The Spring Festival battle begins!

The first day of the Lunar New Year.

Four movies, "Legend of the Empress", "The Age of Beijing", "Mulan" and "The Female General of the Yang Family", account for more than 95% of the film schedule.

As a result, the box office on the first day was a bit incomprehensible.

"The Legend of the Empress" ranked first with 138 million yuan.

If this box office is placed in other periods, the box office of over 100 million on the first day is already a pretty good result.

But this is the Spring Festival period.

138 million is not enough to watch. You should know that the first box office movies on the Spring Festival that Wang Yifan and others participated in before were not less than 200 million.

After all, this is the Spring Festival period.

But in the end, "Legend of the Empress" ranked first with 138 million.

The box office of other movies is not low.

"Mulan" ranked second with a slight disadvantage of 125 million.

"Beijing-American Times" ranked third with 120 million, and "The Yang Family Female General" ranked fourth with 106 million.

The box office output of the first day of the Lunar New Year was close to 500 million.

If we talk about it simply from the market, this data is not low, but not high.

But the strangled movies are a little anxious.

On the second day of the Lunar New Year, Wang Yifan’s previous predictions were verified.

"The Times of Beijing and America" ​​ranked first with a box office of 130 million yuan, while "The Legend of the Empress" fell to second place by 120 million yuan, with a box office dropping.

"Mulan" and "The Female General of the Yang Family" also saw a drop of varying degrees, and "The Female General of the Yang Family" fell below the 100 million mark.

The media have also reported this phenomenon.

In fact, from the perspective of evaluation, "The Legend of the Empress" was actually very good. In terms of reputation, although the score on Audiovisual Online has dropped from the initial 8.8 points to 7.5 points, it is still quite good.

Moreover, in terms of audience reputation, "Legend of the Empress" is actually very good. The evaluation of "Legend of the Empress" on the Internet is quite high. Many people have given this movie the best Wu Zetian movie.

The same "Beijing-American Times", "Mulan" and "The Yang Family Female General" have also received a bad reputation.

But the result is that, according to common sense, the box office output of the second day of the Lunar New Year will be higher than that of the first day of the Lunar New Year, but this year it has a strange decline.

And the key is that several blockbusters with obvious good quality films fell the next day.

However, the reason was quickly found.

A reporter interviewed some viewers.

"Hello, sir, ma'am, can you have an interview?" A reporter stopped a couple who walked out of the theater.

"Yes!" The man said generously.

"What movie did you watch today?" the reporter's question and answer.

"I watched "The Times of Beijing and America yesterday", and today I watched "The Legend of the Empress"!" said the male audience.

"Oh? Then are you planning to watch two other blockbusters next?" the reporter asked.

The man shook his head and said, "I won't watch it anymore."

"Why? Is the movie not good?" the reporter was suspicious.

"It's not just that, I just think that these movies seem to be of the same type. If my girlfriend didn't want to watch them, I wouldn't have come today. I originally wanted to watch with my girlfriend if there are any comedy movies, but... there are too few types of movies this year's Spring Festival." The male audience shook their heads and said.

"So, what about you, lady?" the reporter asked the female audience again.

"I don't want to watch it anymore. The reason is the same as my boyfriend. It's enough to watch one such movie."

Another reporter interviewed a family of three.

As a result, the answers they gave were similar.

Parents complain that this year's movies are too "few", and that they are all very homogeneous, and they are all movies about the heroine. If you watch one movie, you will have no desire to watch it.

During the Spring Festival period, there is another group of movie viewing that cannot be ignored, that is, family audiences.

Especially in recent years, animated movies can be said to have gradually begun to have a considerable market. Parents may not have time to take their children to watch movies, but during the Spring Festival, they have money and leisure.

But obviously, during this year's Spring Festival, almost all the screenings were occupied by those big productions, so there was basically no room for other movies to survive.

However, because the homogeneity is too serious, the market has also narrowed significantly during this year's Spring Festival.

This is the disadvantage of rushing around.

Not only will they compete and hurt each other, but they will also make the audience lose their choice.

Nowadays, the audience is not like the audience in the early years. The audience really has no choice, because the blockbusters are just a little bit, not like now, they are crowded with blockbusters at all.

But now the audience is different. They begin to take the initiative to choose and filter the type of movies they want to watch.

It’s not that these movies have nothing to do with, but in the same period, all the heroine movies are a bit too exaggerated.

In fact, Wang Yifan couldn't understand why these companies were crowded with the Spring Festival this time.

"The market for the Spring Festival period fell by more than 30% year-on-year, and the disadvantages of homogeneous movies being released in large numbers have begun to show!"

"On the second day of the Lunar New Year, the box office market will not rise but fall, and this year's Spring Festival will be defeated back to its original form!"

"Female rights movies are crowded, causing the audience to complain, and they don't want to watch other movies!"

"Not all good movies can be sold well, and the schedule is undoubtedly crucial! Four feminist films were released in large numbers during the Spring Festival, but did not produce a linkage siphon effect. Instead, they were punished by the audience for depriving the audience of their right to choose!"

"When will follow-up movies end? Feminist movies have begun to rise since the big sale of "Super Body", but feminist movies are just a supplementary type of the film market, and are definitely not the mainstream!"

The media criticized domestic film companies and film and television giants, and that was easy to get.

And this time, several giants can indeed make a fool of themselves and gather in the Spring Festival period. As a result, no one can get any benefits.

What's even more exaggerated is that this year's Spring Festival has passed, and no movie has a box office of over one billion yuan, which is enough to illustrate the problem.

In fact, the collective performance of several blockbusters this year's Spring Festival period has affected many people.

For example, women's film and television.

Although feminist movies were released in large numbers, the box office market was bleak, but because of this, feminist movies have also been proved that they are still not the mainstream of the market.

The occasional appearance of a movie may be successful, but it definitely does not mean that the market has fully accepted such a movie.

"The heroine's movie was not mainstream at all. It was not before, it was not now, and it could not be in the future!" Wang Yifan was not surprised by this.

"In fact, no type of movie can last forever. Kung Fu movies were popular all over the world at that time, but no matter how gorgeous the routine was, it would still bore the audience because there were too many."

"Similarly, there can be a heroine movie, but we can't think that the heroine movie can occupy a big share. This is unscientific and unrealistic in itself." Wang Yifan shook his head and said.
Chapter completed!