637. Importance of publicity
The movie "Edge of Tomorrow" is the first time Wang Yifan has made a magical modification. In the past, they were all American imperialists. The US imperial army saved the world and became the savior. Now, it is time for us Chinese to save the world.
Of course, Wang Yifan was not too worried about whether such a plot could gain public recognition.
The consciousness and self-confidence of a country is based on the strength of the country.
A few years ago, our country was still pursuing development, and the economic level was not too high, so the subconscious mind made the people feel inferior.
However, with the rise of China's economy, the self-confidence of the people has been increased again and again.
However, in terms of the film industry, the domestic confidence is still slightly lacking. This can be learned from the main theme movies that are still disliked by many domestic audiences.
People are picky about domestic movies, and often think they are bad movies without watching them.
But in fact, what most people don’t understand is that Hollywood movies are just for the United States, and they are actually their main theme.
To some extent, "Edge of Tomorrow" is also a main theme movie.
Therefore, Wang Yifan wanted to make an attempt to let domestic audiences know that such blockbusters can be made in China, and even let everyone ignore the so-called main theme.
Why should the people who save the world, and the people who save the earth must be foreigners?
Why can't we Chinese people do it?
Of course, this is a later story, so I won't mention it for now.
Wang Yifan led the crew to shoot, and he wanted to finish the filming as soon as possible, but why did Wang Yifan's current identity be destined. Even if he doesn't care about the specific affairs of the company, he still can't rest.
He can refuse some things, he can not go to some occasions, and he can also refuse some invitations, but he has to go to some things.
For example, three movies bought from the Beichuan Film Festival. "Weight Loss Diary" is not that fast because it is still re-editing.
But the other two, because they are all finished films, will be released soon. After all, this involves publicity issues. As early as when Wang Yifan and his friends won those movies from the Beichuan Film Festival, publicity actually began.
Therefore, we must not continue to wait, we must strike while the iron is hot.
He may not give others face, but he must not give face from Xu Cang and Li Mingjuan.
Moreover, Wang Yifan agreed to write songs for these two movies.
Movies like "Teacher" and "Friends" are naturally impossible to make a huge difference.
After all, they are all new directors, and the audience of the movie itself is not that wide.
For example, the movie "Friends" is actually mainly aimed at female audiences, while "Teacher" is relatively wider, but after all, no stars are joined in the movie.
Sometimes, it is indeed difficult for celebrities to bring a box office to a movie. For example, some big productions may not be celebrities.
But similarly, high pay for celebrities is valuable. In a big production, the stars who may not be able to fight the box office alone, but when promoting, celebrities are crucial.
Why did Li Mingjuan and Xu Cang want Wang Yifan to write songs for the two movies? Because this is the biggest publicity stunt for these two movies.
Wang Yifan's songs, songs directed by music department, are rare.
The promotional trailer for these two films uses the mv of the song Wang Yifan wrote for these two films.
Nowadays, music-based movies are recognized as the best-promotional low-cost movies.
Of course, the premise is that the music is good enough and suited enough.
For example, the movie "Friends" tells the love of best friends.
To a certain extent, this movie is somewhat similar to "Sunshine Sisters Tao", but "Sunshine Sisters Tao" has Yan Lingxuan and two beauties, Dong Xian'er, and the director is Li Mingjuan. So this is a small-budget drama film that suddenly becomes different.
Movies are never finished just by filming. Preliminary preparations, including casting, early promotion, and subsequent promotions before the release of the movie, etc. are all indispensable links.
Some people may say that the plot of "Sunshine Sisters Tao" is just average, even not as good as a certain movie, but in the end, why did "Sunshine Sisters Tao" get a box office of more than one billion yuan?
Because this movie has been promoted and promoted since the early stages of preparation.
This movie is a script written by Wang Yifan. Yan Lingxuan sang a song "Flameable and Explosive". Do you think these are all scraps? No, these are one of the foundations for the success of this movie.
Then, the starring Yan Lingxuan and Dong Xian'er, their fame also attracted a lot of people to pay attention to the movie.
Then, some fans who liked them began to know that such a movie was being filmed.
Afterwards, director Li Mingjuan herself was also a gimmick, and then she used the banner of female movies.
There is actually only one goal for these things, that is, to let more people know that there is such a movie to be released.
Then, it's the release!
The importance of publicity is too important for a movie.
So what about the movie "Friends"?
First of all, director Wen Juanjuan, who knows?
In order to make this movie well-known to the public, spending money is of course a way, but everything depends on the cost-effectiveness.
So, "Friends" participated in the screening of the Beichuan Film Festival, and then Wang Yifan, Xu Cang and Li Mingjuan appeared at the same time. This incident was rumored at the Beichuan Film Festival.
Afterwards, Li Mingjuan was interviewed and expressed his optimism about Wen Juanjuan, which was also a publicity.
Because "Friends" does not have any star stars, there is no publicity in this regard, but likewise, there is another one, and Wang Yifan promised to write a theme song for the movie himself.
This is another publicity.
Before the release, the MV trailer of the theme song of the "Friends" movie was grandly launched on major online video platforms, promoting the movie step by step, letting more and more people know it, and making more and more people curious about the movie.
And all of this is to allow the audience to buy tickets to watch the movie.
Also, there are a bunch of press releases, Beichuan Film Festival, the remains of the sea, and the first work of the new director Wen Juanjuan, which won the favor of the three major directors Wang Yifan, Xu Cang and Li Mingjuan.
Wen Juanjuan and her "Friends" conquered Li Mingjuan, the No. 1 female director in China!
The friendship of youth has never gone far away, the purest friendship movie of the year, "Friends"!
Various press releases have begun to appear on major Weibo official accounts and major self-media accounts.
Wen Juanjuan is undoubtedly lucky. At the Beichuan Film Festival, there were hundreds of newcomers like Wen Juanjuan, but in the end, only a few got opportunities like Wen Juanjuan.
Chapter completed!