The countryside surrounds the city!

To be honest, as a former Internet codecist, a beneficiary and firm supporter of the Internet, he was "disdainful" to traditional paper media and also mocked the operating models of existing newspapers.

In fact, this is true. Readers have turned to emerging media such as the Internet. Publishers’ profits are rapidly losing, while newspapers are an outdated model that will continue to lose money and no longer live!

However, after owning the family-born "Southern Daily Echo", after some reforms and adjustments to operating strategies, he found that the losses were actually well controlled and reduced, and he was even expected to turn losses into profits this year. The fact that he had to face up to the value of the regional newspapers.

Although the Internet has a great impact on newspapers, newspapers will continue to occupy a dominant position in community news. Newspapers convey comprehensive and trustworthy information to the community in Xinmi. With wise Internet strategies, newspapers will remain competitive for a long time.

"The overall circulation, advertising and profits of the newspaper industry will definitely decline. I don't think this trend will change. However, I like newspapers, including some of my colleagues, and they still like to read newspapers. So, if you are optimistic about the economic situation of newspapers, you can buy them, even if their scale does not meet the so-called acquisition standards, such as some pocket-sized newspapers.

If you can have a way to make them realize their potential, you will really become a big public opinion force…”

It was really easy to chat with smart people. After listening to Arthur's brief introduction, Amo Alamuddin quickly figured out the business opportunities and Arthur's real purpose.

"Haha, that's right, the circulation and influence of a mainstream newspaper are certainly strong, but the combined circulation and influence of ten regional xing newspapers may not be as good as that of them. Moreover, the advantage in quantity is the biggest advantage!

There is a saying in the Celestial Empire that three people become tigers, and the words of the whole people make gold. Originally, it means that three people lie about a tiger in the market, and the listener believes it as true. It is a metaphor that after many people repeat it, people can believe it as true. But the words of the whole people make gold, which means that everyone blames and blames each other, even gold can melt!" Arthur said with a smile.

Aimo's beautiful eyes could not help but narrowed slightly, and the bright colors flashed in his eyes. As a lawyer who had studied international law, she naturally knew the powerful role and power of public opinion. She also saw from Arthur's plan that if it succeeds, Arthur's voice would not be much worse than that news king Murdoch, at least in the UK.

"Dear, I support you!"

"Thank you, cheers!" Arthur raised his glass with a bright smile, and the two of them looked at each other and took a sip of red wine.

News, in short, is something that people don’t know but want to know. Consider timely, convenient, reliable, comprehensive and cost-effective, people will search for the news they want from the channels that achieve the best combination, and the news that is important to them. The importance of these factors varies with the characteristics of the news and the needs of the audience.

Before the absence of television and the Internet, newspapers were the main information channels for various news, and this fact made them an indispensable product for most people.

Whether you pay attention to international, domestic, local time, sports, financial news, newspapers you subscribe to are usually the fastest source of information.

Even if there are only a few pages in the entire newspaper to satisfy everyone's interests, the information contained in the newspaper still makes people's subscriptions worth the money. What's better is that advertisers usually pay almost all the printing costs, and readers only need to take a ride.

Not only that, the advertisement itself also provides a lot of information to interested readers, which is actually equivalent to providing more "news". Editors rack their brains on their thoughts and opinions, but for many readers, recruitment information, where houses are rented, which supermarket is discounted on weekends, or when and where movies will be released, is much more meaningful than the views conveyed by the editorial version.

In terms of advertising, it is also one of the keys for Arthur to value regional newspapers, which are indispensable for companies that need to advertise.

For example, if a new mall or supermarket opens a new store in Southampton, they need a loudspeaker to tell the residents of the city why they should visit their stores today.

In fact, large department stores and jewelry stores rush to advertise in newspapers overnight because they know that the products promoted by advertising will be sold out immediately. There is no other way of publicity to compare with newspapers, and advertisements themselves are advertisements.

As long as it is the only local newspaper, it will definitely make considerable profits and the quality of its business level will not have much impact.

According to Arthur's understanding, in recent years, most cities have only one newspaper or two competing newspapers left. Some cities have even lost one newspaper, and are forced by reality. The two originally competitive newspapers are combined into one, and the group can survive. This reduction is inevitable, and most people are only willing to subscribe to one newspaper.

When competition exists, newspapers with leading circulation will basically automatically obtain most of the advertisements. Therefore, advertisements attract readers, and readers attract advertisements. The process of symbiosis eliminates weak newspapers, namely the so-called "fat people survive."

Now, the situation has changed. Stock price information and national sports information have become old news when newspapers start printing. The Internet provides a lot of recruitment and rental information. TVs can play political, domestic and international news at any time. Newspapers lose their positions one after another. After the audience decreases, advertising also decreases.

But no matter what, newspapers still maintain their dominant position in delivering local news. If you want to know what is going on in your community, whether it is the gossip of regional competitors, or the news of local teams... nothing can replace community newspapers.

Readers will be trapped when they see photos of Downing Street or when they read the political development of a certain country, but a piece of news related to readers or their neighbors will be carefully read from beginning to end. As long as the concept of community is widespread, newspapers that meet specific news needs will be indispensable to most residents in the community.

Even a valuable product will self-destruct due to a wrong business model. In the past few decades, newspapers of all sizes have made mistakes in this incident. For example, in order to cater to change, many mainstream newspapers have provided their newspapers for free on the Internet, while charging paper newspapers...

How can this not lead to a significant decline in the circulation of paper newspapers? The reduction in circulation further reduces the significance of newspapers to advertisers. Therefore, the vicious cycle continues to repeat.

“Regional xing newspapers provide comprehensive and reliable information in a tightly connected community that will remain vibrant for a long time if appropriate internet strategies are adopted.

Similarly, I don't think cutting content and distribution frequency will lead to success. In fact, narrow coverage will lead to a narrow customer base. Distribution frequency below a day has also been tried in some larger towns and cities, although profits may increase in the short term, but in the long run it will reduce newspaper exposure frequency.

My goal of acquiring a large number of regional newspapers is to fill the newspaper with content that is interesting to readers and to make people who find it useful willing to pay reasonable fees, whether it is paper or online."

After having a candlelight dinner, Arthur and Aimo held red wine and snuggled in front of the floor-to-ceiling window. While savoring the red wine, they looked at the night view of London's lights outside the window, while continuing to talk about newspaper topics.

"A dozens, or even twenty, are the scales too large? This requires an excellent management team. This team must be able to manage so many newspapers well. And it also needs to ensure that each newspaper remains stable in the news editing and editing!" Aimo's beautiful eyes flashed, and his eyebrows frowned slightly and said the most critical issue.

"Yes, this is also a headache for me. These tabloids can easily acquire and don't cost much money. The key is to integrate and operate this new force well. If it cannot form an effective integration and still fight each other like a pile of sand, then the goal I want is not much of a joke!"
Chapter completed!