082. One wrong step
Not to mention "White Cell" competes with "Gratitude Heart", it is now not even as good as "The Strange Call".
Of course, the reason why public opinion is so fierce is that Tian Fang behind "The Strange Call" must have added fuel to the fire.
Tianfang and Jiuzhou of the prosperous Tang Dynasty had a tacit understanding. They found the publicity flaws of "White Cells" and could attack them vigorously.
Originally, movies are movies. When promoting, there is no one who makes any high-end gimmicks, but you can lead by example, without any pennilessness, but you keep calling on the public to do whatever you do. This is the easiest to be disgusted, and "White Cells" is like this. You said that this movie is calling on everyone to donate their bone marrow to help leukemia patients and reduce the tragedy in the movie. But the key problem is, what do you ask others to do, but what did you do yourself? Did you say a joke?
Then someone will ask, if you donate now, is it okay? Of course, there is no problem, it mainly depends on sincerity.
Huanyu's reaction was still very fast, and a press conference was held the day after the incident.
"We decided to donate all the box office profits of "Leukocytes" to the National Children's Leukemia Foundation to help those leukemia children."
Huanyu's appearance still has a certain effect. If it was done before being questioned, the effect would definitely be better. Unfortunately, it is now a supplementary solution.
However, Mr. Sanban obviously has been with "White Cells". In fact, editorialists like Sanban, how can they make a living? Of course, they are fighting against the sky, the earth, and the air, especially those who are caught by him. They must not give up halfway.
So, the press conference on Huanyu had just finished, and Sanban posted another comment.
"It's not too late to make up for the fuse, but Huanyu and "White Cell" are a good plan. Let me calculate the calculations for you. The production cost of "White Cell" is 25 million Chinese coins, and the promotion cost is conservatively estimated to be 20 million, right? If you calculate this, you should think it's 45 million. So what they call donating all the box office profits of "White Cell", please note that what they are talking about is box office profits.
Currently, "White Cell" has been released for 5 days, with a total box office of 82.55 million. The current daily box office has fallen below the 10 million mark. If there are no other accidents, the box office of "White Cell" has been suffocated by about 150 million.
Usually, the box office revenue is about one-third of the total box office, which is 50 million. In other words, the box office alone cannot even generate any profit, and it may also lose money. So the so-called donation of all the box office profits is really a joke.
If you really want to be a little sincere, why not all the profits? Instead, the so-called box office profits, the word game is really good. I think it is a smug person."
After the analysis of Sanban was published, all the news that had not been reported were removed, because although the data given by Sanban was not very accurate, it was generally true.
This time, not only did the three-and-a-half stand up, but many internet celebrity commentators also made remarks.
"I really think I'm so sincere, so I'm waiting here. The hypocrite is really right."
"Te Meow, box office profit? It's really a big deal, I almost got cheated."
"I have the ability to donate all profits, online copyright, overseas copyright, DVD copyright, and TV broadcast copyright, these are the real profit points, right?"
"I said why did I suddenly become so generous? It turns out that there is no so-called box office profit at all. Do you treat everyone as a fool?"
"If you don't donate, don't donate. No one can force you, but if you want to donate, you can call it for real money. Playing this kind of word game is really disgusting."
On the other hand, Wang Yifan and Chen Hanming were also watching the fun with gloating.
"Director Wang, if you were Wu Han, what would you do when you encounter this situation?" Chen Hanming asked curiously.
Chen Xuebing and others on the side were also looking at Wang Yifan with some curiosity.
"In fact, why are so many people angry? Is it really just because they didn't donate money? In fact, it's not, but because they feel that they have been deceived, there is no need to be so troublesome. If it were Wu Han, I would donate my own salary directly, real money, because he said it. As long as he sets an example, his words will be effective. But in the end, it was Huanyu, but it was the movie "White Cells", and I was reluctant to donate it, so I gave a box office profit donation." Wang Yifan shook his head and said.
"Then, if Wu Han does this next, can we save the current situation?" Chen Xuebing asked.
Wang Yifan did not answer, but Chen Hanming, who was standing beside him, shook his head and said, "It's too late."
"But I think he will do it, because if he doesn't do it, his reputation will be bad." Chen Hanming said with a smile.
Sure enough, not long after Chen Hanming finished speaking, Wu Han posted his donation form.
But it was useless. "White Cell" did not improve at the box office on Tuesday, but instead fell again.
"The Heart of Gratitude" continues to lead with 20.35 million, "The Call of Strange" is still as stable as a dog, claiming 8.6 million again, while "White Cell" has only 6.95 million left.
However, Wu Han's move still brought him a reputation crisis. If he had done this at the beginning, he would not have made such a fuss. He could only say that he was wrong one step at a time. The matter happened too suddenly and they responded too hastily. As a result, he really lost his wife and his army.
Next, "The Heart of Gratitude" continued to soar, with a full week of release, with a total box office of nearly 200 million Chinese coins.
"White Cells" has completely lost its cold. Although it has been released for a week and its box office has barely exceeded 100 million yuan, it has opened high and closed low, and its daily box office has fallen below the 5 million mark. Moreover, due to large-scale negative public opinion and the problems of the movie itself, theaters have also begun to significantly reduce the schedule of "White Cells".
"The Heart of Gratitude" during the same period is the biggest beneficiary, otherwise it would not be possible to maintain a daily box office of 20 million yuan every day during working days.
"The Heart of Gratitude" became the biggest winner in March, with a net worth of 100 million in the first weekend, 200 million in 8 days, 300 million in 15 days, and 400 million in 26 days.
Unfortunately, even so, I still failed to get the extension key. After a month of release, "Gratitude Heart" had a total box office of 418 million.
The first part was 150 million and the second part was 418 million. Wang Yifan completely established the title of the first generation of Chinese directors. As for Wu Han, although the final box office of "White Cells" also reached 135 million, it was obviously no longer possible to compare with Wang Yifan.
The most important thing is that after this battle, Wu Han's reputation was greatly affected. His previous attempt to target Wang Yifan and he did not hesitate to make the movie available, which also became the content of the chat and laughter of people in the circle after dinner.
Holding high and stepping low is the most basic operation in this circle.
Chapter completed!