"How?" Wang Yifan smiled and raised his head to look at Chen Anping.

"I am worthy of being Director Wang. As expected, I am awesome as a master of my reputation, and I am amazing!" Chen Anping said with an admiration.

"This is just copywriting. If you want to bring this copy to the extreme, you still need to look at Mr. Chen." Wang Yifan smiled and said something that made Chen Anping extremely puzzled.

"Me?" Chen Anping was puzzled.

"Yes, since this copywriting is called "I Endorse for Myself", then Mr. Chen will definitely be in the camera, and he will be the absolute protagonist. But he is not the only protagonist." Wang Yifan said.

Chen Anping nodded. The most important thing about this copy can be said is the last sentence. Otherwise, the previous preparations would lose their meaning.

After all, this is an advertisement copy, not a TV series or movie, for the sake of publicity.

It is often not easy to realize any advertising idea or to perfectly perform it.

"The core theme of this advertising creativity is how to deal with doubts and ridicule. It is the young generation's counter-trend attack in the face of the general environment, and it also vents!" Wang Yifan continued.

"We Deep Blue cooperate with Director Wang, so what conditions can be raised if we have?" Chen Anping is not a fool, otherwise he would not be able to achieve the current level.

Naturally, I know what I have to pay for if I want to get.

So, obviously, it is not enough to ask Wang Yifan for the 100 million Chinese coins.

It’s not that Wang Yifan’s salary is really that high, but because Wang Yifan’s identity makes it impossible for him to take such orders.

A very simple example, for example, Jobs in his previous life, his fame can be said to be greater than many superstars, but have you ever seen him endorse or stand up for any non-Apple brand?

By the same token, Wang Yifan is not only a director, but also a shareholder of Huaxin, a wealthy man worth tens of billions of dollars.

His fame is also quite good. In other words, as long as it is said that Wang Yifan is the one who creates an advertising blockbuster for him, Chen Anping, this news alone will be enough to attract countless people to focus.

Because, his name is Wang Yifan, he himself is worth tens of thousands of yuan!

"The conditions are not without them, but for Mr. Chen, it is also a good thing for Deep Blue. I believe Mr. Chen is familiar with implanting advertisements?" Wang Yifan said with a smile.

Chen Anping nodded, then his eyes lit up and said, "Director Wang means"

"Yes, I hope that Shenlan can reach a strategic partnership with Huaxin and related film and television companies. In the future, in terms of films produced by Huaxin and related companies, I hope to deepen cooperation with Shenlan in terms of implanting related product advertisements." Wang Yifan said with a smile.

Chen Anping was very excited.

Because as Wang Yifan said, this is definitely a good thing, although the price that Deep Blue has to pay is definitely not low, and even pays out hundreds of millions of implanted advertising fees and sponsorship fees every year.

But the same goes for the advertising effect, which is definitely worth the money.

In fact, the reason why Wang Yifan made this request was because he never underestimated the effect that an advertisement could bring.

Similarly, Wang Yifan of Shenlan Group has also learned that his reputation in China is actually very good, especially Shenlan home appliances, which are not famous for their fashionable appearance, but are known for their quality.

Perhaps, fashionable appearance design can indeed make a brand a temporary trend, but in the home appliance industry, quality is the long-term way for a company to survive.

Although Wang Yifan's movies don't have to worry about advertising, it doesn't mean that Huaxin and Xinxing's related companies don't have to worry about these things.

Being able to introduce a fixed partner is of great benefit to both parties.

In the short term, what Wang Yifan values ​​is that the benefits and reputation that "I Speak for Myself" can bring to Deep Blue, in the long run, will be Wang Yifan bringing a stable monetization channel to Huaxin and its associated companies.

The implantation of advertising itself is a monetization channel in the entertainment industry.

Like Wang Yifan's movies, if he wants to, he can even directly recover the cost before the filming is being filmed, and even generate profits.

Because everyone knows that Wang Yifan's name is the guarantee of the box office of the movie.

But others may not be there.

Of course, Wang Yifan did not take advantage of Chen Anping. It was not that he didn’t want to, but that there was no need for any cooperation. Only win-win can last forever.

Chen Anping will naturally not treat Wang Yifan badly if he returns to his favor, especially the advertisement for "I Speak for Myself". He is looking forward to it too much.

He also hopes that Wang Yifan can personally direct the commercial of "I Endorse for Myself".

Wang Yifan did not refuse this, as it was just an advertising short film.

Some people may say that the advertisement for "I Endorse for Myself" is just a price that makes Chen Anping pay such a big price?

The creative reward of 100 million yuan in Chinese coins is not all. If Wang Yifan is asked to direct the commercial, he will definitely need to pay a director's salary. The same cost of producing the advertisement must be paid by Deep Blue.

The price is not small.

But this is actually the case in the advertising industry. Do you really think that those advertising films that are hailed as classics are very low?

Yes, there are many production costs that are not high, but creativity is the key.

A classic advertising idea can sometimes even turn decay into magic.

Some people may look down on the advertisements of Naobaijin back then, can that Temao also be considered creative?

But in fact? What is the Naobaijin? Who doesn’t know what that thing is?

It really has such a good effect? ​​Actually, it is not, but why has it become a miracle in health care products?

Of course, the success of Nong Platinum is far more than just one advertisement, and there is still a lot of work behind it. However, it is undeniable that the brainwashing advertisement definitely plays a crucial role.

Similarly, the value of "I Endorse for Myself" cannot be regarded as an advertisement alone.

The image of a brand is an unquantifiable value.

After reaching a cooperation agreement with Wang Yifan, Chen Anping couldn't wait to let Shenlan's official Weibo release the news.

"The sky-high advertising creativity finally settled. The number one person in the box office of China's movies, Wang Yifan officially took over the deep blue sky-high advertising case!"

"Director Wang Yifan defeated the global advertising elite and won the advertising creativity of Deep Blue 100 million yuan. What kind of creativity is worthy of such a sky-high price, let's wait and see!"

"Director Wang Yifan taught a lesson to the global advertising elites!"

Not only that, Chen Anping also specifically accepted an interview with the media for this. During the interview, Chen Anping praised Wang Yifan's advertisement tailor-made for him and Deep Blue, and even claimed that a reward of 100 million yuan is not worthy of this advertising creativity!

This has made this advertising idea that has not yet been released even more attention.

Everyone is curious about what kind of advertising creativity is worth this high price!

And the key is to let the bidder pay for it willingly!

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Chapter completed!