Generally speaking, it is difficult to have a boundary or standard for advertising and tendering.

It mainly depends on what the advertiser needs and what he needs to obtain through this advertisement?

It seems that Deep Blue Group can be rich and offer a reward of 100 million yuan, but this creativity is not that easy to do.

After all, you get what you pay for. These days, the most valuable thing is creativity, but the same least valuable thing is creativity.

Of course, everyone knows that this million is not that easy to get.

For the sake of this advertising creative reward, the Propaganda Department and the President's Office jointly established an audit department, which is specially used to contact these advertising companies.

The reward of 100 million Chinese coins is not the advertising circle, even the film and television circles and cultural circles can’t help but be moved by it.

But they didn't know at all. Although they were collecting ideas, there were actually many tricks inside.

Do you really think that Chen Anping and the others will give money silly?

This involves advertising creativity itself, advertising shooting, advertising placement, and publicity plans, etc. It is definitely not just a creativity.

Of course, unless your creativity is really good enough in itself, it is naturally a different matter.

"One hundred million Chinese coins, don't you have many ideas on ordinary occasions? Do you want to try it?" Zhang Zirong looked at Wang Yifan with anticipation and said.

In her eyes, Xi Shi appears in the eyes of lovers, and Wang Yifan's magic was something she realized since Wang Yifan debuted. Throughout the journey, Wang Yifan seemed to have almost never been stumped by anything in Zhang Zirong's eyes.

"Forget it, advertising is actually very troublesome to do. Although it is just creativity collected, it actually involves a lot of things, which is too much effort." Wang Yifan is not short of that little money, why bother?

"And even the major advertising giants abroad are interested. We won't join in the fun." Wang Yifan shook his head again.

In fact, Wang Yifan is mainly lazy. Otherwise, although foreign advertising giants are powerful, their national conditions are different. The key is that the domestic advertising market is different from that of foreign countries.

A very simple truth is that when you create this advertising creativity, it is natural that the company that comes up with the creative is responsible for the subsequent operation, including advertising shooting, delivery, operation, etc.

Then we have to consider a question: what level does this advertisement require for subsequent shooting? If it is low, it is not worthy of the reward of this million yuan. If it is high, is it really a fool to think of Deep Blue?

In fact, whether it is Wang Yifan or others, they don’t know it. In fact, the biggest problem is the time issue.

On the Deep Blue side, Guangyao mobile phones can be said to be the top priority in the second half of the year.

In fact, as long as Guangyao mobile phone wins a victory, it will naturally be a contribution to Chen Anping, the successor. However, the same problem is that Chen Anping has not brought a good impact to Guangyao mobile phones, and the sharp decline in revenue in the last quarter is evidence.

Therefore, Chen Anping needs to eliminate this negative impact in the shortest possible time, and it is best to be able to reverse and reverse public opinion.

Half a month has passed.

Chen Anping can be said to be very disappointed.

Although there are many creative advertising companies, including several major advertising giants abroad, none of them can satisfy Chen Anping in the end.

"Our creative script is to conceptualize Mr. Chen's image..." The creative director of the European advertising giant DB company pointed to PPT and talked.

DB naturally attaches great importance to this project. DB advertising group is well-known in Europe and the United States and has always been famous for its grandeur. However, this time was too short. Therefore, although DB also participated in the bidding, no one can guarantee whether it can pass the specific amount of this most expensive creative order in China's history.

But it is obvious that DB was also PASSed in the end. It is not that DB's advertising creativity is bad. To be honest, DB's advertising creativity is still very good, but it is obviously still a certain distance from Chen Anping's requirements.

In general, there is no such a shiny feeling.

Moreover, each advertising company and advertising companies in each region are generally quite distinctive. The emerging advertising companies in China adopt a retro style.

The advertising creativity of T-country in Asia has always been regarded as a classic by Chinese people. This time, the advertising creativity they gave was to conceptualize Chen Anping into a mobile phone. Anyway, the creativity is indeed very novel, but it is not exciting.

A month has passed, and many advertising giants have returned in a failure.

Public opinion has also begun to develop in a bad direction. It has begun to be reported on the Internet that Shenlan Group does not really want to spend so much money to buy creativity. All this is just a carefully planned advertising marketing.

The key is that this kind of remarks has been recognized by many people.

After all, the 100 million reward for creativity sounds like a kind of person who is stupid and comes quickly. But now that so long has passed, advertising elites from all over the world have contributed their articles, and various exciting ideas are emerging one after another, but what is the result?

All were rejected, and no company received this order.

Naturally, it makes people feel that, oh, I didn’t plan to take out the real money, it was just a deliberate marketing operation.

This made Deep Blue Group miserable.

In fact, there are several companies' creativity that are very good in the advertising department, but in the end, they are all rejected by Chen Anping.

The key is that Chen Anping did not set any standards for this advertisement, so at this time, even people within the Deep Blue Group began to think that it was just a marketing hype.

At this level, the media naturally had no good things to say, so all kinds of complaints and slandering Dark Blue, and the press releases with Chen Anping began to become popular.

"This is the situation. The problem now is that the time is too short, and the rumors from the outside have also caused those advertising companies to start to have doubts, believing that we have no intention of buying creativity..."

"Who is the most famous director in our country?" Chen Anping suddenly looked up and asked.

"Yang Long, right? A palace-level director! He should be the number one director in China, right?"

"Not right? If the most famous director is Wang Yifan? He seems to have surpassed Yang Long in all aspects, right? Moreover, director Wang Yifan has never lost his skills. Mr. Chen, what do you mean?"

"This director Wang Yifan is really that amazing?" Chen Anping asked in surprise.

In fact, before this, he could be said to be half a technical mate and did not pay much attention to the entertainment industry, so he was relatively unfamiliar with Wang Yifan.

"It's not just a god. In fact, before you, Mr. Chen, he was the richest man under the age of 30. The key is that he really started from scratch, and the movies were more and more popular. The most terrifying thing is that he never missed the films, TV series, or even variety shows."

"We are already in a difficult situation now. Since Wang Yifan is so magical, we can simply ask him to help us do this advertisement. What do you think?" Chen Anping asked.

"But, director Wang Yifan made movies, and for advertisements..." Many people hesitated.

Yes, Wang Yifan is indeed very powerful. At least in the Chinese film industry, he is already the number one person, but movies and advertising are not in the same industry at all.
Chapter completed!