876. Public opinion subsided
After the story behind "Dear" was broadcast.
The negative public opinion in "Dear" suddenly lost its foundation.
Because of this movie, some places may be misinterpreted, but the eyes of the masses are sharp.
Whether it is the original intention of filming "Dear" or the actions after filming, it proves that this is a movie with anti-trafficking theme.
How could he talk to the human traffickers?
Of course, no matter how well a movie like "Dear" is made, it is difficult to become a hit or something.
In fact, this itself is not the original intention of making this movie.
If you want to make money, it is so simple and easy to shoot a movie like "My Savage Girlfriend". Even if it is a controversy, it will not involve big trouble.
But it is completely different to film a movie like "Dear". This movie has suffered a lot of criticism since it was released.
At first, it was called a steamed bun dipped in human blood, and then it was misinterpreted as beautifying human traffickers.
The key is that "Dear" is really not very high.
After winning over 100 million box offices in the first three days of the first weekend, because this is a drama film, the box office decline was very healthy. Over the next Monday, he won 200 million box offices.
But the total box office is only a little over 300 million.
Perhaps in the eyes of some people, such a box office is already a big hit.
But in Huaxin's case, such a box office can only be considered a passing grade at most.
What's more, while Huaxin doesn't get a penny, it will donate according to the box office.
What’s interesting is that although "Dear" has a bad box office, the movie will not bring any benefits to Huaxin, but will instead make Huaxin lose a lot.
The donation of one billion yuan in total is not a small amount of money for Huaxin.
But what is amazing is that Huaxin's stock price not only did not fall, but also increased slightly.
According to reports from financial media, although Huaxin's move failed to make a profit and even suffered substantial losses, the financial report in the new quarter will definitely not look good, but Huaxin's stock price has risen instead of falling, which proves that investors prefer to see a company with a sense of social responsibility. They are more optimistic about companies with a sense of social responsibility, rather than companies with a sense of money and profitability.
This proves that Huaxin has taken the right path. A responsible company may bring some financial fluctuations in a short period of time, but only such companies can go further.
Because Huaxin is a cultural media company with manufacturing content as the core, such companies need to show their mind and sense of responsibility.
Only such a company will reassure investors more!
More than that.
After the public opinion settled, the official media also began to speak out.
First, we reported on Huaxin’s large donations and giving back to society. After all, it involves billions of donations, which is worthy of a big book.
Official media said that Huaxin is a conscientious enterprise with a sense of social responsibility. Only such enterprises can grow and grow, because they understand that they can get it back to society.
Don't worry about temporary gains and losses, and have a long-term vision.
The official media reports mean that Huaxin was given an insurance policy. Although there was no benefit at the moment, it still made several other giants envious.
In fact, when Huaxin was donating at a high-profile earlier, some people were sneering behind their backs that Huaxin spent money to buy fame, which was not worth the loss.
But in the end they slapped them in the face.
Although Huaxin spent a lot of money, it was indeed suspected of buying a reputation, but the problem was that after spending this money, the stock price did not drop. It also gained praise from the official media, but also gained social recognition.
If someone on the Internet says something sour about Huaxin donations is purely spending money to buy fame.
But soon, more people will be sprayed with blood.
What if you donate a billion yuan, even if you spend money to buy a reputation? They are taking out a billion yuan in real terms.
Take out the real money and silver.
In fact, in this era, because there were too many moral kidnappings in charity earlier, it can be said that they were emerging one after another, so more and more people became more and more disgusted with this moral kidnapping.
Not to mention that Huaxin’s donation is definitely a big deal.
"What's wrong with spending money to buy fame? People donate less, you say they are stingy, others donate more, you say they are doing shows, but they donate not, you say they are rich and unkind..."
"Donate low-key, some people will say what kind of scheming is, donate high-key, and they will say that they spend money to buy fame, so you have to say everything. Come on, tell me, what should I do?"
Similarly, the statement about human blood steamed buns has long disappeared in "Dear".
Even if some people want to slander, they say that "Dear" beautify human traffickers, but this time there is no market.
"Beautify your uncle, do you think so? What can human traffickers give them? Beautify human traffickers, you are the ones who pick the bones in your eggs and have dark hearts, and everything you see is dark!"
......
The storm caused by "Dear" has come to an end.
Huaxin is actually thankless to this movie to some extent. Not only did it not make any profit, but it also donated one billion to it.
But in fact, the advantage of invisibility is that you may not be able to buy it with money.
One is reputation. After this incident, Huaxin's reputation can be said to have soared into the sky.
Before, Huaxin was very profitable and every movie could make a lot of money. Naturally, many people were jealous, and at the same time, it would also affect ordinary people.
But now it’s different. At least Huaxin still knows how to give back to society.
And what about other giants?
It was immediately roasted on the fire.
In fact, any giant, especially the companies in the cultural and media circle, is often inseparable from charity. In fact, they do a lot of charity, donations, etc.
But after all, there was no such big battle, so it was nothing before, but now it's different.
There is no harm without comparison. One comparison will make the right judgment immediately.
Whether it is the light and shadow of the times, the Jiuzhou of the prosperous Tang Dynasty, the Huanyu, or the Xinguang, although they are not as profitable as Huaxin, they have made a lot of money.
The financial reports in each quarter are almost profitable, and the amount of profit is not low.
However, in doing charity and giving back to society, they are far inferior to Huaxin in this regard.
The public doesn't care about anything else, they often only look at data.
Look at Huaxin. Although he made a lot of money, he also donated a lot. Looking at you, he also made a lot of money, but why are you so stingy?
Why didn’t you see a large donation?
In fact, to a certain extent, this is also moral kidnapping, but this kind of moral kidnapping is different from general moral kidnapping.
Because this involves the enterprise.
Not individuals!
Therefore, whether it is the Jiuzhou of the prosperous Tang Dynasty or the light and shadow of the times, there are hard to describe.
Chapter completed!