Looking at the Christmas-themed greeting cards in my hand, it is undoubtedly the Saints who presented a "feast" to fans during Christmas. Emily Shaw's charm ignited a flame for the cold winter.

Football babies bring vitality and vitality to the stadium and become a beautiful scenery on the stadium. They play an important role in increasing popularity, bringing motivation and regulating mentality.

The football field is fierce fighting between players, but outside the field is a sky of football babies. Originally, football is a combination of strength and beauty, but under the interpretation of these football babies, there is a bit of sing and crazy, which makes people irresistible.

Football is not only a sport for men, but also a place for women to show their charm.

After reading one by one, Arthur felt a lot of passion and couldn't help but miss Emily Shaw. I wonder if she would be very happy to receive the Christmas gift she gave her...

"Boss, this is a plan formulated based on your requirements. If you take a look at it, what else should you pay attention to?"

Nicholas handed over a document, interrupting Arthur's loss of consciousness. Arthur took the document and saw the title above, 'About the selection plan for the club cheerleaders'. He opened the general browsing. During the process, he looked up at Nicholas and asked with a smile: "Do you have any opinions on this plan?"

Nikola, who looked a little hesitant, finally spoke to the truth: "Everyone really has some different opinions on this plan. Most people think that even if they form a club cheerleading team, it may not be able to achieve the effect you want."

"Oh, tell me the reason." Arthur leaned on the back of the sofa with a smile, closed the documents in his hand, put them aside, and said to Nicholas.

"Boss, in England, football means confrontation, and many fans regard football as a "war in peacetime". Therefore, in the eyes of many English fans, it is inappropriate to appear in the war.

In fact, in the 1990s, Sky Sports had performed halftime cheerleading performances, but the response was not good. Moreover, no club in the entire British football world has ever formed a cheerleading team.

I understand, boss, you want to learn the NBA model in the United States, but basketball and football are different. Just one outdoor and one indoor, the size of the venue is different, and the effect of the performance is also very different... "

"Haha, the venue and the effect are not a problem. A cheerleader for football games?"

Arthur did not agree with what Nicholas said, shook his head and chuckled, "It didn't work in the 1990s, but it may not work now. Nicholas, have you heard of the 'Silk stockings theory' of the economic crisis?"

Nikola frowned slightly, thought for a while, then shook her head and said, "Sorry, boss, I don't know, but I've heard of the skirt length theory."

"Haha, these two theories are similar, but the Silk stockings theory is more suitable to explain my decision..." Arthur smiled and patted the next batch of documents with his hand.

"When the subprime mortgage crisis escalates into a global economic crisis, in addition to banks closures, factories closures and workers unemployed, the fashion industry has also suffered disasters.

Of course, the disaster in the fashion industry is not that there is no money to hold fashion shows in Paris, New York, and London. Instead, women are increasingly liking to hide themselves tightly, men are increasingly unable to appreciate women's beauty, and then the world is becoming more and more dull.

During the economic crisis, women like to wear long skirts but are unwilling to reveal their beauty. This is a social and psychological phenomenon. For example, when lizards encounter external dangers, they will change their colors immediately, while people are much more progressive than lizards. When the economic crisis comes, they will naturally react to their clothes.

For example, when the weather is cold, no matter how beautiful a woman is, she will wear more clothes to make herself warmer. Then, women will also have this mentality when the international economy is hit hard.

At this time, we have a group of young and beautiful cheerleaders, dancing hot dance will definitely ignite the atmosphere at the game. Do you think the old-fashioned and serious fans on the scene will be more excited?" Arthur looked at Nicholas with a smile and asked back.

Nicholas thought about the boss's statement, nodded in agreement and said, "As a man, at least I am looking forward to it, haha..."

"Haha..." The two looked at each other and smiled.

"However, the boss and someone asked a question, we have to be more careful, otherwise it will be very troublesome." Nicholas said with a serious expression after laughing.

"What trouble?" Arthur asked with a frown.

"Female Quan problem, cheerleaders, if they are labeled as materializing women, we will face condemnation..."

When Arthur was slightly stunned when he heard the question Nicholas mentioned, he was slightly surprised, and then he complained wildly in his heart. He forgot this. Otherwise, the high welfare in Europe not only created a group of lazy people who were lazy, but also trained a large group of people who were full and specialized in finding trouble.

However, Arthur did not buy into this trouble. He frowned and said strongly: "We don't need to pay attention to the noise. We just need to please the audience and the fans. I hope that by then we will be proud of having a cheerleader!"

Nikola, who already understands that his boss is determined to form a cheerleading team, is not saying anything more. Who made him have a rich young boss? Since the boss likes beautiful cheerleading teams, just form one to make him happy. Anyway, it won’t cost much money, and maybe it can really become a scene in British football.

"After Christmas, after the New Year, we began to promote the public, and released the news that we were going to form a beautiful cheerleader, and recruited all over the UK. We can cooperate with the media to turn this cheerleader selection into a large-scale event, and finally select 24 cheerleaders.

The top three will be selected by the audience and fans by filling in newspaper forms, mailing them by mobile phone text messages and online voting, and each person will be given a bonus. I believe this selection will be very lively."

Arthur knows better than anyone else that the Internet era is the world of eye-catching economy. The reason for this cheerleading selection is to use the eye-catching economy and beauty economy to hype it up so that the fame and influence of the Southampton Club will be enhanced and expanded again.

The eye-ball economy is an economic activity that relies on attracting public attention to obtain economic benefits. Driven by the hype of a powerful modern media society, the eye-ball economy is more active than ever before.

Gaining attention means obtaining a lasting wealth. In the new economy, this form of wealth allows people to take priority when acquiring anything. Wealth can continue and sometimes accumulate, which is called property. Therefore, in the new economy, attention itself is wealth.

In the eyes of many people, the beauty economy is an alternative economy, but as a tradition of a certain "power" in this society, the beauty shows their omnipotent charm in many details of life.

Whether you like it or not, the "beauty economy" is ubiquitously covering everyone. People do not reject beautiful things, but are very welcome to merchants who adopt special marketing methods such as beauties.

The marriage between football and beauty brings football babies. The combination of famous cars and beauty brings dreams of men's fragrant cars and beauty. The combination of beauty and luxury house makes it possible to hide beautiful women in the golden house. The combination of beauty and advertising gives merchants the golden key to leverage their wallets...

Playing the beauty card and calculating the economic account, the influence of beauties is getting bigger and bigger, and it is a trend of radiating to various fields and penetrating into various industries. In fact, to put it bluntly, this "beauty economy" is actually the "eye economy", because beauties attract people's attention.

"As long as we do this cheerleading selection, the effect will be better than that of our advertising clubs on TV for a year. This is a win-win event.

The audience can watch a group of beauties competing for free, and they are in a happy mood. It is definitely a visual enjoyment. The image promotion of our club will be opened up with the selection activities, and the effect is often more cost-effective than buying advertising packages. In addition, during this process, we can also contact the sponsor and collect a sponsorship fee. In the end, the beauties who participated in the event also won, and through the selection, the popularity of the beauties has also increased.

You said, why don’t we do such a good thing?"

Arthur saw that Nicholas was still worried, so he told his thoughts. He heard Nicholas nodding frequently to agree. He couldn't help but feel moved. The Southampton Club, which had been wasted for many years, received little attention in the low-level league. Without attention, there would be any good sponsors there. Without good sponsors, there would be no money to make money.

After the boss's SAOC work, it did have a good effect, and it also restored the club's popularity and attention, at least solved the advertisements on the jersey, but the other sponsorship fees were only a small amount.
Chapter completed!