"It's just that I don't understand why you thought of coming to me. After all, I'm a film director, not an advertising director." Wang Yifan asked curiously.

Chen Anping smiled, picked up the tea and sipped it, put down the cup and said, "Because you have never missed it since your debut."

Wang Yifan shook his head and said, "Film and TV are completely different."

Chen Anping made a cup of tea ceremony for Wang Yifan: "But I heard that many of the promotions and promotions of Director Wang's movies are creative ideas that Director Wang personally recommends, and obviously, every time it can achieve very good results."

"Drink tea." Chen Anping made a call.

Wang Yifan picked up the teacup and took a sip. The tea is a good tea, and the lips and teeth remained fragrant, refreshing.

"Of course, I know that perhaps for others, 100 million Chinese coins are astronomical numbers, but they are nothing to Director Wang. As long as Director Wang is willing to help, he can raise any conditions if he has, as long as I can do it." Chen Anping was full of sincerity.

Of course, after Chen Anping learned about Wang Yifan's experience, he could be said to be really shocking.

Wang Yifan has not been smooth sailing all the way. Instead, he has encountered many powerful opponents, but in the end, he was the winner.

Although film and television works and advertising are different, it is not actually the case.

Many movies actually win by creativity.

If you look at Wang Yifan’s movies carefully, in fact, each movie is of different genre.

From the initial lilac flowers to the later father, fireworks are easy to cool, I am not a medicine god, etc., every movie is of completely different types, and all of them are from Wang Yifan himself.

If these are not won by creativity, then the scripts of the first New Star Director program of the Rising Star can be said to be truly creative as the king.

To be honest, those movies, as long as the director is not unreliable, will basically not fail.

So, sometimes creativity is the same.

Actually, Wang Yifan himself cannot compare with those advertising giants that combine advertising elites, but he has been better than two lifetimes. It can be said that he is standing on the shoulders of a world and just applying it directly.

However, everyone is not a relative or acquaintance, and Wang Yifan is not a person in the advertising circle, so he really doesn't want to get involved.

Of course, to put it bluntly, it is still a matter of interest. In fact, for Wang Yifan, what is the use of 100 million Chinese coins? He wants more, and it will be a long-term cooperation. In other words, in fact, Shenlan may not lose money. If the cooperation is good, it will be a win-win situation.

"Then I will have some personal insights and talk about them." Wang Yifan said with a smile.

"A while ago, when I was chatting with my girlfriend, I talked about Mr. Chen and what happened to me."

"Mr. Chen, why do you think the ordinary people hate the rich second generation? Or, why are they prejudiced?" Wang Yifan asked.

Chen Anping smiled wryly and said, "It is probably because we are representatives of the public's view of nothing for work. Just because we have a good background, we can easily obtain wealth that does not match our efforts."

Wang Yifan nodded and said, "It seems that Mr. Chen himself is also very knowledgeable. So, on the other hand, how can people downplay the identity of Mr. Chen as a rich second generation? This requires real useful information. Mr. Chen, you need to let the outside world see that you are not getting something for nothing. On the contrary, you have to tell those who are jealous, who are better from their backgrounds and richer than them, but they are harder than them!"

"People who are richer than them work harder than them?" Chen Anping's eyes lit up.

"Yes, at the same time, Mr. Chen, your biggest problem is not that, but that you have a gap with many younger generations of people today. In their hearts, you are not the same people as them, so what you want to reverse their perception is the most necessary, but let them see that you are the same people as them, or in other words, make them empathize with you!"

Chen Anping secretly felt glad that he came here in person this time. Although Wang Yifan had not given specific ideas, just these things actually made him feel like he was clearing away the clouds.

"Actually, Mr. Chen, don't you think that there are many places where you and the youth of this era are easy to empathize?" Wang Yifan took a sip of tea and said with a smile.

"Director Wang, are you referring to?" Chen Anping felt that he had thought of something, but he couldn't catch it.

"The younger generation has their own ideas and dreams, but often their ideas and dreams are not understood. Their efforts are not affirmed and have been questioned. Isn't this coincide with your current experience?" Wang Yifan looked at Chen Anping with a smile.

"Director Wang, what should I do?" Chen Anping's heart suddenly became hot.

Because, every word Wang Yifan almost talks to his heart, right?

First of all, he is actually a young man. Perhaps in the eyes of many people, he is a hairless person who is not a sure thing, but in the same way, he is in the same group as other young people.

Secondly, many young generations are called rebellious and defeated, but they also have their own dreams, but they are not understood, ridiculed and questioned, and even among these people, their closest relatives are also theirs.

And aren’t they the same as Chen Anping now?

The same is broadly criticized by thousands of people and questioned.

Young people are always free and unrestrained, and they are more likely to have a favorable impression of a person because of resonance and empathy. Isn’t these exactly what they want?

Many readers probably thought that Wang Yifan wanted to whitewash Chen Anping's creativity, which was the famous person in his previous life who spoke for me.

This advertising creativity is definitely top-notch. It captures the empathy of the younger generation. Because of its youth, it is questioned. Even if it works hard or persists, it is still not recognized before success.

Of course, in Wang Yifan's opinion, I endorsed myself for the past life, which is really a bit useless.

This classic creativity is very easy for the young generation to have a very special empathy and favorable idea towards this young spokesperson. As a result, when they understand, explore, or want to turn this resonance into purchasing power, they find that Temao is actually all cosmetics. What's going on?

Of course, to put it bluntly for my endorsement, it is an advertising marketing idea. For details, it also depends on Chen Anping himself, Guangyao Mobile, and Shenlan Group.

In Wang Yifan's opinion, this idea is good, is it a lot of 100 million Chinese coins? It's not that good at all, right?

Of course, if Chen Anping is just an ordinary rich second generation, then this advertising creativity is actually not suitable for him. However, Wang Yifan learned through some channels that Chen Anping is really not a ignorant rich second generation. On the contrary, before taking over Shenlan, he did work harder than many ordinary people.
Chapter completed!