After Chen Anping took over the Deep Blue Group, he was very courageous and carried out drastic reforms, and at the same time gave up a lot of benefits in exchange for the real control of the group.

Such a large group involves thousands of benefits.

Although Chen Anping has the right to inherit and is justified, without Chen Jianjun's suppression, those people in the group with ulterior motives are naturally not something Chen Anping can suppress.

So, Chen Anping had to give up a lot of assets and only left those important assets. Although he had lost a lot of his value, he successfully controlled the new Deep Blue Group.

However, because of Chen Jianjun's death, those with ulterior motives have been using public opinion to discredit Chen Anping.

This is Chen Anping’s biggest weakness. After all, he is just a man in his twenties. He is in charge of such a large group and naturally becomes the place where they attack him.

It was just that before, Chen Jianjun left too quickly and could not handle it completely, which led to Chen Anping being in a hurry at the beginning.

Now, the group that Chen Anping truly controls can be freed up.

In fact, Chen Anping could not be the opponents who slandered what he said. Chen Jianjun tried his best to train Chen Anping, and Chen Anping was definitely not a rich second-generation who was boasting about cockfighting and dog-walking.

Otherwise, he would not have been able to take charge of the Deep Blue Group so quickly.

In fact, Chen Anping is not only not ignorant, but on the contrary, many new technologies of the new generation of Deep Blue Light Shallow mobile phones were developed by him.

Although Shenlan Group has been completely controlled by Chen Anping, the previous public opinion still has a great impact on Guangyao mobile phones under Shenlan.

On the Internet, Guangyao mobile phones are even nicknamed as "second-generation" by many netizens.

This second generation does not mean that the mobile phone is the second generation mobile phone, but because Chen Anping, the boss of Guangyao mobile phone, is the rich second generation.

This has a very small impact on a mobile phone brand!

Even Shenlan spent a lot of public relations fees and public relations, but the results were very little. On the one hand, it was because friendly competitors were always fueling the fire and hyped up negative news about Chen Anping, a rich second generation. On the other hand, it was indeed because of the previous death of Chen Jianjun, which caused the turmoil of Shenlan Group, which naturally affected its industries.

Although Guangyao mobile phone brand is just a sub-brand of Shenlan Group, its profits in the home appliance industry are gradually being diluted, and the mobile phone industry market is becoming increasingly broad today. Chen Anping knows the significance of the mobile phone communications industry to Shenlan Group.

The competition in this industry is also extremely terrifying. It can be said that which mobile phone brands that can survive until now are not strong?

Shenzhou, Shenlan Group Headquarters.

Chen Anping sat in the main seat with deep frowns.

"Quarterly revenue fell 18 year-on-year"

Guangyao Mobile is a big brand among many mobile phone brands in China, and has previously won the top three sales results.

But now not only has quarterly revenue declined, but also shipments have also dropped to fifth.

It should be noted that the quarterly shipments of other competitors this year have been rising. Although the increase is not large, Guangyao Mobile's revenue decline by nearly 20% is definitely a big problem.

In fact, the domestic mobile phone market has long been mature. The configuration and design of everyone's mobile phones can be said to basically not have any big innovations.

Then the reason that affects mobile phone sales is no longer the quality of the mobile phone itself, but the influence of the brand.

Of course, the decline in revenue in the last quarter was as expected by Chen Anping, but it was really unexpected that so much decline.

"The biggest problem at present is that our Guangyao brand has a brand crisis due to the fuel caused by its competitors. Therefore, although we have spent a lot of public relations expenses before, the results have been minimal," said the vice president of Guangyao Mobile.

At present, many domestic mobile phone brands often come to hold new product launches in person. It can be said that the mobile phone brands and the founders of the company have more interactions.

This is naturally beneficial. If the founder himself has enough charm, it will naturally drive the influence of the mobile phone brand.

But by the same token, if there is a problem with the boss associated with the brand, it will naturally affect the brand itself.

Originally, Chen Anping was the chairman of Shenlan Group, and Guangyao Mobile was just a brand under Shenlan Group. However, their competitors took advantage of the situation when Shenlan was in turmoil and bound Chen Anping and Guangyao mobile phone brands, which resulted in the Guangyao mobile phone brand being implicated by Chen Anping.

"In other words, the biggest problem now is actually me?" Chen Anping asked self-deprecatingly.

Everyone else was silent.

Chen Anping is the chairman and the boss. Although this incident is indeed because of Chen Anping, in fact, no one here knows this incident, it is really hard to blame Chen Anping.

The rush of Chen Jianjun's death, Chen Anping's ability to cut the mess and stabilize the group in such a short time has proved his ability.

However, the previous public opinion was quite difficult to reverse, and with so many competitors, it has contributed to the fire, so public opinion and public relations have never been able to achieve results.

"So, what solution do you have?" Chen Anping glanced over everyone and said.

"I have an idea." At this time, the advertising department director suddenly said.

"Say." Chen Anping looked at the director of the advertising department.

"First of all, Mr. Chen actually has a great advantage compared to other competitors, that is, he is young. The Guangyao Colorful Series mobile phones we will launch in the second half of the year focus on youth and youthfulness. This is very consistent with Mr. Chen. And since the public opinion now binds Mr. Chen and Guangyao mobile phone brands, I think we can take advantage of this advantage to hold a new product launch conference. At that time, Mr. Chen will host this new product launch conference."

"Of course, before this, we must reverse public opinion. I think we can spend a lot of money to solicit advertising ideas from the whole country. There are many talented people in China. As long as there are enough interests, I believe that it is not impossible to solve the impact of negative public opinion."

"Then how much do you think it's appropriate to spend?" Chen Anping became interested.

"Since we have to reverse public opinion in one fell swoop, we must give enough benefits this time. I think either don't do it, or do it the most eye-catching one. So, I think it's almost done with 100 million." An Ruhong, director of the advertising department, said.

In fact, the advertising cost of 100 million is really not much for Guangyao. The cost they spend on advertising every year is billions.

But it is still a bit horrifying to spend 100 million at a time to smash an advertisement.

However, Chen Anping's eyes lit up.
Chapter completed!