“…Since last July 7, Starbucks’ stock fell to its lowest point in 52 weeks, at a price of $14.95 per share. Starbucks founder Howard Schultz re-appointed as CEO, starting a series of steady and powerful reforms. Finally, it achieved its first profit growth since the first quarter of 2008 in the third quarter of this year.

After that, Starbucks' stock price has risen steadily. Currently, the total value of Starbucks' stock is about 13.14 million, the yield is more than 31%, the total value of Apple's stock is 54.32 million, the yield is more than 34%, and the total value of Netflix's stock..."

Arthur leaned against the boss's chair, crossed his hands in front of him, and quietly listened to Smith Jama's report with curious and admiring eyes.

Arthur naturally knew the reason for Smith and Jama's admiration. The stocks of these companies he insisted on buying were rising steadily. In such a short time, the yield rate had reached 30 to 40%.

He invested a total of US$100 million in the US stock market, and now the total assets in the US stock account have become more than US$138 million!

If this high rate of return is known to the outside world, it will definitely usher in a lot of reports, giving Arthur a halo of a new investment genius.

You should know that in the world's investment world, 20% is a magical rate of return. Whether it is the older generation of investors, Buffett, Walter Schloss, Soros, or the new generation of investment backbone, Einhorn, Ackerman, and Karaman, the best investors' rate of return is always close to 20%.

After all, diversify investment and long-term holding. There are not many options available after the scale of funds is large, so everyone's returns seem to be similar.

Arthur was not secretly proud of this. He understood more than anyone else that he was relying on. If an encounter like him could not succeed, he could really die again.

“Haha, it not only reminds me of what Charlie Munger said, “If you buy an undervalued stock, you have to wait until the price reaches the intrinsic value you calculated, which is difficult to calculate. But if you buy a great company, just sit there and stay.”

It seems that I just need to lie down and wait for them to appreciate in the future." Arthur couldn't help but laugh with a happy smile.

This made Angela, the chief adviser sitting opposite him, chuckled together with Smith Jama. Angela's beautiful eyes flashed and said with a smile: "During this time, I have been analyzing the characteristics of the rebound and recovery of the US stocks. Based on the data analysis and comparison of individual stocks with high gains, I have summarized some predictions from it.

In the future, if we grasp the rise of new technologies, cover most technological elements, the innovation of the old economy, and cover the real estate and infrastructure cycles, we can basically find some big bull stocks. And a large number of blue-chip stocks can also be found.

Therefore, there are many good stocks to choose from. The most important thing in investment is not to be able to hold on. The core of investment is risk control. The best investment is to obtain returns after the risk of divestiture.”

From Arthur's joke, Angel heard that his young boss wanted to hold the stocks in his hands and hold them for a long time. However, he had just experienced a hellish financial crisis in 2008, and everyone thought that the US stock market would experience a great depression in 1929. The top five investment banks in the United States faced the risk of bankruptcy one by one, and the end of the world was right in front of him.

Although US stock markets began to rebound after March this year, everyone was still shrouded in the shadow of fear. No one knew whether this rebound would be long-term or temporary, and the future was full of various uncertainties.

And this uncertainty is risk. After all, everyone in investment is facing a world full of uncertainty. With the attitude of being responsible for their new boss' investment and financial management guidance, Angela has to remind that it is not suitable for long-term heavy holdings at present. The best way is to exceed the profit line, take profits and take profits and put them in the pocket.

Smith Jama, who was standing beside him, glanced at Angela with deep eyes, then looked at his boss, showing a deep expression of consent, nodding, expressing his approval of Angela's views.

Unfortunately, Arthur could not listen to the advice of both of them, because he was the only one who did not need to wait until everything was over, and when looking from the rearview mirror and regretted what he should have done in the past, he saw what would happen in the future, not what might happen. The risks of uncertainty among everyone are high certainty in him. : :

In the face of high certainty, he will definitely hold heavily, or even leverage.

Just like the stock god Buffett invested in Goldman Sachs last year, he bought preferred stocks. Arthur also studied and thought about this. If Buffett had not traveled through time, then why did he choose to invest in Goldman Sachs in the situation that was like the end of the world?

After thinking for a long time, Arthur guessed that Buffett might just make a judgment at that time whether Goldman Sachs would go bankrupt. As long as Goldman Sachs does not go bankrupt, Buffett would be able to get a 9% dividend. At the same time, if the stock price rises, it can still be converted into ordinary stocks.

From this, Arthur understood a truth: investing is not about digging out bull stocks, but about identifying risks.

"Haha, I want to ask you, what is the most important thing for investors?"

Arthur relaxed in the boss' chair with a faint smile on his face and asked a question, but he did not want to hear the answers of his two subordinates, but then said: "My understanding is that boo rate is often more important than the surface increase. What can make people make money must be assets that are not very active in the long run, and it is best to keep improving.

If an asset or stock does not have a pullback every year and rises 20%, you will always hold it and get a complete rate of return. This is the most valuable thing.

Of course, I also know that in the world of investment, there must be someone who wins the lottery, and someone who buys stocks with a yield of more than 100 times. But that person may not be me. But what I want to say is that when it comes to investment, what I value is not explosive power, but who lives longer.

I won’t say much about Apple. Look at Amazon. When the Internet bubble burst, Amazon’s stock price fell by 99%. It took 10 years to watch the company’s stock price climb out of the ruins. There was also a financial crisis in the middle, and it still rose steadily.

In my opinion, after a long period of torture, the future is when Amazon's stock price takes off, and I don't want to miss the opportunity to taste Ganlu."

Feeling the boss's persistent attitude, Angela and Smith and Jama looked at each other and saw a hint of helplessness in each other's eyes, but they also felt that their boss could have such investment insights at such an age, and sincerely sighed.

After all, being able to hold for a long time can indeed obtain overall returns on assets. Those who are not firm in their mentality and chase ups and downs will lose more than 70%.

At least they don’t have to worry about their boss being the kind of person who has no persistence, is capricious and eager to achieve success in the future.

Angela's beautiful eyes flashed, and her expression suddenly became serious and serious, saying: "All my investment philosophy is believed that the proportion of financial investment must not exceed 30% of the total personal assets. Computer::/

Boss, your current financial management ratio has been seriously unbalanced, and you have invested almost all your funds into the financial market. No matter how big their rise is, they cannot rule out their own risk investment attributes.

I have been thinking about a question. In the future, when people look back, they will find that the scene of financial investment in front of us is just a large-scale transfer of wealth. Now investors in various fields may feel that they have made a fortune, which is the same as rumor. The first group of people who participated in the company made a lot of money, but in fact they did not create wealth at all. Including the cost of friction, wealth has even been reduced.

Which big bubble has not burst? As long as there are enough people involved and enough funds, a speculative game can be played for a long time, so, I think that only real business can truly create wealth!'
Chapter completed!