December 24, Christmas Eve.

From the morning, the sky was dazzlingly white, and the sun was like a moon. Later, it started to snow, slowly underground and vertically underground. The dense snowflakes were like white dots decorated on white veil, which gave the mountains, the snow-covered firs, and the lost green manors, and hung white curtains.

In the UK, Christmas is a day for family reunion. In other words, for the British, Christmas is as valued as the Chinese people treat the Spring Festival.

A red Christmas sweater, a pair of brown coral velvet pants, a pair of warm slippers embroidered with Boling's family emblem, Arthur yawned and walked down the giant oak stairs a little lazy.

The magnificent and magnificent main hall, as magnificent as a church, has now completely turned into a Christmas themed hall. A balsam fir Christmas tree more than four meters tall has been erected in the middle of the hall.

Eddie, wearing a white turtleneck tight sweater and tight jeans, was directing Edmund sitting on the folding ladder and three waiters to decorate the Christmas tree, which was dotted with a wide range of decorations and LED lights. I believe it will be beautiful when it lights up at night.

Eddie turned his head and looked at Arthur who walked to her, and said angrily: "It's already what time, why don't you sleep until the afternoon to get up again!"

Arthur looked at Edmund sitting on a high place and complained with a constipated expression: "He drank more than me last night, why did he be like nothing else..."

Eddie rolled his eyes, glanced disdainfully, and said, "Paul has something to ask you."

"Hmm?" Arthur hummed lightly and looked around, "Where is the Pauls?"

"I was still here just now..." Before Eddie finished speaking, he heard greetings coming from behind.

“Good morning, lord.”

Arthur turned around and saw Paul, the housekeeper who was still dressed and meticulously dressed with hair, walked over with a smile, and said with a smile: "Good morning, Paul, are you asking me for trouble?"

"Yes, lord, the Christmas gifts prepared for the afternoon trip to Dunsford Village are ready. Do you check it out?" Paul said with a smile.

"I'll be assured when you do things." Arthur was naturally very at ease with the butler Paul's ability to do things, but he still said with a smile: "Let's go, let's go and see our Christmas carriage. It's the first time I'm making Santa Claus and sending gifts. I'm really a bit new."

As he said that, he was about to walk out, and behind him he heard Eddie shouting, "It's very cold outside, you can wear more clothes, wait..."

Arthur stopped and turned around and saw Eddie taking out a Christmas scarf from somewhere, walking over and stuffing it into his hand. Arthur smiled heartily and said, "Thank you."

Eddie snorted and turned around and continued to direct the people to decorate the Christmas tree.

Arthur smiled and wrapped the scarf around his neck. Paul, the housekeeper, looked at the warm scene of Arthur's brothers and sisters with great satisfaction, followed Arthur's footsteps and walked out of the castle.

Faced with the wind and snow, Arthur took a breath and walked into the stable quickly. He saw the convertible carriage filled with various gift boxes. He turned around and smiled at the butler Paul, "How many gifts are there?"

"Three hundred pieces. When we pass by in the afternoon, we will use another truck to reprint the remaining gifts. After the gifts on the carriage are distributed, we will supplement them. Lord, do you see if you inform the management of Dunsford Village..."

"No, this time it was originally intended to surprise Dunsford's children. I found out in advance. What other surprises are there?"

Arthur reached out and patted the carriage, turned around and looked at Paul with a smile, looking at the gifts piled up on the carriage, and said meaningfully: "Good reputation is more important than reputation!"

The housekeeper Paul nodded with a serious expression and agreed. He was very supportive of the young Count's proposal to dress up as Santa Claus to send gifts to the children in Dunsford, the former territory of the Bolin family. Although he no longer had jurisdiction and other territorial power, the old people there still had certain feelings for the Bolin family.

The previous generation of earls' attitude towards Dunsford made the Bolin family very little influence there, and the Bolin family's reputation gradually declined. In order to restore the Bolin family to glory, it is necessary to have a good reputation.

And a good reputation needs to be spread. Undoubtedly, Arthur wanted to start with Dunsford. As long as a group of people praise him from time to time, the reputation of the Bolin family will spread far and wide.

To put it bluntly, it’s just a show!

Arthur not only did not reject the show, but instead believed that entrepreneurs who could not make show would definitely not become celebrity entrepreneurs or legends.

The business world is actually a complete fame and fortune. Any behavior, no matter what name it is, can eventually be quantified into data related to interests. The conclusion is that this is the egg laid by the spirit of business!

Trust, respect and worship are the three major realms of social recognition. Among them, respect is a desire to be confirmed and it is the prerequisite for cognizing that the two parties form a closer relationship.

Respect from the public and target customer groups means more adhesion and service possibilities. You should know that the public and public opinion together show their true influence on the business world.

The reason why they can become celebrity entrepreneurs is simply because they are extremely successful in strategic planning and management. Their influence is the result of the pursuit of mass media. In fact, many times, entrepreneurs take the initiative to do so.

Whether publishing books, writing biography, or giving speeches everywhere, these are all about promoting their values ​​and social philosophy to the world, and shaping themselves into an entrepreneurial image of "ideals, pursuits, and responsibility".

This kind of starization of entrepreneurs not only spreads their corporate culture and values, but also belongs to advanced cultural marketing. You should know that the social influence of entrepreneurs is also a kind of corporate capital. In the era of globalization, it has become a core competitiveness.

Being Santa Claus once and giving Christmas gifts to the children is not much money, but it can easily gain the favor and respect of Dunsford residents without any trace, and rebuild the influence of yourself and your family there. It is such a simple but huge form that Arthur will naturally not let go.

"Clean up in the afternoon, you two go to Dunsford with me..."

At the lunch table, Arthur said to Eddie and Edmund, who were sitting on both sides of his starting position while cutting the steak with a dining knife.

Eddie, who was eating delicious food while watching the wonderful Christmas advertisements played on TV, turned around and said, "If there is media, I will go, but you can go by yourself!"

Arthur was really amused and laughed when he heard this. He shook his head helplessly and said, "I would like to notify the media and it would be a show!"

"Idiot, now is the era of self-media. With mobile phones, are you still afraid that no one will report it?" Edmund looked at Eddie opposite with contempt and mocked.

Eddie picked up a piece of bread and threw it on Edmund's face very accurately, "Shut up, you idiot."

"Sheit, you..."

"Ding Ding"

Seeing another chaotic war about to break out, Arthur had no choice but to tap the wine glass twice with his dining fork, making a crisp sound, glaring at Eddie and Edmund, and said coldly: "Don't mess up my lunch!"

Edmund glared at the smug Eddie and silently said to Eddie, "Wait for me!"

Arthur picked up the red wine glass, took a sip, and decided while putting down the wine glass, "In the afternoon, you must all go. This is the collective action of the Bolin family. Since you want to enjoy the benefits given to you by the family, you must protect the interests of the family!"

"Hmph!" Eddie snorted proudly, as he agreed to Arthur's decision.

"I refuse to wear a beard, it looks too stupid. I don't want to be ridiculed by my classmates..." Edmund complained with a depressed look on his face.
Chapter completed!