That night, Lu Yiming also called Liu Tianwang and chatted about the progress of the new drama.

"By the way, how is Lin Yuzhen's performance?"

Liu Tianwang was stunned for a moment, and then said tactfully: "Ms. Lin's learning ability is very strong and she has made great progress."

The implication is that Lin Yuzhen knows almost nothing about acting. She almost starts from scratch, so the other leading actors and even the director have to personally go into battle and teach her what to do step by step.

But as a wage earner, what’s the point of having to suffer a little?

The important thing is to make the boss happy.

Lu Yiming was also very happy after hearing this: "Yeah, I just said she has great talent in acting."

Liu Tianwang: "..."

Okay, you pay the money, and you are the boss.

Lu Yiming continued: "We are ready to build momentum. I want our TV series to become popular before it is broadcast."

Liu Tianwang was puzzled: "It has just been launched. Isn't it too early to invest resources in publicity now?"

Lu Yiming said with a smile: "It's getting late. Others only have one title to write a book and they dare to promote it. We have at least started filming. In terms of time, it is just right. And didn't I say it before? This TV series

It doesn’t matter whether you make money or not, as long as it’s popular and attracts attention.”

Liu Tianwang couldn't understand Lu Yiming's thinking at all, but since Lu Yiming had already made a decision, he could only follow it.

"Okay, Mr. Lu, I'll go down and make arrangements right away."

"Well, I'm done."

Within a few days, local newspapers, magazines, radio and TV programs in Zhonghai were all filled with advertisements for the TV series "Live and Work in Peace". Lu Yiming even posted a one-minute "trailer" on the TV station, specially filming several wealthy people.

The horizontal lens was put up. The momentum was so overwhelming that even the beggars on the roadside knew about it and participated in the discussion.

"Shocked, a rich man would do such a thing!"

"The Nightlife of Billionaires You Don't Know"

The endless reports have completely aroused the curiosity of ordinary people, especially about the lives of billionaires, which has become the most talked about topic among the people of Xia State.

Just like the farmers in ancient times felt that the emperor must have used a golden pole, the ordinary people of Xia Kingdom in this era knew almost nothing about the life of the rich.

Even many wealthy people who suddenly became rich have no idea how to spend money to improve their taste.

Therefore, it is difficult not to attract attention to this topic raised by Lu Yiming.

In the teahouse, several old friends were drinking tea and chatting.

"Have you read the recent news? It turns out that the life of a billionaire is completely different from what we thought."

"Isn't that right? I thought that rich people could only live in bigger houses, have cars, eat abalone and sea cucumbers, and that's it. Who would have thought that the really rich people would still

What kind of taste do you need to talk about?”

"It's too arrogant to go to a five-star hotel and ask the chef to come back and cook for you!"

Someone had a unique perspective and said proudly: "You are all focusing on the wrong thing. The old bungalow is the real mansion. Look inside, the crystal chandelier, the big leather sofa... Wow, Wow, living in a house like this

, it’s okay to never go out for the rest of your life.”

"That's right! It seems that if you can't afford an old bungalow in the future, you won't be considered a real rich man."

Everyone is from China, and the trailer shows a lot of shots of old houses, as if the old houses are out of the circle, making them feel proud.

In this way, the topic began to revolve around Zhonghai's old bungalows. Not only did the general public pay attention to this matter, but even the small group of people who were the first to become rich with the reform and opening up in China also began to notice Zhonghai's old bungalows.

Top luxury mansion!

Historical heritage!

unique!

What do these add up to?

It is the life taste and aesthetic style that a rich man should have. Without these things, he is a vulgar nouveau riche. In the circle of rich people, he will be at the bottom of the contempt chain!

As soon as this conclusion came out, many smart wealthy people's noses became angry.

They are not fools. They can naturally see that Lu Yiming is clearly kidnapping by public opinion. Why are only the rich who bought old bungalows the top rich?

A rich man without a mansion is a vulgar country nouveau riche?

Who formulated this standard?

However, through the propaganda of the news media, the idea that old bungalows are standard equipment for the top wealthy has been deeply rooted in the hearts of the people and has been recognized by the public.

If you don’t want to lose face, then you don’t need to buy it.

But if you want to be popular, you must have this standard configuration.

The TV series "Small House" once made Land Rover popular. In fact, the idea that "every man should own a Land Rover" is just nonsense. There are countless cars that are better than Land Rover.

But what's the use?

The key still depends on the popularity of the product and whether the public recognizes your brand.

