750. Roller coaster-like box office
In fact, many times, audiences may not have very clear goals when watching movies.
So movies need promotion, because, first of all, you have to let people know that there is such a movie.
Just imagine, if the audience does not have a particularly clear goal, they will only think about choosing which movie to watch before they want to watch it.
Then at this time, there is naturally a difference between what you have heard and what you have never heard of.
But in fact, "Chinese Students" is difficult to achieve this because the cast, cast, director, etc. of the movie itself have no advantages.
In addition, the theme is relatively niche and the movie name is the kind of work that you can tell at a glance that it is definitely not a big seller.
Therefore, this itself limits the market potential of the movie "Chinese Students".
If you spend a lot of money on promotion in this kind of movie, the effect may not be good.
Therefore, Lin Husheng entrusted the person in charge of publicity and distribution to do publicity.
The person in charge of publicity and distribution obviously knows this, so he takes a different approach and plays his strengths and avoids his weaknesses.
Yes, the movie "Chinese Students" cannot be said to have no advantages at all.
First of all, this subject is indeed relatively niche, but also, niches are often relatively common.
For example, if the relevant events of international students overseas can be hyped up and become a topic, then the number of people who naturally pay attention to such events will increase.
Soon, Luo Zizai and others who were scolded as "sheepdogs" began to gradually hype the topic of "international students".
Of course, this popularity is definitely not really a hot topic.
However, because of the incident where a Chinese student was sentenced three years after being murdered in the United States, more people were quickly involved in this topic.
The most direct manifestation is the box office of "Chinese Students".
"Chinese Students" is always presented with some praises and criticisms, but no matter what, "Chinese Students" has indeed entered the sight of many netizens who are obsessed with melons.
People are actually very strange.
For example, after reading a certain type of novel, such as the Anti-Japanese War novel, especially the novel is better, and after reading it, you will suddenly become interested in this category of film and television works.
So, I will look for related film and television works to watch.
And usually, it is very likely that you don’t like this type of work.
Similarly, after watching a popular drama, you will become interested in this type of novel and will look for novels of the same type to read.
"How many?" Lin Feng just participated in an interview program.
When I returned to the hotel I was staying, I received a call.
The phone number was called by someone in charge of publicity and promotion. The new box office of "Chinese Students" made Lin Feng wonder if he had heard it wrong.
"Yes, 3.2 million!"
Lin Feng was a little stunned.
"How is this possible? What's going on?" Lin Feng was really scared by this surprise.
Because this is 3.2 million, the daily box office of only more than one million was doubled, which really made him a little unbelievable.
"You can see it online and look at it. Our publicity strategy has taken effect."
After Lin Feng hung up the phone, he quickly turned on his phone and started scanning the news.
As a result, Lin Feng saw it and understood what was going on.
The topic of international students on the Internet has been ignited. Although the popularity is definitely incomparable to those major events, Lin Feng found that many people were talking about the problems encountered by Chinese students abroad.
Then many Chinese students appeared and said that they were so lively anyway.
"Chinese Students" is the only film related to international students in the near future, so it naturally benefits from it.
"I have read "Chinese Students". To be honest, as an international student, I really can't understand why it seems that abroad is really hell, but the fact is that such things really rarely happen, and the movies are also very ordinary, and many details in them are not worth pondering at all."
There were a lot of bad reviews followed.
Lin Feng was also expected. After being filmed in "Chinese Students", many of the things in it must not be exactly the same as reality. There must be many details that are different from reality.
Realistic movies cannot be shot completely based on reality. After all, movies are movies, and reality is reality.
At most, movies can map some realistic things to a certain extent, and it cannot be really a replica of real events.
However, Lin Feng felt very relieved that "Chinese Students" had such a box office decline.
However, the good times did not last long. After all, this type of topic is more sensitive, and relevant study abroad institutions soon paid attention to this topic.
Although some negative public opinion will not really affect the study abroad market, there will still be some small impacts in the short term.
The giants are not fools for these large study abroad institutions.
They will not discredit the movie "Chinese Students" like the small institution before.
The people in these large institutions are talented and have a very good relationship with the media. After all, they have to place a lot of advertisements on these large media every year.
Therefore, compared to a movie, it is obvious that the long-term major customers of these media have more weight.
So soon, Luo Zizai and others began to say hello.
Don’t think that people like Luo Zizai are actually not afraid of netizens talking about them, nor are they afraid of being scolded.
But they really can't afford to offend these big institutions.
So, soon, Lin Feng and the others discovered that the related comments began to gradually disappear.
Many media have begun to stop reporting on similar things.
The media does not report it, and those who take the lead do not talk about it, and the result can be imagined.
Movies like "Chinese Students" are not movies like great directors like Wang Yifan, nor are movies that are publicly concerned about as much as "I Am Not a God of Medicine".
The topic itself is considered to be hyped, so what I fear most is not that many people give negative reviews, controversies, etc., and what I fear most is that there is no topic.
Yes, this topic of international students has been ignored!
There are too many topics like this. As long as it does not reach the level of public attention, it is easy to be forgotten. Especially in many cases, most of the people who are eating melons are just right, and they are really eating melons.
Instead of saying that I really care about this matter.
So, the topic quickly cooled down.
It can be said that Lin Feng has experienced a roller coaster experience during this period.
At the beginning, "Chinese Students" started to decline because of the sequel of Huaxin's filming schedule and its box office was pretty good.
Then a rare increase appeared, but it was defeated again after only two days.
Chapter completed!