The Beijing International Conference Center, the brand advertising conference of Shenlan Group and the new product launch conference of Guangyao Mobile Youth Edition flagship phone will be held here.

Originally, a brand's new product launch conference was not an early pioneer. To be honest, because there were too many services, it could no longer attract too many media.

However, the press conference of Deep Blue Group is different. The key lies in the previous sentence, the brand advertising conference.

What do you say is that brand advertising conferences are weird, you are out of date. Brand advertising conferences are actually not new.

Many big brands have to hold one or two brand annual advertising blockbuster press conferences every year.

Advertising, advertising, advertising, and advertising. You say that the annual advertising blockbuster is an advertising film, but in fact, it can also be a promotional product.

It is normal to borrow advertising conferences and publish this core advertising blockbuster as a new product and promote it.

In fact, many people are very confused and think that Deep Blue Group has a bit of a trick this time.

Why do you say so

Because everyone knows that everyone's attention is on the advertisement worth hundreds of millions of yuan, not a new product launch conference. In other words, not many people care about the new product launch of Guangyao mobile phones.

There are two possibilities for the advertisement worth hundreds of millions, directed by Wang Yifan, the number one in the box office in the Chinese film industry, to defeat the global advertising elite.

One is that the advertisement is amazing, so, is there anyone watching the new product launch conference?

Another type of advertisements do not meet the expected expectations, so everyone's attention will be focused on countless doubts. Will anyone still watch the new product launch conference?

Even if you release a new mobile phone first, the focus of others is not on the mobile phone, it is useful

What is the reason for the scattered audience is that at this time, the attention of an advertisement can be said to be even more than that of a super blockbuster, let alone a mobile phone

Guo Shuai, chief creative officer of Advertising Huaguo Branch this year.

Guo Shuai is naturally capable of becoming the chief creative officer of the Huaguo branch, which is an advertising giant for a foreign company at such an age.

This time, Guo Shuai also led the team to participate in the advertising of Shenlan Group for 100 million yuan, but he returned in a defeat.

This made Guo Shuai, who has always been arrogant, a little annoyed, and he was also resentful of this matter.

What made Guo Shuai even more angry was that this time, the reward for the million-dollar advertising did not fall into the hands of any of his peers, but into the hands of Wang Yifan.

Yes, Guo Shuai admitted that Wang Yifan is definitely at the level of a big shot in the Chinese film industry. Guo Shuai also likes his movies very much, especially the story of the loyal Hachiko Hachiko and I am not a medicine god.

He is a fan of Wang Yifan, but it does not mean that he will be convinced. The so-called "separation of things is like a mountain". Therefore, in his opinion, Deep Blue completely played the entire advertising circle this time. In his opinion, Deep Blue chose Wang Yifan instead of other people in the advertising circle, not because their skills are not as good as others, but because Wang Yifan's fame allows Deep Blue to take the opportunity to hype.

So, he is more concerned about the finished product of this advertisement than anyone else.

The press conference officially began at 8:55 am Beijing time.

Chen Anping wore trousers, white shirt, and rolled up his sleeves and appeared on the stage in the press conference hall of the Beijing International Conference Center.

A lot of media have already gathered in the audience, waiting for the launch of this press conference.

This press conference attracted the attention of many people and its popularity was unprecedented. Although there was no live broadcast on the TV station, this press conference was broadcast live on the entire network.

At the same time, many people in the advertising circle are sitting in front of the computer or holding their mobile phones to watch the live broadcast of the press conference.

Many advertising companies, such as the DB Huaguo Branch where Guo Shuai is located, have stopped their work at this moment.

Everyone was watching the company specially created a big screen and watching the live broadcast.

There is nothing else, just for the sake of it, remember the lesson and see where the db lost this time.

Not only db, but other advertising companies are also waiting to witness what the advertisement for the 100 million yuan reward is like.

Chen Anping walked onto the main stage.

The media people and participants in the audience all calmed down. No matter what the outside world evaluated Chen Anping, there was no doubt that Chen Anping was the chairman of Shenlan Group.

Although the outside world's evaluation of Chen Anping is more limited to the rich second generation, who has become a good child, is ignorant, etc., no one insider dares to underestimate Chen Anping.

You should know that Shenlan Group is not a small business, but a super group with a market value of over 100 billion yuan.

Chen Anping, who can lead such a group, may you say that he is young, that he is a rich second generation, that he is a free-for-work, etc., but you can only say it.

Chen Anping was able to stabilize the Deep Blue Group in less than a year when Chen Jianjun suddenly passed away, and successfully took charge of the group, which was enough to show his skills and abilities.

"In 1992, a store called Shenlan Home Appliance Repair opened in a small county town. This year, Shenlan Home Appliance Repair Store had three employees." Chen Anping smiled and a little bit of remembrance.

An old photo appeared on the big screen behind him. Inside the photo was a small shop with a small front.

This is the predecessor of Shenlan Group, a home appliance repair shop.

"In 1993, the first Deep Blue second-hand home appliance store opened. It has 8 employees"

Another old photo appeared on the big screen.

"In 1995, the first Deep Blue Home Appliance Store opened with 39 employees"

"In 1996, Shenlan owned the first factory, the first electric fan attached to the Shenlan brand was produced in this factory."

"1997"

"In 1999, the sales team of Deep Blue set foot on North Africa for the first time"

“2000”

Every time Chen Anping said something, relative old photos would appear on the big screen behind him.

When Shenlan Group entered the home appliance industry, China's home appliance market was already a red ocean. Shenlan Group, which had no technological advantages and scale advantages, encountered difficulties in the early stages of Chen Jianjun's business, was unimaginable to many people.

However, the path of Shenlan home appliances is different from many domestic brands. At the beginning, Shenlan only produced some small home appliances, including electric fans, rice cookers, etc.

Deep Blue is a low-end and low-price strategy, and takes the route of surrounding cities in the countryside.

The earliest chain stores of Deep Blue Home Appliances started in small county towns.

What really made Deep Blue take off is that their home appliances entered underdeveloped countries in Asia and Africa, and Deep Blue home appliances began to take off.
Chapter completed!