"...Peterworth Town, you have heard of it. It is 160 kilometers northwest of London, with a population of more than 30,000. It is not very rich. The computer culture is very underdeveloped. To read the news, you have to rely on local newspapers.

However, from what I know, since the only newspaper, The Peterworth Echo, was thrown out, the town lacked channels for information and opinions, and the lives of people there have been greatly affected.

To understand the big things happening in the local area, you can only watch TV and listen to the radio, and most of these programs are provided by BBC. For locals, the reports that are useful to them are both small and simple, and they cannot meet the needs at all.

Guess what tricks the local government used to solve this crisis?”

In the office, Arthur held the coffee and said with a chuckling, lowering his head to drink the coffee in the cup.

"You can't distribute flyers!"

Angela raised her eyebrows slightly and guessed with uncertainty.

"Haha, I did not read the wrong person. You guessed it right, forcing the local zf to choose the most primitive method to send flyers to solve the information crisis." Arthur put down the coffee cup, was relieved, and clapped his hands and smiled.

"Is this too exaggerated?!" Angela looked at Arthur with some uncertainty and exclaimed.

Arthur shook his head and laughed, "It's not an exaggeration at all. This is just a microcosm of many British towns."

Speaking of this, Arthur's expression also became solemn and serious, looking at Angela and said, "You think, if the public opinion in these towns and the power of public opinion gathered together is great enough?

Then join forces with the Internet to use local newspapers in large, medium and small towns across the UK to lay out outlets with town-oriented approaches, and then build a main hub website platform to collect information from towns across the UK. Do you think such a news website is attractive to the younger generation in the UK who are accustomed to using the Internet?"

"It's completely an information network with towns as the nodes, the organizational structure of the Bald Eagle Bloomberg!"

After hearing this, Angela completely understood what her boss thought. She connected the local newspapers as points to form a network, and used these local newspaper sub-stations to collect information and news to the news website of the main hub.

"Haha, the key is that in every town, there is only one local newspaper in our area, which has formed a monopoly to a certain extent. The monopoly of information and public opinion orientation. If it is used well, it brings us more than just economic value, what do you think!"

Arthur understood that in an era when the media is king, whether it is a celebrity or a company's mistakes, it is extremely easy to be infinitely magnified under the influence of the magnifying glass of media public opinion. Overwhelming negative reports will cause serious damage to celebrities, companies and brands.

Thinking about those cases where people were flooded with negative reports after being slandered by a sudden rumor, causing serious and irreparable losses, how could Arthur underestimate the power of media and public opinion?

Either control media public opinion or be controlled by media public opinion!

In a modern business society with developed information, nothing is spreading and expanding faster than the spread and expansion of bad news and crises. In the spread of crisis information, the media plays the role of deciding to set the tone, turn, rise and end of public opinion. This is an era when media is king.

In an era when the media is king, without positive news from individuals or companies, negative news from individuals or companies can appear. Without personal or companies, news from competitors can appear.

Arthur wanted to have media power because he wanted to guide media public opinion. The purpose was to constantly emphasize good information from his personal and even his companies in the industry, the public, and the media, so that his personal reputation and company's brand reputation are deeply rooted in the hearts of the people, so that his personal reputation and company's brand influence surpass all competitors, and thus reduce the risk rate of crisis reporting.

At the same time, it can also serve as a crisis warning and conduct comprehensive monitoring of media reports. Once a sign of public opinion that is unfavorable to individuals or enterprises is found, it has the strength and ability to respond quickly and counterattack without being passively beaten.

In this regard, Lao Mo from News Corporation is undoubtedly the most successful example!

However, Arthur also knew that it was difficult for him to get a piece of the mainstream media forces who had finished the cake, and the competition was too fierce, so he took another path to the curve of the city surrounding the city.

Although this may take some time, once it is completed, no one can underestimate the media power in their hands. What's more, the current situation is that purchasing those local newspapers is almost no different from those picked up for free, and the price of bargains is considered expensive!

"Boss, I will ask someone to collect information and details of major local newspapers in the UK to select valuable information for you to choose from. At the same time, I suggest that if the boss, you really want to develop the power of the media, then the best way is to choose a mainstream newspaper with a long history to acquire it.

The main purpose is to get a sufficiently mature and talented management team, so that it will be much easier to build a media group."

Since he understood the value and learned the boss' ambition, Angela naturally would not object anymore. She also put forward a very useful suggestion to let Arthur jump out of the dilemma of thinking.

Yes, it is easy and easy to form a new management team from scratch!

"It is indeed necessary to have a mainstream newspaper as a throat she!" Arthur nodded and said.

"I will pay attention to the right goals, don't worry." Angela smiled.

"Well, then I'll leave it to you. By the way, has the olive oil company in Greece and the Italian winery made progress?" Arthur asked with a satisfied smile.

"I have sent people to visit and collect information from both countries. However, the boss, why don't you choose France to buy a winery? After all, they are very famous."

"Haha, of course it's because it's cheap, and there's a debt crisis in Italy and Greece. Isn't it a good time to buy at the bottom? The mortgage interest rate is so low, so you naturally have to make good use of it." Arthur leaned lazily on the boss's chair and laughed.

Angela couldn't help laughing after hearing this, and then talked to Arthur about the future operation of red wine and olive oil. It was almost noon before Angela left Arthur's office.

Arthur stood up from the boss's chair, raised his arms, stretched his body, and couldn't help but think of Sister Zhilin who was perfect to the point of "fake". Her lines were soft and elegant. Her temperament was clear and round eyes, her oval face, and a honey-like jifu. Without sharpness, everything was really just right.

"Haha, no matter whether you are true or not, since it is delivered to my mouth, I have no reason not to eat it!"

After smiling and sitting back on the boss's chair, temporarily dispelling those reverie from his mind, he began to work seriously.

After leaving the UK for two weeks, although he was used to being a hand-off manager, he did not have any operational impact on his assets in a short period of time, but the lack of impact does not mean that Arthur himself can really ignore it.

The daily briefings of each company, the flow of large amounts of funds, changes in personnel positions, meeting minutes, etc., all require him to spend time to make up for it himself.

The shopping mall is like a battlefield, not only full of all kinds of conspiracies and tricks, but also full of betrayal. Therefore, it is better to believe in yourself than to believe in anyone!

Arthur looked through each document carefully and when he saw the congratulations from Randon Publishing House on the Bald Eagle, a bright smile appeared on Arthur's face.

"Grey's Fifty Shadows" is really selling well at an incredible speed.

In one month, North America sold 1.5 million copies, and Germany, France, Spain, Brazil, the Netherlands and other countries sold more than 600,000 copies. At present, it has been translated into many languages, including Thai, Hebrew, Icelandic, Japanese, Korean and Chinese traditional.

According to data from its own publishing house, 540,000 copies were sold in the UK, which was definitely a crazy pace.

Randon Publishing House wrote this letter, in addition to telling him the good news, it was just a press conference. Although the wording was very tactful, the content of the whole article was undoubtedly a reminder to him to strike while the iron was hot and take out the second volume as soon as possible to continue the trend.

"hehe..."

Arthur folded the letter from Randon Press again, shook his head and laughed twice. He had not yet decided when he started writing the second part of "Fifty Shadows of Gray", but he was worried about where to buy local newspapers from, so now he didn't have to worry about the royalties for this month. This month's royalties alone have already brought him more than 20 million US dollars in accounting.

No wonder it is said that creating a super bestseller is creating a money printing machine!
Chapter completed!