"King Kong" hit the box office in North America, beating the Hollywood blockbuster "Prehistoric Python" in the first week. The news spread to China, which naturally made "King Kong" add a lot of treasure islands and flatteries.

For many domestic audiences, they also feel honored.

The most direct reaction is the box office.

"King Kong" actually experienced a brief reverse decline in the box office.

At the same time, "King Kong" will be released in island countries and other regions starting this week.

For this reason, many domestic film and television giants have begun to lose their seats.

"Director Chen, what do you think of the craze of "King Kong"?" In the prosperous Tang Dynasty, Chen Hang was found by Tang Mingkai, the president of the prosperous Tang Dynasty Jiuzhou. Obviously, the popularity of "King Kong" made them start to move.

Tang Mingkai was the new president of Jiuzhou, the prosperous Tang Dynasty.

"Monster movies, the risk is too great." Chen Hang was not that optimistic.

Because, to put it bluntly, the appetite of domestic audiences has been tricked.

At first, it seemed that the audience was basically watching monster movies for special effects, and it doesn’t matter if the plot is a bit bad.

However, as more and more such videos and the audience is growing, they begin to pursue higher abilities. Simple special effects can no longer satisfy their appetite.

As the routine of monster movies gradually became established, Hollywood found a routine that was suitable for the market and was used by most companies.

It was indeed very popular in the early stages, but if you eat too much of the same thing, even if you taste delicious, it will be boring.

"King Kong" is indeed very innovative, probably because of this that "King Kong" can perform so well.

But as a senior director, Chen Hang deeply knows that Monster Movies are a big pit.

Because if you want to make a monster movie, first of all, if you don’t use big special effects, no one can watch it. If you want to use big special effects, the cost will definitely be greatly increased.

"King Kong has proved that domestic audiences still favor monster movies, right? And, what movies are not risky?" Tang Mingkai obviously doesn't watch this.

In his opinion, the way a movie can be sold well means that this type of movie has a market.

The movie itself is a high-risk investment, so what Chen Hang said was too risky and could not convince him at all.

"Mr. Tang, in fact, Hollywood has produced a lot of monster movies in recent years, and many have been introduced to China, but the box office is getting worse and worse. This shows that although monster movies have a market, the audience likes more innovative stories. And this is exactly the most difficult thing!" Chen Hang shook his head and said.

Of course he knew that monster movies did have a market.

Or in other words, any movie genre has a market.

Romance movies, drama movies, horror movies, science fiction movies, etc., etc., including monster movies, all have a market.

But the key to the problem is that after years of development, the film industry has become increasingly mature, and the audience has also experienced the baptism of countless movies. Their tastes are becoming more and more tricky. Ordinary movies, no matter whether they are of any type, are not innovative, or have too old routines, will always be abandoned by them.

It is no longer realistic to eat all over the world with one trick.

"What do you mean is the script is the key?" Tang Mingkai heard what Chen Hang meant.

"Mr. Tang, in fact, the return on investment in Monster Movies is not very high, right? Even "King Kong" is the same!" Chen Hang didn't quite understand why Tang Mingkai grabbed Monster Movies and refused to play.

In his opinion, if the movie is made well, there is no need to be limited to any big-selling movie types. Moreover, because the cost of monster movies is there, the return on investment has not always been too high.

Especially monster movies often require a long period of time.

Tang Mingkai shook his head and said, "You are wrong. Once the monster movie is successful, the return rate will be amazing!"

"Oh?" Chen Hang was a little confused.

"As far as I know, the cost of "King Kong" plus the promotion and promotion of the country has exceeded 1 billion Chinese coins. According to the current box office trend of "King Kong", even if it finally gets 3 billion yuan, in fact, it won't make much money in terms of box office share, right? Overseas, although North America seems to have a high box office, it seems that the box office is very high, but in fact, that is relative. Moreover, movies like "King Kong" are not universal in themselves." Chen Hang shook his head and said.

"No, Director Chen, the box office is just one aspect. You can see the data I just got. Why am I so moved after reading it." Tang Mingkai took out a piece of information and handed it to Chen Hangdao.

Chen Hang answered it in confusion.

"Around?" Chen Hang asked in surprise.

"Yes, peripherals! I didn't expect that, to be honest, when I got this data, I doubted whether I had read it wrong." Tang Mingkai said with a wry smile.

In fact, although the film market in China is getting bigger and bigger, it is actually far from mature.

Why is the Hollywood film industry called industry?

Because this involves a whole industrial chain.

But it's not limited to the production of the movie.

It also includes earlier DVDs, current streaming media, and a variety of peripherals.

Although the Chinese film market has gradually begun to form an industrial chain, it is far less mature than North America.

Because Chinese audiences have not yet developed the habit of buying movies.

Therefore, there have always been some output around movies, but in fact, they have never been able to occupy too much share.

Box office share has always been the largest source of income for Chinese films.

However, the peripheral sales data of "King Kong" that Chen Hang finally understood why Tang Mingkai was moved.

"King Kong" has been released for three weeks, including various "King Kong" related peripheral products.

First of all, in terms of authorization, the information shows that "King Kong" has sold more than 100 million yuan in authorization fees.

And this is not the big head. The biggest head is the various peripheral products of "King Kong", such as figures, dolls, models, etc.

There are also game adaptations!

Among these, figures, dolls, models, etc., the sales volume exceeded 500 million in three weeks!

Yes, five hundred million!

This surprised Chen Hang. You must know that the profits of this kind of movie-derived peripheral products are quite high.

Huaxin owns a factory of film derivative products, and the profits of these physical film peripheral products can even exceed 60%.

There are also game adaptations, which have always been the biggest head of domestic movies. Yes, many movies, film and television works, and game adaptations have always been the biggest head of the surrounding area.

Of course, for "King Kong", perhaps it is difficult for the game adaptation to exceed other peripheral profits, but it will definitely not be too bad.

Therefore, according to the prediction of this information, "King Kong" will definitely exceed 1 billion Chinese coins by putting aside the box office and its peripheral revenues in the end, which is still a very conservative estimate.

The key is that this is only domestic, but overseas aspects have not been counted.
Chapter completed!