Liu said with a wry smile.
"When they are calling out the price openly, they handed over each other with a look, and directly crushed your price to death. How can we play with them? So we can only come secretly and give some opportunities to small coffee dealers."
"Brother Liu, let me say, don't be unhappy." Wang Shasha said.
"Although this method is also very good, you still have too few coffee beans. Maybe these people's enthusiasm will not be very high, and the price given will not be too high."
Liu Wenrui nodded, "I am also considering this matter. In fact, our output is really too low. They will definitely have a much higher share than this when purchasing those top coffee beans."
"Actually, I'm ready to sell it at a low price this time, which can be considered a test of the waters and prepare for the next season's picking and sales."
"My coffee beans just emerged. Now the production is low, which is an advantage and a disadvantage. The advantage is that some people will give higher prices in terms of low production, which makes them feel anxious. The disadvantage is that they may not attract the favor of real big customers. At present, isn't this only Fukuyama Morita quoting us?"
"Now they are not very confident in my coffee beans. So they have to put my coffee beans into the markets of various countries first. After the market gives the due reaction, my coffee beans will be able to sell. What do you think this is going to happen?"
"It seems..., this is the only way, right?" Wang Shasha thought for a while and said.
"But I think it should be faster. Before the current heat has passed, I will handle it for him. Otherwise, if I wait and wait, there will be no more heat and the price will be difficult to say."
Liu Wenrui nodded, "You will contact them later according to the contact information on these famous brands and tell them to hold a small auction on my farm ten days later."
"In order to make their interest stronger, I will tell them that the people who participated in the auction this time will have priority in price at the auction after the next picking season."
"That is, if the people who join later have the same price as them, they have priority. Just like betting on the ball and making half the ball, it can be considered a little benefit."
"Brother Liu, why do I think you are so treacherous? Why do you just meet the price so well?" Wang Shasha said with a smile.
"Don't take it seriously. Now I am too famous and don't have the strength. When I have the strength in the future, I won't be able to play with these dealers, and no one has to go to me. I just come to an online auction." Old Liu also said with a smile.
"If you don't make the difference for the middlemen, just let the coffee fall into the hands of the customers. It is equivalent to the difference between the middlemen. I and the buyer are evenly divided, so I can save some worry."
"But I had to pack small packages at that time. I couldn't have a bag of fifty kilograms like now. But this is something that happened in the future. Don't worry about these things now."
"This matter is settled. Let anyone be interested. Let them go. Anyway, I am mentally prepared to endure the pain and sell it. There are only 36 bags of coffee beans in total."
"Also, please contact Fukuyama Morita. I want to meet him in the evening and have a chat. By the way, I will send him a sincere invitation and maybe I will become my big customer."
Wang Shasha curled her lips and looked at the crowd of people on it that needed contact, and she felt a headache.
I stayed here to learn how to make coffee, so why did I become a secretary? But after seeing Lao Liu finishing speaking, she had to play with Xiao Miaomiao, so she could only pick up the phone and inform each one.
In fact, I was a little excited. These coffee beans are a big deal worth hundreds of thousands of dollars. It is also a rare opportunity to be able to participate when you first came into contact with this industry.
Chapter completed!