Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 27

"Haha, don't be so anxious." Arthur looked at Jerry and smiled, "I still have some suggestions to say."

Jerry and Tom, holding the manuscript in their hands, looked at each other again. To be honest, today's meeting with the new boss was full of surprises, surprises and joys. At the same time, they also made them re-recognize Arthur Bolin, replacing the stereotypes that came from hearsay. This new count is definitely not a simple-minded and well-developed second-generation who is willing to commit suicide.

"What I want to say is about the newspaper Pink Sports, which is one of the only two remaining local football newspapers in Britain. I think there is still a broad future and prospect. Perhaps, it can be changed to a weekly newspaper and sold in the form of a colored journal.

The Sun has three editions, and we can also learn from the swimsuit cover of the American Sports Illustrated Swimsuit. Each issue launches a football baby. As long as it is hot enough and matches the jersey elements of each Premier League team, it should attract attention and increase sales.

Or, just create a football baby selection competition for major universities. I believe that those beautiful students will actively sign up and select the most beautiful football baby through newspaper voting and online website voting. One, two or three will be awarded bonuses of 30,000, 20,000, and 10,000 pounds respectively...

Everyone should be very clear about the impact of the financial tsunami on the whole of Britain and even the whole world, and suppress pessimism. I believe that this activity will receive unexpected results and will not cost much, but it will greatly promote our newspaper sales and website visits.

If the event is well operated, you can also attract sponsorships. I believe that these operating methods are not needed to say anything more. What do you think?"

Arthur expressed the idea he had thought of. To be honest, nothing new, but it is indeed a good publicity and marketing method. The eye-catching economy, what else can attract attention than a beauties? Although the methods are old, the effect is obvious.

When he heard Arthur's proposal, both Jerry and Tom were slightly stunned. After thinking for a while, Jerry, who was in charge of the newspaper, readily accepted the boss's planning.

Indeed, there is nothing new about this kind of planning, but "Pink Sports" has never considered it before. It relies more on professional news and various comments on football to support sales. To be honest, the old Count was indeed too conservative when he was in charge, and the outstanding planning plan of the new boss with both wealth and reputation is really a good idea.

New people and new atmosphere.

This is a sentence that Jerry and Tom thought of at the same time.

In fact, Arthur has been thinking about a question these days: Where is there no tabloids in the world? But why is the only one of the Sun that can become a famous tabloid in the world?

In Arthur's view, the "three-page girl" is definitely worthy of the credit. This newspaper has completely commercialized the fun of the images. It can be seen that they are a bit violent, but to be precise, even the exposure of bikinis is not enough. All the teasings are actually gimmicks of the Sun. Making gimmicks and stimulation has always been the survival rule of tabloids all over the world.

There is not even a football news in the third page of The Sun, but it is based on the rumors of the cover girl and a certain star or a certain game to create gimmicks, so that it hits the "fragile" eyes and psychological defenses of male xing fans every day.

In capitalist newspapers, the fastest way to expand sales and increase profits is to use various large-scale photos of beautiful women, encounters, star secret history and other mass production vulgar and fun to attract the largest number of readers.

Especially in Britain, with a large number of "three-page fans" trained by the Sun as the foundation, British people seem to be used to this kind of show, and they are a little uncomfortable if they don't show it for a day. Whether the media is a bad person or the readers are a bad person, in fact, you can tell by looking at the British attitude towards the cover girl.

A Jili Hazel is regarded as the ninth miracle, and a Kate Brooke is known as the most beautiful in fifty years...

Change means life, and if you don’t change, you will die!

Arthur did not have any persistence or psychological burden to do serious news. What he wanted was that the newspaper would not close and go bankrupt, that he could make money, and that he wanted was to retain the influence and voice brought to him by the newspaper.

Arthur, Jerry and Tom discussed it again, and then Arthur invited the two to stay in the castle for a "noble" lunch.

After lunch, Jerry and Tom said goodbye to the new boss Arthur. Arthur personally sent the two outside the door. Looking at the car that was leaving, Arthur breathed a sigh of relief. He turned around and smiled at the butler Paul who was standing behind him and said, "I'm doing well? Are there any mistakes?"

"Very perfect!" The housekeeper Paul smiled brightly and commented without hesitation.

To be honest, Paul was really worried at first that Arthur, who had never been involved in company management, could not control the situation, which made the heads of the two companies look down on it. Unexpectedly, the young Count not only took the dominance, but also made the decision that was most suitable for the current company's development.

When Paul was shocked when he heard that Arthur was going to lay off employees and save money, he thought Arthur would make a steady transition, but he didn't expect that he had such courage and decision.

"To be honest, I have been thinking and preparing for today's meeting for a long time, afraid of some mistakes. Fortunately, you are by my side so that I won't be too nervous or worried." Arthur said to the butler Paul very seriously.

"I am willing to serve you." The housekeeper Paul smiled and bowed to Arthur gracefully, and his eyes were filled with relief when he looked at Arthur.

Arthur nodded and smiled, walking towards the castle, and said, "Paul, you arrange it. I want to meet the financial consultant and lawyer James Cronin."

“Okay, lord.”

Arthur returned to the study and sat on the changed and more comfortable boss chair, picked up the coffee cup on the desk, narrowed his eyes slightly, thinking about something, and drinking coffee in small sips.

Loans must be borrowed. Without capital, even if there are a hundred investment ideas, they are all flowers and moons in the mirror. If you want to soar into the sky, you must have courage. However, you cannot be too hasty. After all, this is not a small loan, nor does it mean that if you have land, you can borrow money by finding a bank. There are also many tricks to figure out. For example, how much money can you get? It is not that the land is worth 40 million pounds, and you can really borrow 40 million.

Especially in the current economic situation, banks tighten loans, bursting of real estate bubbles, depreciation of land, etc. are all obstacles, and there are also the most important loan interest rate issues. If it is too high and then invested, the investment income can outperform the loan interest rate, which is a happy thing, but can't it be successful?
Chapter completed!
Prev Index    Favorite Next