Earlier, many people were waiting to see jokes. Advertising ideas worth over 100 million yuan can be said to be infinitely raised.

Any advertisement that is slightly worse will be criticized and ridiculed, but as a result, "I Endorse for Myself" was released.

It has become a phenomenal advertisement, and the value of such an advertisement has long exceeded 100 million yuan.

Although the promotion and resources invested in this advertisement are definitely more than 100 million yuan, Deep Blue has gained value far exceeding that of paying.

Guangyao mobile phone youth version flagship phone was sold out as soon as it was released, and other models also increased to a large extent.

As well as the sales of Shenlan home appliances have also increased significantly.

Not to mention, after such an advertisement, the introduction of the development history of Deep Blue at the press conference, etc., although "I Endorse for Myself" was finally turned directly into Wang Yifan by netizens, Chen Anping's negative news was also perfectly washed away.

Of course, the strategic cooperation between Shenlan, Huaxin and its affiliated companies has also officially begun.

First of all, Li Mingjuan's "Sunshine Sisters Tao" received the Deep Blue home appliances and Guangyao mobile phone implantation advertising order. Because "Sunshine Sisters Tao" is a modern film, it is very suitable for the Deep Blue product line.

Chen Anping probably also wanted to show sincerity. In the film "Sunshine Sisters Tao" alone, Shenlan provided 10,200,000 implanted advertising orders, which can be said to have completed all the home appliances and mobile phone brands in the film "Sunshine Sisters Tao".

However, Chen Anping and Shenlan are not stupid either. Although the investment in "Sunshine Sisters Tao" is not very big, the director is Li Mingjuan, and the screenwriter of "Sunshine Sisters Tao" is still Wang Yifan. Although Shenlan looks rich and inhumane, in fact, the advertising fee of more than 10 million is really not high.

On the other hand, "Crossing the Ocean to See You" has also received sponsorship from Deep Blue Group, because "Crossing the Ocean to See You" is a low-cost period film after all, and is not very suitable for large-scale advertising.

Of course, Deep Blue doesn’t have much sponsorship, just one million.

The real big head is in Chen Shaojun's "King Kong" and Wang Yifan's new movies.

Of course, "King Kong" is still in preparation, and it is impossible to negotiate so quickly if it is implanted with advertisements.

The so-called strategic cooperation is of course not limited to cooperation in advertising implantation. At that time, there will be, for example, customized mobile phones, bracelets, TVs, and a series of electronic peripheral products with the theme of "King Kong".

Large-scale productions like King Kong, even for advertising and other sponsorship cooperation, involve tens of millions or even hundreds of millions of dollars.

Therefore, this is also a big business in itself. Even if Shenlan is sincere, it will not be able to negotiate in a short time.

However, the most benefited from the good relationship with Deep Blue is actually the New Star Guide Project.

Because the second episode of the New Star Director Program is all musical movies, and many of these movies are not commercial in nature. Although they will not lose money, they will definitely not want to make money. For advertising implants, it seems that the market is already very mature, and manufacturers are willing to invest heavily in advertising. But in fact, those of top directors such as Wang Yifan and Chen Hang can say one thing, countless manufacturers will automatically send money to their doorstep.

However, small-cost films like "Crossing the Ocean to See You" and are films directed by new directors, so they don't have much investment in themselves. In addition, the theme is not the kind of movies that can create big hits. Even if they are implanted, it will only cost a little.

And what’s interesting is that when advertising is implanted, the lower the cost of the movie, the more they ask for. On the contrary, when it comes to large productions, most of them only require a number of shots and so on.

For example, as soon as the movie was started, countless manufacturers had come to discuss to see if there was any opportunity to cooperate. There was no way. If anyone asked directors like Wang Yifan and others to be afraid that no one would pay the bill.

In fact, TV series are often easier to use than movies when implanting advertisements, and even many costume dramas can have a lot of advertising implants.

Although people often complain, TV series are long after all. Even if it has a little impact, they are free to watch after all, so everyone just complains a little.

But movies are different. Many movies have too many advertisements embedded in them and are criticized, which can easily affect the box office.

Insert, there will be more problems to consider when it comes to implanting advertisements in movies, and it will not be so hasty.

It’s not that no one is willing to advertise the movies of new stars, but the difference between fixed partners and temporary ones is still very big.

This also depends on the potential of the movie. The manufacturer is not a fool. People will have a systematic assessment of the movie, see who the screenwriter is, who the director is, who the starring actor is, what story the movie tells, modern, ancient, contemporary, etc., and then it depends on the investment cost, etc.

After that, we will also look at distribution companies, such as "Crossing the Ocean to See You", although the script of "Crossing the Ocean" is owned by Wang Yifan, the director is famous for the box office poison Yang Hong. If Yang Hong really wants to attract sponsorship, probably not many people will be interested.

In fact, Wang Yifan's new movies are all special scenes, so there is not much room for advertising implantation, but Deep Blue still hopes to cooperate.

Because there is not much room for advertising implantation, but that is, there are still some.

And everyone knows that Wang Yifan's movies must be a hit again, and Deep Blue naturally has their own considerations.

......

Aurora special effects, with more and more large-scale productions in China, the development of domestic special effects companies is also changing with each passing day. China's special effects technology may indeed be inferior to Hollywood in cutting-edge technology.

However, some relatively mature technologies still have advantages in China.

Nothing else, labor costs are a major advantage of China's special effects companies.

Aurora Special Effects is the leader of China's special effects companies. Of course, this is because behind Aurora, there are several giants who jointly hold shares. Naturally, when shooting blockbusters, everyone will give priority to the special effects companies that they own. This is also the reason why Aurora Special Effects stand out among the many special effects companies in China.

Wang Yifan brought Zhang Zirong to the Aurora Special Effects, and Chen Shaojun has been here for many days.

The special effects of "King Kong" are more than those of Wang Yifan's new movie, and "King Kong" requires the production of various "monsters" models.

As a result, as soon as the Aurora special effects were entered, Chen Shaojun took Wang Yifan and Zhang Zirong to the design room with interest.

As a result, this place almost became a zoo.

"Ah woo woo..." From time to time, the howlings of various animals sounded.
Chapter completed!