That’s why we need hype and marketing.

Lu Yiming is now using a TV series to teach the entire Xia Kingdom's business community a lesson, letting everyone understand that business can still be done this way!

There were a lot of disturbances from the outside world, but the crew filmed quietly.

Many shots were shot at the same time, and this kind of drama has no special effects, so it was shot very quickly.

What's even more amazing is that Lu Yiming also directly adopted the format of a weekly drama. After filming more than a dozen episodes, the TV series was released.

At this moment, the first wave of publicity has not yet dissipated.

In fact, this pattern is not uncommon. Many dramas run out of money during filming, so they release part of the film first to regain a wave of blood and then continue filming.

The most typical one is "Journey to the West". The so-called "Journey to the West Sequel" is just the second half of Journey to the West.

Although it was claimed that it technically failed to meet the requirements, in fact it was because there was no money.

In the 1980s, America was already filming Star Wars, so why were there any special effects problems?

Isn’t it because I don’t have the money to pay for special effects?

However, it's not that Lu Yiming has no money, but he has adopted a brand-new method of production in the 21st century, assembly line production. Once an episode is filmed here, it is immediately sent to the other side for editing and dubbing production, and the episodes are released one by one.

Wu Zhijie came to Lu Yiming ecstatically and said, "Mr. Lu, you are really amazing. The price of old bungalows in Zhonghai has more than tripled, and the upward trend is still very obvious!"

Lu Yiming smiled and said: "That's for sure. After all, compared to the wealthy people in China, there are only so many old houses in Zhonghai. If you buy one, you will lose one. This is a proper limited edition."

Wu Zhijie then told Lu Yiming, "Besides us, there is someone in Zhonghai who is secretly acquiring old houses. I have investigated secretly, and it is Mr. Wei of Yongjin Group. This is obviously robbing Mr. Lu of your business, and

It’s really unethical to follow the trend and pick peaches like this.”

"Oh, did someone follow suit so quickly?"

Lu Yiming was slightly surprised, but he didn't take it to heart. Instead, he smiled even more heartily: "This is a good thing."

Although he was ripped off by others, Lu Yiming was not angry at all. Instead, he said to Wu Zhijie: "I can't eat all the old bungalows in Zhonghai by myself, and eating alone will easily cause public outrage. Now there are people who are willing to play together,

Of course I am happy to see it succeed, after all, when everyone adds fuel, the flames will rise."

When Wu Zhijie heard this, he immediately felt that his position was too small. He couldn't help but give a thumbs up and praised: "Mr. Lu is grand."

Lu Yiming said: "What a big deal. Now that Wei Dong has joined the game, the cost we originally invested in advertising can be greatly reduced. Let Wei Dong do it by himself. Is it so easy to take advantage of me? I wonder?

Asking me to pay for him to advertise? He is nothing."

Wu Zhijie: "..."

Boss, you really know how to play.

The originally overwhelming advertising campaign suddenly stopped.

At the headquarters of Yongjin Group, while he was happily sitting and calculating how much the old house in his hand had increased in price, he suddenly received a call from his wife Chen Jinxia.

"I just got the news that almost all the funds Lu Yiming originally invested in advertising have been withdrawn."

When Wei Dong heard this, he was slightly startled and blurted out: "Why? Is Lu Yiming's capital chain broken?"

Chen Jinxia thought for a while and was a little unsure, but she still said: "I haven't received any news about this, right?"

After all, he is the richest man in the Mainland, so he cannot live with just such a small amount of money.

Wei Dong said unhappily: "Impossible, how much money did he spend on publicity? How can he stop publicity? The price of old houses in Zhonghai can rise only because of public perception, otherwise those rich people will

Why should we pay for it? What on earth is Lu Yiming thinking? Doesn’t he want the old house in his hand to be sold at a higher price?”

Now that the advertising is stopped, although the price will not drop instantly, the mere cessation of the growth trend makes Wei Dong feel uncomfortable.

For people like him, not making money means losing money. What's more, he is still in the stage of spending a lot of money to buy properties and has not started selling them yet. Some of the properties he bought have increased in price.

, if the price doesn’t continue to rise, how can he make a lot of money?

"I don't know about that."

Chen Jinxia said: "Did he find out about our property purchase and he thought we were trying to steal his money?"

Wei Dong complained: "What's wrong with him? I didn't make any money from him. I spent so much money on buying an old house, and I have to worry about advertising fees. Who is this? Okay, I understand."
To be continued...