The world's four major fashion weeks are held twice a year, divided into autumn and winter fashion weeks, held in February and March every year, and spring and summer fashion weeks, held in early September and October. During this period, major brands held fashion conferences one after another, lasting about a week.

The first stop is New York, the second stop is London, the third stop is Milan, and the last stop is Paris. Each fashion week will hold more than 300 fashion conferences in about a month, which can be said to be the trendy vane in the fashion circle next year!

As one of the world's four major fashion weeks, Milan Fashion Week in Italy has always been regarded as a barometer of world fashion design and consumption trends. It rose the latest among the four major fashion weeks, but it is the leader.

Milan fashion is mainly high-end ready-to-wear, and its weapon of competition with Paris high-end women's clothing is a more lasting commercialization practice and a stronger adaptation to changing consumer demand.

Don’t think that every time you see the stars in Fashion Week, you think that the stars are the protagonists. On the contrary, in addition to the new fashions, models and designers on the runway, the biggest protagonists in the fashion show are actually the major fashion buyers who sit down on the stage. Although they do not erase Feilin like celebrities, they are engaged in the core tasks of fashion wear, watching goods, buying goods and spreading the latest trends.

In fact, to put it bluntly, celebrities attend fashion week naturally to take advantage of the popularity of fashion week, increase attention through media dissemination, and thus market themselves. But among most celebrities, there are very few who truly understand the way of fashion.

Most celebrity artists at Fashion Week, whether they are shooting street photos on the outside or watching shows in the inside, have their image creation fully entrusted to their stylists. Watching the show is just about working, just like having a meeting at work. They often have to cater to the brand’s style or requirements, and pile up brand clothing on them, which will lose their own characteristics and best condition.

Therefore, many celebrities fail to watch the show styles and have no reference value. Even so, the media will still crazily output these styles and outfits to the public, subtly lowering the public's aesthetic...

Yes, you read it right, just lower it!

The brainwashing of the media and the halo of celebrities can easily have an impact on the public's aesthetics. This is a successful routine for brand marketing promotion. As a result, many people followed suit and bought the same model, but the upper body was very disaster...

I believe that there must be many such examples around you, and even experienced them personally.

There is no way. In this era when traffic is king, the public's aesthetics are easily led by traffic, and even fall into the circle of interests, being led by the media and the Internet, not only spent money in vain, but their clothes are still circling in place, and aesthetics are still at the sight of others and learning from others' level.

Wow, it's really miserable!

Therefore, fashion trends can be followed, but what can be followed and what cannot be followed must be judged by yourself. Only by following your own aesthetics can you find reference in the fashion trends, find the correct trends, and improve taste and aesthetics.

Just like Arthur who walked out of the airport, he still maintained his own style, a slim and high-end custom dark blue haute couture British suit with black stripes, and a black British coat on the outside.

To be honest, Arthur is quite unconfident and guilty about coming to Milan to exist. After all, if you want to talk about fame and popularity, he naturally doesn't need to say much about him in Britain, but in Italy, where he is unfamiliar with his place, I'm afraid few people know him.

If this trip was not caused by a wave, it would be really embarrassing...

Therefore, Arthur did not wear a hat or sunglasses. Under the escort of the bodyguards, he walked out of the airport waiting hall and looked at the many paparazzi and reporters who were squatting at the gate. As the distance got closer, Arthur's heart gradually became nervous.

"Someone must recognize themselves..."

"Huh? Is the person who came Arthur Bolin?"

"fxxk! It's really him, he's here too..."

In the end, Arthur did not disappoint. Several British paparazzi squatting at the airport recognized him at first sight. They all held up their cameras excitedly and flocked to them like wild dogs seeing prey, and immediately surrounded Arthur's way forward. The bodyguards had already received Arthur's instructions and did not drive these paparazzi away too hard.

"Mr. Bolin, are you here to see the show?"

"Mr. Bolin, how many days will you stay in Milan..."

"Arthur..."

Looking at the paparazzi in front of him, the reporters, Arthur's concern finally dissipated. For the first time, he felt that the ubiquitous British paparazzi were quite cute, because when these paparazzi surrounded him and blocked his way, all the paparazzi and reporters around him surrounded him like the wind. A wild shot made the passengers entering and leaving the airport hall look at Arthur in curiously, thinking that some big star had come.

"Well, I accepted invitations from several brands and came here to take a look. After all, I've been a little too tired during this period, so I'm just relaxing."

Arthur did not turn people away. After all, he was here to scan his face this time, but he did not give these paparazzi face too much. After answering two or three questions with a calm expression, he got into the Maybach car that had been booked long ago under the escort of the bodyguards.

Looking at Maybach leaving, British journalists did not chase after him, but took out their laptops and uploaded photos. They looked excited and asked other people to follow the trend to take photos. However, they didn't know Arthur. The paparazzi and reporters from other countries looked at each other in a daze. One of the Italian journalists grabbed a British journalist and asked Arthur's identity in poor English.

British reporters looked at the foreign colleagues who were pricking their ears around them and listened to Arthur's identity with contempt. They were very proud, and they looked like you and a group of rustic bullies who had never seen the world. "Count Arthur Boling, a real British aristocrat, was selected as a global celebrity, the youngest billionaire, writer, a genius in the investment world with the reputation of a financial golden boy, and the diamond man that the unmarried girl in the UK wants to marry the most..."

"Ah, I know him, it turns out it was him..."

"I've heard of it, too..."

As the answer was revealed, the reporters present suddenly realized that although they had limited knowledge of Arthur Bolin, those who were engaged in news still knew some of the deeds of the British journalist, a storm and news figure, but after all, they were not celebrities from their own country and their attention was not that high.

But it’s different now. Since we know Arthur’s identity and the reporters who have also taken a lot of photos have also begun to upload photos to grab the news.

The news of Arthur Bolin's landing in Milan was immediately published on the Internet, but for Italians who have become accustomed to the arrival of celebrities during this period, Arthur Bolin's name is still very unfamiliar, so it did not cause any trouble.
Chapter completed!