Chapter 339
"Boss, what do you think about the previous suggestion of Wattti?"
After the others were discussing happily leaving the conference room, Edward left the video, he asked with a serious expression.
"Console game?"
After Arthur asked back, he frowned and pondered for a moment, then shook his head firmly and said, "It's enough for us to focus on making mobile games. Although the console game market is very popular, it is still too small compared to the potential of mobile games!"
"Boss, according to data from market research companies, in 2009, the amount of money spent on electronic games was 1.73 billion pounds. According to the British Film Association, the box office of British movies during the same period was 1 billion pounds, and the sales of DVD and Blu-ray movies were 198 million pounds. The combined two are still 500 million pounds less than the electronic game industry.
According to statistics, the UK's game consoles were 13.5 million in 2008, and in 2009 it surged to more than 25 million, which is equivalent to 90% of the UK's households having one, which exceeded the popularity of computers.
The total number of British players is about 34.7 million, making it the fifth largest game market in the world. Its annual sales are only behind Foot Basin, Germany and Bald Eagle. Seventy-one percent of British players choose to play terminal games on TV screens, and the number of players is the second in the world, only behind France.
Console games are very popular in Europe, and we cannot ignore this market!"
When Edward heard that his boss was going to give up the console game market, he was a little anxious. Since he wanted to regard electronic games as his future career, he would naturally not have no ambitions. Ea, Ubisoft, and Nintendo were the targets he wanted to catch up.
But if you really only make mobile games, in Edward's opinion, you will undoubtedly give up a big cake. You must know that in the game world, console games are the peak, and PC online games and mobile games are both a little bit later!
Arthur fully understood Edward's attitude, but he still would not change his decision. It was not only that the development cycle of console games was too long and the investment was huge, but more importantly, with the popularity of smartphones, the global general goods volume of mobile phones has reached a terrible level. Moreover, with the rapid development of mobile phone configurations, smartphones in the later stages have also reached the point of playing higher-level games.
Therefore, instead of spending manpower and financial resources to build a development team for console games from scratch, it is better to focus on the development of mobile games and also create mobile game masterpieces.
Although mobile games have only been developing for a few years, due to the limitations of mobile phones themselves, the quality of mobile games is naturally very poor, and there is no way to compare with the console game masterpieces.
However, when console games are becoming saturated in the global market, it is really unnecessary to enter this market and compete with the giants for food. Besides, the emergence of smartphones has shifted the attention of many game manufacturers. Starting from plants vs. zombies and Angry Birds, the real smartphone game market has begun.
The future will be the "big mobile game era"!
Of course, the most important thing is that the overall yield of mobile games is higher than that of consoles and PCs, and players' enthusiasm for krypton gold is also higher.
"Edward, if I remember correctly, in the UK game market, the largest share is in social-casual web games, followed by TVs and terminals. More than 60% of players will pay for games or buy game coins in games, which is the third most expensive in the world, and the first and second are Germany and Canada, right?"
Arthur asked with a smile, but without waiting for Edward to answer, he continued: "The production and development cycle of the console game is too long, and it is a bit of a loss for our number one player studio. I think the most important thing for us now is to develop "Talking John Cat" as soon as possible.
This is a product that can truly occupy the social-jiao casual game market. It will not be worse than any console game, and it will even be more popular with players of different ages."
Hearing the boss' decision that was still extremely persistent, Edward was a little disappointed, and he did not hide his disappointment, but he still followed the boss's decision, saying: "I understand, boss, for the next period of time, I will focus on the development progress of "Talking John Cat".
However, I still think that we cannot completely give up the console game market. After all, in terms of game consumption, the proportion of console games is still the highest, with per capita consumption five times that of mobile games. The main buyers of console games are concentrated in North America and Western Europe, and the paid users of PC and mobile games mainly come from the Asia-Pacific region..."
"Haha, I understand all of this. In fact, I haven't completely given up on the console game market. It's just that our studio has just risen and does not have so much manpower and financial resources to take into account the development of other game types. You should know this better than me."
Arthur smiled and comforted, his eyes flashing with a bright light, and continued, "Actually, there is no way to have the best of both worlds..."
When Edward heard this, his eyes lit up, and he looked at the boss in the video window with anticipation, waiting for the boss to reveal the mystery.
"After making our studio stronger and bigger, acquire other console game studios and complete overtaking on the curve!" Arthur smiled cunningly.
After hearing this, Edward couldn't help but shake his head and laugh, but his eyes became more firmer and he said confidently: "Don't worry, boss, this day will not be too far away!"
"Haha, I look forward to seeing this day come!" Arthur encouraged with a bright smile. He liked Edward's ambition in his career, so that he would run forward with motivation and make more profits by himself.
After finishing the video conference, Arthur stood in front of the floor-to-ceiling window, stretched, and watched the sky darkening outside the window, snow falling, and the white world was the same color. The scenery in the snow in the capital was indeed beautiful.
At about 6:30, Wu Qiang visited again and invited Arthur to have dinner together. This time, it was not about eating a Manchu and a Tan family dish, but about taking a bus to the front door again.
"There are three must-eats when you come to Beijing. Roast duck, Donglaishun and Daoxiangcun pastries. When it is cold, you have to eat hot pot and mutton hotpot! And mutton hotpot, the most authentic one in Donglaishun, has been founded in 1903 and has been a century-old restaurant now."
The group got out of the car and stood in front of the Donglaishun Restaurant. Wu Qiang pointed to the plaque and smiled and introduced Arthur to Arthur.
"I have also been recognizing the name for a long time." Arthur said with a smile at the plaque.
"Oh? I must have heard Miss Jiang say it." Wu Qiang reached out to invite Arthur to go first, and then walked into Dong Laishun side by side, teasing with a smile.
"No, I heard that before I met her, when I was in middle school, I had a roommate from the Celestial Empire. He told me a lot about the Celestial Empire culture. He once told me how delicious the lamb here is."
"Oh? You have a classmate roommate from the Celestial Empire? No wonder..." Wu Qiang said suddenly.
"Haha, my classmate is a standard foodie. We get along well. Later, he went to the United States to go to college and broke off contact. However, I still remember his biggest wish, which is to eat everything..." Arthur pretended to be frowning and thought, and then said in a daze: "What's the name? Is it the kind of office in Beijing?"
"Do you want to say zj?" Wu Qiang immediately reacted.
"Yes, yes, that's the term. He said that if he could eat all the special dishes in all offices, it would be a great achievement in his life." Arthur nodded in a sudden and hurriedly said.
"Haha, your classmate is really..." Wu Qiang shook his head and laughed. He did not say that the other party was a foodie. After all, the word "foodie" is slightly derogatory. It is inevitable that his friends who commented on Arthur in this way would be unhappy.
"Why, is it difficult to do it? I mean eating all the special dishes from offices." Arthur asked curiously.
"Haha, it's not difficult, but it's not easy. You should know that 60,000 households, eating at each meal is not only financial resources, but also time, haha..." Wu Qiang said with a joking smile.
Chapter completed!